Decentralization of community E-commerce

1. Excerpt: yishop e-commerce system
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<

the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".

2. Social e-commerce is a new sales model derived from e-commerce. It relies on the interpersonal network, social media as a means of communication, through social interaction means to facilitate commodity transactions. Compared with traditional e-commerce platforms, social e-commerce has more comprehensive services, lower operating costs, and the sharing consumption mode makes it easier to get the trust of consumers. The reason why social e-commerce can become a dark horse in the market is inseparable from its decentralized business model. The essence of e-commerce is retail, so retail must be maintained by the three dimensions of people, goods and market. The decentralization of social e-commerce can make more and more consumers turn from the original purposeful consumption to improvisation and passive consumption. Legendary life and other social e-commerce companies adopt the decentralized mode, which is just in line with people's demand for personalized and labeled shopping. It not only ensures the quality of goods, but also reces a series of operating costs.

3. CBC decentralized e-commerce platform aims to use blockchain technology to solve the user privacy security problem of existing e-commerce platform. Blockchain technology will be applied to the transaction data and comments of customers, which can not be tampered with. Token is the currency of the platform, which allows the purchase of goods on the CBC e-commerce platform. Transactions on the platform can not be deleted or modified, which plays a great role in promoting users and guiding businesses. Put an end to the prevalence of counterfeit goods, give users a good sense of trust
CBC is a business model that will change the relationship between consumers and businesses, promote consumer transactions, and lock the terminal. The continuous transaction between consumers and businesses is more active and efficient on the decentralized consumption chain platform than on the existing centralized platform, so that more consumers can reflect their consumption value. There is an exclusive foundation under the CBC platform. As a CBC technology R & D and proct operator, CBC foundation is one of the organizations operating CBC. CBC foundation has the same rights and responsibilities as other organizations.

4. In the future, when people buy goods, the influence of brand, advertising and other channels will become weaker and weaker, and word-of-mouth communication in social relations will become a big factor for people to make purchase decisions. The analysis of the rapid rise of cloud Tesco can be summarized as follows: it is caused by the general environment. The popularity of mobile phones has reached various villages, and the decentralized strategy has been adopted. It has quickly conquered cities and plundered land, and has won a large number of loyal customers and fans.

5. In the decentralized e-commerce platform of CBC, users' value generation behavior will be reflected in the form of CBC token, and token is the share of CBC project. As the operator of the platform, it is the same as users, who get token through labor force and do not participate in any direct profit sharing. Multiple roles of the mall form a community of interests to build and share. The total amount of token is limited, and the circulation is transparent Never issue additional shares. The profits generated by e-commerce platform in shopping and advertising will be used to buy back tokens. This has become a healthy and transparent business model, subverting the Internet Mall that has graally lost its essence, and truly allowing value contributors to participate in value sharing.

6. Micro stores are very common now. They all sell a lot of things and so on. There are also successful e-commerce models. They insist on brushing the circle of friends every day. They all rely on brushing an advertisement tomorrow. However, the success rate of e-commerce is very low

7. E-commerce is a new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics. The purpose is to train senior application-oriented technical personnel who systematically master the basic knowledge and skills of e-commerce, are familiar with the basic business processes of various e-commerce activities, and can skillfully use e-commerce skills and modern information technology to engage in e-commerce activities, e-commerce website and system construction and security maintenance, and e-commerce management business. Basic introction
Electronic Commerce (EC). Generally speaking, e-commerce, e-commerce is the use of the Internet to carry out business activities. When an enterprise directly connects its main business with its staff, customers, suppliers and partners through its intranet, extranet and Internet, the activity that occurs is e-commerce. It is a new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics. Cultivate innovative and compound e-commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using the network, improve enterprise management methods by using computer information technology and modern logistics methods, and improve enterprise management level
folding professional direction
e-commerce major has six professional directions: website design and program direction, network marketing editing direction, network proct planning direction, enterprise informatization, personal network entrepreneurship and bank card R & D direction. The courses required by e-commerce major in different colleges and universities are also different. Some colleges and universities pay attention to e-commerce network technology and computer technology, and some colleges and universities will focus on business model. These are mainly reflected in the departments of the major, some in the school of management, some in the school of information science and technology, and some in the school of software, In this way, there will be some differences in the specialties of students cultivated in various colleges and universities<
employment direction
after graation, you can be engaged in bank background operation (network operation), website design, website construction and maintenance, or network editing, website content maintenance and network marketing (including international trade), marketing planning of enterprise goods and services, or engaged in customer relationship management E-commerce project management, e-commerce activities planning and operation, e-commerce system development and maintenance, and engaged in E-commerce Teaching in schools at all levels. College students can also be engaged in telemarketing, e-commerce assistant and other civilian work in the call center. The average annual salary is about 15W, which is worth recommending.

8. Decentralized e-commerce can't do without traffic, otherwise where to make money

decentralized can, but can't, but concentrate the traffic of the giant's intermediate platform on its own territory< this saves the middle "stall fee"

it is difficult for small and medium-sized sellers to get development opportunities on the large-scale e-commerce platform. Brushing ranking, reviews and sales make the fledgling small and medium-sized sellers miserable. With the change of people's shopping habits and behaviors, these sellers can use "decentralization" to open up a new world

(images from Google Image Search)

but how to promote their own small stores is another problem. Can "matchmaking" really support a world without a big platform< the main problem is traffic . How can we connect customers with small stores? How to promote the procts in your store? This kind of publicity, with its own traffic, may consume more publicity funds than the "stall fee"

maybe some traffic can be quoted through wechat article forwarding and other publicity methods, but the convenience of connecting the demand of goods directly to the goods in the store is not available. In the end, it is difficult for small stores to guarantee sales without the support of traffic

is decentralization a pseudo proposition< p> At present, I dare not make any assertion, but centralization is to solve the "scattered" pain points, and now it is "scattered" to solve the pain points of centralization“ Of course, "centralization" has its pain points, such as:

< UL >

higher and higher traffic cost

lower and lower conversion rate

cheating in ranking rules (Taobao, SEO cheating)

price arena < UL >

however, the solution does not necessarily need to "return to its original state", but the world trend must be united after a long period of time. How to solve these pain points, you still need to give full play to your wisdom and find business opportunities

9. Excerpt: yishop e-commerce system
although the decentralized wechat brings a new e-commerce model, it also makes wechat a gathering platform for indivial sellers, and even makes the potential valuation of wechat higher and higher, the resulting problems are particularly prominent. Whether it's fake goods running rampant, after-sales empty, or the breeding of pyramid selling, causing harm, etc., all convey a kind of message in the instry: decentralization has been like a runaway Mustang, bringing incalculable consequences

in the face of such chaos, wechat obviously did not give strong control measures. Compared with the situation that Taobao, tmall and Jingdong have tens of thousands of indivial sellers, but they are always in a central control, wechat is obviously unable to catch up with the decentralized wechat business. After all, wechat does not have a unified rules and regulations, so it is difficult for wechat to manage tens of millions of wechat businesses in a unified way. Although many wechat businesses have been blocked before, most of them use keywords and data collection, which is too weak

the disadvantages of decentralization need to be solved. Before wechat finds a real business model or goes public, if it still can't find a suitable management mechanism, this malpractice will be magnified infinitely, and scabies will grow into a serious problem. Just like Taobao was eager for success and didn't pay too much attention to the fake issue, now even if we put in more efforts, it doesn't help. I believe wechat is also planning a more responsible management mechanism, but there is really not much time left for it.

10. In a system with many nodes, each node has a high degree of autonomy. Nodes can connect freely to each other to form a new connection unit. Any node may become the stage center, but it does not have the mandatory central control function. The influence between nodes will form nonlinear causality through the network