Decentralized management mode of media companies

1. From the perspective of Internet development, decentralization is the form of social relationship and content generation formed in the process of Internet development, and is a new network content proction process relative to "centralization"
compared with the early Internet (WEB 1.0) era, today's Internet (Web 2.0) content is no longer proced by professional websites or specific groups of people, but is the result of the joint participation and equal power of all Internet users. Anyone can express their views or create original content on the Internet to proce information together
with the diversification of network service forms, the decentralized network model becomes more and more clear and possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together
since then, with the emergence of more simple and easy-to-use decentralized network services, the characteristics of Web2.0 have become more and more obvious. For example, the birth of services more suitable for ordinary Internet users, such as twitter and Facebook, has made it easier and more diversified to proce or contribute content to the Internet, thus enhancing the enthusiasm of Internet users to participate in the contribution and recing the threshold of procing content. Eventually, every netizen becomes a tiny and independent information provider, making the Internet more flat and content proction more diversified
from the perspective of astronomy, decentralization refers to the fact that the universe has no center, that is, a boundless mass without a central point.

2. Social e-commerce is a new sales model derived from e-commerce. It relies on the interpersonal network, social media as a means of communication, through social interaction means to facilitate commodity transactions. Compared with traditional e-commerce platforms, social e-commerce has more comprehensive services, lower operating costs, and the sharing consumption mode makes it easier to get the trust of consumers. The reason why social e-commerce can become a dark horse in the market is inseparable from its decentralized business model. The essence of e-commerce is retail, so retail must be maintained by the three dimensions of people, goods and market. The decentralization of social e-commerce can make more and more consumers turn from the original purposeful consumption to improvisation and passive consumption. Legendary life and other social e-commerce companies adopt the decentralized mode, which is just in line with people's demand for personalized and labeled shopping. It not only ensures the quality of goods, but also reces a series of operating costs.

3. Spend money to find someone, or go to relevant departments to ask, you can also see how other companies in the same instry do it.

4. The business model and department functions of an advertising company 1. Customer agent or media agent an advertising company is a special advertising service enterprise that has been registered and approved in accordance with the law. The most obvious feature of advertising company business is agency, that is, accepting Commission and providing service. Advertising companies can be divided into customer agency and media agency according to their agents

the client agent, that is, the advertising company, entrusted by the advertiser, implements all or part of the advertising business, such as market research, advertising strategy formulation, advertising creation, etc. It is more economical and scientific for advertisers to entrust advertising companies to implement advertising plans because of their expertise and experience in advertising services. Advertising companies have professionals in marketing, media and creativity. After being entrusted by customers, they use their professional knowledge and company resources to help customers achieve advertising and marketing purposes. For enterprises, entrusting advertising companies to do advertising can make them concentrate on proction and marketing. When an advertiser entrusts an advertising company to carry out an advertising plan, he should pay the advertising company the corresponding supporting fund or agency fee

media agency means that the advertising company accepts the Commission of the media to sell the space or time period. Media can be newspapers, television, radio, magazines and other mass media, can also be road signs, light boxes, car body, large screen display and other outdoor media, and can be engaged in sports events, artistic performances or other activities. An advertising company engaged in media agency should not only be familiar with media layout, time or space time, but also recommend them to advertisers or agency advertising companies. Through the agency of media, advertising companies can promote the improvement of media content, such as improving the ratings of TV programs and outdoor media content, such as improving the ratings of TV programs and the artistry of outdoor media. When a media entrusts an advertising agency to represent a media, it usually pays a commission to the agency, usually in the form of a certain proportion of sales or annual contract fee

Customer agency and media agency are the survival ways of most advertising companies in China. In practice, some advertising companies with customer agency as the main body also set foot in media agency, and the advertising companies with media agency also do some customer service. However, with the mature development of the advertising market, the division of labor of this type of professional companies will become more and more obvious< (1) the main function of customer service department is to contact customers and plan, manage and control the internal resources of advertising companies. The customer service department is the window for advertising companies to face customers and the liaison of information; Customer service personnel are generally called customer representatives (AE). They should have strong communication skills and negotiation skills. They understand the advertising process, have keen insight and strong organizational ability. The customer representative is responsible for the regular contact with customers, carrying out the customer's advertising business on behalf of the company, and organizing and implementing the customer's advertising activities. The customer representative represents the company externally and represents the customers internally. He is the organizer of maintaining and developing customers and the ultimate "benefit manager" of the advertising company

the customer service department is the leader of advertising companies in customer service, and other departments should work around the exhibition of the customer service department< (2) the creative department is the core Department of an advertising company because its important task is to sell its creative procts to customers. The creative department is responsible for the visual generation of the "selling points" of customers' procts, and making advertising works by means of film, sound, graphics and other means< (1) after the completion of the advertising work, the advertising company will arrange the media to publish and broadcast according to the advertising strategy, and use the mass media and other media to transmit the advertising information. The responsibility of the media department is to formulate and implement the most effective and reasonable media plan. Most of the advertising budget of customers is spent through the media department< (2) market research department is indispensable to the whole process of advertising campaign. Market research is responsible for the collection, collation and analysis of market, consumer, media and other information materials, independently completing or supervising the market research, media research and other research work related to communication and marketing entrusted by customers, and assisting customer service department, media department and creative department to complete relevant advertising research.

6.

It mainly provides cultural and artistic performance planning, stage modeling planning, corporate image planning, marketing planning, graphic design and proction, conference services, exhibition services, etiquette services, photography services, website construction and maintenance services for enterprises

cultural communication is also called cultural diffusion. It refers to the process in which human culture radiates from the cultural source or spreads from one social group to another. It can be divided into direct communication and indirect communication. In the former, people with culture usually spread some spiritual or material cultural content directly through caravan, army and other channels, such as new agricultural technology and invention. The latter shows a more complex cultural diffusion force, mainly refers to a certain social group borrowing the principles of foreign cultural characteristics to stimulate the spread of civilization creation activities. For example, the final invention of porcelain in Europe was about 200 years after the knowledge of Chinese porcelain

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the process of cultural dissemination depends on many factors, such as the practical value of culture, the degree of difficulty, the reputation of civilization, the adaptability of the times and the resistance to adversity. In fact, the characteristics or identity of the media often determine the characteristics of the communication culture. For example, the Italian missionaries in the 17th century played a certain role in stimulating the communication of the characteristics of Chinese garden architecture and religious culture at that time. Due to the complexity of cultural origin, cultural transmission mode and path, as well as the factors affecting the diffusion, it is difficult to explore the origin of certain cultural characteristics in the study of cultural geography< br />

7. There are a lot of media companies in Shenyang, but not many of them are engaged in proction. You're right. They all play with media. First of all, after you make proction, you will have an advantage. You can call his media company and add your studio name. That's OK. Finally, what you need to do is to put forward a five point plan. You can decide by yourself, such as northeast media No.1 It's OK to have a studio. I remember a big tree to enjoy the cool. Wise people should take advantage of it. Don't easily do business by themselves. It's more troublesome than technology

8. Media companies are enterprises. If you want to talk about the salary level of working in a media company, it depends on which media company you go to. There are ordinary small private companies, about two or three thousand a month. There are also large media companies, which may look like 5000 or so. It also depends on what position you hold in the company. There may be 10000 high positions in a month and thousands of ordinary employees. Many factors determine the salary level, such as whether you are looking for a job in a big city or an ordinary city
administration is a practical major. You can learn well and practice more. It's easy to go out and find a job. In big cities, the salary is 7000 or 8000.

9.

The work of film and television media includes many fields:

film and television director, drama, film and television literature, radio and television director, public utilities management, broadcasting and hosting, film and television performance, photography and so on. Procing and distributing TV programs and plays; Issue cartoons, TV variety shows and feature films, conct performances and brokerage business. All kinds of cultural planning activities, such as marketing planning, corporate image planning, brand planning, etc

for example, the task of film and television directors is to organize and unite all the creators, technicians and performers in the proction group, give full play to their talents, and integrate the creative work of all

film and television media - Network