The significance of decentralization of new retail platform
this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"
entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public
people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"
1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion
2. Decentralization means that participants can have the right to speak, make voice and freely spread information
how is centralization formed
the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization
how is decentralization formed
because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.
The old woman who set up a stall in Tianjin was sentenced to three and a half years for her toy gun. The kinetic energy of the water bomb gun has exceeded 1.8 joules per square centimeter
in an interview with Beijing News, Zhao Chunhua's daughter Wang Yanling said that she knew that her mother was taken away by the police on the night of October 12, 2016. At that time, the police took 13 people away from 9 shooting stalls. "I called her at more than 9 p.m., and I thought I would come to help that day
she said I was in the police station, I said why, and then she said it might be because of the gun. I'm listening to other people's narration. The police said that if you set up a stall, you can go to the police station with us for identification, and then you can come back. "
On December 27 last year, the Hebei District Court of Tianjin city sentenced Zhao Chunhua to three years and six months' imprisonment for the crime of illegal possession of firearms in the first instance. As of December 31, among the remaining 12 people who were taken with Zhao Chunhua, 8 were on l pending trial, and another 4 were in custody. As a matter of fact, Zhao Chunhua is only a small case of being sentenced for procing or possessing toy gunsBaihe explained, "for this kind of identified gun, the bullet he fired is BB bullet. Generally, the BB bullet in this case has a mass of about 0.2g. Its regulation is 1.8 joules per square centimeter. Under normal circumstances, the diameter of BB bomb is about 6 mm. According to this estimation, its exit speed can be as high as 74 meters per second
since 2016, many businesses have begun to take the initiative to seek transformation and breakthrough, and adapt to the changing consumer demand through innovation. However, it is a difficult transformation for traditional retail enterprises to realize the extension from offline to online through internal gene recombination. In fact, the biggest difficulty is not in the capital, but in the way of thinking
the research on the new retail development strategy is concive to grasp the current situation and future trend of China's retail business, and at the same time, it can insight into the future trend and opportunities of China's retail business in the global economic environment, which has practical guiding significance for commercial enterprises.
The difference between new retail and traditional retail lies in the integration of online and offline to improve the way of retail performance, and finally in & quot; People, goods, field & quot; Three dimensions to reconstruct the new retail instry ecology
this can be divided into the optimization of information flow, capital flow and logistics. Under the background of the Internet era, all business activities are based on data. Whether the data can be effectively used to enable the information flow, capital flow and logistics of retail, so as to improve the operation efficiency, rece the cost and improve the whole process experience of consumers will become an important indicator to distinguish the retail track
Guanyuan data summarizes its successful experience in serving many well-known retail instries, and based on the in-depth thinking of the instry format and some consensus with the CIO of retail enterprises, gives the following data-driven operation suggestions for retail enterprises
1) extremely agile: in the era from it to DT, the challenges of data analysis and decision-making upgrading in the retail instry are comprehensively enhanced, BI system should be extremely agile and be able to respond quickly (100 million level data, second level response), which is the basic ability that all data platforms should have now. The whole system service cluster, deployment and configuration of Guanyuan data can be completed in a few hours, and it supports cloud (SaaS deployment) and private deployment. The total cost of ownership (TCO) is lower than that of similar procts in the market, which helps enterprises flexibly cope with the rapid changes of business with ultra-high cost performance
2) low terminal requirements: Bi should empower retail enterprises, that is to say, we should give users ultra-low learning threshold. Guanyuan intelligent Bi can easily start in an hour, and can choose to switch between large and small screens and change business scenarios, so that Bi is no longer only for the management, but also for the grass-roots managers, recing the burden of grass-roots employees. At the same time, each terminal can use the data analysis platform users, do not need to install anything, as long as through the browser, wechat, nail, small program can directly receive the results of data analysis, greatly enhancing the efficiency of collaborative office
3) user centered: traditional Bi projects often end up with the development of a bunch of reports that no one will see at last. Therefore, the new generation of intelligent Bi must be user centered and design every analysis scenario with the goal of solving business problems. Guanyuan intelligent Bi deeply understands users' needs from the perspective of data proct manager, develops Kanban with the idea of designing data procts, and integrates the ideas of operation and promotion, so that data analysis can really go deep into the business
4) strong compatibility, lightweight: retail enterprises often face many problems left over by history, such as various systems, long history, miscellaneous Technology (procts and implementation from different suppliers in different periods), etc. The platform can connect multiple data sources and access all internal and external data, supporting the in-depth integration of online and offline convenience stores; The visualized ETL completes the data cleaning and sorting quickly, and the second level data response makes the decision-making one step faster
5) massive data processing ability: Bi platform should not only have the ability to complete the most basic data analysis, but also have the intelligent application of spatial synthesis in the future. Looking forward to the future AI application, Guanyuan data creates the processing ability of the underlying massive features. It supports rich prediction analysis, machine learning and other algorithms, and has deep AI application scenarios such as sales forecast, demand forecast, intelligent diagnosis and intelligent ordering
* for more details, please visit Guanyuan data official website, AI + bi, to make decision more intelligent
the significance of inventory
using RFID (electronic tag) technology, we can track the goods in real time and complete the inventory of goods automatically. RFID technology has been very mature, and the cost of electronic tags has been greatly reced. Therefore, by attaching an electronic tag to each commodity, and then through the linkage with the central Internet of things platform, the real-time monitoring of commodity stock, inventory warning, positioning (which shelf, etc.) and automatic inventory warning can be completed, so as to improve the automatic and intelligent level of commodity storage<
significance to sales
make comprehensive use of Bluetooth, RFID, artificial intelligence, robot and other technologies to form multiple solutions to help sales:
unmanned retail counter / store. Very mature program, complete the sales of no one
intelligent container. RFID tags can be used to locate and navigate goods
proct recommendation. Connect with the customer app through Bluetooth, or determine the indivial user through face recognition, and draw the customer's shopping behavior through big data analysis, so when the customer enters the sales area, they can automatically push the proct information they are interested in
delivery robot. This will be the focus of the next step. Robots, user apps, intelligent containers, express containers (even elevators) are linked under the scheling of the Internet of things platform to automatically complete the closed-loop process of receiving orders, robot picking up goods and driving to residents' express containers, express container inventory, and sending notices to user apps
advertising promotion. The display screens of retail containers / stores, containers and robots are used as advertising media to obtain additional revenue from advertising. Furthermore, we can analyze the advertising effect through facial expression recognition technology and adjust the content in time
summary
in addition, the Internet of things platform can connect with the original ERP and other enterprises, and associate "people", "things" and "capital" information, so as to more effectively support the operation and development of enterprises
in a word, the Internet of things is of great significance to the retail instry, and even causes great changes in the pattern of the retail instry (for example, Alibaba overthrows Wal Mart). Practitioners in these two instries should pay attention to its development.
The word "new retail" first appeared in a sentence that Ma Yun said at the 2016 yunqi conference: "the era of pure commerce will soon end. In the next ten or twenty years, there will be no e-commerce, only new retail!"
after the concept of new retail was put forward, it caused a big stir. Now everyone has contact with new retail, but more people are still at a loss. What is new retail
a big guy said: new retail is a data-driven pan retail form centered on consumer experience. Relying on big data technology, it enables retailers to obtain a large number of users' accurate data, and drives the reconstruction of the relationship among "people", "goods" and "market". After listening to it, I can see that although I don't understand what you're saying, I look very powerful, but I still don't understand it at last
in fact, at the 2016 yunqi conference, Ma Yun had the second half sentence to answer the question of what a new retail is: online and offline and logistics must be combined to create a real new retail. Offline enterprises must go online, online enterprises must go offline, online and offline combined with modern logistics, in order to truly create a new retail market. The difficulty of understanding this sentence is much lower. The combination of online and offline sales and modern logistics can proce new retail
when we shop on online shopping platforms such as Jingdong and Taobao, this is online sales, while when we go shopping in malls such as Wal Mart and Carrefour, this is offline sales. The combination of the two is called new retail
take Wal Mart as an example. As a worldwide chain enterprise, Wal Mart is also the largest company in the world in terms of turnover. It is mainly involved in the retail instry. However, for a long time, it is not Carrefour or Costco that poses a huge threat to Wal Mart. But we know the Internet company - Amazon, e-commerce has a huge impact on Wal Mart. And Wal Mart also began to lay out the field of online shopping. Taking Wal Mart China as an example, Wal Mart launched Wal Mart flagship store, Sam's club and so on in Jingdong. At the same time, Wal Mart strategically invested in dada Jingdong home, built intra city distribution logistics, and realized the system of online and offline + modern logistics, which is the future form of new retail
for a long time in the past, we all think that e-commerce will be the trend in the future, and offline stores will die. However, in recent years, the development of e-commerce has become more and more smooth, and it has reached the bottleneck period. After all, online shopping still lacks a sense of experience of offline shopping. E-commerce giants have moved offline, and the physical instry has also begun to touch the net, which seems to be the rudiment of the new retail described by Ma Yun
three years have passed since Jack Ma proposed new retail. Alibaba is no longer talking about e-commerce, but is building a whole ecosystem. The combination of e-commerce and entities has formed a closed loop. Online and offline are not substitutes, but complementary
in short, the advantages of new retail are Omni channel sales, integration of offline experience and online shopping, and application of the latest technology