Decentralization of Internet thinking

1. Recently, the popularity of "blockchain" has been rising. Maybe everyone thinks that the craziness of bitcoin will fall into the blockchain. It's a bit like in the first year of VR, entrepreneurs flocked to it. To some extent, it may be related to the famous saying of that book: pigs can fly even standing on the air! But Xiaomi, the "pig", is a very fine proct

this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"

entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public

people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"

1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion

2. Decentralization means that participants can have the right to speak, make voice and freely spread information

how is centralization formed

the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization

how is decentralization formed

because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.

2. From the perspective of Internet development, decentralization is the form of social relationship and content generation formed in the process of Internet development, and is a new network content proction process relative to "centralization"
with the diversification of network service forms, the decentralized network model becomes more and more clear and possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together
decentralization is a phenomenon or structure, which can only appear or exist in a system with many nodes or in a group with many indivials-- Cloud financial services for you

3. The so-called Internet platform is to develop and utilize the information resources of the Internet. I personally understand that the instry should be concentrated together and one key solution should be taken to save the middle cumbersome steps. The 16 year Internet plus summit, which is the latest Internet plus summit held in Beijing in 16, will be held in the 16 month of. This will further promote the development of Internet +. To promote the integration of "Internet plus" with government, people's livelihood and all walks of life, we can learn about this area.

4. There are two stages
when the popularity of the Internet impacts the traditional hierarchical society, the realization is the de organization and centralization in the real society
from the perspective of the Internet itself, the Internet also has hierarchy and center
in the simplest way, the network knows that there are different levels. Although you answer questions with others at the same time, the result is the same. Because of the level, the priority of presentation is different. Isn't it hierarchical and centralized
in general, the Internet tends to be decentralized.

5.

please focus on the bold part:

Internet thinking, in the mobile Internet plus big data, cloud computing and other technology development background, the market, users, procts, enterprise value chain and even the whole business ecosystem to reconsider the way of thinking. P>

first put forward the Internet thinking is the founder of network company Robin Li. In a large-scale activity on the Internet, Robin Li first discussed the word "Internet thinking" when Robin Li explored the development issues with the boss and entrepreneur of traditional instries. He said that we entrepreneurs should have Internet thinking in the future. Maybe what you do is not Internet, but your way of thinking should graally think from the perspective of Internet. Now a few years later, this concept has been graally recognized by more and more entrepreneurs, even people from all walks of life and fields outside the enterprise. But the word "Internet thinking" has evolved into a number of different interpretations

< UL >

the way of thinking in the Internet era is not limited to Internet procts and Internet enterprises. The Internet here refers not only to desktop Internet or mobile Internet, but also pan Internet, because the future network form must span all kinds of terminal devices, such as desktop, notebook, tablet, mobile phone, watch, glasses, etc. Internet thinking is to rece the dimension, let the Internet instry take the initiative to integrate the real instry

How does Internet thinking come into being? Proctivity determines the relationship of proction. To a certain extent, the technical characteristics of the Internet will affect its logic at the commercial level. The unit of instrial society is tangible atom, while the basic medium of Internet world is intangible bit. This means that economics in the era of instrial civilization is a kind of scarcity economics, while economics in the era of Internet is a kind of abundance economics. According to Moore's law and other theories, the three basic elements of the Internet bandwidth, storage and server will be unlimited free. In the Internet economy, monopoly of proction, sales and communication will no longer be possible

Moreover, a network Internet has no central node, it is not a hierarchical structure. Although different points have different weights, no point is absolutely authoritative. So the technical structure of the Internet determines its inner spirit, which is decentralized, distributed and equal. Equality is a very important basic principle of the Internet

< / UL >

in a network society, the value of an "indivial" and an "enterprise" is determined by the breadth and thickness of the connecting point. The wider and thicker your connection, the greater your value. This is also the basic feature of the pure information society. Your information content determines your value. So opening becomes a necessary means of survival. If you don't open up, you can't get more connections

Therefore, the Internet business model must be built on the basis of equality and openness, and Internet thinking must reflect the characteristics of equality and openness. Equality and openness mean democracy and humanization. In this sense, the Internet economy is a real people-oriented economy

< UL >

in the era of agricultural civilization, the most important assets are land and farmers. In the instrial era, the most important assets are capital, machinery (machinery is solidified capital) and alienated people on the assembly line. In the early instrial age, the most important consideration was the alienated man, because man was also treated as a machine. People are just screws in the assembly line

in the era of knowledge economy, the core resources are data and knowledge workers, which Drucker said at the end of last century. Enterprise management will also move from the traditional multi-level to a more flat, more network, more ecological way. Let knowledgeworker truly create value and become the most important and needed breakthrough place for any organization and the whole society

6. Decentralization is just a transition of centralization. For example, when a company becomes famous, it needs a team to help it operate. When there is a team, it becomes centralization. At the same time, at the national level, it is only after centralization that management is easy,

7. 1. The Internet is a place of freedom
2. People like to freely choose and ingest content
3. Only by making people feel free can we stimulate indivial centralization under the condition of equality and have aggregation effect
so! That's all

8.

Internet (English: Internet) belongs to the field of media. Also known as the international network, the Internet began in 1969, the United States ARPANET. It is a huge network connected by networks. These networks are connected by a set of common protocols, forming a single huge international network in logic

generally, Internet refers to Internet in general, while Internet refers to Internet in particular. This method of connecting computer networks together can be called "network interconnection". On this basis, a global Internet covering the whole world has been developed, which is called the Internet, that is, the interconnected network structure

characteristics of Internet thinking:

1. Focus on user experience: user experience is to make users satisfied, that is to say, the essence of any business model is users. Good user experience can bring more traffic to businesses and realize business value

2, data thinking characteristics: the Internet makes data collection and acquisition convenient, and with the advent of the era of big data, data analysis and prediction has important value for improving user experience. All speak with data, data can judge the business situation. Data thinking enables operators to control the changes of market, procts, users, Internet terminals and other factors at any time, and timely adjust business strategies

3. Full participation: people have the desire to express themselves and participate in the process of creating a thing

the open platform of the Internet makes expression possible, stimulates the enthusiasm of participation, brings customer flow to businesses and enterprises, and lays a solid customer foundation for Internet marketing

Simple thinking: simple style can be reflected in proct design< br />

9. Recently I learned a way of thinking on the Internet, which is called Internet thinking. It's very good. Let's share it with you
in my opinion, Internet thinking is not just a marketing method such as B2B, or B2C, C2C, to put it bluntly, it is how to sell procts and how to sell them, without considering whether users need these procts or not? Under what circumstances do users need these procts? What people are suitable for these procts? Have you thought about these questions? In fact, Internet thinking is actually the way to use the Internet operation to solve the sales, promotion and operation of procts. It is the thinking of putting users first, and it is also the thinking of parallel platform, in which there are two quintessence: one is to manage users rather than procts, there are users first and then procts. The traditional manufacturing thinking is proct centered. In the network era, procts are communication tools. The purpose is to tap the needs of users and find a complete set of solutions to meet the needs, that is, "break the ice with procts and stick with solutions". The second is the platform strategy, that is, brands, manufacturers, channels, suppliers, developers, service providers, media, consumers, through the Internet in a platform for value exchange and benefit maximization< After online analysis, I think Internet thinking can be divided into the following six points:

1, open thinking. I think the mobile Internet has always advocated the spirit of openness. Starting from the open platform strategy of major giants, Tencent was the first to pull up the banner of openness. However, it was only through the well-known 3Q war that Tencent really realized that it needed to be more open. After the opening up, Tencent grew rapidly. At present, it is a trillion company. In fact, openness is not limited to open platforms, The most important thing is to be compatible and be able to look at the opponent with an inclusive attitude. It's easy to say, but it really takes a lot of courage to do it. For example, when I share with Xiaomi, I can feel that although Xiaomi has procts similar to wechat, it still says that we should fully embrace wechat and make good use of wechat public platform. This is an open mind, so we can achieve the glory of Xiaomi

2, focus on thinking,. Focusing can also be regarded as focusing on segmentation. If the era of PC Internet needs a lot of information, today with the continuous improvement of various platforms of mobile Internet, netizens have changed from the need for large and comprehensive information content to the need for more accurate segmentation content, so today's proct promotion needs to focus on the positioning of accurate people, As we all know, Facebook's biggest revenue now comes from social advertising. Tencent guangdiantong, network alliance, Ali mom and other well-known Internet advertising alliances are all analyzing visitors' needs through a variety of big data to push the most accurate advertising display. The same is true of the procts. Although Huang Taiji, a well-known seller of pancakes, combines pancakes sales with new media through this kind of Internet focused thinking, and has achieved fruitful returns. From the beginning, K Youhui's goal is to build an all social high-end network aggregation platform and a circle economy of network, focusing only on this point, Only in this way can we develop better

3, innovative thinking. Recently, a new term called "micro innovation" has sprung up in the Internet circle, and jincuo brothers is a strong advocate and promoter of this new term. He believes that micro innovation is a user centered application innovation, which causes great changes in the market in a small and sustainable way. He pointed out that QQ's use of micro innovation to kill MSN is micro innovation. At the time of writing, Tencent was also using an interesting cartoon short video "quietly 200 million geese" to celebrate the breakthrough of 200 million QQ users online
in fact, we need to pay special attention to the following aspects: 1. Focus on small points and be close to the user's psychological needs; 2. Fast iteration and constant trial and error. It is reported that the subversive mobile Internet miracle of wechat comes from the Internet thinking of micro innovation. It pays attention to the details of all procts, grasps the G-point of users, iterates continuously and quickly, disintegrates according to the weakness of competitors, and finally launches various details of micro innovation such as "shake" to win the reputation of users and the market in an all-round way. Brand marketing master Liang Hongjun's Fengchao club is positioned as an exchange platform for innovative business theory models and landing solutions. Under the condition that all self run clubs of the organization charge fees, it quickly gets the hot discussion in the circle with the innovation mode of free of charge. Through this, it gathers the wisdom of all walks of life, and gets through the node resources through information exchange and experience sharing, It's a good way to create business value and let everyone in the group get super profits

4, altruistic thinking. Coincidentally, when I sorted out the important part of altruistic thinking in the six key points of Internet thinking, brother Chen Caigen also specifically mentioned altruistic Internet thinking. He thought that altruism was just a sentence: by first benefiting others, then making yourself profitable, and finally achieving a win-win situation! In fact, not all altruism is rewarded. In fact, most altruism may not be rewarded. Therefore, I was named "philanthropist" by Cai Wensheng, a well-known investor, However, in fact, I can still feel the return of altruism in the development process of kyou Hui. In fact, the origin of kyou Hui's development is to build a communication bridge for my friends (kyou) in wechat. Through this bridge, more kyou can get resources from it, although not everyone can benefit from it, But as long as there is some valuable interaction, it is worth doing. Many people wonder why K Youhui has such a powerful advisory group. In fact, I used altruistic thinking to help them with a little bit of meager power before, and only by getting others' approval can I get others' approval. Therefore, I suggest that when thinking altruistic, you should not consider the future returns, but be more relaxed

5. Cross border thinking. Cross boundary thinking is the most I would like to mention in Internet thinking. We entered an era of "Internet plus". Ma Huateng, chairman of Tencent board, pointed out that Internet plus is a trend, plus traditional instries. Over the past decade, the development of the Internet has clearly shown this: adding media to proce network media has a great impact on traditional media; Add entertainment to proce online games; E-commerce is proced by retail and processing, which is now very large; Recently, Internet finance is very hot. Internet will make finance more efficient and better serve the economy, which is in line with the spirit of "Inclusive Finance". So Internet plus sports crowd financing will be involved in every area. The unexpected winner is the Internet + sports + financial crowd raising. For example, our K friends Advisory Group also has Yu Quan's involvement in smart wearable investment, and a subdivision of social app "UP+". Star Ji Mingyi is turning to Internet investment. In the case of Feng Xiaogang's investment in children's ecation system, there are also many Taobao star stores run by stars. Only with cross-border thinking can we have more opportunities

6, we media thinking. Behind we media is actually the fan economy. Recently, I have been promoting the fan economy driven by we media, not only that Pipi Genie has become a we media operation platform for tens of millions of users, but more importantly, we really drive the fan economy through the thinking of we media, so as to really activate those potential users into effective fans and interact with effective fans, To develop into active fans, a group of core fans will emerge from the active fans, and these core fans are the origin of the most valuable fan economy. For we media, these core fans are the power of communication. For example, fans of logic thinking will spread valuable content through their various ways to attract more friends to pay attention to logical thinking. The most valuable part of we media is self communication. In my opinion, the best proct is the self communication of the proct, such as wechat red envelope, which everyone is willing to spread. Because it perfectly grafts finance, games and social communication, it has achieved great success. We media thinking is not all self-centered, but should be decentralized. Wechat group is typical of decentralization, so it can make the interaction between people more free and open. In the process of development, keyouhui is to let the people in charge all over the country move through the decentralized management mode, so that they can manage and develop independently and finally get together, To be bigger and stronger

the above six points of Internet thinking are excerpted from the Internet. I think they are very good. Let's share and learn. If there is any infringement, please forgive me. I just want to publicize knowledge to you as a fan!!