Decentralization of new retail
what you said is that the Counselor's offer is arbitrary
new retail features
1; The business of fragmented time
2. Based on distributed business, decentralized
3. It is a business with no fraud and zero risk
4. The integration of primary, secondary and tertiary instries and the integration of life, life and business.
The similarities between new retail and traditional retail are as follows:
1. Both new retail and traditional retail need supply chain
2. Logistics plays an important role in both
3. Both new retail and traditional retail need to take risks
logistics, whether in the traditional retail ecological framework or in the "new retail" ecological system, is an indispensable key component, which undertakes the important function of commodity storage and circulation in the purchase, storage, sales and other business activities of each transaction subject. From the perspective of consumers, the quality of logistics directly affects consumers' shopping experience and decision-making to a large extent
extended data
in the new retail format, the relationship among people, goods and venues will take the lead in changing. For traditional retailers, it is difficult to collect consumer behavior and related information. But in the new retail environment, through the consumer behavior of customers, and other information, we can build user portraits and build the basis of data operation&# 8194;
in addition to the fact that digitalization is incomparable to the traditional retail instry, the obvious change of new retail compared with traditional retail lies in its decentralization&# 8194; That is to say, the profit-making mode will return to the value-added of procts and performance from the price difference of information inequality. This is the inevitable trend of the development of the retail instry&# 8194;
new retail mode:
new retail, English is new retailing, that is, indivials and enterprises take Internet as the support , through the use of big data, artificial intelligence and other advanced technical means, and the use of psychological knowledge , to the proction of goods In the process of circulation and sales, upgrade , and then reshape the business structure and ecosystem, and deeply integrate online service, offline experience and modern logistics
what the new retail model needs to do:
1. Combine online and offline
open up the consumption scene of online and offline stores. Meet the personalized needs and consumption experience of consumers
(1) online booking and store experience
(2) online order, store delivery
(3) online coupon collection, store use.
2. Channel integration, accurate drainage
open interface, open small programs, apps, e-commerce platform, carry out accurate portraits, group gifts, coupons and other interactive retention of customers
3. Intelligent scene
through the use of AI, VR technology to link virtual and reality, the use of intelligent touch screen, intelligent shelves, electronic tags and other IOT devices, increase consumer interaction, improve the sense of shopping experience
4. Online payment
customers can make an online appointment, select goods, and pay to after-sales service. Customers can enjoy the online and offline consumption and service of intelligent payment link line to realize the precision marketing of physical stores
Efficient logistics new retail changes online logistics, links offline stores, adopts store delivery system to realize unified order collection and delivery from all channels to nearby stores, improves user experience, effectively destocks and reces costsIn the future, the combination of offline and online retail will be in-depth, coupled with modern logistics, and service providers will make use of innovative technologies such as big data and cloud computing to form the concept of new retail in the future. The new retail is the combination of online and offline, which reces the drainage investment, makes the offline become the online experience store, and improves the transformation and re purchase. This kind of business model can be divided into:
1, website business model
think that some independent business super channels are website business model, a number of businesses in the region join the website, can be called C2C business model
At present, there are two main challenges facing the business model of front position: one is the relatively high flow input, and the other is the competition of new format convenience stores3. Business model of single store enabling
4. Convenience stores of new formats have screened out high-value customers through physical store positioning and commodity structure, which can also increase the unit price without charging freight and setting the starting amount
to sum up, the biggest trend of new retail is the combination of online and offline. E-commerce and offline real commerce should move from the original independence and conflict to mixing and integration. Through the mode of precision and experience, we can understand consumers, meet and guide consumer demand
The era of pure e-commerce has passed, and the next decade is a new era of retail. In the future, online and offline must be combined. The essence of logistics is to eliminate inventory. In addition, he also put forward "five new" that affect the future development:
1. New retail: the current "e-commerce" will become a traditional concept, and the future will be a "new retail" mode combining offline, online and logistics
New manufacturing: the current manufacturing mode is B2C, but in the future it will turn to C2B, that is, customization on demand New finance: previously, we followed the 2-8 theory, supporting the top 20% of large enterprises, which can ensure social benefits. What Internet finance does is to support 80% of the small and medium-sized enterprises that have not been touched4. New technology: in the past, chips based on PC are becoming mobile Internet centric, so new technologies will be generated based on big data and cloud computing in the future
5. New energy: before, our energy was hydropower and coal, but now, data is the new energy and new resources created by human beings
the new retail mode of e-commerce: Mall + entity + finance, where the actual procts are sold in the mall, and the price difference of goods is used to make a large circulation of goods. Consumers make profits through electronic disk investment, and then consume the profit in the mall to promote the development of the real economy. It is in line with the current national policy to securitize the goods, and let finance serve the real economy and drive the development of the real economy, Breaking the traditional sales mode, and also adapt to the current trend of the sharing economy, this mode is very new. At present, the new retail platform with no bubble in the country can only be 4 or 5, of which the new retail property in Central China is what is good.
this model is relatively new and contains a lot of content, so we must understand it comprehensively, but we should also judge the situation. When a model first comes out, it belongs to the blue ocean market and is easier to seize market share. When the market is saturated and the model is copied and pasted, it is difficult to have any competitive advantage, such as Taobao in 2005 and wechat business in 12 years