Tiktok is decentralized
simply put forward: the algorithm of shaking is actually a funnel mechanism, which is basically consistent with the principle of recommendation algorithm of the headline's de centralization. Tiktok / BR > it has three tiktok steps:
first, cold start flow cell exposure
assume that 1 million people are uploading short videos every day on the jitter, and the jitter will randomly assign each cold video to a cold start flow pool with average exposure. For example, after each short video is released through audit, there are an average of 1000 exposures
Second, data selection
tiktok will analyze 1000 points of exposure from 1 million short videos, analyze the data of points, attention, comment, forwarding and so on, and pick out videos with more than 10% indicators, and then distribute 100 thousand times on average. Then go to see which are like, follow, forward and comment more than 10%, and roll into the next round of larger flow pool for recommendation
Third, the boutique recommendation pool
through round after round of verification, short videos with extremely high like rate, playback completion rate, comment interaction rate and other indicators are screened out to have the opportunity to enter the boutique recommendation pool. When users open the pool, they can see videos with tens of millions of likes
all the dry goods and skills shared next are closely around the core point: by increasing the number of likes, attention, comments, forwarding rate and other indicators, we can get more accurate official recommendations and win more exposure.
first, cold start flow cell exposure
suppose that 1 million people upload short videos every day on the shaking, and the jitter will randomly assign each cold video to a cold start flow pool with an average exposure. For example, after each short video is sent out by auditing, there are 1000 exposures
second on average. Data selection
tiktok will analyze 1000 points of the 1 million short videos, analyze the data of each dimension such as point, attention, comment, forwarding and so on, and then pick out videos with more than 10% indexes, and then distribute 100 thousand times on average. Then go to see which are like, follow, forward and comment more than 10%, and roll into the next round of larger flow pool for recommendation
thirdly, the boutique recommendation pool
through round after round of verification, short videos with extremely high liking rate, playback completion rate, comment interaction rate and other indicators are screened out to have the opportunity to enter the boutique recommendation pool. When users open the pool, they see videos with tens of millions of likes< br />
: " We are paladins. We can't let revenge occupy our consciousness& quot;,
repetitive video or highly similar video
is easy to be considered as
so we see many of the chattering tutorial to teach you how to do porters
we do not recommend to do these
we encourage you to do original
to be able to be autonomous. The value of the output content
in order to form their own fans effect
such fans can also become everyone's effective fans
and the other situation is that
the play goes up and up and stops
in fact, this is the problem that the comments on likes are too low
only good works with strong visibility can maintain a high rate of likes and ensure that the video is continuously pushed
short The rise of video platform
has made more people get the chance to participate in this video carnival.
shorter time further lowered the publisher's threshold
micro-blog tiktok wrote 140 words, and the hands became the
15
the personality is vivid. Sharing
, making video content proction from specialization to grassroots
everyone can upload and share their content. Everyone can be heard and seen
want to know more buddies to see their heads.
tiktok is a centralization of music creative short video social platform, which means that every trumpet has the opportunity to have millions of fans and even millions of fans. Even if we are new, as long as our content is popular, more and more people will pay attention to it Tiktok will detect whether the video is illegal after tiktok uploaded by p>
. For example, if there are advertisements, whether there are watermark or LOGO, whether the content is indecent or bloody, the official will be able to return or restrict the video violation (only you can see your own content). If there is no violation, the official will make a random recommendation, and the platform will give a certain amount of initial recommendation traffic according to the weight of our account. The initial recommendation will be given priority to the nearby people, fans who follow us and the people we follow; Then it is to cooperate with user tags and content tags for intelligent distribution Tiktok recommendation is mainly based on the following processes:
1, machine audit,
machine audit, and the primary trial of the system. The main purpose is to determine the risk level of video tiktok, and distribute it to different auditors according to the risk level. The contents of the vibrato release can be checked through machine very efficiently. < p>

Tiktok p>
2 and weighted recommendation
, as long as the released videos are normal content without violation, they will get a certain amount of weight recommendation to ensure that a new work can be displayed to some users. This is also the charm of the jitter. p>
3. Superimposed recommendation
after weighted recommendation, the system can judge the quality of the content according to the feedback collected (end broadcast, like, comment, forward, attention). Popular content will be further recommended, while unpopular content will be compressed
when the recommendation is superimposed, if the system receives many abnormal data, such as the increase of negative comments and reports, the video will enter the audit process again, which will be more strict than the initial audit
1. life class: vlog
2. facial value class: singing, dancing, matching type of little brother, miss
3. small theater: now is the most vibrant form of shaking, what is the little theater? In fact, the former Taiwan Korean idol drama has made a short video
4. knowledge: through their own ability, including cooking, beauty, and various kinds of life, through their own knowledge, we can share this knowledge of life skills to everyone
5. Technology School: the treasure of the town's tiktok, many of the previous technology flow. In fact, the technology flow is not only the whole fancy transition effects, but also the singing technology. There are many kinds of gods, and there are all kinds of technologies. This is also a kind of technology flow
6. Life style: in fact, it tends to show you your life, like a movie actor showing you his soul through the big screen. In this short video, That is to release our lives in the small screen, and let people share the life we share with you. Wow, I am familiar with this person.
in recent years, short video platforms have become new places of traffic. Tiktok tiktok, Br />
more and more people are beginning to enter the quiver, try short video realisation, and the flow of dividends and the bonus period of the electricity supplier bonus period mean more opportunities for the numerous new inbound players, and the threshold is lower.
with the popularity of 5g, short video will break out again. Whether you can seize this opportunity depends on your awareness<
according to official data:
the forwarding caused by social media video is 12 times that caused by text and image content
52% of marketing experts in the world say that video is the content type with the most prominent conversion rate
90% of the audience said that proct related videos were helpful for them to make decisions
the purchase intention of online consumers who have watched the demo video is 1.81 times that of consumers who have not watched the demo video
...
behind these data, all of them tiktok the development potential of the voice. Tiktok br />
as early as the beginning of 2019, most teams and indivials saw the value and potential of the jitter, and began to do the content.
however, in such a hot short video today, there are still 90% people who can not make an account< Too horrible to look at, the video proced by br />
spent 3 days, only a few people watched it. The number of works was not up to ten tiktok. For months, there was no video fire. So, there was no more...
actually, it is not difficult to make a sound account with cash in the window.
as long as you master the correct number method, within a month, you will be able to make the next hot and fast rising account
so, how can we do it
I. account positioning
the purpose of account positioning is to make clear what the account should do< As everyone knows, Br />
, however, when many beginners are working on the jitter, they are not at all clear about what to send and what kind of account they want to do.
if the positioning is not clear, the corresponding content can not be output, and the purpose of powder increase can not be achieved. If the direction is not right, any more efforts will be in vain
so how to position
you can decide what areas to do according to your interests and expertise, such as psychological knowledge sharing, funny jokes, movie and TV sharing, good things recommendation, music, dancing....
many people consult me in the background and ask me why the broadcast volume is so low. The reason is very simple. In the case of no violation, the content quality is probably not high
the quality of the works is low → fans don't like it and don't like it → the amount of the works is low → the weight of the account is low → the account is abandoned
then, how to proce high-quality content
1. The video image quality must be high, and HD output should be selected as far as possible, generally 1080p
2. If the content has a bright spot or can resonate with the fans, the fans will praise you and pay attention to you
3. Without moving works, the platform tries its best to suppress the movement. As long as the works are moved, there will be no play volume
4. Use cool special effects and popular music
many people may say that they don't have a high tiktok value, can they do the jitter?
the answer is yes
vibrato has two main types of video tiktok: live and non real.
among them, non real person appearing on camera includes: editing MV, animation, graphics, special effects, vlog...
you can choose the appropriate video form according to your own needs.
