Decentralized logic of social E-commerce

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please focus on the bold part:

Internet thinking, in the mobile Internet plus big data, cloud computing and other technology development background, the market, users, procts, enterprise value chain and even the whole business ecosystem to reconsider the way of thinking. P>

first put forward the Internet thinking is the founder of network company Robin Li. In a large-scale activity on the Internet, Robin Li first discussed the word "Internet thinking" when Robin Li explored the development issues with the boss and entrepreneur of traditional instries. He said that we entrepreneurs should have Internet thinking in the future. Maybe what you do is not Internet, but your way of thinking should graally think from the perspective of Internet. Now a few years later, this concept has been graally recognized by more and more entrepreneurs, even people from all walks of life and fields outside the enterprise. But the word "Internet thinking" has evolved into a number of different interpretations

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the way of thinking in the Internet era is not limited to Internet procts and Internet enterprises. The Internet here refers not only to desktop Internet or mobile Internet, but also pan Internet, because the future network form must span all kinds of terminal devices, such as desktop, notebook, tablet, mobile phone, watch, glasses, etc. Internet thinking is to rece the dimension, let the Internet instry take the initiative to integrate the real instry

How does Internet thinking come into being? Proctivity determines the relationship of proction. To a certain extent, the technical characteristics of the Internet will affect its logic at the commercial level. The unit of instrial society is tangible atom, while the basic medium of Internet world is intangible bit. This means that economics in the era of instrial civilization is a kind of scarcity economics, while economics in the era of Internet is a kind of abundance economics. According to Moore's law and other theories, the three basic elements of the Internet bandwidth, storage and server will be unlimited free. In the Internet economy, monopoly of proction, sales and communication will no longer be possible

Moreover, a network Internet has no central node, it is not a hierarchical structure. Although different points have different weights, no point is absolutely authoritative. So the technical structure of the Internet determines its inner spirit, which is decentralized, distributed and equal. Equality is a very important basic principle of the Internet

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in a network society, the value of an "indivial" and an "enterprise" is determined by the breadth and thickness of the connecting point. The wider and thicker your connection, the greater your value. This is also the basic feature of the pure information society. Your information content determines your value. So opening becomes a necessary means of survival. If you don't open up, you can't get more connections

Therefore, the Internet business model must be built on the basis of equality and openness, and Internet thinking must reflect the characteristics of equality and openness. Equality and openness mean democracy and humanization. In this sense, the Internet economy is a real people-oriented economy

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in the era of agricultural civilization, the most important assets are land and farmers. In the instrial era, the most important assets are capital, machinery (machinery is solidified capital) and alienated people on the assembly line. In the early instrial age, the most important consideration was the alienated man, because man was also treated as a machine. People are just screws in the assembly line

in the era of knowledge economy, the core resources are data and knowledge workers, which Drucker said at the end of last century. Enterprise management will also move from the traditional multi-level to a more flat, more network, more ecological way. Let knowledgeworker truly create value and become the most important and needed breakthrough place for any organization and the whole society

2. One of the characteristics of media theory is the wide ambiguity of various views. On the relationship between media and society, one of the focuses of the debate is the theoretical debate between "media centric" and "social centric", First, the view of "media center" lays particular stress on the field of media activities. It holds that the mass media, influenced by the irresistible driving force of the development of communication technology, has formed an independent force beyond the law of social movement. Mass communication has its own mode of operation and logic, highlighting the autonomy and influence of the media“ The view of "social center" regards the mass media as the reflection of political and economic forces, and holds that the media, just like its original intention, is only the carrier of information transmission. Therefore, the media theory is only a special application of the larger social theory. Second, the "media center" theory holds that the mass media has the ability to "acculturate" and "cultivate" the society, And regard the mass media as the main instigator of social change“ The theory of "social center" holds that media is always under the influence of social forces. It belongs to society and bears special responsibility for society. It is not difficult to see that the differences between theories are irreconcilable e to different footholds

3. Why is decentralization the most fundamental feature of blockchain
since the birth of blockchain, decentralization has been regarded as one of the core attributes of blockchain by the instry. However, in recent years, some domestic instry leaders have begun to deny this,
even some people claim that the word decentralization is a major misleading translation of the blockchain instry, and call for the translation to be "point-to-point", and the rule maker of any blockchain application is the fundamental center. This is an extremely wrong tendency, which may mislead many blockchain entrepreneurs and make them detour in the process of exploring blockchain application landing
what is "decentralization"
"decentralization" is translated from the English word decentralization, which is composed of the prefix de -, stem central and suffix ization. Among them, the stem central means "center", the suffix - ization means "... Hua", and the prefix de - has the meanings of leaving, removing, canceling and opposite. Therefore, it is very accurate to translate it into decentralization
what is the meaning of decentralization
vitalik buterin, founder of Ethereum, published the article "the meaning of decentralization" in February 2017, elaborating the meaning of decentralization. He thinks that we should distinguish the centralization and decentralization of computer software from three perspectives: architecture, governance and logic.

4. Excerpt: yishop e-commerce system
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<

the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".

5. With the advent of mobile Internet, e-commerce is rapidly moving towards mobility, fragmentation and socialization. With the rapid development of social e-commerce, social e-commerce has occupied 20% of the market share of the e-commerce instry, and constantly emerged single procts with annual sales of more than 1 billion CNY. However, it is difficult to establish and transfer the trust between people based on specific goods, and a larger market is waiting for social e-commerce to explore. As the economist said, blockchain is a machine to create trust, which can fundamentally solve the current pain points restricting the development of social e-commerce, and release the connection, trading and trust of social e-commerce
sec is the abbreviation of social ecommerce chain. It is a public blockchain project based on trust relationship to promote the socialization and decentralization of e-commerce. It aims to solve the problem of trust mechanism transmission between people based on specific goods
sec projects across the two major fields of blockchain and social e-commerce, both of which have the dividend of rapid development. The market share of social e-commerce continues to expand, with an annual growth rate of more than 50%. Only wechat has more than 36 million employees and more than 200 million consumers. SEC has the opportunity to become one of the applications with the most users, and its potential commercial value is immeasurable. It is of far-reaching social significance to enable hundreds of millions of indivials to start their own businesses and consumption, and truly promote "mass entrepreneurship" in response to "supply side reform"< Limitless br / > can be concerned about their official account SECblock, which contains a project weekly. It is foreseeable that the potential of SEC after landing is limitless for new retail business of social e-commerce.

6. Social e-commerce is a new sales model derived from e-commerce. It relies on the interpersonal network, social media as a means of communication, through social interaction means to facilitate commodity transactions. Compared with traditional e-commerce platforms, social e-commerce has more comprehensive services, lower operating costs, and the sharing consumption mode makes it easier to get the trust of consumers. The reason why social e-commerce can become a dark horse in the market is inseparable from its decentralized business model. The essence of e-commerce is retail, so retail must be maintained by the three dimensions of people, goods and market. The decentralization of social e-commerce can make more and more consumers turn from the original purposeful consumption to improvisation and passive consumption. Legendary life and other social e-commerce companies adopt the decentralized mode, which is just in line with people's demand for personalized and labeled shopping. It not only ensures the quality of goods, but also reces a series of operating costs.

7. Xiugou is the pioneer of DC social e-commerce model, which is their characteristic and also the core advantage of Xiugou in strong competition with other e-commerce platforms. This kind of business logic focuses on the social e-commerce mode of combination of decentralization and centralization, referred to as "DC social e-commerce mode". This mode can be simply understood as the combination of the advantages of "decentralization" and "centralization" e-commerce. On the one hand, it can provide a unified supply chain, logistics, customer service and other security, on the other hand, it can also provide a unified training plan, which can not only help consumers' opinion leaders continuously expand their influence and improve their flow transformation ability, but also cultivate more opinion leaders and form a good flow cycle.

8.   1、 Pinoo is the representative of pinoo social e-commerce. Pinoo attracts users to participate in the pintou group with low price, which can make consumers communicate by themselves

advantages: the collage platform can attract users to open a group actively at only one drainage cost. In the process of opening a group, it can continue to attract users to open a group again, and finally realize the fission growth of orders and propagation times

disadvantages: third party platforms, such as wechat and QQ, are needed. However, Tencent's restrictions on third-party links will greatly restrict such platforms. As for how to play in the future, it still depends on the policies of the platform and Tencent< Second, membership social e-commerce is a business model of connecting suppliers and consumers to realize commodity circulation. In short, it is the upgraded version of wechat business. The mode of wechat business needs to complete the whole process of purchasing, pricing, after-sales and so on. Membership based social e-commerce means that the shopkeeper can open his own shop by paying a certain membership fee on the platform, and he only needs to use his social relationship to share recommendations and attract users to place orders, while the distribution platform helps you complete the storage and delivery of goods

advantages: the maintenance cost of a single user released by iResearch is 41.2 yuan, which is significantly lower than that of traditional e-commerce platforms such as Alibaba and Jingdong

disadvantages: the users of the platform are all engaged in wechat business, which can split rapidly in the early stage, but when the users penetrate to a certain extent, there will be bottlenecks, and the instry competition will return to the middle and back-end supply chain and service ability< Community group buying is also a kind of s2b2c. The community group buying platform provides warehousing, logistics and after-sales support. The community head (usually Baoma or the owner of a community convenience store) is responsible for the community operation, mainly including community operation, order collection, commodity promotion and goods distribution

advantages: the community group buying platform uses fresh water as drainage to cut into the daily consumption of community residents. Fresh water is a consumer proct with high frequency and high re purchase, as well as a category with low gross profit, high loss and high logistics cost, which improves the efficiency of fresh water supply chain

disadvantages: in this mode of community group buying, the transfer costs of the team leader and the users are not high, and they do not have much loyalty to the platform. The key to attract users to buy is good quality and cheap goods, and the large-scale growth of orders can also reverse the rection of costs< 4. Content e-commerce

content social e-commerce refers to an e-commerce mode that guides consumers to shop through various forms of content, realizes the coordination of goods and content, and improves the marketing effect of e-commerce

for the e-commerce platform, the traffic dividend will be exhausted, and a new traffic entrance is urgently needed. Content as a medium plays an important role in improving the stickiness of e-commerce users and consumer experience. Some users will make their own usage information into content to share on the platform again after purchasing, so as to further enrich the platform content, Form a complete closed loop from "discovery purchase sharing discovery" to effectively improve user stickiness and conversion rate. Taking KOL as an example, e-commerce is currently the most important way for KOL to make profits, accounting for 68.7% in 2017

the future trend of social E-commerce; Under the Matthew effect, the flow continues to converge to the head commodities, and the traditional e-commerce shows the trend of brand upgrading. In this process, small and medium-sized long tail merchants are easy to be submerged in the massive tide of commodities

the shopping mode of social e-commerce is "discovery type", and users' choices are generally limited. At the same time, users' desire to buy is stimulated through low price, content and other ways. Finally, users' willingness to actively share is stimulated through incentive mechanism to rece customer acquisition cost. Social e-commerce takes social network as a link, goods are spread based on indivial users, and each social node can become a traffic entry and generate transactions, showing the structural characteristics of "decentralization".

9. Of course, social e-commerce focuses on social communication. The mode is social communication mode, one to many mode, that is, you suggest an account, and then gather people with the same interests and hobbies together, and then make friends with them and convert them into cash. Because friends have a high degree of trust. So the conversion rate will be high. Hope to help you, I wish you a prosperous business, access to the world, financial resources into the eight river.