Decentralized front position model

1.

Fang Wei's fresh pre warehouse is OK. It mainly depends on your choice. It's just suitable for your own operation mode.

in fresh e-commerce, pre warehouse is an alternative existence. Pu Pu, Miao life, orchard every day, Youxian every day, shopkeeper u, have been or are now operating this business model. The micro business distribution system analyzes how the front warehouse mode operates

forward position business model

the front warehouse is a small warehouse set up in an office building or a community, which is close to the consumer. The customer can place an order and deliver it to the customer in 1-2 hours. Whether from the freshness or timeliness of goods, the forward position business model can achieve a good experience

moreover, in terms of financial logic, most of a front warehouse is fixed input, except for human input and distribution input, packaging consumables can be calculated into the order as variable input, which may even make money. In theory, with the increase of orders, the performance input of each order can be controlled at about 3-5 yuan. But there is also a clear order ceiling, a front warehouse can carry the delivery volume is limited

with so many advantages, is the forward position business model the final business model

although the advantages of front position in experience are obvious, it is very difficult for the website to operate

mainly in two aspects:

1. The uncertainty of order leads to the uncertainty of loss, and at the same time, there is the problem of how to replenish

Due to the difference of consumers in each location, there are differences in category, operation and cost, even in multiple regions of a city. If it is extended to the whole country, for example, the taste of consumers in North China is different from that in East China, the complexity will be greatly increased

this problem is the biggest problem perplexing the players in the front position at this stage. Daily excellent fresh mainly do Beijing, u shopkeeper do Shanghai. The two sides announced a regional break even. In the draft of external public relations, the sales forecast is basically mentioned

if the sales forecast is accurate and the goods are prepared accurately, the loss caused by not selling out is low. The sales forecast is accurate and the stock is in place, so there will not be frequent shortage, which will cause consumers to not buy what they want to buy. The wechat distribution system analyzes how the front warehouse mode operates

because the data model involves too many variables. For example, weather conditions, expenses, weekend impact, whether peers have promotion, whether there are negative word-of-mouth, whether there are festivals, whether the website has advertising, and so on. At present, it is estimated that there are only a few hundred orders for each forward position. I think the premise of artificial intelligence is big data, otherwise the result will deviate too much

the profit and loss balance of a warehouse is not typical of all warehouses, which is the same as that of a city

the second drawback is that the front position is the activity of strong operation, and the situation of each front position radiating for 3 km is not the same. Moreover, if you prove that the business model is successful in Beijing, whether you can succeed in Shanghai or Guangzhou is a question mark

Finally, let's discuss the two types of business. One is the chain fruit store, and the other is the front warehouse business model

the front position can be understood as hidden, while the fruit shop is open position, which has the function of operation. The chain fruit store develops an online website, users place orders online, and fruit store delivers offline. In essence, it is no different from the daily excellent fresh warehouse business model. And the fruit shop can control the loss according to the sales situation

is today's fruit chain store the future of forward warehouse business model? The expansion speed of the two business models is essentially the same, and they are also the expansion, location, distribution, sales and optimization of each region and city. If you work hard for a few years, you'll end up with a fresh harvest or a hundred orchards

it is the team gene that determines their final direction. The Internet team is more user oriented and technology oriented. The traditional team will be more grounded, commodity oriented and commercial oriented. When Baiguoyuan harvested Yimi fresh, it also took a fancy to Yimi fresh's Internet gene to make up for its missing piece of DNA

finally, I think the possible future of forward position. In the future, the pure Internet team will more or less integrate with the traditional team. No one can be sure that the daily excellent fresh is always a hidden warehouse. Maybe in some regions and cities, they can find suitable partners and will be operated by fruit shops with front stores and back warehouses. The micro business distribution system analyzes how the front warehouse mode operates

fruits must circulate quickly. It is not enough for a branch to rely only on online orders or offline orders. It should try its best to win orders from all channels, such as schools, restaurants, etc., so as to have a stable shipment volume every day and maintain the full circulation of fruits

in addition, there are also some points that can be considered. Since it is the way to open stores offline, whether it is possible to open stores in wholesale stalls and farmers' markets, the traffic in these places is relatively stable, and whether it is also a way out to operate with the Internet spirit and the concept of user first

2. 1. Powerful interaction, timely, concise and effective e-commerce communication is a key to successful operation. No one is willing to wait for the result for a long time. Mall search, consultation is simple and fast, can let consumers quickly get the information they want. Whether pre-sale or after-sale, can provide high-quality user interaction experience, good user experience can retain users, and the user is the most important core competitiveness

2. The fundamental essence of after-sales marketing is to fundamentally improve the satisfaction of consumers. Good B2B2C mall development can greatly ensure the user experience and satisfaction, and can transform the visit into consumption to the maximum extent. And in the future, such as bug repair, function update, system upgrade, operation management to provide continuous optimization services

3. First, take a look at the multi mall demonstration stations of various suppliers, and according to the current situation of their own operation, choose the multi mall system suitable for their own operation, which is either the most expensive or the best

in order to meet the market demand and keep up with the changes of the times, Fangwei's multi domain and multi-user mall system has been highly praised by the majority of customers. It supports several terminals and applies to various business models such as wholesale, retail and distribution. It can also customize according to user needs, helping enterprises open up new marketing channels in the Internet plus era, and achieve the simultaneous growth of sales performance and brand influence.

3.

E-commerce supply chain system, seize the lead of e-commerce layout in front warehouse

e-commerce supply chain system in front warehouse, combined with distribution end, store end, back-end supply chain and warehousing management, comprehensively improve the work efficiency of warehousing and order flow, and make regional distribution more rapid and efficient by sharing logistics, warehousing, distribution and other resources

01, online and offline integrated management, Omni channel access to the Internet

traditional offline stores are often affected by factors such as consumption upgrade, geographical location, proct discounts, etc., which makes it difficult to improve the sales of stores

through the front warehouse e-commerce supply chain system, we can truly break through the online and offline interaction barriers, realize the unified allocation and management of online and offline multi store orders, inventory and goods, and reasonably allocate resources, so that online stores can drive offline sales and use offline stores to improve user experience

02, intelligent inventory, bid farewell to chaotic management

the e-commerce supply chain system of front warehouse controls the whole process of goods circulation, realizes the unified deployment of inventory circulation trend, procurement strategy, goods allocation and other operations, and greatly improves the work efficiency and management accuracy

03, intelligent strategy coverage, rece the cost of logistics distribution

the e-commerce supply chain system of front warehouse accurately records the distribution position and quantity of front warehouse, intelligently matches orders, and provides the optimal distribution scheme for it. At the same time, it supports the establishment of goods classification and category management, which improves the sorting efficiency

04, automatic generation of data reports, store benefits at a glance

the front warehouse e-commerce supply chain system provides users with comprehensive and accurate visual data reports. The cost of goods, marketing data and store profit and loss are clearly visible. The second level calculation speed can record the data changes in real time

05, improve the membership system, improve the store conversion rate

user management and precision marketing can effectively improve the store conversion rate, how to build the membership system, use data analysis to accurately depict the user portrait, is one of the most concerned problems of the operators

through the front warehouse e-commerce supply chain system, we can create a perfect member management system, online and offline stores linkage, unified flow management and analysis, help the platform to analyze the user's consumption behavior with strong data analysis ability, and launch appropriate marketing programs for the consumption behavior, so as to improve the re purchase rate of goods and user precipitation

the front warehouse e-commerce supply chain system helps enterprises complete big data analysis, supply and demand replenishment, distribution path optimization, diversified marketing and other links, realize the large-scale and systematic replication of the warehouse mode, and build a perfect front warehouse e-commerce supply chain system

4. Hello, daily Amoy is a social e-commerce platform. You can place orders on its app. Its procts include fresh food, daily necessities, 3C digital, clothing and other categories.

5. This kind of system involves many factors, and the price has a lot to do with these factors, so can you elaborate on your specific needs, such as: what functions to achieve, how many pages to need, etc. So that we can give you a quotation or help you develop it.

6. The so-called community group buying refers to that a certain number of consumers buy the same commodity with low discount through some organizations in the community or society that provide community group buying. Generally, it is based on wechat group and small program as group buying platform. Community group buying is a kind of shopping and consumption behavior of residents' groups in real residential communities. It is a kind of regional, niche and localized group buying form relying on real communities. It is a kind of preferential activity in the form of group buying provided by community leaders for the surrounding (community) residents. The team leader will launch a group in wechat group to release proct information and small program links< At present, community group buying has a great market prospect and has the following advantages:
1. Low loss
high loss is an important reason for the difficulty of making profits in fresh retail instry. In the traditional fresh sales path of "origin → first batch → second batch → big city warehouse → storefront / front warehouse → consumer", community group buying has the following advantages, Each link is likely to make fresh encounter extrusion, decay and other losses. When the fresh food arrives at the large warehouse or front warehouse, it usually stays for a few days before it is sent to the consumers. Therefore, according to the traditional sales path, the fresh loss will generally reach 30 ~ 40%. But the community group adopts the pre-sale mode, which can greatly rece the consumption of fresh procts and rece the cost of consumption
2. Less sales links
in the traditional fresh proct sales path, there are more commodity sales links and more middlemen, and each link will proce a certain sales cost. However, group buying in community usually means that the group buying company directly purchases and delivers goods from the place of origin to the head of the team, which greatly reces the sales link and the natural cost
3. Low distribution cost
high performance cost is another crux that leads to the difficulty of fresh retail profit. Because of its own particularity, fresh food has a high demand for distribution. Foam boxes, ice bags, different category zoning and so on are the standards for fresh distribution. If it is e-commerce distribution door-to-door, also need additional expenses, distribution fees, profit space will be greatly compressed. In the community group buying mode, the platform is uniformly distributed to the convenience store or the team leader near the community. On this basis, the neighbors can choose to pick up or deliver goods to the door. Through the transfer, the performance cost can be reced, and the platform can also give more room for profit on the commodity price.