Decentralization in We Media Era

1. That is to say, everyone can publish such articles. As such a media, it should be credible

2. We media (foreign name: We Media), also known as "citizen media" or "personal media", refers to the general term of new media, which is private, civilian, universal and independent disseminators, passing normative and non-standard information to unspecified majority or specific indivial by modern and electronic means. We media platform includes: blog, microblog, wechat, Internet official post bar, forum / BBS and other online communities
in July 2003, the media center of the American journalism Association released a research report on "We Media" jointly proposed by Schein Bowman and Chris Willis, in which a very strict definition of "We Media" is given: "we media is the proct of the general public's digital technology and its connection with the global knowledge system, A way to begin to understand how ordinary people provide and share their own facts and news. " In short, it is the carrier for citizens to publish the events they have seen and heard, such as blog, microblog, wechat, BBS and other online communities
We Media Era refers to the media era in which personal communication is the main means, and standardized and non-standard information is transmitted to the majority or a specific indivial by modern and electronic means. Everyone has a microphone, everyone is a reporter, and everyone is a news communicator. This media foundation, with its characteristics of interactivity and autonomy, has significantly improved the freedom of the press, and the media ecology has undergone unprecedented changes
in the era of we media, the ability of indivial self mobilization in the face of disasters is rapidly improving. The growth of economic income has greatly improved the ability of indivial action. However, the capacity of corresponding social organizations remains at a low level, while the degree of mutual trust between the government and the people is declining. These are the main reasons for the chaos and inefficiency of the disaster relief. To relax the restriction of social self-organization and cultivate the growth of civil society is the only way for a healthy society
on the Internet, every account is like a small media. Sending posts, transferring microblogs, commenting on news... Information, opinions and attitudes flow into the sea of bits on the Internet. With the efforts of nearly 500 million netizens and 300 million microblogs, we media, our small media, radiates great energy: more than 200 million posts are updated on more than 50 microblog websites in China every day
from Guo Meimei's famous brand handbag to the broken porcelain plates in the Forbidden City, we media plays an important role in supervising public opinion and reflecting social conditions and public opinions. According to statistics, in 2010, among the top 50 major public opinion cases, microblog launched 11, accounting for 22%
(the above is from my network)

3.

Many people have misunderstandings about the we media era. In fact, the meaning of the we media era is that everyone can have an opportunity to publish their own works. As long as these works are healthy, positive or true, they can be displayed in front of everyone. This is the we media era, which allows more people to see a different world, So we media era brings us closer and closer to the truth and the world

I personally did not deny that there are false or misleading information in the era of self media

under the legal constraints, information in the era of self media can be liberalized . It is illegal to spread false information and slander through self media. In the future, the development of self media will be more standardized and legal. The regulation of self media by law is the most powerful guarantee for us to get closer to the truth. Therefore, we firmly believe that since the era of media, we are getting closer to the truth

4.

In the current era of big data, it seems that a little bit of things will be infinitely magnified, as we all know. Film and television stars ushered in big data, so there is a saying of "flow star"; Wanghong ushered in big data, so they formed a "wanghong economy". Therefore, in today's we media era, personal characteristic communication emerges as the times require. In the environment of big data, this is a good opportunity for we media to exist in the best era. In order to seize the best opportunity, many people want to become we media, so they come in droves

when I was a child, when a popular star came out with a new song, it would be played and sung everywhere, until I heard that it was still playing. It can be said that it has been spreading continuously for one to two years. Early years of viral marketing, a star can be popular for a long time, but not very fast. Now, in such an era, you can find your own way out if you find people to set up for yourself, throw in their favor, and find the tide point of Internet users. The most typical example is the Papi media make complaints about the short video from the media. Its video content is funny, and Tucao has penetrated into the hearts of the people, attracting tens of millions of netizens to click, pay attention to and share. p>

the concept of tens of millions used to be unimaginable. Now it seems that many stars and netizens can easily micro blog tens of millions of fans. A handsome man was g out and hot search, fans increased. So after a period of time... He sent a micro blog "thank you for your support, millions of fans welfare, what do you want?" Since then, we have embarked on the road of development of wanghong

this is the era of we media. You can't imagine the surprises and benefits of data. It is precisely because it seems to be such a good era. In the era of we media, information updates and iterations are fast, and the life cycle of personal communication is short. Many we media are eager to seek transformation and extend their life cycle. On the other hand, many people are eager to squeeze in. Although there are no characteristics and the content of communication is rampant, they also want to integrate into the circle, It's not easy. In today's we media era, many we media are forgotten by the masses because of too much content, similarity, disorder and no connotation. In the best times, the masses achieved you in the fastest time, compared you in the shortest time, and then chose the better one. How to find the direction of we media

To locate oneself and find one's own person. In the era of we media, we are not only a brand, but also a commodity in the huge era of we media. How to reflect and create their own characteristics in their published content is very important

2. Using big data to analyze audience groups. After positioning themselves, we must conct a large number of data analysis with the tags of our own choice - gender, age, region, news hotspot attention?? According to a large number of data to customize their own content, accurate release content, accurate platform delivery

Content marketing, not just platform marketing. If there is no content, or the content is not attractive enough, it is difficult for a good platform to maintain traffic. Many large platforms help others to advertise, which not only does not achieve the expected effect, but also has no effect. Even if it's a good platform, I'm paying for drainage everywhere. But if I don't have in-depth communication with the platform and choose a suitable marketing channel, I'm afraid it's also known by the masses. In the era of we media in which content is the king, we should integrate our thoughts into the current hot topics that the masses like, have our own content characteristics, and combine with excellent marketing channels to achieve win-win cooperation with the platform

4. Information update iteration is fast, so we should constantly adapt and update the content. In the era of big data, information flows in and out. However, new media should always pay attention to information, and create characteristic content on the premise of maintaining their own style. This is a process of interaction with fans as well as a process of rising fans. Whether we media can maintain its popularity is the key point

However, in the era of we media, if we can't form our own distinctive characteristics, embrace the era of big data, choose high-quality and accurate channels for promotion and marketing, and attract and maintain our fans, it's hard to say the direction

5.

Low access threshold and lack of norms lead to intermingled good and bad. You said that in the era of we media, many models have become relying on advertising fans to clean and pay for traffic. As long as there is attention and traffic, others are floating clouds

in my opinion, media from China has become a big market. This market needs to be supervised by regulatory authorities, and it needs to formulate certain laws and regulations to restrict, respect the facts, speak on the facts, and can't talk nonsense about anything, abide by morality, and strictly prohibit touching the bottom line of the law. This is the development of formal We media

6.

We media is a kind of information communication mode that provides indivials with information proction, accumulation, sharing and dissemination, with both privacy and openness

in other words, our traditional mainstream media can no longer use a "unified voice" to tell the public whether it is right or wrong. Everyone in the new media era may become a promoter of we media, and the public is more willing to get information from independent information and make judgments. In fact, the trend of we media is not achieved overnight. As early as the last century, McLuhan, a famous communication scientist, put forward the theory that "media is information". Therefore, the boom of we media has historical basis

of course, we media has its own immaturity. Woma international media concluded: influence cannot be quantified. I influence influential people, and he influences others, which cannot be quantified. The value of we media is definitely not such crude figures as CPM, CPT and CPS, but calculated by influence. Secondly, it's hard to find a proper way to support we media people. Paying for reading seems not optimistic for users. Third, behind we media is the indivial. It is the person who will be at the end of his or her talents. Will we media be transformed into an organization of traditional media to survive? Fourth, we media, because of its freedom, must be a place of good and bad. How to select? All these will be the urgent problems to be solved in front of we media. Maybe only by solving these problems can we media really transform from a crazy girl to a young girl

However, no matter how good or bad, the rise of we media is undoubtedly a beautiful color in this spring, and the information pattern controlled by traditional media for many years has been broken. We media is bound to carry out the three characteristics of grounding, speaking and having personality to the end

7. We media is different from the information dissemination dominated by professional media organizations. It is an information dissemination activity dominated by the general public. It has changed from the traditional "point-to-face" dissemination to an equivalent "point-to-point" dissemination concept.

8.

At present, the number of we media platforms is increasing. Although it is not special, there are only a few platforms with real influence, but each platform focuses on different aspects, and the revenue related policies are also different. Sometimes policy changes may bring a new revenue growth point{ RRRRR}

for me, if it is to operate our own account, then we are to operate our own account, because we are to operate our own account. The purpose of making our own account is to make our own account have more fans and finally get higher income. Maybe many times people choose to make long-term investment, That is to say, control the quality of the content released by your account, and then take a long-term route to attract more fans. Eventually, you can get long-term and stable revenue, but some of them can get short-term traffic cash by stealing videos