What are the decentralized e-commerce platforms

6.

Tmall mall, Jingdong Mall, Suning Tesco, Tencent e-commerce, vipshop, Amazon China

1. Tmall is the leader in the B2C field. It is a pure open platform, and its profits come from traffic, advertising and technical service fees

4, Tencent e-commerce 5, vipshop 6, Amazon China

as the leader of China's Internet instry, Tencent has two B2C websites, eason.com and QQ online shopping, but the combined share is only 5%. On the one hand, Tencent e-commerce started late and was blocked by Alibaba, After all, as one of the three giants, Alibaba certainly does not want to have another giant in the e-commerce instry on which it depends; On the other hand, Tencent itself is not good at e-commerce and its support is limited. The development of Tencent e-commerce is not good, but the popularity of wechat and the rise of mobile e-commerce bring hope

Vipshop is a vertical B2C e-commerce, which is positioned as a second, third and fourth line brand discount retailer online. In other words, vipshop cleans up the inventory for the brand online. Vipshop adopts flash buying mode, that is, limited time discount

6, Amazon China

Amazon China is the world's largest e-commerce company. Amazon's website in China is also an open platform. Part of its procts come from Amazon's purchase, and the other part comes from its settled businesses. The profits come from price difference, store rent, logistics fee, storage fee and advertising fee. Amazon's development in China is quite different from that in the United States. This is e to policy reasons and Amazon's own lack of attention to China's business

7.

Social e-commerce platforms include pinoo, dalingjia, Beidian, Yunji, dianoo and so on. The specific contents are as follows:

1. Pinoo

was founded in September 2015. Pinoo was officially listed on the Nasdaq Stock Exchange in July 2018. Three years after its establishment, the platform has gathered 418.5 million annual active buyers and more than 3.6 million active merchants, with an annual transaction volume of more than 471.6 billion yuan. In December 2018, pinoo launched the "new brand plan" focusing on the growth of China's small, medium and micro manufacturing enterprises, which will support 1000 brand factories covering various instries

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4. Dianoo

dianoo's social e-commerce platform. Dianoo's name is a bit like pinoo, which is known as the best social e-commerce platform. Dianoo is a platform that I personally tested, which was popular at the beginning. Behind dianoo is the promotion support of Huahong pharmaceutical's micro business team

the threshold fee for joining store Duoo is 399 yuan, which should be the most expensive. I personally test to do another shopping app platform, 0 threshold fee, directly cooperate with tmall, Jingdong, pinoo, just promote and make money

5, shell procts

shell procts social e-commerce platform, this app platform was launched around August 2018, and I have personally tested it. Compared with other platforms, shell procts are characterized by a lot of low-cost shopping goods, and the procts are relatively affordable, but the Commission withdrawal is similar to that of many stores, and they all need to upload ID cards, This is more troublesome

8. Now social e-commerce is very popular, but many people don't know about it. Quite a few people think that social e-commerce is "social + e-commerce". However, this is not the case. In fact, all business-related activities through social media are social e-commerce

then, what are the models and characteristics of social e-commerce<

six forms of social e-commerce

01, e-commerce + social

this mode is divided into two ways, one is the original e-commerce platform, opening a community, to strengthen the communication between users, increase user stickiness, and promote user purchase, such as Taobao's Micro Taobao

the other is that the seller invites KOL in the social field to do his own shopping guide, so as to improve the commodity conversion rate. The above two modes are both the transformation from traditional e-commerce to social e-commerce, which is simpler and cheaper

02, social + e-commerce

this kind of mode usually starts through the theme community. When the community has a certain user group, build an online payment website online. The operation mode of vertical community is similar. Buying and selling goods through social circles< The first mock exam is br />
03, shopping guide

this mode is divided into two forms: one is platform, the other is indivial.

platform type, such as mushroom street, is to attract users by establishing a shopping guide platform and inviting KOL to guide them. KOL shopping guide is easier to build users' trust and enhance users' stickiness

and indivials, that is, they use social platforms to make money by selling goods. Wechat, Taobao, etc. are typical examples

04, platform type micro business

there are many modes of platform type micro business, such as sales commission and direct sales mode. It should be noted that this mode is easy to be used by pyramid selling

and platform wechat business can be roughly divided into two categories:

1. Centralized platform wechat business:

this way is more complex, it involves the multi-dimensional interests of platform and business, business and business, business and wechat business, wechat business and wechat business, and so on. Since its establishment, there has been no particularly successful case<

2. Decentralized platform wechat business

like little black skirt, it only sells its own procts on the platform. It's simpler

05, pintuan platform

is to promote procts through group buying mode. A typical example is pinoo, which attracts users by emphasizing benefits

06, wechat business agent

simply speaking, it is wechat business that swipes the circle of friends. The advantage of this mode is that it can spread information quickly and users are sticky. However, e to its lack of supervision, it may cause harm to users and low-level agents, which should be treated with caution

so, what is the future development of social e-commerce

1. It is difficult for traditional e-commerce to survive

there is no doubt that traditional e-commerce will not survive for a long time e to the lack of supervision, frequent swiping and counterfeit

the traditional micro business agent model has some problems, such as lack of supervision, fake and shoddy, violent screen swiping and so on, which slowly overdraw the trust of customers, and the road will be narrower and narrower in the future. Only a small number of teams that value word-of-mouth, quality and service will continue to survive<

2. The "social + e-commerce" mode will develop to the complex

this mode will graally develop to the complex. But we need to weigh the proportion of the two, and balance the two, in order to have a good development possibility

3. Personal shopping guides in vertical fields such as wanghong and KOL will continue to be popular

this is the benefit impact brought by the Internet platform. Take wanghong as an example, their influence is also very strong. The future market will continue to be hot

4. Centralized platform wechat business may become pure e-business

e to the complexity of its mode, it is likely to become a niche pure e-business. Because of the high risk of multi-level distribution, the platform may change as soon as it changes, and some of the previously popular businesses may decline in a certain period of time.

9. Now social e-commerce is very popular, but many people don't know about it. Quite a few people think that social e-commerce is "social + e-commerce". However, this is not the case. In fact, all business-related activities through social media are social e-commerce
What are the models and characteristics of social e-commerce<

six forms of social e-commerce

01, e-commerce + social
this mode is divided into two ways, one is the original e-commerce platform, opening a community, to strengthen the communication between users, increase user stickiness, and promote user purchase, such as micro Taobao in Taobao
the other is that the seller invites KOL in the social field to do his own shopping guide, so as to improve the commodity conversion rate. The above two modes are both the transformation from traditional e-commerce to social e-commerce, which is simpler and cheaper<

02, social + e-commerce
this kind of mode usually starts through the theme community. When the community has a certain user group, build an online payment website online. The operation mode of vertical community is similar. Buying and selling goods through social circles< The first mock exam is br />
03 and shopping guide
two modes, one is platform, the other is indivial.
platform type, such as mushroom street, is to attract users by establishing a shopping guide platform and inviting KOL to guide them. KOL shopping guide is easier to build users' trust and enhance users' stickiness
and indivials, that is, they use social platforms to make money by selling goods. Wechat, Taobao, etc. are typical examples

04, platform type micro business
there are many modes of platform type micro business, such as sales commission and direct sales mode. It should be noted that this mode is easy to be used by pyramid selling

and platform wechat business can be roughly divided into two categories:

1. Centralized platform wechat business:
this way is more complex, it involves the multi-dimensional interests of platform and business, business and business, business and wechat, wechat business and wechat business. Since its establishment, there has been no special successful case
2. Decentralized platform wechat business
like little black skirt, only its own procts are sold on the platform. It's simpler
05. Pintuan platform
is to promote procts through group buying mode. A typical example is pinoo, which attracts users by emphasizing benefits
06. Wechat agent
simply speaking, it is a wechat business that swipes the circle of friends. The advantage of this mode is that it can spread information quickly and users are sticky. However, e to its lack of supervision, it may cause harm to users and low-level agents, which should be treated with caution
so, what is the future development of social e-commerce
1. It is difficult for traditional e-commerce to survive
there is no doubt that traditional e-commerce will not survive for a long time e to lack of supervision, frequent swiping and counterfeit
the traditional micro business agent model has some problems, such as lack of supervision, fake and shoddy procts, violent screen swiping and so on, which graally overdraw the trust of customers, and the road will be narrower and narrower in the future. Only a small number of teams that value word-of-mouth, quality and service will continue to survive
2. The "social + e-commerce" mode will develop to the complex
this mode will graally develop to the complex. But we need to weigh the proportion of the two, and balance the two, in order to have a good development possibility
3. Personal shopping guides in vertical fields such as wanghong and KOL will continue to be popular
this is the benefit impact brought by the Internet platform. Take wanghong as an example, their influence is also very strong. The future market will continue to be hot
4. Centralized platform wechat business may become pure e-business
e to the complexity of its model, it is very likely to become a niche pure e-business. Because of the high risk of multi-level distribution, the platform may change as soon as it changes, and some of the previously popular businesses may decline in a certain period of time
(hope to adopt)

10. 2018 is the first year of e-commerce, and social e-commerce represented by pinoo, Yunji, Beidian, Jiuyou life and peanut diary began to enter the public's field of vision. Jiuyou life is a cross-border social e-commerce brand operated by Macao Jiuyou International Holdings. It has a complete and mature supply chain system and has been authorized by many international first-line brands. Adhere to the mode of procing area direct purchase, truly realize decentralization, control the quality from the source, and provide users with high-quality international brand goods close to the procing area price
in the final analysis, ironmaking needs its own hard work. Only when the proct quality is good, the price is reasonable, the mode is good, and the platform can help users realize the real "self use, saving money, sharing and making money" is guaranteed.