Decentralized We Media
with the continuous development and progress of the Internet, more and more people begin to have a great interest in the Internet. Especially in the past two years, the continuous development of we media has given many people the opportunity to start their own business, and also made many ordinary people start their own business journey, and achieved a great leap in self-worth in a short time
is a new form which is different from traditional media. In other words, everyone can be a media if you want to. The "self" of we media, on the one hand, represents that everyone can speak and express their opinions and opinions with the help of the Internet platform. On the other hand, it represents that we media people have greater discourse space and autonomy. These are unimaginable in the era of traditional media.
2. Provide value to fans
I think the most important thing is to provide value to your fans, so as to realize your own value. Very simple, why do users care about you? Is there any advantage in paying attention to you? Just like people who pay attention to Songsong, why? It's because Songsong has his own circle, and they are all guides in some professional fields. People who are at the forefront gather together. So the world he sees is different from what he thinks. Another example is ghost foot seven. Why do so many people read ghost foot seven's articles? Because he is the person in charge of Taobao Search and wrote a lot of dry goods ideas of e-commerce. Otherwise, people pay attention to what he does. It's also the power of personal brands. So you have to figure out how to provide value to users and how
3. To build a personal brand
in this era, everyone can be a we media, and there are not many good ones, so we have to build our own brand to be a we media. At first, users will pay attention to you when they see your articles or valuable content. Later, you will continue to deliver value to them, so that your relationship has reached the point of trust. Fans believe that you will agree with what you have done. In the end, you have set up a good image in the hearts of fans. Most people don't understand we media, they will ask if they can make money? How to make money? What's the point of being him? In fact, if you really provide useful value for your users, are you still worried about losing money? If you don't take the initiative, he will repay you. So it's important to understand its true meaning. Not for the money
through my experience, it is not difficult to do well in we media. The most important thing is to do well in these, and you will be half successful.
In this so-called "everyone is we media" era, there are too many technology we media that make up for the number. Sometimes, we need to train our eye skills to know which technology we media are really worthy of attention
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hearsay. The grapevine is we media run by Feng Dahui, CTO of dingxiangyuan. Feng Dahui is a famous Oracle expert and blogger. Feng Dahui has been writing since 2004. Oracle bone inscriptions for writing history was published in programmer magazine in July 2004. Feng Dahui, who has been writing for more than ten years, is definitely a good pen in the instry, and his writing style is quite different
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Ge Jia. Internet analysts, writers, news websites, Internet public opinion analysts, and multiple labels on Ge Jia all show Ge Jia's qualifications in this field
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super voice. Chao Xiansheng is the we media operated by Wang Chao. Wang Chao has been working in China Youth Daily since 2007. Now he is engaged in we media. He firmly believes in decentralization and de institutionalization in the mobile Internet era, the social survival of information providers, and being a real optimist
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Guo Jing's Internet circle. Guo Jing's Internet circle is the we media operated by Guo Jing. Since 2013, Guo Jing has been working as an independent we media full-time, and is one of the few full-time independent we media people in this circle. This account mainly focuses on the Internet and TMT, and takes the original route. At present, it has covered more than ten platforms, such as hundreds of websites, today's headlines, and Sohu News clients
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Hao Wenhao look. Hao Wenhao Kan is a we media account operated by Hao Zhiwei. He is a thoughtful it veteran. He writes things in different directions. Starting from Xiaobian in 2007, it has graally entered the world of media, with internet observers, e-commerce analysts, e-commerce experts and other labels
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Wangyue's blog. Wangyue's blog operator is Hou Dong, a well-known IT blogger, his own blogger, technology columnist and Internet enthusiast
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Science and technology are not happy. The operators of science and technology are Wang Liyang, network observer, independent commentator, e-commerce practitioners, and columnists of sutu, airy, Yiguan, ihemar, Feixiang, Yibang power, Chinaz, techweb, ChinaByte, blog China, etc
ItTalks Wei Wuhuan, the operator, is a lecturer in the school of media and design, Shanghai Jiaotong University, a well-known blogger, a TMT columnist, an investment partner of Tianqi amoeba fund, and a practitioner, researcher and critic of Internet new media. We media is one of the few in the instry that has a large number of manuscripts and high quality
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Cao Z's somniloquy. Cao Zheng, the operator of caoz, has been engaged in Internet for more than ten years. He is a technology guru, data controller, history controller and textual research controller. He participated in the establishment of unified statistics and cnzz stationmaster statistics, and presided over the establishment of network business analysis support platform
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black horse. His personal number and stream of consciousness are operated by Zhang Junliang, the speaker of dark horse open class, the chief male public relations officer of Ruima communication, the marginal media person, and the "wet person" of social marketing. He has been a media reporter for 10 years
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the above rankings are in any order, and the technology we media above are all original we media. In this era of and paste, few of us can insist on being original we media
news and information platforms, such as the Internet 100, today's headlines, Sohu News, and Phoenix News, have all begun to attract people from technological we media, which also shows the value of we media people
in this so-called "everyone is we media" era, there are too many technology we media that make up for the number. Sometimes, we need to train our eye skills to know which technology we media are really worthy of attention
1. The grapevine is we media run by Feng Dahui, CTO of dingxiangyuan. Feng Dahui is a famous Oracle expert and blogger. Feng Dahui has been writing since 2004. Oracle bone inscriptions for writing history was published in programmer magazine in July 2004. Feng Dahui, who has been writing for more than ten years, is definitely a good pen in the instry, and his writing style is quite different< 2. Internet analysts, writers, news websites, Internet public opinion analysts, and multiple labels on Ge Jia all show Ge Jia's qualifications in this field
3. Chao Xiansheng is the we media operated by Wang Chao. Wang Chao has been working in China Youth Daily since 2007. Now he is engaged in we media. He firmly believes in decentralization and de institutionalization in the mobile Internet era, the social survival of information providers, and being a real optimist< 4. Guo Jing's Internet circle. Guo Jing's Internet circle is the we media operated by Guo Jing. Since 2013, Guo Jing has been working as an independent we media full-time, and is one of the few full-time independent we media people in this circle. This account mainly focuses on the Internet and TMT, and takes the original route. At present, it has covered more than ten platforms, such as hundreds of websites, today's headlines, and Sohu News clients
5. Hao Wenhao looks. Hao Wenhao Kan is a we media account operated by Hao Zhiwei. He is a thoughtful it veteran. He writes things in different directions. Starting from Xiaobian in 2007, it has graally entered the world of media, with internet observers, e-commerce analysts, e-commerce experts and other labels
6. Wangyue's blog. Wangyue's blog operator is Hou Dong, a well-known IT blogger, his own blogger, technology columnist and Internet enthusiast
7. The operators of science and technology are Wang Liyang, network observer, independent commentator, e-commerce practitioners, and columnists of sutu, airy, Yiguan, ihemar, Feixiang, Yibang power, Chinaz, techweb, ChinaByte, blog China, etc< br />
8. ItTalks Wei Wuhuan, the operator, is a lecturer in the school of media and design, Shanghai Jiaotong University, a well-known blogger, a TMT columnist, an investment partner of Tianqi amoeba fund, and a practitioner, researcher and critic of Internet new media. We media is one of the few in the instry that has a large number of manuscripts and high quality
9. Cao Zheng, the operator of caoz, has been engaged in Internet for more than ten years. He is a technology guru, data controller, history controller and textual research controller. He participated in the establishment of unified statistics and cnzz stationmaster statistics, and presided over the establishment of network business analysis support platform
10. His personal number and stream of consciousness are operated by Zhang Junliang, the speaker of dark horse open class, the chief male public relations officer of Ruima communication, the marginal media person, and the "wet person" of social marketing. He has been a media reporter for 10 years.
how college students do we media ! How do college students make money by operating we media? We media operation makes money
today, I'd like to share 10 suggestions with you. If you do these 10 suggestions well, it's very easy for college students to make money from we media operation
is we media suitable for college students
today, Zhunge will talk about the advantages of college students as we media, and give some suggestions to college students as we media
low threshold, sufficient time, strong learning ability and free time
in addition to classes, college students still have a lot of spare time. It is precisely because of more spare time that more people choose to make money by operating we media. We media operation can not only make money, but also fully exercise themselves
doing we media operation writing can exercise a person's writing ability, thinking and language organization ability. And there is also an advantage that the cost of doing we media is not high. As a student, the time cost is not very high. Students have more time after school, and they can do hundreds of official account, headline or public numbers, and take some short videos themselves.
frankly speaking, no matter you graate and enter the society, you have certain thinking and language organization ability, and you can speak right wherever you go, which is no worse than others
How do college students make money by operating we media three suggestions: first, if you want to find your own interests, we media must operate like this. You need to find your specialty or interest. Find the right goal, find the right position, and stick to learning , for example, you can write, you can become an expert in the media field, register 100 official account, public number, become the subdivision of this field; for example, if you know how to cook, you can take a short video to teach you how to cook and upload it to Toutiao, station B or other short video platforms. There are many people who love cooking will pay attention to you for example, if you like reading and watching movies, you can write book reviews and movie reviews for every book and movie you read for example, if you have a good video editing, you can teach Xiao how to edit and become an expert in this field if you say you don't know anything, you have to learn! The reason why we media bigwigs can be called bigwigs is that they know more about their knowledge and professional skills than ordinary people. Therefore, in order to do well in we media, we need to keep learning< Providing value is a very important word, I will say it three times! Output, output, output again. With clear target users, fixed domain content and continuous output value frankly, if you want to make money from our media operation, you must export your own value. As for the field of we media, Zhunge thinks that you should choose which aspect you are good at! The most important thing is to be able to provide content. Only when you have goods in your stomach can you write more and steadily proce high-quality articles. Therefore, daily accumulation is indispensable< 3. Thinking, thinking and creativity
being we media is the place where content provides value for survival. Thinking, thinking and creativity are most popular in we media operation
if you want to make money from we media operation, you need to remember that we media is a persistent process, and you should pay attention to the following aspects in the operation process:
insist on publishing articles, publish articles vertically, do not violate the rules, adhere to the era of original content, carry them for a short time, have a correct attitude, and have certain pressure resistance. Keep a good attitude and stick to it. We media operation to make money really need patience accumulation, constantly enrich themselves, will continue to progress in the instry
this article is original and praise, which is a kind of magnanimous feelings
1. A "new" media
we media is decentralized, and the communicators become indivial masses rather than professional communication organizations. In the era of we media, a new way of communication also comes from it. In addition to the traditional communication channels, there are more interpersonal communication based on the six degree relationship theory, and everyone is procing content, and the information is diversified and vertical. The most important thing is to let the so-called & quot; Silent majority & quot; They have their own right to speak, so that the grassroots can express their thoughts
2. Provide value to fans
I think the most important thing is to provide value to your fans, so as to realize your own value. Very simple, why do users care about you? Is there any advantage in paying attention to you? Just like people who pay attention to Songsong, why? It's because Songsong has his own circle, and they are all guides in some professional fields. People who are at the forefront gather together. So the world he sees is different from what he thinks. Another example is ghost foot seven. Why do so many people read ghost foot seven's articles? Because he is the person in charge of Taobao Search and wrote a lot of dry goods ideas of e-commerce. Otherwise, people pay attention to what he does. It's also the power of personal brands. So you have to figure out how to provide value to users and how
3. To build a personal brand
in this era, everyone can be a we media, and there are not many good ones, so we have to build our own brand to be a we media. At first, users will pay attention to you when they see your articles or valuable content. Later, you will continue to deliver value to them, so that your relationship has reached the point of trust. Fans believe that you will agree with what you have done. In the end, you have set up a good image in the hearts of fans. Most people don't understand we media, they will ask if they can make money? How to make money? What's the point of being him? In fact, if you really provide useful value for your users, are you still worried about losing money? If you don't take the initiative, he will repay you. So it's important to understand its true meaning. Not for the money
through my experience, it is not difficult to do well in we media. The most important thing is to do well in these, and you will be half successful
1. We media positioning and content positioning
we media positioning must be the first to bear the brunt. What does your we media do? What do you do? First of all, you should plan well. My suggestion is to do what you are good at or interested in, such as food, entertainment, reading, games, photography, tourism, online marketing, new media and so on. You can also subdivide them
content orientation is also very important. Usually, only those who are good at or interested in it can have their own ideas and experiences. As long as we summarize them carefully, it is very easy to write good quality original articles. No matter what field you choose, it is suggested that you don't want to do big and comprehensive things, do well in small and specialized, small and detailed fields, so that you can operate more easily. If you study some well-known we media, you will find that they focus on a specific place. You must put your energy and time where you are best at. Don't be greedy< Why do your users become your fans and why do they follow you? Or is it because you have value? This is a very realistic problem. When you haven't established enough relationship and trust, it depends on the value of content. Your content is useful to them, can solve their problems, over time, these users will become your fans. There is a premise that you need to grasp the pain points of your user group, and constantly provide them with valuable content that they are obsessed with, otherwise, your fans will leave you. There are many such examples. Many we media begin with content and end with content
in an era in which most articles are reprinted and of low quality, in an era in which only a few people write articles and most people just read articles, as long as you can achieve high-quality output for a long time, you will find that the we media circle in your field is actually very narrow, and there are not many people who will really stick to it, as long as you can stick to it for a few years, People in this circle will know something about you.
whether we media is good or new media is good, content + channel + platform, These three points are always the core of the media instry
What are platforms, channels and content
platform generally refers to the environment or conditions needed to meet a certain requirement. According to the definition of American Marketing Association (AMA), channel is the structure of internal organization units and external agents, wholesalers and retailers. However, when it is applied in the Internet network, it can be understood as the structure of information dissemination, and the definition of content is also very wide. It should be well understood that content is information on the Internet, TV is a platform, channel cctv10 is the channel, program "I love invention" is the content, in terms of new media we media, Youku Tudou, today's headlines, is the platform, financial and entertainment columns, all kinds of we media accounts are the channel. Luo Zhenyu's "logic thinking" is the content, yuan Fangchang's "invention makes a fortune" is the content...
whether it is a platform or a channel, its main purpose is to publish, disseminate, store and retrieve the content... There are differences between the two in the focus of function settings, for example, the platform is mainly to publish, store and retrieve, and the channel is mainly to play the role of communication
what is we media
in 2003, the media center of the American journalism Association released a research report on "We Media" jointly proposed by Schein Bowman and Chris Willis, in which a very strict definition of "We Media" is given: "we media is the proct of the general public's digital technology and its connection with the global knowledge system, A way to begin to understand how ordinary people provide and share their own facts and news. "
we media is a way, and the way means that the way is also the method. According to this statement, any proct with a little UGC (user generated content) can be labeled as a we media platform. Forums and blogs can be regarded as we media, and micro blog and wechat can also be regarded as we media
the development of we media
these things that Internet practitioners have been tired of are slightly different from what we media claims to be now. According to the definition of we media, we media almost began to exist with the birth of the forum, but it has become extremely popular today after decades. Why
information is restricted by platforms and transmitted through channels. The reason why we media is popular is that the Internet is decentralized, and platforms are clustered into communication nodes and connected with scattered channels. The size of we media nodes is no less than the traditional platform, but it is too small compared with the huge Internet. The reason for the popularity can be guessed, with the rapid development of the Internet, the platform type media platform can not carry a huge amount of information resources. The rapid spread of channels (we media) is also the self innovation of the Internet
in my opinion, the Internet media has experienced four times. The first is the platform media era represented by the four portals. The characteristics of this era are that the platform is the channel, the content is simply displayed on the web page and the client, and the discourse power is controlled in the media organization. At this stage, the information can hardly be effectively circulated, Users can not judge the authenticity and effectiveness of information according to a single platform, which is a monopoly media platform. Second, with the development of mobile Internet, the network brings information to the streets on portable mobile devices, and new content is generated. However, at this stage, the dissemination of content is limited by channels and cannot be effectively spread. Therefore, the public knowledge, stars and KOL have absolute voice, which is the era of opinion leader media. Third, with the continuous expansion of content, the public knowledge, stars and KOL have gained absolute voice, A large number of content flooded the Internet platform, people began to filter information, and turned their attention to more personalized content. At this time, the more popular mass entertainment projects have been explosive development, which gave birth to a variety of network celebrities and storytellers. This is the entertainment era. Fourth, entertainment and popularity are of little value in themselves, just like a spray in the flow of information, which rises with the wind and dies with it. High value information will spread forever in perfect channels. This is the era of mass media in which content is king We media era)
in this so-called "everyone is we media" era, there are too many technology we media that make up for the number. Sometimes, we need to develop our eye-catching skills to know which we media are really worthy of attention
1. Gossip. The grapevine is we media run by Feng Dahui, CTO of dingxiangyuan. Feng Dahui is a famous Oracle expert and blogger. Feng Dahui has been writing since 2004. Oracle bone inscriptions for writing history was published in programmer magazine in July 2004. Feng Dahui, who has been writing for more than ten years, is definitely a good pen in the instry, and his writing style is quite different
2. Internet analysts, writers, news websites, Internet public opinion analysts, and multiple labels on Ge Jia all show Ge Jia's qualifications in this field
3. Chao Xiansheng is the we media operated by Wang Chao. Wang Chao has been working in China Youth Daily since 2007. Now he is engaged in we media. He firmly believes in decentralization and de institutionalization in the mobile Internet era, the social survival of information providers, and being a real optimist
4. Guo Jing's Internet circle. Guo Jing's Internet circle is the we media operated by Guo Jing. Since 2013, Guo Jing has been working as an independent we media full-time, and is one of the few full-time independent we media people in this circle. This account mainly focuses on the Internet and TMT, and takes the original route. At present, it has covered more than ten platforms, such as hundreds of websites, today's headlines, and Sohu News clients
5. Hao Wenhao looks. Hao Wenhao Kan is a we media account operated by Hao Zhiwei. He is a thoughtful it veteran. He writes things in different directions. Starting from Xiaobian in 2007, it has graally entered the world of media, with internet observers, e-commerce analysts, e-commerce experts and other labels
6. Wangyue's blog. Wangyue's blog operator is Hou Dong, a well-known IT blogger, his own blogger, technology columnist and Internet enthusiast
7. The operators of science and technology are Wang Liyang, network observer, independent commentator, e-commerce practitioners, and columnists of sutu, airy, Yiguan, ihemar, Feixiang, Yibang power, Chinaz, techweb, ChinaByte, blog China, etc< br />8. ItTalks Wei Wuhuan, the operator, is a lecturer in the school of media and design, Shanghai Jiaotong University, a well-known blogger, a TMT columnist, an investment partner of Tianqi amoeba fund, and a practitioner, researcher and critic of Internet new media. We media is one of the few in the instry that has a large number of manuscripts and high quality
9. Cao Zheng, the operator of caoz, has been engaged in Internet for more than ten years. He is a technology guru, data controller, history controller and textual research controller. He participated in the establishment of unified statistics and cnzz stationmaster statistics, and presided over the establishment of network business analysis support platform
10. His personal number and stream of consciousness are operated by Zhang Junliang, the speaker of dark horse open class, the chief male public relations officer of Ruima communication, the marginal media person, and the "wet person" of social marketing. He has been a media reporter for 10 years
the above rankings are in no particular order. All the technology we media above are original we media. In this era of and paste, few of us can insist on being original we media.