Decentralization of online sales

1. Recently, the popularity of "blockchain" has been rising. Maybe everyone thinks that the craziness of bitcoin will fall into the blockchain. It's a bit like in the first year of VR, entrepreneurs flocked to it. To some extent, it may be related to the famous saying of that book: pigs can fly even standing on the air! But Xiaomi, the "pig", is a very fine proct

this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"

entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public

people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"

1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion

2. Decentralization means that participants can have the right to speak, make voice and freely spread information

how is centralization formed

the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization

how is decentralization formed

because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.

2.

De flow means that all social resources can be aggregated and distributed with one click

in a system with many nodes, each node has a high degree of autonomy. Nodes can connect with each other freely to form a new connection unit. Any node may become the stage center, but it does not have the mandatory central control function. The influence between nodes will form a nonlinear causal relationship through the network

This kind of open, flat and equal system phenomenon or structure is called decentralization

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compared with the previous Internet (WEB 1.0) era, today's Internet (Web 2.0) content is no longer proced by professional websites or specific groups, but by the participation of the whole Internet users and the creation of equal power levels. Anyone can express their views on the Internet or create original content to proce information together

with the diversification of network service shape, the decentralized network model becomes more and more clear and possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together

3. Compared with centralized trading platform, what are the advantages and disadvantages of decentralized trading platform
since 2013, many decentralized trading platforms have emerged. Different from the centralized trading platform, the decentralized trading platform does not need to register an account, and can participate in the transaction by using the personal digital asset account
secondly, every transaction of the decentralized trading platform is carried out through the blockchain, and it needs to wait for the confirmation of the blockchain before the transaction is successful. At the same time, the decentralized trading platform is not responsible for keeping users' assets and private key information. On the one hand, it avoids the moral hazard of the trading platform, on the other hand, it requires you to keep your private key well
e to the low liquidity and slow transaction processing of decentralized trading platforms, the total transaction volume only accounts for 0.03% of the global total transaction volume of digital assets. At present, the tokens of airswap, kyber, 0x and omisego can be traded on huobi.pro.

4. One of the characteristics of media theory is the wide ambiguity of various views. On the relationship between media and society, one of the focuses of the debate is the theoretical debate between "media centric" and "social centric", First, the view of "media center" lays particular stress on the field of media activities. It holds that the mass media, influenced by the irresistible driving force of the development of communication technology, has formed an independent force beyond the law of social movement. Mass communication has its own mode of operation and logic, highlighting the autonomy and influence of the media“ The view of "social center" regards the mass media as the reflection of political and economic forces, and holds that the media, just like its original intention, is only the carrier of information transmission. Therefore, the media theory is only a special application of the larger social theory. Second, the "media center" theory holds that the mass media has the ability to "acculturate" and "cultivate" the society, And regard the mass media as the main instigator of social change“ The theory of "social center" holds that media is always under the influence of social forces. It belongs to society and bears special responsibility for society. It is not difficult to see that the differences between theories are irreconcilable e to different footholds

5. Why is decentralization the most fundamental feature of blockchain
since the birth of blockchain, decentralization has been regarded as one of the core attributes of blockchain by the instry. However, in recent years, some domestic instry leaders have begun to deny this,
even some people claim that the word decentralization is a major misleading translation of the blockchain instry, and call for the translation to be "point-to-point", and the rule maker of any blockchain application is the fundamental center. This is an extremely wrong tendency, which may mislead many blockchain entrepreneurs and make them detour in the process of exploring blockchain application landing
what is "decentralization"
"decentralization" is translated from the English word decentralization, which is composed of the prefix de -, stem central and suffix ization. Among them, the stem central means "center", the suffix - ization means "... Hua", and the prefix de - has the meanings of leaving, removing, canceling and opposite. Therefore, it is very accurate to translate it into decentralization
what is the meaning of decentralization
vitalik buterin, founder of Ethereum, published the article "the meaning of decentralization" in February 2017, elaborating the meaning of decentralization. He thinks that we should distinguish the centralization and decentralization of computer software from three perspectives: architecture, governance and logic.

6. Excerpt: yishop e-commerce system
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<

the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".

7. The emergence of the so-called community is the proct of the rapid development of the mobile Internet. The development of social software such as wechat, QQ and microblog has become the foundation of the birth of the community and the main carrier of the community
for a community, the larger the scale, the better and the more information the better. The good operation of online community can directly have a positive effect on sales
the first step taken by many enterprises after their establishment is marketing. Through the establishment of their own user community, they conct frequent interactive operations, attract users to increase their sense of identity and dependence on the community, optimize the user experience, and establish a new retail model around the community as the core
the essence of the so-called community new retail is traditional retail + community economy + e-commerce. As a complementary mode of new retail, community new retail has huge inherent advantages. It can not only use the mole of online operation, but also make sales simple and fast; And the support of offline entities can make up for the defects of e-commerce platform. The social economy model can quickly gather fans, obtain huge traffic sources, and promote the improvement of operation efficiency through many business models, which is the huge business opportunities bred by the community in the new retail era.

8.

The way of online sales depends on the instry in which the enterprise is located. The general online sales are as follows:

1. Distribution. Online sales can be carried out by means of distribution

2, new media promotion: indirect sales of online platform such as jitter, quick hand, official account, WeChat friends circle, micro-blog and Kwai. p>

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1. Build a website

first of all, it is necessary for an enterprise to do a good job in network marketing. You can build your own website according to your business. The website is like a storefront. You open it offline to show your procts and services, so that customers can better understand the procts

there are also many skills, which are particularly important in site construction, including website layout, website style, especially website keyword setting. These details will not be repeated here. If you want to know more partners, you can consult the consultant online

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when the enterprise website is established, at this time, we need to package the brand through a series of measures, search the brand words in the search engine, we can display more brand information, Guide consumers to have enough trust in our potential customers in the later stage to help improve the conversion rate of procts in the later stage

3. Continuous network promotion

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without the first two steps, no matter how much network promotion or even advertising is invested, it will not proce ideal effect, because consumers can not fully understand the enterprise and can not obtain effective transformation. On this basis, continuous network promotion and user drainage will form a simple network marketing closed loop. Of course, each step has different methods and strategies. Different enterprises adopt different methods. Specifically, they can communicate privately in the background

4, network marketing methods and channels

<. Any rendering method used in this promotion belongs to network marketing. This way is becoming more and more indispensable and the only way for each brand to communicate. Its main characteristics are low cost, high efficiency, wide spread, good effect and strong timeliness

9.

1、 Difference:

1, time. When it comes to time, it means logistics for the online, and it means channel for the offline

let's have a fair competition, assuming that they cover the same wide range, that is, there is a physical store (which has the goods you need to buy) and an express company (which stores your goods) near your home. In this case, it is obvious that the only way to get the fastest time is: you go to the physical store to buy in person

but if we enlarge our vision to the whole region, you will find that express companies are actually helping the society to rece the overall time cost

To sum up, online marketing is more advantageous in terms of time

2. Experience

experience is a tough online injury, which can never be changed. For procts like clothing, the style is relatively standardized. If the style is complex, it will always be a tough injury for e-commerce

standardized procts are the most suitable for online sales, and only standardization can make scale. Because the online and offline experience of standardized procts is similar

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the so-called online marketing is to entrust the network marketing work that originally needs the enterprise to hire its own employees to the professional network marketing service provider in the form of contract

On the basis of in-depth analysis of the current situation of enterprises, proct characteristics and instry characteristics, online marketing outsourcing service providers customize personalized and cost-effective online marketing schemes for enterprises, take full responsibility for the effective implementation of the schemes, track and monitor the effect of online marketing, and provide effect analysis reports for enterprises on a regular basis

In this process, the E-marketing Service Association will give full play to its various professional advantages in technology, marketing planning, implementation and other aspects, and try its best to achieve the predetermined goal in order to obtain the service fee paid by the enterprise

offline marketing is aimed at "online" marketing, which is mainly aimed at the minority groups in the target market, providing incentives for immediate action in a phased rolling way, operating non media advertising, and trying to achieve "one-to-one interactive" communication marketing techniques

source of reference: China business intelligence network -- Analysis on the advantages and disadvantages of online and offline supply chain of commodity retail