How to decentralize fresh food
for your question, subtract the mean from each measurement.
The inspection and quarantine certificates shall be inspected and random inspection shall be carried out
taking Xiamen as an example, according to Article 15 of Xiamen fresh food safety supervision and management measures, only fresh food with inspection and quarantine certificate can be sold. The procer of fresh food shall issue and proce the inspection and quarantine certificate; Those who can not issue the inspection certificate must enter the fresh food wholesale market for trading. The wholesale market shall inspect each batch of fresh food that enters the market for trading, and only those that pass the inspection can be sold
The inspection and quarantine certificates of supermarkets and supermarkets that need to purchase fresh food from other cities shall be inspected and random inspection shall be carried out; Those without quarantine certificate shall not be sold, and those without inspection certificate shall be sold after self inspection. Those who do not have the conditions for self inspection shall entrust a qualified inspection institution to inspect the purchased fresh food, and those who fail to pass the inspection shall not be sold. Those identified as pollution-free agricultural procts, green food or organic food may be sampled or exempted from inspection 
extended data:
relevant requirements of fresh food:
1. The catering instry and unit canteen shall purchase the fresh food that has passed the inspection and quarantine, and establish the purchase account, indicating the name, purchase channel, quantity and date of the purchased fresh food
2. In case of purchasing fresh food by holding major public activities or conferences, the specific undertaker should also keep fresh food samples for reference; If conditions permit, it may be sent to a qualified testing institution for inspection
3. Encourage the public to report the proction and operation of fresh food that does not meet the safety standards. If the relevant administrative departments receive complaints or reports on the safety of fresh food, they shall investigate and handle them in a timely manner according to law; Certain rewards shall be given to the verified complaints or reports
1 Operation method of fresh supermarket:
the whole commodity management process includes four parts: receiving, inventory management, display and store management. For the management of fresh commodities, each part has its own uniqueness. In the management of fresh commodities, quality assurance and loss are the key points of management
1. The importance of ordering:
ordering is the beginning of business and the premise of normal operation of stores. Effective ordering strategy will improve the profitability of fresh food.
generally, in the commodity management of international fresh food supermarkets, there are strict receiving management processes, and the core of the process is how to control the quality of goods, and there are strict cold chain control standards in the receiving area, In addition, there are many simple and effective management methods, such as ribbon management system and package classification management method to control the shelf life
2, the importance of receiving goods
the importance of commodity acceptance to fresh food management can not be ignored, just like the throat, has the task of checking. In the whole acceptance work, every link must be fastened. If any link is wrong, it will lead to losses
3. Commodity display
the key to the formulation of commodity display is the seasonality and price sensitivity of fresh food. The commodity department formulates the annual commodity display plan, and in some international fresh supermarket display plans, a different commodity display chart is defined every month. At the same time, according to the sales volume and turnover rate of goods, we regularly analyze the proportion of face arrangement quantity to ensure the reasonable arrangement of face arrangement quantity, so as to ensure the efficient use of face arrangement display, and rece the shortage, inventory amount and loss
using the "gold display line" display: for fruits, it should be in the middle part of the display surface, for example, when the upper and lower plastic square plates can be placed, it should be in the middle layer, and the goods purchased the previous day or first on the same day can be put in the middle layer, and the new goods can be put in the upper and lower layers. The choice of customers is mostly in the middle level, which can speed up the sale of second-hand goods
if the second-hand goods still keep good freshness. If the proportion is too large, the shelf life of fruit will be long; If the proportion is too small, the daily replenishment frequency is frequent. In addition, the owner should also pay attention to the current temperature, humidity, this fruit can maintain the life span
The core of store management is to ensure the quality and loss of fresh goods. In general, in international fresh supermarkets, there are detailed daily checklists from store managers to department managers, including display, quality, price, commodity structure, promotion, equipment, sanitation, staff, warehouse, receiving, etc, Even in the checklist, such as the supply of Chinese cabbage, the display of tomatoes and other inspection items, and these inspection items not only need to be inspected item by item every day, but also need to be scored, and finally summarize the total score of each inspection item every monthsuch a score is not only a quantitative evaluation of the management of managers at all levels, the key is that the key problems of each department can be accurately found through the score analysis, and then can be improved
in addition, in the store management, detailed specifications should be formulated, including how to go out of the store, how to keep the store and how to close the store. At the same time, it should also clearly specify the items that go on the store in the evening and in the morning, and the items that can be removed or kept at night. All these items need to be detailed to each item in the international fresh supermarket
(2) purchase channel:1. Self purchase. Sometimes, because of the size or distance or lack of suitable suppliers, fresh supermarket has to adopt the way of self purchase
2. Supplier supply: This is the supply mode of most supermarkets. The purchasing department selects the appropriate supplier to provide fresh goods for the supermarket, and signs a supply contract agreement for a certain period of time
(3) direct supply from the place of origin: the fresh commodities in supermarkets are supplied directly by the procers. At present, it is in the part of cooked food daily matching group. Because it's a factory made proct, it's easy to do so4. Supply by distribution center: the fresh goods proced by origin, supplier, factory, etc. are sent to the distribution center, and then sent to the store through the distribution center, acceptance, storage, processing, packaging, labeling, picking and distribution
the key points of supply chain management of four kinds of fresh commodities are introced above. Each supermarket must choose the appropriate supply chain according to its own scale and demand, and strictly manage it, so as to bring good sales and rich gross profit to the company
extended data:
fresh keeping methods:
1. Temperature and humidity management -- the most effective method to prevent the heat dissipation and inhibit the respiration of vegetables
2. Ice cold water treatment: using ice cold water and crushed ice to cover fresh procts. Such as: ice fresh aquatic procts, onion and garlic preservation
3. Ice salt water treatment: provide a salt concentration of 3.5%, add crushed ice to make the water temperature drop to 0 ° C environment. This method can keep fresh commodity nutrients not easy to lose and keep fresh. For example: aquatic procts
Strong wind precooling equipment: it is used to precooling the fresh leafy vegetables by strong wind, which makes the respiration drop rapidly before reaching the height, so as to keep the leaf green Cold storage of Susheng -- a method to improve the freshness of fresh commodities whose freshness began to decline. The environment of Susheng storehouse was 3-5 ° C low temperature and 90-95% humidity In order to achieve the purpose of preservation, plastic film packaging can inhibit the evaporation of water, prevent water loss and shrinkage. In order to keep fresh, it can inhibit respiration and prevent unnecessary consumption of respiratory heat 7. Refrigerate in cold storage - keep the fresh goods at 0-5 ° C. keep fresh at low temperature
8. Freezing in the freezer: keep the fresh goods between - 18 and - 40 ° C. freezing at freezing temperature
Clean and hygienic conditions: the working site, equipment, processing and cutting tools are clean, the personal hygiene of the working staff is good, and the clothing is clean The transportation equipment of cold storage and freezing to prevent the decline of freshness caused by long time transportation is a very important freshness management. In the process of transportation, high temperature, wind blowing, no refrigeration, cold storage, cooling down and so on should be prevented1. Market share: analysis of customer sources
make visit charts according to each quarter, depict the form of business circle, and record the customer sources of each region< The sales volume of aquatic procts, livestock procts, fruits and vegetables, daily necessities, general food, candy and biscuits, daily necessities, tobacco and alcohol, clothing materials, books and other procts (generally calculated in terms of amount) are analyzed by departments, Therefore, it is necessary to make a special quantitative analysis
3. Classification analysis
although department analysis can find out the difference of sales volume, it can not find out the real reason for the decrease of sales volume. Therefore, sometimes it is necessary to subdivide departments and carry out small classification analysis, so as to grasp the business change of classification purpose in detail; In addition, the use of POS system for management can also detect the changes of a single commodity, which is concive to judgment
4. Benefit analysis
business can be managed by controlling department, classification, value to income ratio and gross profit rate to achieve the purpose of benefit analysis
5. Loss analysis
the difference between gross profit rate and value-added income rate is loss. General loss includes price change promotion, waste loss, unknown loss, etc. these items are listed in advance to find out the real cause of loss< 6. Proctivity analysis. The analysis of personnel utilization frequency is proctivity analysis. Management expenses account for 30% - 50% of supermarket funds. Therefore, special attention should be paid to the efficiency of personnel employment. Operators can know the level of employee proctivity from the following three points: first, the turnover per person; second, the turnover per person; third, the turnover per person; The second is the proctivity of each person, also known as labor proctivity, that is, the profit created by each person for the company every year; The third is the labor distribution rate, that is, the ratio of labor cost to gross profit
7. The analysis of the efficiency of the store
the amount of sales per square meter of the store is one of the important indicators to evaluate the operating efficiency
8. Commodity efficiency analysis
the ratio of the sales volume of commodities to the average inventory in the period is called the commodity turnover rate, which is one of the important indicators to evaluate the sales situation of commodities. If the commodity turnover rate is multiplied by the gross profit rate of commodities, the result is called the cross ratio, which is also one of the analysis methods of commodity contribution< In addition to the analysis of general expenses, the four major costs of retailers should be planned in detail to achieve the purpose of recing expenditure< The main cost of retailers is about 80% from the purchase cost of goods, so recing the purchase cost is the basic survival foundation for the establishment of supermarkets. However, if retailers want to rece the purchase cost, they must carry out proct cost analysis<
11. Review of promotion effect
there are too many promotion activities held by supermarkets every year. If you want to accumulate experience, you need to review the effect of promotion activities in the past, and then revise them according to the mode, so as to really achieve the promotion effect
12. Inventory analysis
inventory will affect the company's capital turnover, the freshness of goods, and the efficiency of handling operations. Therefore, inventory must be analyzed in detail to find out the methods to rece inventory
13. Analysis of organizational activity
for organizations that can not achieve their goals, counseling or adjustment must be carried out to maintain the activity of the organization
14. Break even point analysis
find out the source of profit, and try to save expenses and rece fixed costs to achieve the break even point< This paper analyzes the management and circulation status of "vegetable basket" procts and the existing problems, trying to clarify the market prospect of specialized management of "vegetable basket" procts in fresh supermarket; Through the analysis of the management strategy, this paper tries to clarify the feasibility of supermarket management of fresh food
with the rapid development of China's economy and China's accession to the WTO, the circulation form of "vegetable basket" procts is not optimistic. Facing opportunities and challenges, large-scale reform is imperative. Fresh supermarket, as a derivative of traditional agricultural market and modern chain store, not only has the modern management mode of supermarket, but also has a broad market for fresh consumption. It is another effective form to expand the market segmentation of supermarket format. Through the analysis of the current situation of operation and circulation of "vegetable basket" procts and the existing problems, this paper tries to clarify the market prospect of specialized operation of "vegetable basket" procts in fresh supermarket; Through the analysis of the management strategy, this paper tries to clarify the feasibility of supermarket management of fresh food< (1) the definition and characteristics of fresh supermarket
fresh food mainly refers to the agricultural and sideline procts consumed in people's daily life, including vegetables, fruits, aquatic procts, grain, etc., which is an extremely important part of people's home diet. Fresh supermarket refers to the specialty stores and chain stores which are specialized in fresh operation and combined with modern supermarket management concept, which is similar to home appliance supermarket and building materials supermarket. But at this time, fresh food has a richer connotation, including not only general agricultural and sideline procts, but also some procts with strong correlation, such as processed food, semi processed food, kitchen supplies, etc. However, the content of fresh supermarket is owned by farmers' market, which is needed by family kitchen
fresh supermarket is the proct of the combination of agricultural market and modern supermarket. It can take the advantages of the two and make up for the disadvantages of the two, so as to give full play to its unique advantages< Advanced inspection and testing means and strict access system prevent the entry of toxic and harmful agricultural procts, which is concive to the protection of consumers' physical and mental health, standardizing the market of agricultural procts, and promoting the integration of China's agriculture with the world
2. The comfortable and elegant shopping environment is concive to the efficient circulation of "vegetable basket" procts and is close to the consumption demand and consumption mode of modern consumers
3. The specialized, diversified and high-quality operation of fresh supermarket is concive to promoting the development of modern retail instry to a small and refined end, improving the ability to resist risks, enriching agricultural proction and improving proction level< The "green market" created by fresh supermarket promotes green proction, speeds up the transformation from traditional farmers' market to modern supermarket, makes proct resources face end customers through modern circulation channels, promotes investors to improve and establish standardized operation mode, and strengthens the transformation of infrastructure< (2) the development status of fresh procts and supermarket formats
since the 1990s, after ten years of hard work, the construction of "vegetable basket" project has made remarkable achievements. However, the current situation of "vegetable basket" procts is not optimistic, and there are outstanding problems in all aspects of proction, supply and marketing, Among them, the outstanding performance is the quality, safety and hygiene of the current "vegetable basket" procts. It has seriously affected people's physical and mental health and hindered the sustainable development of agriculture
as a new type of business, supermarkets are increasingly occupying the status of traditional business forms such as street stores and department stores, and their functions are becoming more diversified and comprehensive. As a result, a situation of "many things can only be bought in supermarkets" has been formed, and chain supermarkets have sprung up. On the one hand, the reason for this phenomenon lies in people's shopping concept of "one-stop shopping", on the other hand, people regard shopping in supermarkets as a new way of leisure and entertainment. Chain operation is known as the third revolution of commercial retail instry, because it applies the organization principle of modern large instry and large proction to the field of commodity circulation, improves the ability of coordinated operation, realizes the benefit of scale operation, and becomes the most potential circulation mode in China. Supermarket, as the main form of chain operation, plays a huge role in the field of modern commercial circulation
chain operation has shown great vitality and development potential in China, and has played an important role in many aspects. With China's accession to the WTO, there will be an unprecedented fierce competition in the retail market. In the face of the severe situation, accelerating the development of China's chain operation is of great importance to improving the circulation structure, further improving the organization and modernization level of the circulation instry, and adapting to the new situation of China's accession to the WTO, It is of great significance to promote the healthy development of national economy. Experts predict that among the five major trends of China's retail market development, "supermarkets and specialty stores mainly engaged in fresh food will replace farmers' markets". It can be imagined that fresh food management will be another competition point for foreign countries to enter. At present, the Chinese government has decided to take the development of chain operation as the main position in the commercial development. By the end of the tenth five year plan, "the number of chain stores in China will be 100000, with sales reaching 700 billion yuan" and "five to 10 large chain enterprise groups with international competitiveness" will be cultivated< 2. Analysis of the market opportunities of fresh supermarket. 1. The inevitability of the combination of "vegetable basket" procts and supermarkets. For a long time, the sales of China's agricultural and sideline procts have been "basket sale" or market, while supermarkets are regarded as the sales place of instrial procts The level of service instry has made great strides, but the development of agricultural and sideline procts and their sales has been lagging behind in the micro level. Therefore, it is necessary to "learn from the experience of developed countries, rely on the supermarket to promote the safety and quality of procts to a new level, and form a new concept of agriculture". From the news about fresh food management that has been reported in the news media all over the world, we can get an extremely important message: it is an inevitable trend for supermarkets to replace the farmers' markets in the management of "vegetable basket" procts. According to the survey, fresh food accounts for more than 10% of supermarkets in developed countries, while only 1% in China<
2. The existing business model and competitive environment of "vegetable basket" procts
fresh consumption is closely related to people's life. In the past, the farmers' market and state-owned vegetable shops dominated the world, but now the consumption demand has obviously shown diversification, personalization and stratification. In the process of continuous differentiation, reorganization and improvement of fresh sales functions of various retail terminals, they are constantly creating their own market characteristics and living space, and the original sales position of traditional farmers' markets is being squeezed out. Studying the environment of fresh food management, we can find that there are three forms of competition in the current market: traditional farmer's market, large-scale chain of small supermarkets, and large-scale comprehensive supermarkets / hypermarkets. They have their own characteristics, both advantages and disadvantages. Only by carefully analyzing the current competitive environment, recognizing the situation, finding the weakness of competitors and learning from each other, can fresh supermarket accurately position and grasp the initiative. So what is the real significance of establishing fresh supermarket? This is to take the "vegetable basket" procts as the combination point and breakthrough, to find and solve how to make the fresh management in the most effective carrier form
first, grasp the balance relationship among supply, storage, proction and marketing.
management personnel should work with employees to accumulate and summarize the sales records in the same period, analyze the sales rules of various procts in different seasons and holidays, balance the relationship between supply, storage, proction and marketing, and improve the accuracy of raw materials and proct orders, This balance is based on long-term experience accumulation and sales record analysis< Second, do a good job in the secondary development of procts
the so-called secondary processing and deep development of fresh procts is to recycle the commodities that are about to expire and cannot be sold in advance, and transfer them to other fresh departments to process mature food procts, semi-finished vegetables, or other promotional gifts. There are more varieties of transformation in this aspect, and the gross profit is also larger
it is suggested that the secondary processing of fresh procts and deep development of varieties should be classified into appropriate departments to facilitate flexible operation and promote good conversion, which is often overlooked but helps to rece fresh consumption< For example,
1. Sliced bread can be converted into dry bread and sandwich
2. Vegetables and fruits can be converted into: all kinds of side dishes, fast food, fruit tray, juice
3. Meat can be converted into: conditioning meat, semi-finished meat dishes
4. Aquatic procts can be transformed into semi-finished side dishes, etc< Third, the solution of validity management
the validity management of fresh commodities is a very complicated work, but it must be taken seriously. Disordered expiration management will lead to a large number of expired procts. In this work, there are several details to consider:
1. Arrange special personnel to sort out the shelves, and clarify the post responsibility or team responsibility system
2. Alternate use of sealing paper color of all procts every other day, such as red on one day and green on two days
3. Establish a strict inspection and review system for expiration management
4 Create different fresh-keeping environment
different fresh procts have different fresh-keeping environment, supermarkets need to create a suitable environment to slow down the loss of fresh metabolism.
(1) order. It is the beginning of the operation cycle of the distribution center. After receiving and summarizing the store's order form, the distribution center should first determine the type and quantity of the goods to be distributed, and then query whether there is any stock needed in the existing inventory of the distribution center. If there is stock, it will be transferred to the picking process; If there is no stock, or if there is not enough stock, the order shall be issued in time or the order shall be applied to the purchasing department of the headquarters for ordering
(2) receiving. Receiving goods includes receiving goods and receiving goods. Usually, under the condition of abundant supply of goods, after the purchasing department issues an order to the supplier, the supplier will quickly organize the supply according to the requirements of the order. After receiving the notice, the distribution center will organize the relevant personnel to receive the goods, first sign the delivery note, and then inspect the goods. Acceptance warehousing mainly includes quantity inspection and quality inspection. If it is consistent with the requirements of the order contract, it can be transferred to the next process; If it does not meet the requirements of the contract, the distribution center will record the error in detail and refuse to accept the goods. According to the regulations, the unqualified goods will be handled by the supplier. After the acceptance, the staff of the distribution center will separate them according to the categories and varieties, and store them in the designated positions and venues, or directly carry out the next operation
(3) processing. It includes two aspects: one is the processing of finished procts. This is the profit zone of fresh food business, which includes Western cakes and bread; Processing of Chinese pasta, noodles and semi-finished side dishes, set meals, cooked food; Second, the processing of primary procts. It is the primary processing of fresh three procts, including cleaning, separation, sorting, packaging and other processes, with the purpose of fresh-keeping. The processing of fresh food is helpful to grasp the quality, cost and supply of characteristic procts, core procts and main commodities
(4) storage. Storage is mainly to ensure sales needs, but the requirement is reasonable inventory. At the same time, attention should be paid to ensure that the quantity and quality of goods do not change in the storage business. The storage of fresh food has its special requirements, and it is difficult to keep it. If you don't pay attention to it, it is easy to cause corruption. In order to prevent these losses, in the aspect of storage, a variety of fresh-keeping, maintenance means and scientific methods are applied. At present, refrigerated storage, ozone sterilization and other methods are widely used in the distribution center. In the storage location, we should pay attention to the convenience of sorting, distribution and delivery; In terms of storage time, the principle of "first in first out" should be implemented; In terms of storage management, fresh food should be preserved safely, correctly, economically, simply and economically
(5) distribution. The staff of the distribution center select the goods according to the goods, time, storage area, loading and distribution requirements and the location of the store on the demand note printed by the information center. The general method of picking is to pick goods by picking. The staff wheeled the goods collection truck around the orderly warehouse shelves. According to the variety, quantity and specification indicated in the distribution list, they selected the goods needed to go out of the store and put them into the goods collection truck. Finally, they stored them in the temporary storage area for loading
(6) assembly. In order to make full use of the volume of the freight car and improve the transportation efficiency, the distribution center often combines and matches the goods of different stores on the same delivery route on the same truck
in the operation process of the distribution center, the goods of multiple stores can be loaded on the same vehicle, which can rece the delivery cost, and the goods distributed by one store can be loaded on one vehicle, which can rece the distribution matters of the distribution center to the stores
(7) delivery. Delivery includes loading and delivery. In general, distribution centers use their own vehicles to deliver goods. Sometimes, it also relies on the strength of professional transportation organizations in the society to carry out joint delivery operations. In addition, in order to meet the needs of different supermarkets, the distribution center often makes a variety of arrangements when carrying out delivery operations: sometimes it delivers goods for fixed users according to fixed time and fixed route; Sometimes it is not limited by time and route, and it is flexible to deliver goods.
Fresh seafood can be sent by the express of SF express
Service Introction:
fresh express delivery: in order to ensure the delivery timeliness and commodity quality of fresh express, realize the priority of loading and delivery of similar procts, it is an exclusive express service for customers who send fresh express
Service Pricing:
first weight (1kg) + continued weight
service area:
Chinese mainland area 3D area, detailed 95338, Shun Feng official website or local cold transportation branch.
instructions for use:
1. The consignments are fruits and vegetables, aquatic procts, meat procts and dairy procts (except fresh crabs); The weight of single ticket shall not exceed 15kg, and it is not allowed to operate the sub parent parts
2. In order to ensure the quality of express delivery, fresh and quick mix procts should be used for refrigerated, frozen and room temperature perishable fresh
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extended information:
this "marine instry delivery solution" of SF hit the pain point of marine instry delivery directly from five dimensions of "different", "fast", "wide", "fresh" and "excellent" to guarantee the "fresh" of marine procts in an all-round way: the first is "different", aiming at different types of seafood and different sales methods, Shunfeng has developed two differentiated transportation modes, namely, the origin direct delivery mode which is more suitable for B2C e-commerce and the warehouse dry distribution mode which is more suitable for B2B e-commerce
the second is "fast", with 55 full freighters, more than 16000 self owned vehicles, 60 distribution centers, 131 comprehensive transit centers,
plus the logistics network all over the country and the multi-level proct selection of Shunfeng instant, Shunfeng second morning, Shunfeng standard express, etc., to fully guarantee the realization of consumers' desire to "just want to eat the freshest seafood"
The third is "wide". For marine procts delivery, Shunfeng provides a wider range of delivery through whole process monitoring and route optimization. Taking the delivery of fresh fast-food procts as an example, Qing has launched more than 200 cold chain routes, radiating more than 60 provinces and cities in China, such as Beijing, Tianjin, Hebei, Jiangsu, Zhejiang and Shanghai The fourth is "fresh". For different categories of procts, such as live fresh, chilled fresh, frozen fresh and dry goods, Shunfeng adopts customized seafoodprofessional packaging design, with food grade packaging materials and accurate temperature guarantee to achieve accurate fresh locking; The outer boxes provided by SF will also be printed with obvious proct and origin marks, so that the seafood can be transferred and sent in the process of transshipment
the fifth is "excellent", whether it is the delay of delivery, abnormal temperature in the process of service, which affects the timely delivery of seafood, or even causes problems
2. Social interaction is graally developing towards circle
③ the flow entrance reshapes the shopping platform, and the fragmentation and decentralization of the mobile era changes the shopping platform
2. The value of Omni channel lies in "Tong" and "Tong"
Tong, that is, to get through various scattered channels, to get through the identity of consumers (grade members, commodity preferences, orders, etc.), to solve the problem of analyzing the consumption understanding of consumers scattered in retail stores, third-party e-commerce platforms, and social e-commerce; In other words, when consumers enjoy procts and services in various channels, they should get consistent shopping experience
3. The five existing channel modes of liangpin store
1. Retail stores: instant consumption, good shopping experience
② platform e-commerce: obtain customers at low cost and serve the wide area market
③ social e-commerce: segment the population, conct precision marketing, and cultivate loyal customers
4) local life: take out platform and store online to guide stores and promote store digitalization
⑤ app: increase the re purchase rate and improve the quality of food categories
4. Service mode beyond Omni channel
in the era of Omni channel retail and the era of consumers' independent choice, Omni channel is not the core, and it will eventually return to consumers' recognition of procts. In the omni channel mode, what enterprises should do is to build the shopping mode that consumers like and choose the brand. Among them, store + mobile phone will be a very important retail change in Omni channel retail instry in the future
5. In the omni channel stage, the "new four modernizations" movement of liangpin stores
1. Store Internet: under the promotion of technology, take the store as the core, open up Omni channel, all members and all data
2) socialization: package social platform to realize comprehensive social interaction
3) local communitization< (4) e-business. Through the "four modernizations", traditional stores and e-commerce will be integrated to realize the digitalization and e-commerce in the future< The dream of Omni channel depends on the support of information technology system
2. Cleaning, integrating and modeling the data
3. Make precise marketing and management decisions
7. Digitalization is the key core.
the fundamental gap between e-commerce and stores lies in digitalization. By recording all transactions and communicating customers with digitalization, the future liangpin store will be a digitalized store
when you see this, whether you find that the gap between our fruit instry and their snack instry is a little big, you will have a name in your heart. Including the current fruit instry boss and Changsha regional boss, there is still a certain gap between their business philosophy, not to mention our small and medium-sized fruit chain stores, wholesale and couple fruit stores
there are three important trends in Omni channel marketing that lead us to change< Soundless and stirless mobile phone, br / > 1. With the popularity of mobile intelligent terminal equipment such as WeChat, mobile Alipay and micro store, the mobile Internet platform and mobile phone, which are rising, have graally integrated people's lives into mobile life and changed people's lifestyle in silence.
China can be said to be in the forefront of the most developed Internet countries. China has made a great leap forward from the instrial revolution to carry out reform and opening up, and has directly skipped a period of information technology reform in many countries and entered the era of Internet technology led historical change. Moreover, China's Internet development plan is listed as the strategic development direction at the national level by the Party Central Committee, thus laying the leading position and great development prospect of China's Internet. The development of Internet technology not only benefits our national economy directly, but also brings us the greatest benefits and convenience. The accelerated popularity of smart phones and the rapid development of China's mobile Internet have driven the transformation of people's consumption concept and lifestyle. During this period, basic necessities of life such as the great WeChat, drip, hungry, mobile Alipay and other 020 mobile platforms were created, and the changes in our daily necessities were more simple.
2) the development of the community has given birth to a small circle, which makes people more willing to communicate in the circle of common interests, common values and common social contact
people are social group people. With the development of the society, we have more and more personality and more perfect personality pursuit. Unlike the older generation, it is difficult to accept new things and take the initiative to follow the changes of social trends. They are still conservative or forced to accept transformation. After 70-00, they have the highest dependence on mobile terminals, which leads to the great development of China's wechat based community< Third, with the popularity of smart phone terminal devices, our time is troubled by fragmented information and we are at a loss. People's ability to judge and obtain accurate information has become a bit poor, and many people rely on the recommendation of trustworthy people. Just like the circle of friends, many friends will pay attention to the messages they send and ask about the things they buy
these are the changes of social trends, which have a certain impact on our fruit retail, and also inspire our fruit practitioners. It is mainly reflected in the following aspects:
1) the rise of fruit micro businesses has made consumers become fruit operators, the so-called "procers"
our circle of friends can always find a few restless friends who sell fruits as part-time jobs, and we are not surprised. And many friends also bought fruit recommended by friends< Second, the development of fresh E-commerce makes it easier and easier to buy fresh procts. Consumers get more information about fruits more quickly, have more knowledge about fruits and health preservation, and have more and more ability to correctly identify high-quality and cost-effective fruits, which makes operators feel unprecedented lack of professional quality
3) the development of take away platform makes it more convenient for people to buy fruits because they can be delivered to their home
the development of the takeaway platform based on hungry, American takeaway and Alipay word of mouth business allows everyone to eat fresh fruits at home.
these are not only the impact on fruit retail entities, but also the good news for fruit retail entities
this time, we will not talk about specific operation cases, mainly for small and medium-sized fruit stores and wholesalers to develop the following businesses at the same time, which many fruit practitioners are already doing. Next time, we will share and analyze some successful cases:
1) fruit sales and booking through mobile terminal
① wechat marketing, focusing on the circle of friends, to establish fruit customer base
② online hungry and meituan take out platforms, providing delivery services
③ open the wechat public platform and wechat public platform to release fruit activity information and provide customers with communication and feedback
2) fruit services and customized services through e-commerce, value data mining
first, the use of physical savings cards, increase the cashier data system
opening up the popular electronic payment tools such as WeChat and Alipay. For example, WeChat membership card, Alipay discount;
3. Opening up the US group and Alipay word of mouth merchants for online drainage, big data analysis, providing different marketing programs, providing customized discounts and customized services for different consumer groups; (4) PC website construction, providing group buying services for enterprises and institutions, related fruit demand entities and companies
⑤ online and offline e-commerce transactions such as contacting origin to make fruit activity booking, etc.
⑥ the development and use of app or wechat application number in the near future, so as to obtain more fans and customer groups, establish community service and big data system.