IPSE decentralized search engine
Publish: 2021-04-16 17:24:10
1.
Ma Huateng talked about competition: Tencent only does 2.5 business, social networking, digital content and Internet +
Ma Huateng also said that Tencent's five or six year strategy is to do "2.5" business, the first is to do communication and social networking, second is to make digital content, the remaining half of the business refers to Internet plus . "Half" is not mature yet; It also means that these fields are not completely controlled by Tencent, and the other half of its life depends on other partners in the ecology. In o2o, transportation, e-commerce, search engine and other related fields, the positioning of Tencent team is support, empowerment rather than competition
Ma Huateng also said that Tencent is promoting decentralized empowerment. " We won't let you rent a counter here to do business. Instead, you build the house yourself. After the house is built, it will be yours, and your fans and customers will be yours. You don't need to pay the monthly rent and increase the price every year. This is decentralization. "
2. There seems to be a commission in Mount Putuo. You can ask
otherwise, you can go out by boat and get to Banshengdong wharf, where there is a passenger transport center
Where are you going?
otherwise, you can go out by boat and get to Banshengdong wharf, where there is a passenger transport center
Where are you going?
3. Hello<
Introction to P2P technology
what is P2P
P2P is peer to peer, which is called peer-to-peer connection or peer-to-peer network. P2P technology mainly refers to the information control technology formed by hardware connection, and its representative form is software. P2P originated from the original way of network communication, such as in the Building PC through LAN interconnection, different buildings through modem remote dial-up interconnection. Among them, the communication mode based on TCP / IP protocol constitutes the basis of today's Internet, so from the perspective of basic technology, P2P is not a new technology, but a new application technology mode< Key technology
P2P is a new application-oriented technology based on Internet environment, mainly software technology
(1) for many computers on the Internet, P2P applications need to consider the interconnection of low-end PCs more than other applications. They do not have the strong networking ability of servers. At the same time, for the previous P2P application technology, the hardware environment is more complex now. In terms of communication infrastructure, P2P applications need to pay more attention to the interconnection of low-end PCs, P2P must provide end-to-end location (addressing) and handshake technology on the existing hardware logic and underlying communication protocol to establish a stable connection. The technologies involved include IP address resolution, NAT routing and firewall
(2) on the application level, if two peers represent two different companies respectively, and they have established a connection through the Internet, then one party's information must be recognized by the other party, so the current protocols of data description and exchange on the Internet, such as XML, soap, UDDI, are all considered by a perfect P2P software
(3) if there is communication, there must be security, and encryption technology must be considered
(4) other considerations include how to set up the central server and how to control the network scale< Compared with the existing Internet technology, P2P technology is mainly based on S / C mode. In this mode, a high-performance computer with powerful processing capacity and large bandwidth should be set on the Internet, with high-end server software, a large amount of data should be stored on it, and a variety of service software should be installed, In the centralized processing of data at the same time, it can serve other PCs on the Internet, provide or receive data, provide processing power and other applications. For a PC connected with the server and receiving services, this PC is the client, and its performance can be relatively weak. One of the characteristics of P2P technology is to weaken the role of the server, or even cancel the server. Any two PCs are both servers and clients, that is, peer-to-peer< Strictly speaking, P2P technology is a kind of grid
the definition of Grid: grid is the software infrastructure running on the network, and it is the bond and adhesive to connect and integrate different hardware systems, software systems and application systems< (1) as both s and C, how to behave depends on the requirements of users, and network applications are driven by users freely
(2) the direct flow of information between network devices, high speed and timely, rece the cost of transit service
(3) constitute the basis and application of network device interaction
(4) while making the network information decentralized, P2P devices with the same characteristics can form a subnet in the Internet, which makes the information centralized again in a new way<
three technology applications
P2P technology is mainly used in the following aspects:
1. Timely communication: ICQ, OICQ and IP phone technology
2. File and other content sharing -- BT technology
now people are very familiar with using BT download resources, BT's full name is called bittorren, Chinese translation / bit turbulence, many netizens directly take homophonic, It's very vivid to call it / abnormal, such as taking out the derogatory color, because it is indeed a resource exchange mechanism different from the normal Internet. As an innovative download tool, BT absorbs the technical advantages of P2P and simply and effectively realizes the sharing of download pressure. BT first divides a file into Z parts on the uploader's side. Party a randomly downloads the N parts on the server, and Party B randomly downloads the M parts on the server. In this way, Party A's BT will go to Party B's computer to get the M parts that Party B has downloaded, and Party B's BT will go to Party A's computer to get the N parts that Party A has downloaded, This not only reces the load of the server, but also speeds up the download speed of the user (Party A and Party B), improves the efficiency, and also reces the restrictions between regions; For example, if C wants to connect to the server to download it, it may be only a few K, but it's much faster to get it from a and B's computers. So the more people you use, the more people you download, the faster you will be. Here is the advantage of BT. Moreover, while you download, you are also uploading (someone takes a part of that file from your computer), so while enjoying the download provided by others, you are also contributing
3. Search engine design of adaptive information retrieval system based on P22
the network topology of adaptive information retrieval system based on P2P proposed in this paper is shown in Figure 1. The system consists of several autonomous nodes, which constitute an information retrieval network according to the network architecture, and each node is equal. Each node is composed of a client agent and a server agent. Users submit questions through the client agent. For each question, the client agent can use any combination of meta search, crawler and forwarding to the server agent for retrieval processing according to the specific situation. For the result documents returned by the three methods, the client agent presents them to users after merging and filtering. When browsing the results, users mark the document as interested or not interested, and submit relevant feedback to the client agent. Using these feedbacks, the client agent can build a user model, which will be used to filter the results in the future on the one hand, and modify the user's original questions on the other hand for further retrieval processing in the future. At the same time, the server-side agent is responsible for the communication between nodes. It can cluster users on the basis of receiving user models and related documents. On the basis of clustering, it can realize cooperative recommendation and forward retrieval requests among users with the same or similar interests. The internal structure design of a single node is shown in Figure 2<
4. Collaborative work -- the impact of P2P technology on e-learning application mode
knowledge exchange learning based on P2P idea:
P2P is a technology, but it is also an idea, which has the potential to change the status of the whole Internet. It connects people directly and enables people to realize direct interaction through the Internet, which makes network communication easier and resource sharing more direct. Therefore, it has great prospects in strengthening network interpersonal communication, file exchange and distributed computing. With the rise of P2P technology, knowledge exchange based on P2P ideas also began to appear on the network. For example, the learning ideas company provides a solution to capture the knowledge exchange between indivials in real time, which includes a unique matching and forwarding system, which enables external knowledge to be transmitted in real time with information exchange. The technology of learning ideas is very similar to the routing system of enterprise call center. It allows routing and matching based on knowledge and skills, and enables one user to connect with another related user in case of real needs and specific problems. Compared with the traditional e-learning system, the biggest difference of the knowledge exchange scheme based on P2P idea is that it can provide a channel for knowledge sharing between learners and others without creating a specialized learning environment or formally arranging teaching activities
at present, the mainstream e-learning systems such as ellumniate, centra, WebEx also provide some synchronous learning and collaborative solutions (such as virtual "online meeting room"), although they can allow learners to carry out informal learning exchange and direct communication, but this kind of learning activities generally need to focus on the theme, the content, and the content Make clear plans and arrangements for time and personnel exchange. The knowledge exchange scheme based on P2P is different. When a user or student encounters some difficulties, he can express his problems in the learning ideas system, and the system can immediately help him transfer to a colleague or student user who has experience in solving such problems. Just like asking and communicating with people around you, this virtual real-time communication method can solve the real problems encountered by users more quickly, and eliminate the time and space barriers of learning through the formal teaching system
the real value of the informal knowledge exchange scheme based on P2P technology is that it enables learning and communication to happen online at any time, and can be integrated into the actual work and life process. This random, free and timely knowledge exchange scheme not only enables learning interaction to take place around each network user, but also enables the learning process of informal knowledge exchange to be recorded and archived. When people join the P2P network, all users have equal opportunities, they can easily communicate freely on the network, exchange and learn at any time, and then get the knowledge and information they need from the communication with each other. P2P gets rid of the fetters of intermediate services, it connects people directly through the network, makes the interpersonal knowledge exchange more rapid and convenient, and improves the efficiency of solving learning problems and dealing with social affairs<
four shortcomings of P2P technology and current solutions
management and security issues are the biggest problems facing P2P
in P2P technology structure, the significance of central node is greatly weakened or even completely eliminated. The characteristics of decentralization will be more fully reflected, and the flat characteristics of network communication structure will be further highlighted. Such a communication structure makes the management and control of network information transmission more complex and difficult. From the perspective of management, the main challenges of P2P technology are reflected in two aspects: the control of the spread of bad content is more complex; Copyright management is more difficult< It is reported that the Intellectual Property Office of the US Congress has drafted a new version of the bill to ban the application of such P2P software; As early as October 2003, the United Kingdom passed legislation to implement the controversial European Copyright Law, which makes it clear theoretically that the use of similar P2P services may constitute a crime
the current solution is to use JXTA Technology (juxtapose parallel technology)
JXTA technology provides the core technology of building P2P network applications, aiming to build a general development platform for P2P applications. Jx2ta technology mainly includes a protocol set independent of programming language system platform and network platform. This protocol set describes the most basic requirements of P2P applications. It can be said that JXTA is a P2P stack under the P2P network services or applications on the operating system or virtual machine, which provides the core functions required by P2P applications. However, some people are critical of this, such as Fang Xing
Introction to P2P technology
what is P2P
P2P is peer to peer, which is called peer-to-peer connection or peer-to-peer network. P2P technology mainly refers to the information control technology formed by hardware connection, and its representative form is software. P2P originated from the original way of network communication, such as in the Building PC through LAN interconnection, different buildings through modem remote dial-up interconnection. Among them, the communication mode based on TCP / IP protocol constitutes the basis of today's Internet, so from the perspective of basic technology, P2P is not a new technology, but a new application technology mode< Key technology
P2P is a new application-oriented technology based on Internet environment, mainly software technology
(1) for many computers on the Internet, P2P applications need to consider the interconnection of low-end PCs more than other applications. They do not have the strong networking ability of servers. At the same time, for the previous P2P application technology, the hardware environment is more complex now. In terms of communication infrastructure, P2P applications need to pay more attention to the interconnection of low-end PCs, P2P must provide end-to-end location (addressing) and handshake technology on the existing hardware logic and underlying communication protocol to establish a stable connection. The technologies involved include IP address resolution, NAT routing and firewall
(2) on the application level, if two peers represent two different companies respectively, and they have established a connection through the Internet, then one party's information must be recognized by the other party, so the current protocols of data description and exchange on the Internet, such as XML, soap, UDDI, are all considered by a perfect P2P software
(3) if there is communication, there must be security, and encryption technology must be considered
(4) other considerations include how to set up the central server and how to control the network scale< Compared with the existing Internet technology, P2P technology is mainly based on S / C mode. In this mode, a high-performance computer with powerful processing capacity and large bandwidth should be set on the Internet, with high-end server software, a large amount of data should be stored on it, and a variety of service software should be installed, In the centralized processing of data at the same time, it can serve other PCs on the Internet, provide or receive data, provide processing power and other applications. For a PC connected with the server and receiving services, this PC is the client, and its performance can be relatively weak. One of the characteristics of P2P technology is to weaken the role of the server, or even cancel the server. Any two PCs are both servers and clients, that is, peer-to-peer< Strictly speaking, P2P technology is a kind of grid
the definition of Grid: grid is the software infrastructure running on the network, and it is the bond and adhesive to connect and integrate different hardware systems, software systems and application systems< (1) as both s and C, how to behave depends on the requirements of users, and network applications are driven by users freely
(2) the direct flow of information between network devices, high speed and timely, rece the cost of transit service
(3) constitute the basis and application of network device interaction
(4) while making the network information decentralized, P2P devices with the same characteristics can form a subnet in the Internet, which makes the information centralized again in a new way<
three technology applications
P2P technology is mainly used in the following aspects:
1. Timely communication: ICQ, OICQ and IP phone technology
2. File and other content sharing -- BT technology
now people are very familiar with using BT download resources, BT's full name is called bittorren, Chinese translation / bit turbulence, many netizens directly take homophonic, It's very vivid to call it / abnormal, such as taking out the derogatory color, because it is indeed a resource exchange mechanism different from the normal Internet. As an innovative download tool, BT absorbs the technical advantages of P2P and simply and effectively realizes the sharing of download pressure. BT first divides a file into Z parts on the uploader's side. Party a randomly downloads the N parts on the server, and Party B randomly downloads the M parts on the server. In this way, Party A's BT will go to Party B's computer to get the M parts that Party B has downloaded, and Party B's BT will go to Party A's computer to get the N parts that Party A has downloaded, This not only reces the load of the server, but also speeds up the download speed of the user (Party A and Party B), improves the efficiency, and also reces the restrictions between regions; For example, if C wants to connect to the server to download it, it may be only a few K, but it's much faster to get it from a and B's computers. So the more people you use, the more people you download, the faster you will be. Here is the advantage of BT. Moreover, while you download, you are also uploading (someone takes a part of that file from your computer), so while enjoying the download provided by others, you are also contributing
3. Search engine design of adaptive information retrieval system based on P22
the network topology of adaptive information retrieval system based on P2P proposed in this paper is shown in Figure 1. The system consists of several autonomous nodes, which constitute an information retrieval network according to the network architecture, and each node is equal. Each node is composed of a client agent and a server agent. Users submit questions through the client agent. For each question, the client agent can use any combination of meta search, crawler and forwarding to the server agent for retrieval processing according to the specific situation. For the result documents returned by the three methods, the client agent presents them to users after merging and filtering. When browsing the results, users mark the document as interested or not interested, and submit relevant feedback to the client agent. Using these feedbacks, the client agent can build a user model, which will be used to filter the results in the future on the one hand, and modify the user's original questions on the other hand for further retrieval processing in the future. At the same time, the server-side agent is responsible for the communication between nodes. It can cluster users on the basis of receiving user models and related documents. On the basis of clustering, it can realize cooperative recommendation and forward retrieval requests among users with the same or similar interests. The internal structure design of a single node is shown in Figure 2<
4. Collaborative work -- the impact of P2P technology on e-learning application mode
knowledge exchange learning based on P2P idea:
P2P is a technology, but it is also an idea, which has the potential to change the status of the whole Internet. It connects people directly and enables people to realize direct interaction through the Internet, which makes network communication easier and resource sharing more direct. Therefore, it has great prospects in strengthening network interpersonal communication, file exchange and distributed computing. With the rise of P2P technology, knowledge exchange based on P2P ideas also began to appear on the network. For example, the learning ideas company provides a solution to capture the knowledge exchange between indivials in real time, which includes a unique matching and forwarding system, which enables external knowledge to be transmitted in real time with information exchange. The technology of learning ideas is very similar to the routing system of enterprise call center. It allows routing and matching based on knowledge and skills, and enables one user to connect with another related user in case of real needs and specific problems. Compared with the traditional e-learning system, the biggest difference of the knowledge exchange scheme based on P2P idea is that it can provide a channel for knowledge sharing between learners and others without creating a specialized learning environment or formally arranging teaching activities
at present, the mainstream e-learning systems such as ellumniate, centra, WebEx also provide some synchronous learning and collaborative solutions (such as virtual "online meeting room"), although they can allow learners to carry out informal learning exchange and direct communication, but this kind of learning activities generally need to focus on the theme, the content, and the content Make clear plans and arrangements for time and personnel exchange. The knowledge exchange scheme based on P2P is different. When a user or student encounters some difficulties, he can express his problems in the learning ideas system, and the system can immediately help him transfer to a colleague or student user who has experience in solving such problems. Just like asking and communicating with people around you, this virtual real-time communication method can solve the real problems encountered by users more quickly, and eliminate the time and space barriers of learning through the formal teaching system
the real value of the informal knowledge exchange scheme based on P2P technology is that it enables learning and communication to happen online at any time, and can be integrated into the actual work and life process. This random, free and timely knowledge exchange scheme not only enables learning interaction to take place around each network user, but also enables the learning process of informal knowledge exchange to be recorded and archived. When people join the P2P network, all users have equal opportunities, they can easily communicate freely on the network, exchange and learn at any time, and then get the knowledge and information they need from the communication with each other. P2P gets rid of the fetters of intermediate services, it connects people directly through the network, makes the interpersonal knowledge exchange more rapid and convenient, and improves the efficiency of solving learning problems and dealing with social affairs<
four shortcomings of P2P technology and current solutions
management and security issues are the biggest problems facing P2P
in P2P technology structure, the significance of central node is greatly weakened or even completely eliminated. The characteristics of decentralization will be more fully reflected, and the flat characteristics of network communication structure will be further highlighted. Such a communication structure makes the management and control of network information transmission more complex and difficult. From the perspective of management, the main challenges of P2P technology are reflected in two aspects: the control of the spread of bad content is more complex; Copyright management is more difficult< It is reported that the Intellectual Property Office of the US Congress has drafted a new version of the bill to ban the application of such P2P software; As early as October 2003, the United Kingdom passed legislation to implement the controversial European Copyright Law, which makes it clear theoretically that the use of similar P2P services may constitute a crime
the current solution is to use JXTA Technology (juxtapose parallel technology)
JXTA technology provides the core technology of building P2P network applications, aiming to build a general development platform for P2P applications. Jx2ta technology mainly includes a protocol set independent of programming language system platform and network platform. This protocol set describes the most basic requirements of P2P applications. It can be said that JXTA is a P2P stack under the P2P network services or applications on the operating system or virtual machine, which provides the core functions required by P2P applications. However, some people are critical of this, such as Fang Xing
4.
Filecoin is mainly to encourage everyone to contribute hard disk resources, because the essence of IPFs is to share their own storage space, namely "shared hard disk". IPFs has been successfully applied in browser, data storage, file transfer, network video, social media, decentralized application and other fields
its value:
makes data storage safer and more convenient
perfectly supports applications in the field
reces storage cost and bandwidth cost
IPFs applications:
in the browser application field, Firefox, Google, IPSE, Poseidon, opera Brave browser has joined the IPFs ecosystem to support distributed protocols including IPFs
in the field of file transfer applications, partyshare, Pinata, ipwb and other file applications allow users to upload, download and share files using IPFs
in the application field of content platform, Netflix, d.tube, Dlive, Primas, mediachain, ujomusic and other content platforms, or use IPFs as a peer-to-peer CDN to help faster distribution container, or allow users to watch / upload content information on the basis of IPFs / filecoin, or allow content information to be stored on IPFs, and obtain rewards through sharing / comments and other operations
in social applications, indorse, steelshot, 3box, peepeth, Akasha and other social applications use IPFs technology to store data and ensure data security
in the field of e-commerce (market) applications, origin, open bazaar, know origin, etc. rely on the blockchain IPFs technology to host the proct database and supporting media on IPFs to ensure data security
in addition, other applications such as textile, iku, eehlance, peergos, August, civic, bradbvry, ethofs, play to earth, QRI, resume, temporary, terminal in the fields of Finance and NFT also support IPFs technology to improve and promote the healthy growth of their own ecology
precautions: in addition, you should make more use of Internet search to query more relevant knowledge. Internet search is the value of both
5. Tiktok tiktok tiktok,
, has been increasing in popularity over the past two years. Many friends are starting to voice their personal life tracks and live broadcast on the jitter. Even a lot of people are doing business in the jitter and have a lot of money. Tiktok tiktok, however, we found that most people do not do well because their quiver is not popular and has no accurate fans, so there is no way to make money even if they want to make money by trembling. Next we'll tiktok about how to play the jitter. Strong> how to play tiktok marketing to earn money ? P>
first of all, indivials can earn money through shaking their voice. It is beyond doubt that only by developing personal career in this way, we need to attract fans' attention through video, have potential customers or precise customers, and then sell them tiktok to make them become real consumers. And the key to the problem is how to drain the powder
has the ability to do business, and there are many ways to absorb the sound, and tiktok is a lot of methods. For example, the forum is a common way to use powder and drain. It is usually through post or soft text, and then add micro signals in the middle. Only the posts must be written, the title should be written with new ideas and strong sense of value, and let readers have enough to see. Just pay attention to a few problems, such as must be published in the corresponding forum, this can prevent deletion, and get more accurate customer source, as for the kind of spend 100 yuan to send thousands of Posts don't consider, the effect is not very good
, and when it comes to attracting many fans and having a concern, it means more benefits. I would like to remind you that in the process of accumulating fans, you can not only attract fans through the forum, but also quickly increase fans through the popular way of works. In order to make the works popular, we need to shoot and release works that are new, interesting, original and valuable, rather than vulgar boring video content or advertising marketing
video quality can quickly get user recognition, speed up the speed of powder, fans sticky too, will not easily cancel concerns, is concive to the conversion of cash. However, many users do not know the specific operation method, do not pay attention to the rules of the platform, so they do it blindly, which eventually leads to a waste of time and energy, but nothing, or even the title. Therefore, it is said that "sharpening the knife does not mislead the firewood cutter". If you learn first and then operate, you can get twice the result with half the effort
6. For example official account computer, micro-blog and forum, but all are relatively single and independent. Only the computer should report new media. Relying on computer newspaper's huge user reading group and content proction advantages, the new media of the computer newspaper presents a strong influence different from the newspaper, and the content subscribers break through 2 million people.
7. After thinking about this issue for a long time, the key lies in the word "Internet thinking". This should be the most popular word in the instry in 2013, especially the so-called winners who claim to use Internet thinking to do business and turn around to counter attack the Internet. They talk around and make great efforts to deceive. They listen carefully to the discussions that have long been well-known in the circle. From portal to vertical, to Web2.0, to microblog and wechat, there are just those. What's the long tail theory, user experience, customized service... You listen to it a few times. When you go out to chat, you pretend to be calm and deep, throw out a few words from time to time, then smoke a cigarette, smile and don't explain. It's like an expert who has been hiding for a long time. If you want to say a few more words, you immediately refuse to say sorry. I have an investor's dinner to go. I'll talk about it next time, In fact, it's to catch the last subway to return to the rental housing in Yanjiao. In short, I've seen a lot of deception since I entered the Internet in China in 2001. It's said that people who use Internet thinking to do business really come to play and mp people for several streets every minute. All these concepts have been played by others. Just limited to the technical threshold of the Internet, many people in traditional instries are blocked by barriers. When Shi Yuzhu entered the Internet, everyone was waiting to see his jokes, and finally he was taught a lesson. That's what boss shiken said. It's not low-key. It's more low-key< Make complaints about br />
first, what is Internet thinking. As a media background, I am more sensitive to the Internet in information technology services, and this is also the most important area of the Internet's impact on society (of course, there are business flow and logistics, but the Internet mainly restructures the information flow). In terms of the changes I have experienced in China's Internet instry, the core of the Internet thinking now lies in the following points
1. Decentralization. This is the biggest feature of the changes in the Internet instry at present, and it is also a feature that makes many traditional operators and even the older generation of Internet instry people at a loss. No matter how fancy the gimmicks are, the changes at the root are real, so the gimmicks can deceive so many people. From the era of traditional media, the spread of information has a key node, television, radio, newspapers and magazines, the key node of information is very clear, control is also very convenient. At the command of the regulatory authorities, the information that people don't want to see disappears, except for manuscripts, which are easy to follow. Even in the Internet era, the replication dependence of various news portals and vertical portals on traditional media is still very clear. Coupled with the import control of search engine keywords, the monopoly of Internet information dissemination nodes is still very strong, and public opinion can still be controlled by controlling traditional media and key websites
however, the change brought about by the Internet is very obvious, that is, the difficulty of simply eliminating or controlling information has increased significantly, either with the help of administrative power, or at a higher cost (for example, the cost of buying out and eliminating network keywords is very high). Therefore, the manipulation of information in the Internet era has initially changed, that is, information vs. the war of resistance against Japan, Through the dissemination of opposite information or false information to blur the facts, so that users have no way to judge, the emergence of water army, brush list and so on confirmed the effectiveness of this approach. So when the Internet era enters the era of Twitter and Facebook, and similar websites in China rise, the craziness of the water army becomes an irresistible scene in the initial stage. When the information dissemination nodes are completely broken, even the traditional administrative control has lost most of its power, let alone spending money to control the information circulation nodes. Therefore, in the face of the new mode of information circulation, how to win the trust and praise of users? In the past, the way of concentrating fire on the big portal, the traditional strong newspaper media has basically lost its role. The emergence of all kinds of celebrities and big V which are suitable for decentralization is just in time, and the so-called "We Media" has become popular
for Internet procts and services that rely on media to disseminate brand information, this change actually has advantages and disadvantages. The nodes of traditional information circulation are broken and close to extinction. The amount of advertising and information invested by enterprises in traditional media is greatly reced. The control difficulty of Internet communication nodes is increased, and the cost is increased. Countless enterprises that are difficult to adapt to this change are at a loss, This is one side of the drawback. I have many friends who have known public relations companies for many years. In the past two years, they have complained to me that public relations is not as good as before. In the past, we could control public opinion by focusing on the key media and daring to spend money. Now this move is not effective and can not be controlled. To control the rising cost of public opinion, we must think again. I've also given some ideas. But the advantage of decentralization is that if enterprises can adapt to the changes of the Internet and establish their own information circulation nodes and brands, then the efficiency of information dissemination will be significantly improved and the cost will be greatly reced. To put it bluntly, enterprises should learn to be we media. After the rise of Xiaomi, countless enterprises in the instry began to learn from Lei Jun, his speech, Xiaomi's control of microblog and community, and the so-called "hunger and thirst marketing". The root lies in Xiaomi's one step faster than others, establishing an effective information circulation channel and having enough control. Small and medium-sized enterprises may not have the resources and ideas of Lei Jun, but they can still learn how to establish their own we media communication channels and build brands through various exaggerated propaganda. Various "Internet thinking" talents, which are represented by Weibo, wechat and community magnates with high fans, have emerged at this level
2. Fast and accurate
since the fragmented information dissemination of the Internet has basically suppressed the transmission path of traditional media, it is natural to assume the responsibility of content dissemination of the original media, and facing the limitation of timeliness and capacity of new communication nodes, the rapid update and iteration of information has become the only solution. We can see this clearly from the rise of communities and microblogs. All kinds of sudden and far-reaching Internet events basically follow the law of updating and broadcasting several times a day, showing all the developments clearly and continuously catching the attention of users. Originally, powerful TV media such as CNN or CCTV can do the news rolling update, but there is no process of dispatching reporters and background video proction, It's very simple. Anyone with microblog can take up the task. Simple words and pictures can hold users' attention firmly
the changes of information dissemination channels lead to the changes of user needs, and also lead to the passive response of information providers. Media response is not detailed here. For enterprises that want to provide proct and brand information, the iterative pressure of information content is a solid test, which is much more difficult than simply establishing a formal "We Media". It is easy to learn from Lei Jun's speech, microblog, community and word-of-mouth communication, but what to say, how to say and when to say, Most of the enterprises can't do what they can, while enterprises like Xiaomi are constantly absorbing talents from the media instry, strengthening their own advantages, and doing better in the rapid update and iteration of information. At the same time, the rapid update of corresponding information and procts has become another focus to support information dissemination. Only when the procts are constantly changing, can the information be updated quickly, which puts forward higher requirements for the innovation and R & D ability of enterprises
if the proct update can't keep up, we have to engage in frills, have nothing to do with competitors in the instry, engage in "tomato" gags, and keep exposure without involving the proct. Lei Jun, Liu qiangdong, Zhou Hongyi and others all know this well. However, if innovation iterations can keep up, but they can't grasp the characteristics of new media communication, such as extreme routing, and they don't know what to say or when to say it, the result will be counterproctive. What the Internet pursues is not only a fast word, but also accuracy (accurate information, accurate delivery and accurate control)
we media has a lot of knowledge about content operation. Let's not talk about it here, it's another topic
3. Emotional brand
the side effect of the decentralization and rapidity of information dissemination is the lack of credibility. Since everyone has the right to speak, everyone can 7 × 24 mode of dissemination of their own views, then who said more reasonable, who is more persuasive, for users is a very troublesome thing. The South Korean War in the era of microblog gives us a good example. In this event, the right and wrong, truth and logic of both sides' speeches are no longer important. The important thing is who the users trust more emotionally. Therefore, we see a fruitless information confrontation
for the public, it's a farce, but for enterprises, it's a good communication model. If we can establish an effective emotional brand with enough highlights to meet the needs of users in terms of emotion and values, then even if we have more disputes, we can still have strong enough communication effect. No matter how bad Han Han's words are, there are also people who talk nonsense for him, and there are still people who are loyal to him. Lu Qi on Weibo, Zhou Hongyi, a daily firecracker, and Li Kaifu, a young tutor, are all different types of people. Of course, Guo Xiaosi has done the best in this respect. The box office success of "little times" makes all attacks seem like a joke, because he has created enough brain powder groups. What can film critics do for him. What these people are looking at is not a small age, not Guo Jingming, but what he identifies with in his heart. In our age, truth and falsehood have become less important. We don't care about the truth. What we care about is whether the truth is the truth we want. If not, he would rather not believe it. The same is true for the procts and services of Internet enterprises. As long as you don't do appalling things and have some packaging features that move users' emotions, such as the "youth fever" of Xiaomi mobile phone, the "freedom" of extreme routing, and the "challenge strong" of 360, there must be a group of people who agree with these values and then agree with your procts. This is the core thinking of Internet proct operation. Others, such as user experience and free operation, are superficial means
the above three points are related to the essence of "Internet thinking". These three points are derived from the operation of traditional media and integrate the convenience brought by the development of Internet technology. However, the inner core has not changed, but the way of organization and mobilization has changed. If we take a look at the old "it's a seeder, it's a propaganda team", we'll find that it's just replacing the propaganda team and instructors with the information circulation nodes on the Internet, and there's not much difference between the grasp of the root cause and that of religious and political propaganda for thousands of years. Therefore, for the leaders in traditional instries, such as Shi Yuzhu, who have studied the inside of the Internet, after grasping the characteristics of the technology platform, they will enter the nature like fish in water, and all kinds of big tricks will be done at one stroke
first, what is Internet thinking. As a media background, I am more sensitive to the Internet in information technology services, and this is also the most important area of the Internet's impact on society (of course, there are business flow and logistics, but the Internet mainly restructures the information flow). In terms of the changes I have experienced in China's Internet instry, the core of the Internet thinking now lies in the following points
1. Decentralization. This is the biggest feature of the changes in the Internet instry at present, and it is also a feature that makes many traditional operators and even the older generation of Internet instry people at a loss. No matter how fancy the gimmicks are, the changes at the root are real, so the gimmicks can deceive so many people. From the era of traditional media, the spread of information has a key node, television, radio, newspapers and magazines, the key node of information is very clear, control is also very convenient. At the command of the regulatory authorities, the information that people don't want to see disappears, except for manuscripts, which are easy to follow. Even in the Internet era, the replication dependence of various news portals and vertical portals on traditional media is still very clear. Coupled with the import control of search engine keywords, the monopoly of Internet information dissemination nodes is still very strong, and public opinion can still be controlled by controlling traditional media and key websites
however, the change brought about by the Internet is very obvious, that is, the difficulty of simply eliminating or controlling information has increased significantly, either with the help of administrative power, or at a higher cost (for example, the cost of buying out and eliminating network keywords is very high). Therefore, the manipulation of information in the Internet era has initially changed, that is, information vs. the war of resistance against Japan, Through the dissemination of opposite information or false information to blur the facts, so that users have no way to judge, the emergence of water army, brush list and so on confirmed the effectiveness of this approach. So when the Internet era enters the era of Twitter and Facebook, and similar websites in China rise, the craziness of the water army becomes an irresistible scene in the initial stage. When the information dissemination nodes are completely broken, even the traditional administrative control has lost most of its power, let alone spending money to control the information circulation nodes. Therefore, in the face of the new mode of information circulation, how to win the trust and praise of users? In the past, the way of concentrating fire on the big portal, the traditional strong newspaper media has basically lost its role. The emergence of all kinds of celebrities and big V which are suitable for decentralization is just in time, and the so-called "We Media" has become popular
for Internet procts and services that rely on media to disseminate brand information, this change actually has advantages and disadvantages. The nodes of traditional information circulation are broken and close to extinction. The amount of advertising and information invested by enterprises in traditional media is greatly reced. The control difficulty of Internet communication nodes is increased, and the cost is increased. Countless enterprises that are difficult to adapt to this change are at a loss, This is one side of the drawback. I have many friends who have known public relations companies for many years. In the past two years, they have complained to me that public relations is not as good as before. In the past, we could control public opinion by focusing on the key media and daring to spend money. Now this move is not effective and can not be controlled. To control the rising cost of public opinion, we must think again. I've also given some ideas. But the advantage of decentralization is that if enterprises can adapt to the changes of the Internet and establish their own information circulation nodes and brands, then the efficiency of information dissemination will be significantly improved and the cost will be greatly reced. To put it bluntly, enterprises should learn to be we media. After the rise of Xiaomi, countless enterprises in the instry began to learn from Lei Jun, his speech, Xiaomi's control of microblog and community, and the so-called "hunger and thirst marketing". The root lies in Xiaomi's one step faster than others, establishing an effective information circulation channel and having enough control. Small and medium-sized enterprises may not have the resources and ideas of Lei Jun, but they can still learn how to establish their own we media communication channels and build brands through various exaggerated propaganda. Various "Internet thinking" talents, which are represented by Weibo, wechat and community magnates with high fans, have emerged at this level
2. Fast and accurate
since the fragmented information dissemination of the Internet has basically suppressed the transmission path of traditional media, it is natural to assume the responsibility of content dissemination of the original media, and facing the limitation of timeliness and capacity of new communication nodes, the rapid update and iteration of information has become the only solution. We can see this clearly from the rise of communities and microblogs. All kinds of sudden and far-reaching Internet events basically follow the law of updating and broadcasting several times a day, showing all the developments clearly and continuously catching the attention of users. Originally, powerful TV media such as CNN or CCTV can do the news rolling update, but there is no process of dispatching reporters and background video proction, It's very simple. Anyone with microblog can take up the task. Simple words and pictures can hold users' attention firmly
the changes of information dissemination channels lead to the changes of user needs, and also lead to the passive response of information providers. Media response is not detailed here. For enterprises that want to provide proct and brand information, the iterative pressure of information content is a solid test, which is much more difficult than simply establishing a formal "We Media". It is easy to learn from Lei Jun's speech, microblog, community and word-of-mouth communication, but what to say, how to say and when to say, Most of the enterprises can't do what they can, while enterprises like Xiaomi are constantly absorbing talents from the media instry, strengthening their own advantages, and doing better in the rapid update and iteration of information. At the same time, the rapid update of corresponding information and procts has become another focus to support information dissemination. Only when the procts are constantly changing, can the information be updated quickly, which puts forward higher requirements for the innovation and R & D ability of enterprises
if the proct update can't keep up, we have to engage in frills, have nothing to do with competitors in the instry, engage in "tomato" gags, and keep exposure without involving the proct. Lei Jun, Liu qiangdong, Zhou Hongyi and others all know this well. However, if innovation iterations can keep up, but they can't grasp the characteristics of new media communication, such as extreme routing, and they don't know what to say or when to say it, the result will be counterproctive. What the Internet pursues is not only a fast word, but also accuracy (accurate information, accurate delivery and accurate control)
we media has a lot of knowledge about content operation. Let's not talk about it here, it's another topic
3. Emotional brand
the side effect of the decentralization and rapidity of information dissemination is the lack of credibility. Since everyone has the right to speak, everyone can 7 × 24 mode of dissemination of their own views, then who said more reasonable, who is more persuasive, for users is a very troublesome thing. The South Korean War in the era of microblog gives us a good example. In this event, the right and wrong, truth and logic of both sides' speeches are no longer important. The important thing is who the users trust more emotionally. Therefore, we see a fruitless information confrontation
for the public, it's a farce, but for enterprises, it's a good communication model. If we can establish an effective emotional brand with enough highlights to meet the needs of users in terms of emotion and values, then even if we have more disputes, we can still have strong enough communication effect. No matter how bad Han Han's words are, there are also people who talk nonsense for him, and there are still people who are loyal to him. Lu Qi on Weibo, Zhou Hongyi, a daily firecracker, and Li Kaifu, a young tutor, are all different types of people. Of course, Guo Xiaosi has done the best in this respect. The box office success of "little times" makes all attacks seem like a joke, because he has created enough brain powder groups. What can film critics do for him. What these people are looking at is not a small age, not Guo Jingming, but what he identifies with in his heart. In our age, truth and falsehood have become less important. We don't care about the truth. What we care about is whether the truth is the truth we want. If not, he would rather not believe it. The same is true for the procts and services of Internet enterprises. As long as you don't do appalling things and have some packaging features that move users' emotions, such as the "youth fever" of Xiaomi mobile phone, the "freedom" of extreme routing, and the "challenge strong" of 360, there must be a group of people who agree with these values and then agree with your procts. This is the core thinking of Internet proct operation. Others, such as user experience and free operation, are superficial means
the above three points are related to the essence of "Internet thinking". These three points are derived from the operation of traditional media and integrate the convenience brought by the development of Internet technology. However, the inner core has not changed, but the way of organization and mobilization has changed. If we take a look at the old "it's a seeder, it's a propaganda team", we'll find that it's just replacing the propaganda team and instructors with the information circulation nodes on the Internet, and there's not much difference between the grasp of the root cause and that of religious and political propaganda for thousands of years. Therefore, for the leaders in traditional instries, such as Shi Yuzhu, who have studied the inside of the Internet, after grasping the characteristics of the technology platform, they will enter the nature like fish in water, and all kinds of big tricks will be done at one stroke
8. 1. Concrete form
concrete form refers to the natural form which is faithful to the objective image. After refining, summarizing and simplifying, it highlights and exaggerates its essential characteristics and serves as the target image. For brand design, special characters belong to ideographic symbols. In communication and communication activities, the name of the marked object or its proct name, which is repeatedly used, is unified with a text form. The meaning is clear and direct, which is closely related to the marked body, easy to be understood and recognized, and also has the function of explaining the expressed ideas. However, because of the similarity of the text itself, it is easy to blur the audience's memory of the mark itself, thus weakening the long-term memory of the marked body
therefore, as a supplement to the special pattern, the special text should be consistent with the overall style, and should be created in a brand-new way as far as possible. This form is easy to identify. Image form
image form refers to the form which takes the form of an object as the basic idea and is expressed by decorative, abstract graphics or text symbols. Many brand designs are designed with words. Synthetic words are a kind of synthesis of representation and expression, which refers to the combination of words and patterns. They have both the attributes of words and patterns, but they all lead to the relative weakening of the influence of relevant attributes. For different object orientations, making partial patterns or partial words in brand design will proce great differences in expression
it is characterized by being able to directly convey the impression of the marked object to the readers through text modeling; As well as the text after modeling, it is easy to leave a deep impression and memory on the viewer
3. Abstract form
as far as brand design is concerned, special pattern belongs to representation symbol, which is unique and eye-catching. The pattern itself is easy to be distinguished and remembered. The marked body is represented by painting expression methods such as implication, Association, generalization and abstraction. The expression of its idea is general but not image, but the relevance with the marked body is not direct enough, and the audience is easy to remember the pattern itself, But the cognition of the relationship of the marked needs a relatively tortuous process, but once the connection is established, the memory of the marked is relatively lasting
therefore, when there is a high demand for lasting memory, we should design a good special image, which can be expressed by completely abstract geometric figures, words or symbols. This kind of figure often has deep abstract meaning, symbolic meaning or mysterious sense. This form often has a stronger sense of modernity and symbols, easy to remember
concrete form refers to the natural form which is faithful to the objective image. After refining, summarizing and simplifying, it highlights and exaggerates its essential characteristics and serves as the target image. For brand design, special characters belong to ideographic symbols. In communication and communication activities, the name of the marked object or its proct name, which is repeatedly used, is unified with a text form. The meaning is clear and direct, which is closely related to the marked body, easy to be understood and recognized, and also has the function of explaining the expressed ideas. However, because of the similarity of the text itself, it is easy to blur the audience's memory of the mark itself, thus weakening the long-term memory of the marked body
therefore, as a supplement to the special pattern, the special text should be consistent with the overall style, and should be created in a brand-new way as far as possible. This form is easy to identify. Image form
image form refers to the form which takes the form of an object as the basic idea and is expressed by decorative, abstract graphics or text symbols. Many brand designs are designed with words. Synthetic words are a kind of synthesis of representation and expression, which refers to the combination of words and patterns. They have both the attributes of words and patterns, but they all lead to the relative weakening of the influence of relevant attributes. For different object orientations, making partial patterns or partial words in brand design will proce great differences in expression
it is characterized by being able to directly convey the impression of the marked object to the readers through text modeling; As well as the text after modeling, it is easy to leave a deep impression and memory on the viewer
3. Abstract form
as far as brand design is concerned, special pattern belongs to representation symbol, which is unique and eye-catching. The pattern itself is easy to be distinguished and remembered. The marked body is represented by painting expression methods such as implication, Association, generalization and abstraction. The expression of its idea is general but not image, but the relevance with the marked body is not direct enough, and the audience is easy to remember the pattern itself, But the cognition of the relationship of the marked needs a relatively tortuous process, but once the connection is established, the memory of the marked is relatively lasting
therefore, when there is a high demand for lasting memory, we should design a good special image, which can be expressed by completely abstract geometric figures, words or symbols. This kind of figure often has deep abstract meaning, symbolic meaning or mysterious sense. This form often has a stronger sense of modernity and symbols, easy to remember
9. Many sellers transform into cross-border e-commerce, and they can do the same thing. Of course, the first problem they have to face is the construction of independent stations< Br > < br > at present, the well-known website building tools include ueeshop, Opencart and Magento. For example, ueeshop adopts SaaS mode, which does not require foreign trade enterprises to equip with technical teams to build foreign trade websites safely and efficiently. International website templates can not only be freely replaced without re uploading information, but also can customize personalized website pages with complete functions. The latter two belong to open source systems, which need the enterprise to have enough technical team to complete the development, and need long-term technical personnel to maintain. The advantage is that it can be developed according to the functional requirements of the enterprise at any time. Click to learn more about the relevant content < br > < br > to run a marketing website well, in addition to ensuring the speed, security, stability and other performance of the website itself, the following points should be considered in the content layout: < br > < br > 1. From the perspective of customers, divide the types of customers, and prepare the contents that customers really care about according to the needs of different types of customers< Br > 2. Cover the basic content section. From the four dimensions of procts, services, solutions and cases, combined with the characteristics of the instry planning website content< Br > 3. Localized expression. Respect the target culture and customer language habits, while reflecting the professionalism, adopt the expression of customer habits, and present the content that visitors can understand and attract< Br > 4. Pay attention to the unity of content. Due to the complex link of repeated communication and confirmation in B2B transactions, as the focus of enterprise content, the website needs to ensure that the content is highly consistent with the content delivered through sales, advertising and other channels, otherwise it will bring a strong sense of distrust< Br > 5. Ensure the update frequency. Timely upload the latest information of the enterprise, and according to the website data analysis results, constantly adjust the content strategy, and continuously optimize the website and promotion effect< br>
10. Wechat business started at the end of 2012. After large-scale promotion in 2013 and 2014, it entered the overtaking lane in 2015. Because of this, all kinds of negative news about wechat business have appeared in the newspapers from time to time this year
objectively, the chaos of wechat business does exist. Many people can feel that when they open their friends circle in the morning, they will be dazzled by the information of "Mask" and "losing weight secret recipe". How much profit and how crude and direct the operation methods are behind the micro business operation are also secretly circulated in the circle. Those true or false stories that "little people can get rich quickly through their circle of friends" have a strong demonstration effect and attract more people to join in. On the search engine, "how to do micro business", "how to find customers" and other key fields become popular words
then, what is the future development trend of wechat<
see empty side:
the "death penalty" of wechat business in the circle of friends has been set
those who are short of wechat business in the circle of friends think that wechat business based on the circle of friends has basically entered the twilight, and wechat business relying on agency and purchasing agent has graally come to a dead end. The reason why the circle of friends micro business is determined to die is mainly based on these points: in terms of procts, poor quality, serious homogenization, no market competitiveness; In terms of gross profit, the profit margin is small, mainly relying on small profits and quick turnover; In transaction, overdraft business reputation and social resources, lack of user stickiness and repurchase rate; In marketing, we rely on blind powder and violent screen brushing to enhance the exposure rate; In terms of sales, with the operation of "pyramid selling", we continue to develop hierarchical agents, and make huge profits by pressing money in the business circle. All kinds of signs show that the rise of micro business relying on the circle of friends has been far away from the normal track of business development. I'm afraid it's impossible to get a share of the dividend of the circle of friends that has been completely divided up
Wang Liyang, a senior e-commerce commentator, did not immediately respond to the reporter of the daily economic news on the issue of how wechat will develop next. He just talked about his experience of participating in the wechat Expo hosted by China wechat Instry Alliance in Guangzhou a few days ago
according to Wang Liyang, at the conference site, he found that many traditional cosmetics manufacturers had appeared in the wechat business exhibition, and even one enterprise had rented a small venue for propaganda, and the audience's response was very enthusiastic
Wang Liyang further said, "it's impolite to say that the army of wechat business is rampant in the circle of friends. From the perspective of ordinary wechat users, wechat business is like locusts everywhere, consuming the usability of the circle of friends. Previously, the desolation of microblog was e to the rampant marketing content."
Sha Shuang, vice president and chief information officer of Shenzhen City Beauty Group, also believes that most of the large-scale micro businesses are suspected of pyramid selling. Direct selling enterprises do not pay fees or buy goods to recruit direct sellers, nor do they charge any fees for business training and examination, At this stage, almost all the existing wechat businesses are constantly developing, and people join in, forming the upper and lower levels and network profit, which seriously affects the user experience of wechat
optimistic side:
it will not die, it will exist in a different form
for the future development trend of wechat business, another point of view in the instry is that wechat business will not die, it will only exist in a different form
the reporter learned that this view is based on the fact that with the transformation of PC e-commerce to mobile e-commerce, e-commerce has graally formed a situation of polarization: one is the centralization represented by tmall and Jingdong, and the other is decentralization, which is the micro commerce that everyone is talking about now. Among them, decentralization can be divided into two modes: one is the B2C mode represented by Jingdong shopping, Weimeng, pocket com, etc; The other is the C2C mode represented by pocket shopping and patting wechat stores
in an interview with the daily economic news, the person in charge of paipaipai said that e to the lack of unified supervision, the traditional circle of friends wechat business can not form clear instry standards and norms, which is not only full of a large number of fish and Dragons mixed with inferior goods, Moreover, some screen brushing marketing methods seriously hurt the normal social interaction of friends, which is not concive to the establishment and development of the whole wechat healthy ecology. Even though the marketing mode of circle of friends can temporarily overcome the isolated disadvantages of "lack of flow", "lack of entrance" and "lack of scene", it still lacks the long-term ability to precipitate users into real fans e to the lack of ERP management system, CRM (Customer Relationship Management) system, safe and reliable payment guarantee and powerful and effective marketing tools
from the perspective of the long-term development of mobile e-commerce, the decentralization and de flow of mobile e-commerce has become a consensus in the instry“ The proct evolution of circle of friends still has a long way to go. I put forward the business experience of circle of friends at the end of 2012, which can be regarded as an assurance of the development of the instry. Procts from the beginning of the Thailand Buddhist card, to the later lemon cups, weight loss drugs, now is the mask of the United States, but has begun to take a difficult step. " Zong Ning, an Internet commentator, said in an interview that wechat is still the main platform for wechat business, and its practitioners are of the following types: direct selling, o2o service, Taobao transformation, brand operation and platform distribution
obviously, the business oriented mode of helping businesses to market and increase sales so as to obtain Commission will graally be replaced by other third parties that indirectly help businesses to improve their brands and sales based on the benefits and convenience of consumers. With the change of people's shopping habits and behaviors, this decentralized and de flow shopping mode will erode the market share of tmall and Jingdong, but it must go on a regular road
there is no doubt that the evolution from circle of friends wechat business to micro store wechat business is a natural development process, just like from Taobao to tmall, the development of wechat business will also evolve into a role from C2C to B2C. Wechat business will not die. It just exists in a different form and platform. In the future, no one will surpass any other. These two models will develop in parallel and complement each other. Whether it is platform type, service type or shopping guide type, it is likely to become a giant in the field of mobile e-commerce.
objectively, the chaos of wechat business does exist. Many people can feel that when they open their friends circle in the morning, they will be dazzled by the information of "Mask" and "losing weight secret recipe". How much profit and how crude and direct the operation methods are behind the micro business operation are also secretly circulated in the circle. Those true or false stories that "little people can get rich quickly through their circle of friends" have a strong demonstration effect and attract more people to join in. On the search engine, "how to do micro business", "how to find customers" and other key fields become popular words
then, what is the future development trend of wechat<
see empty side:
the "death penalty" of wechat business in the circle of friends has been set
those who are short of wechat business in the circle of friends think that wechat business based on the circle of friends has basically entered the twilight, and wechat business relying on agency and purchasing agent has graally come to a dead end. The reason why the circle of friends micro business is determined to die is mainly based on these points: in terms of procts, poor quality, serious homogenization, no market competitiveness; In terms of gross profit, the profit margin is small, mainly relying on small profits and quick turnover; In transaction, overdraft business reputation and social resources, lack of user stickiness and repurchase rate; In marketing, we rely on blind powder and violent screen brushing to enhance the exposure rate; In terms of sales, with the operation of "pyramid selling", we continue to develop hierarchical agents, and make huge profits by pressing money in the business circle. All kinds of signs show that the rise of micro business relying on the circle of friends has been far away from the normal track of business development. I'm afraid it's impossible to get a share of the dividend of the circle of friends that has been completely divided up
Wang Liyang, a senior e-commerce commentator, did not immediately respond to the reporter of the daily economic news on the issue of how wechat will develop next. He just talked about his experience of participating in the wechat Expo hosted by China wechat Instry Alliance in Guangzhou a few days ago
according to Wang Liyang, at the conference site, he found that many traditional cosmetics manufacturers had appeared in the wechat business exhibition, and even one enterprise had rented a small venue for propaganda, and the audience's response was very enthusiastic
Wang Liyang further said, "it's impolite to say that the army of wechat business is rampant in the circle of friends. From the perspective of ordinary wechat users, wechat business is like locusts everywhere, consuming the usability of the circle of friends. Previously, the desolation of microblog was e to the rampant marketing content."
Sha Shuang, vice president and chief information officer of Shenzhen City Beauty Group, also believes that most of the large-scale micro businesses are suspected of pyramid selling. Direct selling enterprises do not pay fees or buy goods to recruit direct sellers, nor do they charge any fees for business training and examination, At this stage, almost all the existing wechat businesses are constantly developing, and people join in, forming the upper and lower levels and network profit, which seriously affects the user experience of wechat
optimistic side:
it will not die, it will exist in a different form
for the future development trend of wechat business, another point of view in the instry is that wechat business will not die, it will only exist in a different form
the reporter learned that this view is based on the fact that with the transformation of PC e-commerce to mobile e-commerce, e-commerce has graally formed a situation of polarization: one is the centralization represented by tmall and Jingdong, and the other is decentralization, which is the micro commerce that everyone is talking about now. Among them, decentralization can be divided into two modes: one is the B2C mode represented by Jingdong shopping, Weimeng, pocket com, etc; The other is the C2C mode represented by pocket shopping and patting wechat stores
in an interview with the daily economic news, the person in charge of paipaipai said that e to the lack of unified supervision, the traditional circle of friends wechat business can not form clear instry standards and norms, which is not only full of a large number of fish and Dragons mixed with inferior goods, Moreover, some screen brushing marketing methods seriously hurt the normal social interaction of friends, which is not concive to the establishment and development of the whole wechat healthy ecology. Even though the marketing mode of circle of friends can temporarily overcome the isolated disadvantages of "lack of flow", "lack of entrance" and "lack of scene", it still lacks the long-term ability to precipitate users into real fans e to the lack of ERP management system, CRM (Customer Relationship Management) system, safe and reliable payment guarantee and powerful and effective marketing tools
from the perspective of the long-term development of mobile e-commerce, the decentralization and de flow of mobile e-commerce has become a consensus in the instry“ The proct evolution of circle of friends still has a long way to go. I put forward the business experience of circle of friends at the end of 2012, which can be regarded as an assurance of the development of the instry. Procts from the beginning of the Thailand Buddhist card, to the later lemon cups, weight loss drugs, now is the mask of the United States, but has begun to take a difficult step. " Zong Ning, an Internet commentator, said in an interview that wechat is still the main platform for wechat business, and its practitioners are of the following types: direct selling, o2o service, Taobao transformation, brand operation and platform distribution
obviously, the business oriented mode of helping businesses to market and increase sales so as to obtain Commission will graally be replaced by other third parties that indirectly help businesses to improve their brands and sales based on the benefits and convenience of consumers. With the change of people's shopping habits and behaviors, this decentralized and de flow shopping mode will erode the market share of tmall and Jingdong, but it must go on a regular road
there is no doubt that the evolution from circle of friends wechat business to micro store wechat business is a natural development process, just like from Taobao to tmall, the development of wechat business will also evolve into a role from C2C to B2C. Wechat business will not die. It just exists in a different form and platform. In the future, no one will surpass any other. These two models will develop in parallel and complement each other. Whether it is platform type, service type or shopping guide type, it is likely to become a giant in the field of mobile e-commerce.
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