Opening rate of Optical Valley central city
in the field of marketing, decontamination rate is the sales rate in a certain period of time. In the field of real estate, it is called sales rate, which mainly refers to the percentage of sales volume of a certain proct in a certain period of time
Application
this word is frequently used in the real estate sales instry
example
for example, in the second quarter of 2009, the sales rate of 90 square meter apartment type in X community = (the accumulated sales units of this apartment type) ÷ Total number of units of the unit type) × 100%
decommissioning rate = number of units sold / total number of units decommissioning rate = number of houses sold / number of houses supplied decommissioning volume = sales volume. This is Taiwan's term, while the mainland's term is sales rate.
Opening rate refers to the sales rate of a real estate when it is opened. In the field of marketing, decontamination rate is the sales rate in a certain period of time. In the field of real estate, it is called sales rate, which mainly refers to the percentage of sales volume of a certain proct in a certain period of time. It is frequently used in the real estate sales instry
example
for example, in the second quarter of 2009, the sales rate of 90 square meter apartment type in X community = (the cumulative number of sales units of this apartment type) ÷ Total number of units of the unit type) × 100%
formula
decommissioning rate = sales sets / total sets
decommissioning volume is equal to sales volume
extended data:
decommissioning rate is a saying in Taiwan. Locally, it means sales rate. De conversion rate refers to the sales situation of houses. In a period of time, the ratio of real estate sales to the total number of houses. In fact, it simply refers to the sales rate. Deification rate is a professional term, which has little to do with buying a house
negative analysis
when calculating the growth rate of output value, added value, output, sales revenue, realized profit and realized profits and taxes, the commonly used formula is: growth rate (%) = (reporting period level base period level) / base period level × 100% = growth / base level × 100% in general, there will be no problem in using the given formula to calculate the growth rate of the above economic indicators
however, when encountering some special circumstances in economic activities, the calculation results will appear some anomalies. For example, to calculate the increase rate of the realized profit of the current year over that of the previous year, the relevant index value should be substituted into the above formula
source of reference: Network - decontamination rate
the decommissioning rate refers to the sales rate of a real estate when it is opened
the decommissioning rate = the number of houses sold / the number of houses supplied
in the field of marketing, the decommissioning rate is the sales rate in a certain period of time. In the field of real estate, it is called sales rate, which mainly refers to the percentage of sales volume of a certain proct in a certain period of time. It is frequently used in the real estate sales instry.
Opening rate refers to the sales rate of a real estate when it is opened
de conversion rate = number of houses sold / number of houses supplied
in the field of marketing, the de conversion rate is the sales rate in a certain period of time. In the field of real estate, it is called sales rate, which mainly refers to the percentage of sales volume of a certain proct in a certain period of time. It is frequently used in the real estate sales instry
the project manager can monitor the business processing speed and abnormal situation of each region in real time, and adjust the sales strategy in time. In the core data push, information such as intended customers, actual subscription, check-in rate and opening check-in rate can be seen at a glance. The project manager can adjust the work rhythm and speed in time by dynamically monitoring the number of people in each link of entrance, lottery and house selection
according to the progress of the sales control chart, decide whether to push or adjust the price. Adjust the sales strategy and pricing according to the type and orientation of the hot sale units. According to the number of subscription sets and financial data, we can judge the de conversion rate and measure the opening effect
extended data:
de conversion rate is a statement in Taiwan. Locally, it means sales rate. De conversion rate refers to the sales situation of houses. In a period of time, the ratio of real estate sales to the total number of houses. In fact, it simply refers to the sales rate. Deification rate is a professional term, which has little to do with buying a house
negative analysis
when calculating the growth rate of output value, added value, output, sales revenue, realized profit and realized profits and taxes, the commonly used formula is: growth rate (%) = (reporting period level base period level) / base period level × 100% = growth / base level × 100% in general, there will be no problem in using the given formula to calculate the growth rate of the above economic indicators
however, when encountering some special circumstances in economic activities, the calculation results will appear some anomalies. For example, to calculate the increase rate of the realized profit of the current year over that of the previous year, the relevant index value should be substituted into the above formula
the proct chain is the foundation for supporting developers to build good procts. More and more developers have excellent proct concept, the house is better and better has become the consensus of consumers. In the whole process of proct development and operation, builders, architectural design companies, landscape design companies, professional decoration companies and professional property management are all important parts of the proct chain. They are closely linked with each other and operate around the developer brand and proct brand. The formation of proct chain is the main skill that developers are becoming more and more skilled. Because of the importance, the proct chain is becoming more and more perfect and stable
the market chain is composed of three parts: project positioning planning, proct promotion and sales promotion. With a good proct, how to sell and promote it, to achieve and exceed the expected revenue, is the top priority of the success of real estate. Because, whether it is the instry or consumers, to measure the success of a real estate project, its yardstick is more performance, and all the work that developers do is to serve the performance. It is worth noting that the performance referred to here is not only sales, but also brand income, corporate image income, team income and so on
then focus on the above two points. The research of real estate instry is very important for the future project positioning. This paper will focus on the analysis of the importance of real estate market research and how to carry out project positioning through market research. The first part: the key points of the real estate market investigation. Some people think that the investigation and research of the real estate market (hereinafter referred to as "market survey") is profound and mysterious. Some people think that the market survey is simple and dispensable. In fact, there are methods and rules to follow
we believe that whether the developers want to find new investment opportunities or to seize the market, they should determine the marketable properties in the market; Whether the developer wants to make the right marketing strategy for the developed property, or to improve the quality and added value of the property and improve the economic efficiency, the market survey can always play an important role in it. The investigation and research of real estate market is to use scientific methods to collect all kinds of information about real estate marketing in a purposeful, planned and systematic way. Through the analysis and Research on the past and present marketing situation and dynamic influence information, and through the analysis and Research on the past and present marketing situation and dynamic influence, it can predict the project operation and sales situation for developers, It provides a reliable basis for making correct project decision
for a large real estate development enterprise in Shanghai, our research on Optical Valley is also focused on the marketing situation and dynamic impact information of other real estate in the region, At the same time, combined with our superior government and social resources, we successfully completed the preliminary research work for the developer.
the types of market survey can be divided into three categories from the research direction:
market survey for property
General developers want to have a comprehensive understanding of the current overall or regional market, We will conct research on the existing properties in the current market. The contents of the survey include: location, scale, type, price, construction period, and sales status of the developers, which are used as the basis for their own property development. Most developers are most concerned about the price and sales of the project, and the main difficulty is the real price and the real sales rate
a common mistake is to treat the quoted price as the actual price
Table: (Note: This is an overview or rather a method of the research concted by the research department of Yifang for a company in Hong Kong) determination of sales price: the previous table lists several methods to understand the actual transaction price and their advantages and disadvantages
determination of sales rate: it can be judged according to the market expectation of similar properties (such as share, price and sales cycle). Because the market is constantly changing, its data can not be absolutely accurate, but researchers can make appropriate adjustments to the data through in-depth understanding of the market
determination of property supply: if we simply take the project statistics and pre-sale real estate information of the Construction Commission and the housing authority as the criterion, there will be a big difference with the actual situation. In fact, there will be some problems, such as failing to build (funds are not in place, land speculation); Built but not reported (change the nature of the project, such as joint construction, self built to commercial housing); It is not consistent to apply for centralized construction (some in the District, some in the city); In case of inconsistency between construction application and sales content (the most common one is to share a project's sales certificate or internal subscription), on-site investigation is the most reliable way
market survey for customers:
different property target customer groups are different, and different customer groups have different preferences for housing. For example, middle-income families will pay more attention to price when they buy houses, while high-income families will pay more attention to environment and landscape when they buy houses. The significant or subtle differences among different customer groups can be accurately grasped through market research and research, and finally grasp the target customer group, which is one of the keys to the success of property sales
this kind of research includes: the level of customers' purchasing power, the investment direction of customers' purchasing power (including property category, house type preference, location preference, expected price, etc.) and the common characteristics of customers, such as age, culture, family structure, occupation, place of origin, etc. The main method is to interview the target respondents through questionnaires. When determining the target survey objects, we can refer to the transacted customers of similar properties for classification. The difficulty of the whole process is the questionnaire design and win the cooperation of customers
the research on customers is highly valued by the development or agent companies in other cities. In all the research on foreign companies accepted by our research department of Yifang, this content can be said to be the most important.
comprehensive market research:
real estate development can not be separated from the social and economic development of a city, Therefore, a complete and comprehensive market survey should include the macro background, such as social and political environment, natural environment analysis, and the whole market property development, digestion, demand, overall rent level, vacancy rate and so on; And then graally refine to the best-selling property, unsalable property, functional analysis of each district and comparison of key projects (such as scale, nature, planning, engineering design, hardware supporting, marketing, property management, etc.)
this kind of survey should be a combination of the above two surveys, at least a combination of some contents. The difficulties of this kind of investigation are heavy workload, strong professionalism, requiring a lot of human and material resources and long work cycle< Generally, the market survey can be divided into three stages:
survey preparation. Determine the problems and geographical scope of the survey, and make a preliminary analysis of the survey objectives. On this basis, make a survey plan (such as method and progress, scope and type of information collection, budget, team building and personnel training, etc.)
formal investigation. Determine the sources and collection methods of the survey data. Direct data can be collected by interview, telephone, questionnaire and observation; Indirect information can be exchanged, purchased and entrusted. If the questionnaire survey is adopted, the questionnaire and questionnaire should be designed, and the sampling objects and sample size should be determined
result processing. The data collected from the survey are classified and counted, and the conclusion is drawn. On this basis, the survey report is compiled
for agents, market survey should be their strong point. Through a multi angle and comprehensive survey of the regional market, we can find out the types of properties with large market vacancy, and provide developers with development strategies and marketing strategies, so as to facilitate the project to be launched as soon as possible and make the developers obtain a reasonable return on investment. The market survey is neither irresponsible fabrication nor mysterious. It is a method and means that can benefit people if used properly.