Kwai go centralization algorithm
just reply to the innovation engineering practice after the official note as shown in the figure
a modem
b decompression card
C display card
D Hub
2. TCP / IP protocol large Internet network system describes a network model with four layer functions. That is: link layer, network layer and (BD) 2 points)
a relationship layer
b application layer
C presentation layer
d transport layer
3. Among the following options, the software that belongs to the web browser is (CD) 2 points)
a access
b Authorware
C ie
d Netscape
4. Which of the following options can be used to make the home page (AB) 2 points)
a frontpage
b flash
C ie
d Netscape
and Kwai? Where are Kwai and tiktok's strengths? Short video as the most popular social network, brush short video has become a lot of people's leisure time now. Tiktok and Kwai can be regarded as the king of short video traffic in the short video app ranking. Of course, there are still differences between the 2 platforms. Tiktok Kwai, p>

, where is the difference between the shaking and the fast? Tiktok tiktok and Kwai Kwai are 2 major barriers to short video platform. The Kwai's mass base is deep, and the vibrato is more cool. The two are essentially different. They are embodied in the following aspects:
1, the different
quick positioning of proct positioning: the predecessor was "GIF fast hand" was born in March 2011, and is a mobile phone application for making and sharing G pictures. P>
In November 2012, it transformed from a pure tool application to a short video community, positioned as a platform for recording and sharing everyone's life P>
: the tiktok's short music video software is launched in September 2016. It is a 15 second music short video community dedicated to young people. It is positioned as the new generation of short video music community platform. Kwai Kwai Kwai: p>
2 and user groups are different
fast: the target users are three or four line and rural users, most of them are 25-34 years old, with 25-34 users in the age group, the number of users is 43%, the proportion of users is higher, the female sex users are 57.8%, and men are 42.2%. In terms of ecation, Kwai Fu users are more evenly distributed, with the highest proportion of users in senior high school and above, accounting for 32.8% and 31.9% respectively. P>
tiktok: target tiktok is a second line and young user. After 95 or 00, most users are at 19-24, accounting for 40% of the total number of users. The gender ratio is higher, the proportion of women is 66%, and the proportion of male users is only 34%. The users' income and ecational background are concentrated in tiktok or above, and their consumption ability is strong. Down to earth, p>
3, video style
: video style is Kwai Fu, video content is mainly for daily life, content creators are mainly ordinary people, closely related to life, strong social attributes, and long tail users have more exposure to video. The positioning of Kwai to center helps to diversify the content of videos, to make the audience resonate, to form a sense of identity and a strong community cohesion. P>
tiktok: Video collocation is more fashionable, personalized, vibrato beauty filter, funny sticker and VR special effects, with the "magic" and "ear catching" tiktok music, making it more "tidal" and "personalized" features. The central location of jitter is tiktok, while the hot content is highly similar and repeatable. So viewers will only pay attention to a few KOL, and the users' Association is weak. A new force suddenly rises. The p>
4 and cash in the
mode: relying on live streaming revenue, relying on short video traffic diversion and more life oriented content, Kwai / P>
tiktok: relying on the flow realisation, with its huge user base and the algorithm based traffic distribution system, the marketing system is complete, and the tiktok advertising revenue has obvious advantages. P>
two, Kwai and fast tiktok, where are their advantages? Tiktok and p>
are obviously different from those in Kwai Chung, but both of them are outstanding in short videos, and have their own advantages in advertising promotion. P>
tiktok and Kwai Yin both have a large number of user groups, and can also be targeted in advertising orientation. But the Kwai Tai platform is a city of civilians seeking life with curiosity, interest and ghosts. The user group is concentrated in three or four line city, and is suitable for the instry that needs to penetrate into the three or four line cities. Tiktok users are mostly in a second tier city, with large traffic system, suitable for larger advertisers and more popular with big brands. p>
However, it is not enough to have these professional abilities. Xiao Wei thinks that he needs another "three conditions"
First, your language must be C + + or go; Second, I know something about distributed computing, cryptography and P2P network programming; Third, we hope you have an understanding of the principles of economics. "why should there be economic principles
"because in addition to technology, bitcoin also has a problem of economic game theory." Xiao Wei said that by constantly raising the cost of doing evil and increasing the reward of workload, we can restrain evil and encourage good through economics
This is probably a classic case in game theory"therefore, blockchain network design, in addition to technology, also understand the principles of economics, we call it ecological construction." Xiao Wei said
03 belief in blockchain
"just as you can't ask the existence of Christian God, it's hard to answer why you believe in blockchain." Xiao Wei said, "my understanding of faith is that when you encounter setbacks and challenges, you firmly believe that you can overcome them."
especially in the budding stage of blockchain, technology exploration will encounter many challenges, "resource, landing, technical and regulatory difficulties, but as long as you firmly believe that" this is good ", you can persist." Xiao Wei said
Xiao Wei firmly believes that blockchain technology is helpful to the future society
he has several judgments
first, blockchain technology will not fade out immediately. It has a "golden decade" and a "silver decade"
"2018-2028 is a good opportunity for the blockchain instry." Xiao Wei believes that, like the Internet in 2000 and the mobile era in 2008, there may be a golden period of vigorous development: the improvement of talent level and company market value
"so our advice is, if you miss mobile and AI, don't miss blockchain." Xiao Wei will suggest programmers to do blockchain, "my positioning for the current team is that after three years, the minimum annual salary can reach one million." P>
two is, at present, there is a serious bubble in the block chain area, just like the Internet of the year. p>
in 1999, there was a very strange phenomenon, that is, changing the domain name of the company. As long as the domain name of the company is changed to ". Com" or "* *" online ", the stock price will rise
this wave of renaming has also been perfectly copied into the field of blockchain. A-share listed companies have set up "blockchain laboratories" one after another, and the stock price has risen; Long island iced tea, an American soft drink company, announced its name change to long blockchain, and its share price soared by 500% P>
therefore, there is a certain bubble in the block chain instry, which is also understandable. p> Thirdly, blockchain technology and Internet technology are equivalent
what will be the relationship between blockchain and Internet
"the Internet is a way to obtain information, and blockchain is a way to value trust." Xiao Wei believes that the biggest change in blockchain is the improvement of efficiency
this efficiency is not technical performance, but enterprise efficiency
for example, in the past, there were so many intermediate links in point-to-point consumption because the two sides could not trust each other, with the purpose of "increasing trust"
If peer-to-peer can trust directly, the whole business model will change dramatically
"the biggest change of blockchain is to solve the problem of trust, make your trust become particularly simple, and the whole intermediate link is constantly compressed." Xiao Wei thinks
and the subversive power of blockchain is born with this
on the one hand, blockchain improves efficiency and promotes the reform of the whole instry
for the whole enterprise, speed up is very important. It may take ten days to standardize a line of business project before, but with the addition of blockchain, the time for trust, communication and cooperation is greatly reced
Xiao Wei cited the example of High-speed Railway: the speed of high-speed railway increased from 80km / h to 300km / h, Zhejiang Province began to establish "one hour economic circle", and "if it is faster, it can even affect the house price, isn't it subversion?"
on the other hand, in the new business ecology under the blockchain, the impact of brand will be very big
"a brand is an endorsement of quality to a large extent," Xiao Wei said. "The emergence of blockchain can be achieved, and removing the brand can still guarantee the quality."
This is also the core competitiveness of new retail and new manufacturingfor example, when we buy a certain brand of gold jewelry, what we value is actually the process behind the brand. If we can directly establish "trust" with the gold shop and craftsman behind the brand, we no longer need this brand as an endorsement
"after the whole trust is changed, the whole proction relationship is changed." Xiao Wei thinks
"Marx said that proctive forces determine relations of proction, but now that proctive forces are rich, what we need more is not the improvement of proctive forces, but the redistribution of relations of proction." Xiao Wei believes that "only when the ceiling of relations of proction is" arched upward ", will proctivity continue to move forward."
"the redistribution of resources brought about by every change in proction relations is an opportunity to create wealth. There will be people rising and people falling." Xiao Wei said that this is also the fundamental reason why the coin circle is so crazy
However, Xiao Wei does not think that blockchain can replace the "classical Internet""classical music is not necessarily worse than modern music. It is the same with classical music and classical economics. In many technical fields, classicism, modernism and postmodernism are juxtaposed
"the word" classical Internet "appears because many people in the blockchain circle do not understand what blockchain is and why blockchain can change the world." Xiao Wei thinks
as a centralized "giant", will the network be subverted by blockchain
Xiao Wei believes that the Internet will not be subverted
"search is not the same as business, nor is it the same as brand. The most important thing of search is easy to use, and it doesn't need brand to make credit endorsement."
"network is the least likely to be subverted by blockchain in batj." Xiao Wei said
Kwai quick hand in a few days before the proceeds of a few days, there is no reason for a day: if the gold brush every day if not in the morning automatically converted into small change income, will not see the day's earnings. Strong>
5 month, KASH data joint quick marketing platform released May 2019 Kwai Kwai quick pick up the list of goods popularity. p>
based on the quick order business situation index, the list mainly recommends five quick order takers with outstanding ability to bring goods in May, and introces the "goods takers" from the aspects of the introction of the talents, the areas of expertise, and the coverage of fans
quick order business situation index: according to the exposure, playback, like, comment, click through rate and conversion rate of the task video in the designated time period, the creator's personal business situation index is obtained after weighted calculation. The new data reference dimension is quickly introced to help advertisers better understand the comprehensive commercial value of Kwai creators. p>
there are five talents on the list, namely, shuoche, Xu Huasheng, Cihuo fairy, yu'er (Gufeng) and Tan Zong. These five talents come from different fields, including automobile, story telling, food, plot and cute pet. We can see that the diversification of the master Kwai Fu has also provided the possibility of more types of brands. P>

extension
is quick to list the promotion function of the Kwai Kwai net. The net red can be accepted by advertisers to publish the order of the App application / brand / e-commerce, and then shoot the video or complete the order through live broadcast. p> The charging method of quick order is as follows:
platform price + peak release fee (optional from 0:00 on Friday to 23:59:59 on Sunday) + value-added service fee (optional for weak chain and top)
the video top value-added function of quick order can help brand owners comprehensively improve the exposure opportunity and click through rate of commercial video content. At the same time, with the tonality of cooperationnet itself and fans, the commercial content can achieve the effect of integrating proct and effect
top display form: cooperation of brand selection; When red releases the quick order video, it will be released in 24 hours after the content is released; The system will give priority to the; The attention of red fans; Built in top commercial content, only exposed to & 12032; Times
