Ono, the largest decentralized social network in the world
this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"
entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public
people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"
1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion
2. Decentralization means that participants can have the right to speak, make voice and freely spread information
how is centralization formed
the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization
how is decentralization formed
because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.
In a system with many nodes, each node has a high degree of autonomy. Nodes can connect freely to each other to form a new connection unit. Any node may become the stage center, but it does not have the mandatory central control function. The influence between nodes will form nonlinear causality through the network. This open, flat and equal system phenomenon or structure is called decentralization
with the deepening of the interaction between subject and object, the continuous balance of cognitive function and the continuous improvement of cognitive structure, indivials can be released from the egocentric state, which is called decentralization
since 2013, many decentralized trading platforms have emerged. Different from the centralized trading platform, the decentralized trading platform does not need to register an account, and can participate in the transaction by using the personal digital asset account
secondly, every transaction of the decentralized trading platform is carried out through the blockchain, and it needs to wait for the confirmation of the blockchain before the transaction is successful. At the same time, the decentralized trading platform is not responsible for keeping users' assets and private key information. On the one hand, it avoids the moral hazard of the trading platform, on the other hand, it requires you to keep your private key well
e to the low liquidity and slow transaction processing of decentralized trading platforms, the total transaction volume only accounts for 0.03% of the global total transaction volume of digital assets. At present, the tokens of airswap, kyber, 0x and omisego can be traded on huobi.pro.
There are many forms of social e-commerce. Let's understand them one by one
< UL >the first mode: e-commerce + social
this mode can be divided into two ways. One is that the original e-commerce platform has opened a new platform on the basis of the original one to strengthen the communication between users, increase user stickiness, and promote user purchase, such as Zhimai in the recently popular high commission alliance
the other is that the seller invites KOL in the social field to do his own shopping guide, so as to improve the commodity conversion rate. The above two modes are the transformation from traditional e-commerce to social e-commerce, which is simpler and cheaper
the second: social + e-commerce
this kind of mode usually starts through the theme community. When the community has a certain user group, build an online payment type website or system online. The operation mode of vertical community is similar. Buying and selling goods through social circles. We can understand that the first mock exam
is third: the shopping guide
has two forms: one is platform, the other is indivial. p>
platform type, such as the high commission alliance I mentioned above, is to attract users by establishing a shopping guide platform and inviting KOL to guide them. KOL shopping guide is easier to build users' trust and enhance users' stickiness. And the indivial, is to use the social platform, distribution to make money, sharing to make money
the fourth: platform type micro business
there are many modes of platform type micro business, such as sales Building sub station sub Commission and direct sales mode. It should be noted that this mode is easy to be used by pyramid selling. So here we don't go deep, we can skip it
The platform wechat business can be roughly divided into two categories:1. Centralized platform wechat business:
this way is more complex, it involves the multi-dimensional interests of platform and business, business and business, business and wechat, wechat and wechat business, and there is no special successful case since its establishment
2. platform to go centralization is like
shopping mall, or official account mall, which sells only its own procts and sells itself. This way is simpler. The second mode: social + e-commerce
usually starts from theme community. When the community has a certain user group, build an online payment type website or system online. The operation mode of vertical community is similar. Buying and selling goods through social circles. We can understand it as micro business model
the fifth type: pintuan e-commerce platform
is to promote goods through group buying mode. A typical example is pinoo. Pinoo achieved a total revenue of 15.116 billion in the past 2018 (data source Internet) and attracted user groups by emphasizing benefits
the sixth kind: wechat business agent
in short, it is wechat business that swipes the circle of friends. The advantage of this mode is that it can quickly spread information
and the disadvantage is that the mode of swiping the screen has caused general disgust. For the e-commerce law issued in January 2019, wechat business needs to apply for relevant certificates of business license before it can continue to operate. However, e to its lack of supervision, it may cause harm to users and low-level agents, so it needs to be treated with caution
China Satellite (600118) small satellite manufacturing and application services
Aerospace electromechanical (600151) automobile air conditioner and other parts
Aerospace Power (600343) torque converter, gas meter, Special pump
rocket (600879) aerospace electronic equipment and components
CASIC
aerospace electrical (002025) various relays and electrical connectors
Aerospace Science and Technology (000901) satellite launch service
Aerospace communication (600677) communication service Textile
Aerospace Changfeng (600855) optical mechanical and electrical system procts and services
Aerospace Chenguang (600501) special purpose vehicle Bellows
aerospace information (600271) VAT anti-counterfeiting tax control system
ZTE (000063) all kinds of communication equipment procts
AVIC first group
XAC International (000768) large and medium aircraft parts
AVIC precision machinery (002013) automobile seat adjustment mechanism
Guihang (600523) automobile parts proction
< br />AVIC second group
Chengfa Technology (600391) aeroengine and parts
Hafei Co., Ltd. (600038) helicopter, multi-purpose aircraft,
Hong Aviation (600316) trainer, helicopter, transport aircraft
Changhe Co., Ltd. (600372) car, mini car, parts
Dong'an power (600178) automobile engine Gearbox
South Motor (000738)
st black leopard (600760)
China National Ordnance Instry Corporation
Lingyun (600480) auto parts
North motor (600262) heavy mp truck
New Huaguang (600184) optical glass Optoelectronic materials
North Tianniao (600435) computerized embroidery machine
North International (000065) project contracting, building materials sales
Changchun Yidong (600148) automobile clutch
North venture (600967) railway vehicles Metallurgical Machinery
all kinds of axles for Jinxi axle (600495) railway vehicles
China Ordnance Equipment Group Corporation
China Jialing (600877) motorcycle and its engine
Chang'an Automobile (000625 200625) automobile and automobile engine
Tianxing instrument (000710) automobile and motorcycle instrument
China Shipbuilding Corporation
Jiangnan Heavy Instry (600072) large steel structure Pressure vessel
China shipbuilding (600150) marine diesel engine
Guangzhou shipbuilding International (600685) ship and auxiliary engine
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Axy Technology (002046)
China Nuclear Technology (000777) various instrial valves
Zhenhua Technology (600733) military electronic supporting equipment
Dima (600565) special vehicle
situang Electronics (600990) comprehensive Hehe Radar Manufacturing
01 600038 Hafei Co., Ltd
02 600063 wanwei hi tech
03 600072 Jiangnan Heavy Instry
04 600118 China Satellite
05 600148 Changchun Yidong
06 600150 Hudong heavy machinery
07 600151 Aerospace electromechanical
08 600169 Taiyuan Heavy Instry
09 600178 Dong'an power
10 600184 NEW Huaguang
11 600262 North stock
12 600271 aerospace information
13 600316 Hong Aviation
14 600330 Tiantong stock
15 600343 Aerospace Power
16 600353 Xuguang stock
17 600363 Lianchuang optoelectronics
18 600372 Changhe stock
19 600391 Chengfa technology
20 600399 Fushun Special Steel
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21 600416 Xiangdian Co., Ltd.
22 600435 Beifang Tianniao Co., Ltd.
23 600456 BaoTi Co., Ltd.
24 600459 Guiyan platinum Co., Ltd.
25 600468 Baili Electric Co., Ltd.
26 600480 Lingyun Co., Ltd.
27 600482 Fengfan Co., Ltd.
28 600495 Jinxi Car Co., Ltd.
29 600501 Aerospace Chenguang Co., Ltd.
30 600523 Guihang Co., Ltd.
31 600590 Taihao technology
32 600677 Aerospace communication
33 600685 Guangzhou shipbuilding international
34 600698 SST Qingqi
35 600765 power source hydraulic
36 600850 Huadong computer
37 600855 Aerospace Changfeng
< 38 600877 China Jialing
39 600879 rocket stock
40 600967 North venture
41 600990 four Chuang electronics
42 000010 SST Huaxin
43 000026 s feiyada a
44 000065 North International
45 000547 minfufa a
46 000625 Changan Automobile
47 000703 century Guanghua
48 000710 Tianxing instrument
49 000727 Huadong technology
50 000733 Zhenhua Technology
51 000738 ST Aerospace
< br />52 000748 Great Wall information
53 000768 Xifei international
54 000777 CNNC
55 000806 Yinhe technology
56 000901 aerospace technology
57 000920 * st Huitong
58 000961 Dalian Jinniu
59 002013 AVIC precision machinery
60 002025 aerospace electrical appliances
61 002048 Ningbo Huaxiang
62 002080 Sinoma Technology
In 2020, the top ten social e-commerce platforms are Yunji, Beidian, global catcher, peanut diary, Daren shop, chuchutui, darling home, daidaidaipinpin, yunpincang and Aishu
1. Introction to Yunji
platform: according to the introction of the platform, Yunji (formerly known as Yunji micro store) was founded in May 2015. It is a social driven boutique member e-commerce, providing members with a full range of selected procts such as beauty personal care, mobile phone digital, mother and baby toys, fresh fruit and so on. It is committed to adopting the "selected" supply chain strategy, As well as the "hot money" marketing strategy with social attributes, focusing on the ultimate cost performance of goods, helping hundreds of millions of consumers to buy global good goods at "wholesale price"
9. Introction to yunpincang
platform: according to the official website, yunpincang is a "light e-commerce" platform under vipshop, which has the al attributes of social networking and commodities. It was officially launched in July 2018. It contains a wide range of procts, and uses wechat app as the carrier to help the owner build his own wechat shop at zero cost and get a sales rebate of up to 20%
X. AI stock
platform introction: according to the official website, AI stock was founded by Shanghai Zhongdan Information Technology Co., Ltd. in 2017 and is a crowdsourcing distribution platform. Through the s2b2c mode, the upstream can get through the inventory API of the brand side, optimize the inventory management for the brand side, and the downstream can serve the distributors and provide the distributors with authentic low-cost goods. With the explosive power of social e-commerce, the retail transaction cost of goods can be reced
at present, the platform has attracted more than 5000 well-known brands at home and abroad to settle in, with more than 35 million hot-selling procts, more than 780000 distributors and 430 million + consumers
Social e-commerce platforms include pinoo, dalingjia, Beidian, Yunji, dianoo and so on. The specific contents are as follows:
1. Pinoo
was founded in September 2015. Pinoo was officially listed on the Nasdaq Stock Exchange in July 2018. Three years after its establishment, the platform has gathered 418.5 million annual active buyers and more than 3.6 million active merchants, with an annual transaction volume of more than 471.6 billion yuan. In December 2018, pinoo launched the "new brand plan" focusing on the growth of China's small, medium and micro manufacturing enterprises, which will support 1000 brand factories covering various instries
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4. Dianoo
dianoo's social e-commerce platform. Dianoo's name is a bit like pinoo, which is known as the best social e-commerce platform. Dianoo is a platform that I personally tested, which was popular at the beginning. Behind dianoo is the promotion support of Huahong pharmaceutical's micro business team
the threshold fee for joining store Duoo is 399 yuan, which should be the most expensive. I personally test to do another shopping app platform, 0 threshold fee, directly cooperate with tmall, Jingdong, pinoo, just promote and make money
5, shell procts
shell procts social e-commerce platform, this app platform was launched around August 2018, and I have personally tested it. Compared with other platforms, shell procts are characterized by a lot of low-cost shopping goods, and the procts are relatively affordable, but the Commission withdrawal is similar to that of many stores, and they all need to upload ID cards, This is more troublesome