KOL and decentralization

1. Just don't put the eggs in one basket and spread them out. For example, most of the resources are now concentrated in the team of Weiya and Li Jiaqi, which is not concive to the ecological development of the whole Taobao live broadcast. More anchors are needed to do KOL in their own tiktok, like the mechanism of jitter.

2.

KOL is short for key opinion leader, which means key opinion leader. KOL is regarded as a relatively new marketing method, which gives full play to the advantages of social media in terms of coverage and influence. KOL's fans are very sticky and agree with them in all aspects of values. Therefore, KOL's recommendation has a aura, and the fans really like it

extended materials:

key opinion leader (KOL) is a marketing concept, which is usually defined as a person who has more and more accurate proct information, is accepted or trusted by relevant groups, and has greater influence on the purchasing behavior of the group

different from "opinion leaders", key opinion leaders are usually authoritative persons in a certain instry or field. In information dissemination, they do not rely on their own activity and are easy to be recognized and identified

3. With the rise of Koc, users' trust in procts has shifted. The emergence of Koc is closely related to the increasingly rich media. In the past, users' initial contact with information usually came from advertisements, followed by opinion leaders such as KOL. Now they are acquaintances and friends around them. The way users get information is changing, which is a manifestation of information decentralization

with the rise of Koc, the operation thinking is changing: from traffic operation to user operation. Since Koc can cause the transfer of users' trust in procts, in order to maintain this trust continuously and deepen users' recognition, it is necessary to seriously manage users rather than treat them as pure traffic, otherwise users will easily lose. Further, from traffic operation to user operation, there is a thinking worth thinking: from obtaining more users to creating more services for users

the rise of Koc accelerates the growth of procts and the realization efficiency. Because Koc is based on the social trust of acquaintances, it is easier to obtain users in the process of transmitting information, which can effectively rece CAC. Therefore, under the condition of constant user value, Koc can accelerate the efficiency of proct growth< br />

4. It's all about publicity
I've been shopping together, and the after-sales service is very good. It's the best after-sales service I've experienced in online shopping for so many years

5. Recently, we are also paying attention to social e-commerce, because everyone says that social e-commerce is the trend, but after understanding it, we find that the current social e-commerce is not so much a trend as a blowout. This year, it seems that there are a lot of social e-commerce platforms, and many models are similar, either working together or sharing entrepreneurship, and that their procts are cheap, ... many of them are similar procts, similar models, similar means of competition, just different names... I think the direction of social e-commerce is right. It's right to use mobile Internet social media to enhance interactive experience, but we all play with the same idea. Without innovation, it's just a price war. We don't work hard on quality. Innovation in mode is the Red Sea competition after all,, You can't help the chicken feather after the strong wind,! In short, the direction of social e-commerce is right, that is, innovation is the only way out! For example, proct quality, model innovation, characteristic management... Personal point of view, for your reference only, can be good communication, do not like spray!

6. The fan community is mainly based on KOL key opinion leaders, who may be stars or experts in specific fields

interest community is mainly a community based on interest, which does not necessarily have KOL key opinion leaders and is decentralized

no matter what type of community, it needs strong cohesive community to cohere

I hope my answer can help you. Please accept it.

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live broadcasting business is the outlet this year. Now the Kwai Chung electric business is entering the trillions of times. The fast approaching IPO will catch up with a hot business, and the valuation will naturally increase. Br />
I am very optimistic about Kwai Kwai, I will definitely participate in the new Hong Kong stock market. If I win the lottery, I will earn it. I will not feel sorry for the fee.

8. According to the different ways of traffic acquisition and operation modes, social e-commerce can be divided into four typical business modes: shopping, membership, community group buying and content
shopping: represented by pinoo, two or more users are gathered to form a group through social sharing. After the success of the group, they can enjoy greater discounts, enhance the enthusiasm of users to participate through low prices, and let consumers spread their ideas on their own
membership system: the upgraded version of personal wechat refers to the business model of connecting suppliers and consumers in the mode of s2b2c on the basis of social communication, which realizes the circulation of goods. Its advantage lies in the customer bonus brought by the fission of distribution
community group buying: the community group buying mode is also a kind of s2b2c. The platform provides warehousing, logistics and after-sales support, and is operated by the community head, mainly including community operation, demand collection, commodity promotion and goods distribution. Users place orders through wechat apps or apps, and the platform will deliver the goods to the head of the team in a unified way. Consumers will pick up the goods or the head of the team will complete the last kilometer delivery
content: it refers to an e-commerce mode that guides consumers to shop through various forms of content, realizes the coordination of goods and content, and improves the marketing effect of e-commerce.

9.

KOL is fully known as key opinion leader, which is the concept of marketing. It generally refers to the people who have more, more professional and accurate proct information, are recognized and accepted by the majority of users, and are easy to make the group proce consumption and have great influence

In fact, there is not much difference between KOL and wanghong. It can be said that KOL is the continuation of wanghong. We can only call a net red without continuous enrance, not KOL, because this kind of net red tends to fluctuate quickly and sink into the sea of people in the blink of an eye

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extended materials:

KOL's characteristics

1. Long term intervention

KOL will generally immerse in a certain instry or a certain proct for a long time, have a more long-term in-depth and understanding than other people, and have a more professional and in-depth understanding of its own procts and instry. What they say is representative

2, strong interpersonal communication skills

KOL is more likely to intervene in the group, and more talkative than ordinary people. KOLs have strong social skills and communication skills. They like to communicate. They are also the center of public opinion of the group and have great influence on others

KOL is open-minded and quick to accept new things. They pay attention to fashion, hot spots and fashion trends