Micro blog decentralization
Publish: 2021-04-18 11:51:48
1. Decentralization was originally a concept in Web2.0, which was later quoted by communication science. Its concept can be simply explained as: it weakens the "Information Center" in the traditional information communication pyramid, and makes the "audience" in the original communication become a new source of information, and everyone is the center. For example, Xinhua news agency, Xinhuanet, renmin.com, New York Times, sina.com, AOL, Yahoo, etc. are all "information centers" in the traditional sense. Nowadays, with the rise of blog, microblog and SNS, these information platforms that netizens spontaneously maintain have become new information centers. No matter from that point of view, the pattern that everyone on the network is the center has been basically formed.
2. We study how to shake the voice on the tiktok. Tiktok tiktok tiktok br />
the advantages of the algorithm of
understand the recommended algorithm of shaking, so that we can do the jitter. So before that, we need to understand its benefits, in order to grasp the proction direction of 15 second video content
flow de centralization algorithm
how to tiktok? The tiktok algorithm is very attractive, and what makes it tiktok is that the traffic assignment of the jitter is decentralized. Tiktok recommendation algorithm logic can be divided into three parts:
1. Smart distribution
jitter is a proct of today's tiktok series, and headline procts are always different from other Internet procts in centralized traffic distribution. They are decentralized traffic allocation mechanisms.
for example, Weibo is a centralized traffic distribution, and no one pays attention to the fans who just opened Weibo. And even tiktok, even 0 fans, can distribute dozens of videos or even hundreds of small videos.
the advantages of the algorithm of
understand the recommended algorithm of shaking, so that we can do the jitter. So before that, we need to understand its benefits, in order to grasp the proction direction of 15 second video content
flow de centralization algorithm
how to tiktok? The tiktok algorithm is very attractive, and what makes it tiktok is that the traffic assignment of the jitter is decentralized. Tiktok recommendation algorithm logic can be divided into three parts:
1. Smart distribution
jitter is a proct of today's tiktok series, and headline procts are always different from other Internet procts in centralized traffic distribution. They are decentralized traffic allocation mechanisms.
for example, Weibo is a centralized traffic distribution, and no one pays attention to the fans who just opened Weibo. And even tiktok, even 0 fans, can distribute dozens of videos or even hundreds of small videos.
3. I think the biggest difference between wechat circle of friends and microblog is:
e to different positioning, the content you generate on these two platforms is very different
wechat circle of friends is like a group of more familiar friends chatting. Microblog is like you write an article or something. Friends can see it, but you don't have face-to-face communication
so when you decide to forward or publish something to your circle of friends, you will have some scruples. Think about whether your hair is gregarious. It's like chatting about work at a friend's party is not particularly appropriate. So you will choose to forward what is useful to your friends, and what is really useful to you may be collection
however, the media attribute of microblog is destined that you don't have such scruples. What you like to forward is on an open platform, not just for friends, so you don't have to worry about the content not being gregarious and inappropriate, thus disturbing friends
therefore, from this point of view, microblogging is a pan communication.
e to different positioning, the content you generate on these two platforms is very different
wechat circle of friends is like a group of more familiar friends chatting. Microblog is like you write an article or something. Friends can see it, but you don't have face-to-face communication
so when you decide to forward or publish something to your circle of friends, you will have some scruples. Think about whether your hair is gregarious. It's like chatting about work at a friend's party is not particularly appropriate. So you will choose to forward what is useful to your friends, and what is really useful to you may be collection
however, the media attribute of microblog is destined that you don't have such scruples. What you like to forward is on an open platform, not just for friends, so you don't have to worry about the content not being gregarious and inappropriate, thus disturbing friends
therefore, from this point of view, microblogging is a pan communication.
4. New media focuses on "new". At the same time, it is also an era in which everyone can be a procer and a communicator
first of all, traditional media are generally represented by newspapers, magazines, TV and radio. In this era, editors, writers, journalists and other professionals are generally responsible for the proction of content. The general public can only passively accept the information they give us, and it is difficult to proce two-way interaction. Basically, the right to speak is firmly in their hands
in the new media era, the most prominent feature is "decentralization", and each of us can become a content communicator. We can use microblog, circle of friends, Zhihu, Douban and so on to convey our views and ideas. If you think it's good, you can also praise or comment on the author and forward it to others. The line between the author and the reader began to blur
we media is actually a form of "decentralized" communication.
first of all, traditional media are generally represented by newspapers, magazines, TV and radio. In this era, editors, writers, journalists and other professionals are generally responsible for the proction of content. The general public can only passively accept the information they give us, and it is difficult to proce two-way interaction. Basically, the right to speak is firmly in their hands
in the new media era, the most prominent feature is "decentralization", and each of us can become a content communicator. We can use microblog, circle of friends, Zhihu, Douban and so on to convey our views and ideas. If you think it's good, you can also praise or comment on the author and forward it to others. The line between the author and the reader began to blur
we media is actually a form of "decentralized" communication.
5. Micro push!! Weibo promotion earn commission!! Ha ha
refers to the way of information dissemination with micro blog as the media. Micro push with micro blog as the media is a decentralized fission multi-level communication mode, disseminating fragmented information, so as to realize self-expression, communication needs and social cognition
the core feature of micro push is "micro", that is, the content spread is "micro content" (a sentence, an emoticon, a picture, etc.); Communication experience is "micro action" (through simple button operation and mouse click, it can complete the function of selection, evaluation and voting); The communication channel is "micro media" (mobile phones and other media); The object of communication is "micro audience" (minority, objective communication). As a new way of communication, micro push integrates the characteristics of self communication, interpersonal communication, organizational communication and mass communication. On the basis of Internet equality, decentralization and anti authority spirit, micro push integrates indiviality, instantaneity and interactivity, making micro blog a platform for information exchange
wechat is easier to make money than Witkey. http://www.weituitui.com/t246456
refers to the way of information dissemination with micro blog as the media. Micro push with micro blog as the media is a decentralized fission multi-level communication mode, disseminating fragmented information, so as to realize self-expression, communication needs and social cognition
the core feature of micro push is "micro", that is, the content spread is "micro content" (a sentence, an emoticon, a picture, etc.); Communication experience is "micro action" (through simple button operation and mouse click, it can complete the function of selection, evaluation and voting); The communication channel is "micro media" (mobile phones and other media); The object of communication is "micro audience" (minority, objective communication). As a new way of communication, micro push integrates the characteristics of self communication, interpersonal communication, organizational communication and mass communication. On the basis of Internet equality, decentralization and anti authority spirit, micro push integrates indiviality, instantaneity and interactivity, making micro blog a platform for information exchange
wechat is easier to make money than Witkey. http://www.weituitui.com/t246456
6. < Table > < tbody > < tr > < td > < div > b (preferably with reasons)
7. Vectoraic is the only company in the world that combines air force UAV technology with blockchain technology to develop automatic driving road prediction system. Vectoraic has the world's only v2x technology, the most advanced and miniaturized on-board radar system, and the fastest and smallest on-board computer computing system in the world
vectoraic is committed to creating a transparent, efficient, safe and open decentralized automatic driving travel platform, improving the overall performance of automatic driving, and building the infrastructure of next generation intelligent transportation, so as to lead the reform of the whole automatic driving field.
vectoraic is committed to creating a transparent, efficient, safe and open decentralized automatic driving travel platform, improving the overall performance of automatic driving, and building the infrastructure of next generation intelligent transportation, so as to lead the reform of the whole automatic driving field.
8. Specific differences
1 users have different habits of using the two platforms
users of microblog platform prefer PC clients, that is, the computers we use, while wechat is the software of mobile clients, which mainly refers to smart phones and tablets
2 the attributes of platforms are different
although microblog and wechat are both social media, microblog tends to be connected with social information network, and the speed of information dissemination is extremely fast. At the same time, microblog belongs to free media platform, which can be seen by friends or strangers, more like a news media platform, while wechat tends to be connected with social network, The platform pays attention to the maintenance of user circle, in which users can communicate and share with each other
3 the spread range of information content is different
the characteristic of microblog is that we can see the microblog of friends we follow, or we can see the microblog of strangers we don't follow, and the content of microblog is unlimited. But wechat is not the same. Wechat is a private closed-loop communication. The information released by users can only be spread in the circle they pay attention to or are concerned about. Strangers who are not friends can't see our information at all
4 platform communication characteristics are different
microblog communication has no restrictions, so it is more suitable for social hot spot communication, which is also the media communication characteristics, microblog has this media communication characteristics; And wechat information dissemination is more accurate, the relationship between users is closer, and the understanding of information is more in-depth, so wechat is a platform for accurate arrival of in-depth information
5 microblog has more media characteristics
it is a shallow social platform, and there is no limit to the content published every day, which also leads to the homogenization of content information. The value of a single piece of information is devalued, and it is a pan communication platform. Microblog users pay attention to a friend mainly to see whether the content of microblog is worth adding, which is obviously a one-way recognition. Therefore, the relationship between users is weaker than that of wechat, but wechat has the characteristics of circle of friends. It is a deep social networking platform, and the content released by users is unlimited. At present, wechat public platform can only send one message in groups every day, so single content is more valuable, users are more accurate, and it is a platform for accurate communication, Users must know each other very well before they can be friends, and both sides must agree at the same time, thus forming a very strong relationship. Therefore, micro blog platform is a platform of shallow social communication and weak relationship, while wechat is a platform of deep social communication and strong relationship
6 the two platforms have different effects on enterprise marketing
microblog has media characteristics, which is more suitable for enterprise brand exposure, maintenance of public relations and media relations, as well as maintenance of customer relations; Wechat is a platform of circle, which is suitable for information push, customer relationship maintenance and discount promotion
in addition to these, the existing communication thinking is also one of the subjective reasons why brands like wechat marketing. Brand early through traditional media marketing, the effect can not be detected. Later, after the emergence of the Internet, data analysis can be done, but no interactive information can be seen, and consumers' preferences and suggestions for brands cannot be collected. So when SNS and microblog appear, brands rush to set up microblog accounts and brand homepages, hoping to establish relationships with users there. The ultimate goal of building a relationship, unfortunately, is to push information so that users can see their own information on the timeline. Later, we found that for several years, the brand still did not find a reliable way to play on Weibo. Why? They are used to standing high and talking to the fans below. On the contrary, they can't get used to the so-called "interaction" humbly on Weibo. When wechat, which can be both "accurate" and "interactive", appeared, brands began to find their own convenient marketing channels. However, "precision" means that the target of push has a list, and "interaction" means "being able to speak", which is one-way. However, in the actual communication, the brand should pay attention to:
however, in the actual communication, the brand should pay attention to: 1. Consumers think that accuracy is "you give me when I need it", rather than "you can give me when I pay attention to you". 2. Consumers think that "interaction" is "I need you give me feedback", rather than "surface mechanical interaction"
why? This is determined by the characteristics of wechat. The core positioning of wechat is a communication tool, a tool for communication between friends. Since it is a tool for communication between friends, you must answer all questions. Imagine if you ask a friend a question and he doesn't reply you for three days or even a year, do you still think he is a friend? It will definitely affect the relationship, and even delay it decisively. On wechat, users want equality rather than one-way attention like microblog. Wechat users want to have direct communication with each other. This is also the original intention of wechat procts
microblog focuses on the centralization of the main line, mainly promoting celebrities and big names. There are two dimensions of users' attention: blogger and content, and the weight ratio of the two is 99:1. Users on microblog are very naive. For example, a star said that he was very happy after eating roast whole sheep tonight. As a result, thousands of comments were forwarded. The marketing director of a big brand summarized ten marketing principles of microblog, The content is praiseworthy, but less than 2 items are forwarded. Weibo is spreading at an elevation of 45 degrees, while the decentralized proct design of wechat pays more attention to equal communication, and has no advantage in content communication. Even if the sharing function of circle of friends, which is slightly likely to expand the spread range, has recently been blocked by Zhang Xiaolong, the father of wechat. Therefore, wechat marketing should not focus on simple push information, but on fan interaction and accurate push. Otherwise, it will only make more users cancel their attention to brand micro signals. The brand wants to push information, but the consumer doesn't want to receive leaflets. Wechat marketing needs innovation and more efforts in finding demand and interaction.
1 users have different habits of using the two platforms
users of microblog platform prefer PC clients, that is, the computers we use, while wechat is the software of mobile clients, which mainly refers to smart phones and tablets
2 the attributes of platforms are different
although microblog and wechat are both social media, microblog tends to be connected with social information network, and the speed of information dissemination is extremely fast. At the same time, microblog belongs to free media platform, which can be seen by friends or strangers, more like a news media platform, while wechat tends to be connected with social network, The platform pays attention to the maintenance of user circle, in which users can communicate and share with each other
3 the spread range of information content is different
the characteristic of microblog is that we can see the microblog of friends we follow, or we can see the microblog of strangers we don't follow, and the content of microblog is unlimited. But wechat is not the same. Wechat is a private closed-loop communication. The information released by users can only be spread in the circle they pay attention to or are concerned about. Strangers who are not friends can't see our information at all
4 platform communication characteristics are different
microblog communication has no restrictions, so it is more suitable for social hot spot communication, which is also the media communication characteristics, microblog has this media communication characteristics; And wechat information dissemination is more accurate, the relationship between users is closer, and the understanding of information is more in-depth, so wechat is a platform for accurate arrival of in-depth information
5 microblog has more media characteristics
it is a shallow social platform, and there is no limit to the content published every day, which also leads to the homogenization of content information. The value of a single piece of information is devalued, and it is a pan communication platform. Microblog users pay attention to a friend mainly to see whether the content of microblog is worth adding, which is obviously a one-way recognition. Therefore, the relationship between users is weaker than that of wechat, but wechat has the characteristics of circle of friends. It is a deep social networking platform, and the content released by users is unlimited. At present, wechat public platform can only send one message in groups every day, so single content is more valuable, users are more accurate, and it is a platform for accurate communication, Users must know each other very well before they can be friends, and both sides must agree at the same time, thus forming a very strong relationship. Therefore, micro blog platform is a platform of shallow social communication and weak relationship, while wechat is a platform of deep social communication and strong relationship
6 the two platforms have different effects on enterprise marketing
microblog has media characteristics, which is more suitable for enterprise brand exposure, maintenance of public relations and media relations, as well as maintenance of customer relations; Wechat is a platform of circle, which is suitable for information push, customer relationship maintenance and discount promotion
in addition to these, the existing communication thinking is also one of the subjective reasons why brands like wechat marketing. Brand early through traditional media marketing, the effect can not be detected. Later, after the emergence of the Internet, data analysis can be done, but no interactive information can be seen, and consumers' preferences and suggestions for brands cannot be collected. So when SNS and microblog appear, brands rush to set up microblog accounts and brand homepages, hoping to establish relationships with users there. The ultimate goal of building a relationship, unfortunately, is to push information so that users can see their own information on the timeline. Later, we found that for several years, the brand still did not find a reliable way to play on Weibo. Why? They are used to standing high and talking to the fans below. On the contrary, they can't get used to the so-called "interaction" humbly on Weibo. When wechat, which can be both "accurate" and "interactive", appeared, brands began to find their own convenient marketing channels. However, "precision" means that the target of push has a list, and "interaction" means "being able to speak", which is one-way. However, in the actual communication, the brand should pay attention to:
however, in the actual communication, the brand should pay attention to: 1. Consumers think that accuracy is "you give me when I need it", rather than "you can give me when I pay attention to you". 2. Consumers think that "interaction" is "I need you give me feedback", rather than "surface mechanical interaction"
why? This is determined by the characteristics of wechat. The core positioning of wechat is a communication tool, a tool for communication between friends. Since it is a tool for communication between friends, you must answer all questions. Imagine if you ask a friend a question and he doesn't reply you for three days or even a year, do you still think he is a friend? It will definitely affect the relationship, and even delay it decisively. On wechat, users want equality rather than one-way attention like microblog. Wechat users want to have direct communication with each other. This is also the original intention of wechat procts
microblog focuses on the centralization of the main line, mainly promoting celebrities and big names. There are two dimensions of users' attention: blogger and content, and the weight ratio of the two is 99:1. Users on microblog are very naive. For example, a star said that he was very happy after eating roast whole sheep tonight. As a result, thousands of comments were forwarded. The marketing director of a big brand summarized ten marketing principles of microblog, The content is praiseworthy, but less than 2 items are forwarded. Weibo is spreading at an elevation of 45 degrees, while the decentralized proct design of wechat pays more attention to equal communication, and has no advantage in content communication. Even if the sharing function of circle of friends, which is slightly likely to expand the spread range, has recently been blocked by Zhang Xiaolong, the father of wechat. Therefore, wechat marketing should not focus on simple push information, but on fan interaction and accurate push. Otherwise, it will only make more users cancel their attention to brand micro signals. The brand wants to push information, but the consumer doesn't want to receive leaflets. Wechat marketing needs innovation and more efforts in finding demand and interaction.
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