Social e-commerce decentralization

1. Excerpt: yishop e-commerce system
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<

the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".

2. With the advent of mobile Internet, e-commerce is rapidly moving towards mobility, fragmentation and socialization. With the rapid development of social e-commerce, social e-commerce has occupied 20% of the market share of the e-commerce instry, and constantly emerged single procts with annual sales of more than 1 billion CNY. However, it is difficult to establish and transfer the trust between people based on specific goods, and a larger market is waiting for social e-commerce to explore. As the economist said, blockchain is a machine to create trust, which can fundamentally solve the current pain points restricting the development of social e-commerce, and release the connection, trading and trust of social e-commerce
sec is the abbreviation of social ecommerce chain. It is a public blockchain project based on trust relationship to promote the socialization and decentralization of e-commerce. It aims to solve the problem of trust mechanism transmission between people based on specific goods
sec projects across the two major fields of blockchain and social e-commerce, both of which have the dividend of rapid development. The market share of social e-commerce continues to expand, with an annual growth rate of more than 50%. Only wechat has more than 36 million employees and more than 200 million consumers. SEC has the opportunity to become one of the applications with the most users, and its potential commercial value is immeasurable. It is of far-reaching social significance to enable hundreds of millions of indivials to start their own businesses and consumption, and truly promote "mass entrepreneurship" in response to "supply side reform"< Limitless br / > can be concerned about their official account SECblock, which contains a project weekly. It is foreseeable that the potential of SEC after landing is limitless for new retail business of social e-commerce.

3. Social e-commerce is a new sales model derived from e-commerce. It relies on the interpersonal network, social media as a means of communication, through social interaction means to facilitate commodity transactions. Compared with traditional e-commerce platforms, social e-commerce has more comprehensive services, lower operating costs, and the sharing consumption mode makes it easier to get the trust of consumers. The reason why social e-commerce can become a dark horse in the market is inseparable from its decentralized business model. The essence of e-commerce is retail, so retail must be maintained by the three dimensions of people, goods and market. The decentralization of social e-commerce can make more and more consumers turn from the original purposeful consumption to improvisation and passive consumption. Legendary life and other social e-commerce companies adopt the decentralized mode, which is just in line with people's demand for personalized and labeled shopping. It not only ensures the quality of goods, but also reces a series of operating costs.

4. In the future, when people buy goods, the influence of brand, advertising and other channels will become weaker and weaker, and word-of-mouth communication in social relations will become a big factor for people to make purchase decisions. The analysis of the rapid rise of cloud Tesco can be summarized as follows: it is caused by the general environment. The popularity of mobile phones has reached various villages, and the decentralized strategy has been adopted. It has quickly conquered cities and plundered land, and has won a large number of loyal customers and fans.

5. Micro stores are very common now. They all sell a lot of things and so on. There are also successful e-commerce models. They insist on brushing the circle of friends every day. They all rely on brushing an advertisement tomorrow. However, the success rate of e-commerce is very low

6. In the future, e-commerce will inevitably develop in the direction of scenario, intelligence and decentralization
this is because business is essentially a market means for human beings to reallocate resources, business activities are essentially for human needs, and human needs are personalized. In the era of large-scale instry, e to the problem of resource allocation efficiency, for a long time, business ignored the indivial needs and turned to meet the overall needs first. With the progress of science and technology, the development of society and the improvement of proctivity, especially the resource allocation efficiency brought by information technology, business is bound to return to its essence and begin to pay attention to the indivial needs of people, The operation mode of "design on demand + quantitative proction + Zero turnover + zero inventory + Zero capital" is graally becoming a reality
looking forward to the near future, the network, equipment, platform, payment, logistics, data, cloud computing and other basic services will be increasingly perfect and more open. Entrepreneurs can use the developed network infrastructure to complete the construction of a complete set of e-commerce service system. At the same time, the cost of time and resources will be reced to a very low level. The giants can reflect their own value by providing platform and infrastructure services, End to end is decentralized, intelligent and vertical. The combination of Internet and business activities is more closely. In the field of consumption, users no longer pay attention to whether the goods are rich or not, and whether the prices are cheap or not; Due to the distributed inventory and intelligent logistics, it is basically possible to arrive on the same day after placing an order. Users will no longer pursue faster delivery speed, and their sensitivity to logistics graally tends to be flat; Users no longer form a shopping network with only one center around a certain shopping platform, but form personalized shopping indivials or shopping communities around content or theme. In the field of instry, the trend of Internet technology and instrial integration is further highlighted, and the application of new technology will become the main driving force of instry + Internet, including the establishment of more detailed business analysis model through information technology, the improvement of instrial chain efficiency, the transformation of instrial supply chain from instrial mode to Internet mode and the complete flattening
as Kevin Kelly said in out of control: "the most profound technologies are those invisible technologies, which weave themselves into the details of daily life until they become a part of life." In the foreseeable future, e-commerce relying on Internet technology will become silent and ubiquitous, just like those technological changes that have been integrated into our lives.

7. In a system with many nodes, each node has a high degree of autonomy. Nodes can connect freely to each other to form a new connection unit. Any node may become the stage center, but it does not have the mandatory central control function. The influence between nodes will form nonlinear causality through the network

8.

Social e-commerce will be the same as group buying in the future, only one or two will survive

9.   1、 Pinoo is the representative of pinoo social e-commerce. Pinoo attracts users to participate in the pintou group with low price, which can make consumers communicate by themselves

advantages: the collage platform can attract users to open a group actively at only one drainage cost. In the process of opening a group, it can continue to attract users to open a group again, and finally realize the fission growth of orders and propagation times

disadvantages: third party platforms, such as wechat and QQ, are needed. However, Tencent's restrictions on third-party links will greatly restrict such platforms. As for how to play in the future, it still depends on the policies of the platform and Tencent< Second, membership social e-commerce is a business model of connecting suppliers and consumers to realize commodity circulation. In short, it is the upgraded version of wechat business. The mode of wechat business needs to complete the whole process of purchasing, pricing, after-sales and so on. Membership based social e-commerce means that the shopkeeper can open his own shop by paying a certain membership fee on the platform, and he only needs to use his social relationship to share recommendations and attract users to place orders, while the distribution platform helps you complete the storage and delivery of goods

advantages: the maintenance cost of a single user released by iResearch is 41.2 yuan, which is significantly lower than that of traditional e-commerce platforms such as Alibaba and Jingdong

disadvantages: the users of the platform are all engaged in wechat business, which can split rapidly in the early stage, but when the users penetrate to a certain extent, there will be bottlenecks, and the instry competition will return to the middle and back-end supply chain and service ability< Community group buying is also a kind of s2b2c. The community group buying platform provides warehousing, logistics and after-sales support. The community head (usually Baoma or the owner of a community convenience store) is responsible for the community operation, mainly including community operation, order collection, commodity promotion and goods distribution

advantages: the community group buying platform uses fresh water as drainage to cut into the daily consumption of community residents. Fresh water is a consumer proct with high frequency and high re purchase, as well as a category with low gross profit, high loss and high logistics cost, which improves the efficiency of fresh water supply chain

disadvantages: in this mode of community group buying, the transfer costs of the team leader and the users are not high, and they do not have much loyalty to the platform. The key to attract users to buy is good quality and cheap goods, and the large-scale growth of orders can also reverse the rection of costs< 4. Content e-commerce

content social e-commerce refers to an e-commerce mode that guides consumers to shop through various forms of content, realizes the coordination of goods and content, and improves the marketing effect of e-commerce

for the e-commerce platform, the traffic dividend will be exhausted, and a new traffic entrance is urgently needed. Content as a medium plays an important role in improving the stickiness of e-commerce users and consumer experience. Some users will make their own usage information into content to share on the platform again after purchasing, so as to further enrich the platform content, Form a complete closed loop from "discovery purchase sharing discovery" to effectively improve user stickiness and conversion rate. Taking KOL as an example, e-commerce is currently the most important way for KOL to make profits, accounting for 68.7% in 2017

the future trend of social E-commerce; Under the Matthew effect, the flow continues to converge to the head commodities, and the traditional e-commerce shows the trend of brand upgrading. In this process, small and medium-sized long tail merchants are easy to be submerged in the massive tide of commodities

the shopping mode of social e-commerce is "discovery type", and users' choices are generally limited. At the same time, users' desire to buy is stimulated through low price, content and other ways. Finally, users' willingness to actively share is stimulated through incentive mechanism to rece customer acquisition cost. Social e-commerce takes social network as a link, goods are spread based on indivial users, and each social node can become a traffic entry and generate transactions, showing the structural characteristics of "decentralization".

10. Now there are too many online advertisements, too few cultural contents, and even less original articles
the advantage is that it can accumulate more popularity and serve more enterprises.