Book Predicting Internet decentralization
this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"
entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public
people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"
1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion
2. Decentralization means that participants can have the right to speak, make voice and freely spread information
how is centralization formed
the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization
how is decentralization formed
because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.
From the perspective of Internet development, decentralization is the form of social relationship and content generation formed in the process of Internet development, and is a new network content proction process relative to "centralization"
compared with the early Internet (WEB 1.0) era, today's Internet (Web 2.0) content is no longer proced by professional websites or specific groups of people, but is the result of the joint participation and equal power of all Internet users. Anyone can express their views or create original content on the Internet to proce information together
with the diversification of network service forms, the decentralized network model becomes more and more clear and possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together
since then, with the emergence of more simple and easy-to-use decentralized network services, the characteristics of Web2.0 have become more and more obvious. For example, the birth of services more suitable for ordinary Internet users, such as twitter and Facebook, has made it easier and more diversified to proce or contribute content to the Internet, thus enhancing the enthusiasm of Internet users to participate in the contribution and recing the threshold of procing content. Eventually, every netizen becomes a tiny and independent information provider, making the Internet more flat and content proction more diversified
from the perspective of astronomy, decentralization refers to the fact that the universe has no center, that is, a boundless mass without a central point
please focus on the bold part:
Internet thinking, in the mobile Internet plus big data, cloud computing and other technology development background, the market, users, procts, enterprise value chain and even the whole business ecosystem to reconsider the way of thinking. P>
first put forward the Internet thinking is the founder of network company Robin Li. In a large-scale activity on the Internet, Robin Li first discussed the word "Internet thinking" when Robin Li explored the development issues with the boss and entrepreneur of traditional instries. He said that we entrepreneurs should have Internet thinking in the future. Maybe what you do is not Internet, but your way of thinking should graally think from the perspective of Internet. Now a few years later, this concept has been graally recognized by more and more entrepreneurs, even people from all walks of life and fields outside the enterprise. But the word "Internet thinking" has evolved into a number of different interpretations
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the way of thinking in the Internet era is not limited to Internet procts and Internet enterprises. The Internet here refers not only to desktop Internet or mobile Internet, but also pan Internet, because the future network form must span all kinds of terminal devices, such as desktop, notebook, tablet, mobile phone, watch, glasses, etc. Internet thinking is to rece the dimension, let the Internet instry take the initiative to integrate the real instry
How does Internet thinking come into being? Proctivity determines the relationship of proction. To a certain extent, the technical characteristics of the Internet will affect its logic at the commercial level. The unit of instrial society is tangible atom, while the basic medium of Internet world is intangible bit. This means that economics in the era of instrial civilization is a kind of scarcity economics, while economics in the era of Internet is a kind of abundance economics. According to Moore's law and other theories, the three basic elements of the Internet bandwidth, storage and server will be unlimited free. In the Internet economy, monopoly of proction, sales and communication will no longer be possible Moreover, a network Internet has no central node, it is not a hierarchical structure. Although different points have different weights, no point is absolutely authoritative. So the technical structure of the Internet determines its inner spirit, which is decentralized, distributed and equal. Equality is a very important basic principle of the Internet
in a network society, the value of an "indivial" and an "enterprise" is determined by the breadth and thickness of the connecting point. The wider and thicker your connection, the greater your value. This is also the basic feature of the pure information society. Your information content determines your value. So opening becomes a necessary means of survival. If you don't open up, you can't get more connections
Therefore, the Internet business model must be built on the basis of equality and openness, and Internet thinking must reflect the characteristics of equality and openness. Equality and openness mean democracy and humanization. In this sense, the Internet economy is a real people-oriented economy < UL >
in the era of agricultural civilization, the most important assets are land and farmers. In the instrial era, the most important assets are capital, machinery (machinery is solidified capital) and alienated people on the assembly line. In the early instrial age, the most important consideration was the alienated man, because man was also treated as a machine. People are just screws in the assembly line
in the era of knowledge economy, the core resources are data and knowledge workers, which Drucker said at the end of last century. Enterprise management will also move from the traditional multi-level to a more flat, more network, more ecological way. Let knowledgeworker truly create value and become the most important and needed breakthrough place for any organization and the whole society
according to the agreement, as long as the permanent ownership of books shared in fatbook is this platform, and users only have temporary ownership of books, the circulation of books is the circulation of temporary ownership. With the increase of users, the technology becomes more and more mature
fatbook obviously uses blockchain technology. The first one is decentralization, or multi centralization. Everyone is a point and can be managed in a distributed way
another thing is that everyone has the same authority. Everyone can borrow and lend. At the same time, everyone can't operate other people's "bookshelves". They have the same rights.
The first episode
starting from the accidental historical background of the cold war, this episode describes the birth process of Internet technology, and how it graally developed into the Internet connecting everyone under the influence of multiple factors such as technology, society, culture and system. At the same time, looking back on the great impetus that science and technology has brought to the development of human society in the long history of human beings, and comparing with the social changes created by the agricultural age, the instrial age and the Internet, we can understand that Internet technology is creating a new era for human beings<
the second episode of the wave
Internet technology in a short period of 20 years of commercialization, with an unprecedented speed to write the world changing instrial legend and entrepreneurial life. From the creation of personal interests, the power of venture capital and the spirit of innovation and entrepreneurship, this episode analyzes the important driving forces behind the commercialization of the Internet and the growth of enterprises, and describes how new technologies and demands can find each other in the market movement and set off waves of intelligent creation and entrepreneurship, and grow into a new instry that overlooks and shines on all aspects of human life today<
the third episode energy
in the economic field, the Internet has triggered the recombination and construction of various instrial proction modes, proction relations and proction factors. This episode compares the traditional instrial era and the Internet era in different ways of division and cooperation, instrial chain relations, consumption and proction relations, and analyzes how the Internet changes and deconstructs the original value chain and instrial pattern, creating a new instrial ecology and economic model. Of course, the efficiency change brought by the Internet will inevitably bring a new era proposition to the race between man and machine< The characteristics of Internet decentralization, flattening and self-organization deconstruct and reconstruct the social structure and create new organizational forms. This episode compares the different organizational characteristics of the instrial age and the Internet age, and analyzes that human beings are fully and immediately connected with each other and interact with each other e to the Internet, which makes the traditional social organizations that have been standing for thousands of years present the trend of self-organization, flat, pluralism and fragmentation. The changes in the mode of communication and social structure will inevitably have a profound impact on the governing philosophy and governance style of governments<
Episode 5 rise
the Internet gives everyone unlimited possibilities to enhance personal strength and release personal value. This episode depicts the rise of indivials in the Internet age through the creation of group wisdom, the transformation of news communication and the realization of self-worth. The Internet allows ordinary indivials to get over the professional barriers, authoritative evaluation and path dependence created for hundreds of years, and get equal and full opportunities to show themselves. The convergence of indivials and their strength releases unprecedented creativity and self-worth<
migration
the Internet has prompted a new migration of human beings, a collective migration from the traditional society to the "new continent" of network survival. From the three aspects of work, social interaction, games and life, this episode depicts how human survival and life style migrate from offline to online, from physical space to cyberspace. In this irreversible migration to the future life of always online, there are gains and losses, accompanied by all kinds of discomfort, emotional and conceptual conflicts<
episode 7 control
technology is neutral, but human nature has both good and evil. The power of the Internet also enlarges the destructive power of the evil side of human nature. In the new era, the emergence of network crime, network violence, network security and other issues make the management and control more urgent, important and complex. Human beings are exploring new management rules and methods, learning to manage and deal with the Internet scientifically, necessarily and reasonably. How to work together to seek new rules in the balance of governance and development, this new technology has already sent out a question to the whole mankind<
privacy is the basic embodiment and guarantee of human spiritual order and self dignity. In the Internet age, the use of the Internet and access to services are often at the expense of privacy. In the game of protection and transfer, in the dilemma of choosing personalized service or preserving privacy, an almost transparent era environment is graally coming, and human privacy becomes fragile. This is a long-standing challenge with the development of the Internet. People need to construct new privacy concepts and protection systems to adapt to a new world< The world is pluralistic. The past, the present and the long-term future of mankind will still be the diversity of cultural heritage and values. The Internet has entered countries with different development stages, different cultures and social characteristics, showing different characteristics and influences, and also affecting the present and future of countries. This episode selects seven representative countries to describe how the Internet is influenced by different local cultures, and the integration and conflict between each nation-state, cultural tradition and the Internet. At the same time, it analyzes how each country is choosing its own Internet strategy to face the future development and competition< In the dawn of the times, the unknown is far greater than the known. Based on today's science and technology experiments and technology prospects, this episode looks at the possible future of the Internet era. With the rapid development of chip technology, sensors and cloud computing, everything connected and ubiquitous intelligence has become universal. The combination of computer, Internet and biotechnology is showing the possibility of co evolution of human and computer... Will artificial intelligence make machines surpass human intelligence? Will the "global brain" that covers everything emerge from the connection between all people and machines, machines and machines? The Internet is creating a future beyond imagination and related to human destiny. Human beings need to think about the far-reaching impact of the Internet on society, life and human beings themselves, find the balance between science and technology and human nature in all kinds of uncertainties, and be prepared to meet the rapidly coming future< br />