Tiktok de centralization
tiktok has been deleted, will the works drop? Tiktok changes the data without playing the volume. How to do
tiktok short video quality is higher than the quantity! I believe there are many new beginners who are tiktok, and feel that their content recommendation is not high enough. p>
in fact, you have already fallen into the pit. Taking videos is like writing. It doesn't mean that if you write more, you will be able to write well. If you don't take more videos, you will be watched
Overlay recommendation is of course based on the comprehensive weight of the content as the evaluation standard. The key indicators of the comprehensive weight are: the completion rate, the amount of likes, the amount of comments, and the amount of forwarding. The weight of each step is different. When it reaches a certain level, the mechanism of combining big data algorithm with manual operation is adopted. So what those who play the night millions of players are forced to do is not aware of the tiktok, but in fact the weighting of big data algorithms. P>tiktok:
: the right topic, the topic can help the system accurately locate your video content, recommend more accurate crowd, and the cold start stage will be better. So where is the content of this topic? Tiktok, you know, you know, we have a "tiktok topic" when we release the video. This must be used. We should remember to add every sound when we release each of the contents. We must not neglect it. For example, what we do is the wearer account and the wearer account for proct promotion. When we publish the content, we must choose "wearer". Before judging your topic, the system can recommend the video you added to the people who have browsed the wearer topic before. Because they like to see the wearer content, these people are more accurate, Tiktok has broken through the system's judgement of our video content, and directly promoted to our precise crowd, so we can use this topic. For example, if we do not have the right topic to publish the chattering content, what should we do? We can use the current hot topics to choose the hot topics. When there is no suitable topic for video content, we can choose the hot topics. The traffic on these topics is relatively large, even if the topics and our content are not so accurate, because the traffic on hot topics is very large, It will also bring good traffic in the cold start stage of our works in the early stage. So this topic function, the boat club community suggests that you must remember and use it
tiktok tiktok two:
according to popular festivals and heat events, China's festivals are a few more festivals in a year, so we must consider ahead of time when we do the jitter. Recently, there are no bigger festivals. All of them are written on the calendar. We should make some festivals related content according to the time. Tiktok tiktok, for example, is also very popular on the shaking. We can make the jitter content according to the elements of Mid Autumn Festival, moon cakes, Chang'e rush to the moon, etc., to proce high content of festival contests. We can know the festival content in advance, and we should prepare ahead of time tiktok, and we can release these video in the festival. In order to release our program content in advance on the festival day or the days before the festival, and get good traffic
first, cold start flow cell exposure
suppose that 1 million people upload short videos every day on the shaking, and the jitter will randomly assign each cold video to a cold start flow pool with an average exposure. For example, after each short video is sent out by auditing, there are 1000 exposures
second on average. Data selection
tiktok will analyze 1000 points of the 1 million short videos, analyze the data of each dimension such as point, attention, comment, forwarding and so on, and then pick out videos with more than 10% indexes, and then distribute 100 thousand times on average. Then go to see which are like, follow, forward and comment more than 10%, and roll into the next round of larger flow pool for recommendation
thirdly, the boutique recommendation pool
through round after round of verification, short videos with extremely high liking rate, playback completion rate, comment interaction rate and other indicators are screened out to have the opportunity to enter the boutique recommendation pool. When users open the pool, they see videos with tens of millions of likes< br />
: " We are paladins. We can't let revenge occupy our consciousness& quot;,
tiktok tiktok became the star of the mainstream vision, and the voice entered its second half. Although the content recommended from the homepage is still dominated by those who are red, they are not easy to rebuild a fee. P>
, perhaps this is the algorithm that benefits from the center of voice, which recommends content itself rather than stars, and makes more people get a tiktok. p>
(from Sina Technology)
repetitive video or highly similar video
is easy to be considered as
so we see many of the chattering tutorial to teach you how to do porters
we do not recommend to do these
we encourage you to do original
to be able to be autonomous. The value of the output content
in order to form their own fans effect
such fans can also become everyone's effective fans
and the other situation is that
the play goes up and up and stops
in fact, this is the problem that the comments on likes are too low
only good works with strong visibility can maintain a high rate of likes and ensure that the video is continuously pushed
short The rise of video platform
has made more people get the chance to participate in this video carnival.
shorter time further lowered the publisher's threshold
micro-blog tiktok wrote 140 words, and the hands became the
15
the personality is vivid. Sharing
, making video content proction from specialization to grassroots
everyone can upload and share their content. Everyone can be heard and seen
want to know more buddies to see their heads.
tiktok is a centralization of music creative short video social platform, which means that every trumpet has the opportunity to have millions of fans and even millions of fans. Even if we are new, as long as our content is popular, more and more people will pay attention to it
. For example, if there are advertisements, whether there are watermark or LOGO, whether the content is indecent or bloody, the official will be able to return or restrict the video violation (only you can see your own content). If there is no violation, the official will make a random recommendation, and the platform will give a certain amount of initial recommendation traffic according to the weight of our account. The initial recommendation will be given priority to the nearby people, fans who follow us and the people we follow; Then it is to cooperate with user tags and content tags for intelligent distribution
1, machine audit,
machine audit, and the primary trial of the system. The main purpose is to determine the risk level of video tiktok, and distribute it to different auditors according to the risk level. The contents of the vibrato release can be checked through machine very efficiently. < p>
Tiktok p>
2 and weighted recommendation
, as long as the released videos are normal content without violation, they will get a certain amount of weight recommendation to ensure that a new work can be displayed to some users. This is also the charm of the jitter. p>
3. Superimposed recommendation
after weighted recommendation, the system can judge the quality of the content according to the feedback collected (end broadcast, like, comment, forward, attention). Popular content will be further recommended, while unpopular content will be compressed
when the recommendation is superimposed, if the system receives many abnormal data, such as the increase of negative comments and reports, the video will enter the audit process again, which will be more strict than the initial audit
1. life class: vlog
2. facial value class: singing, dancing, matching type of little brother, miss
4. knowledge: through their own ability, including cooking, beauty, and various kinds of life, through their own knowledge, we can share this knowledge of life skills to everyone
5. Technology School: the treasure of the town's tiktok, many of the previous technology flow. In fact, the technology flow is not only the whole fancy transition effects, but also the singing technology. There are many kinds of gods, and there are all kinds of technologies. This is also a kind of technology flow
6. Life style: in fact, it tends to show you your life, like a movie actor showing you his soul through the big screen. In this short video, That is to release our lives in the small screen, and let people share the life we share with you. Wow, I am familiar with this person.
1, the weight of account is very important.
many friends will say that they do not recommend a video. If you want to take a video account before you shoot the video, you should first keep a time account. Just use it like a normal person
if your account lasts for a week and the amount of video playback is less than 100, then your account is equivalent to a zombie number, which is basically not popular. Also don't go to brush play volume, this is useless, number dead faster
for a week, the number of videos played is between 100-200, which is the lowest weight number. It will only be recommended to the lowest flow pool. If there is no breakthrough in half a month to a month, it will become a zombie number. At this time, the account can be given up
if the amount of play is between 1000 and 3000, in order to recommend the account, we should seize the time to create high-quality video, or improve the number of likes and comments in other ways, so that the system can recommend to a larger flow pool< Tiktok tiktok / tiktok / BR / > cumulative....
2, clear the popular mechanism on the jitter, do not blindly create
to shake your voice on the hot, you first need to understand its recommendation mechanism
(1) de centralization mechanism, traffic pool rules, intelligent distribution
jitter to each work provides a flow pool, whether you are large or not, how the quality of the work. Your later communication effect depends on the performance of your works in this flow pool
the new video traffic distribution is mainly based on proximity and attention, combined with the intelligent distribution of user tags and content tags. If the completion rate and interaction rate of the new video are high, the video will have the opportunity to continue to increase the traffic
this is also the reason why 0 powder can also be 1 night 10W +, and the reason why it is tiktok is red. So the centralization algorithm of shaking is a way to make people feel "rain and dew". This bonus gives everyone an opportunity to watch everyday!
therefore, after understanding this point, we should try to make our works stand out in this flow pool
tremble sound evaluate your performance in the flow pool, it will refer to 4 criteria: 1. Tiktok, 2 comments, 3 comments, 4 forwarding rates
knowing the 4 standards, we will try to start all the power you can launch at the beginning of video, to commend, comment, forward and broadcast it.
(2) overlay recommendation
the so-called overlay recommendation means that the new video will intelligently distribute about 100vv of playback. If the forwarding amount reaches 10 (for example), the algorithm will judge the content as popular and automatically weight the content. The overlay recommendation will give you 1000vv and the forwarding amount will reach 100 (for example). The algorithm will continue to overlay the recommendation to 10000vv and the forwarding amount will reach 1000 (for example), Tiktok is recommended to 10wvv, and then pushed
in order. So those who play the night voice of millions of players are also confused. What is unknown is the weight of big data algorithm.
overlay recommendation is of course based on the comprehensive weight of the content as the evaluation standard. The key indicators of the comprehensive weight are: the completion rate, the amount of likes, the amount of comments, and the amount of forwarding. The weight of each step is different. When it reaches a certain level, the mechanism of combining big data algorithm and manual operation is adopted
(3) the rule of time effect
we found that some videos didn't catch fire after they were shot. After a few days, a week, or even a month, this video suddenly caught fire. So this recommendation algorithm is actually very interesting, it will "dig the grave", with fire some high-quality old video
so for some videos you are optimistic about, even if they are not popular at the beginning, you should continue to make some like comments on them and turn them around. He may not be recommended this week, but he may be recommended next week<
3. When publishing videos, you should pay attention to
(1) the time period
usually chooses the peak period, such as 8:00 p.m.
the logic is very simple - when there are more users, you can publish them at any time
generally, Internet procts have a peak at noon, and another peak is around 19:00-23:00 after work. You can choose these time periods, but many users have been using them in the early morning
in fact, there is no fixed answer to this question. Every time period has its own traffic. You need to form your own routine according to your fans
for example, some accounts will write "I will update a video at what time of the week" in their personal signature, which is to make fans form a habit of watching, and they will check it regularly when they arrive, so as to form a habit. After forming a fixed hair time, you will find that many fans will take the initiative to catch up and ask when you will update, so that the stickiness of fans will be guaranteed
(2) the writer and main tiktok are very critical
as far as possible, and are related to the video content and the name of the voice account. Don't make a dancing hair care video, it's not good
location (famous location is the best)
in addition, when you release the video for the first time, you must make good planning, high-definition and high-quality, with laugh points, pain points and dry goods
(3) video properties
works are mainly vertical screen, while horizontal screen is less. When uploading videos, it is recommended to select categories and add matching labels. It must not be implanted; Must not let the video watermark, image quality blur and other issues. There must be no bad operation, such as weapons, and other inappropriate shots and pictures
if you play more than 10000 accounts in a month, you are only one step away from being popular in order to stay in a popular account. Plan a good video, rub hot spots, participate in activities, and co shoot with popular talents
(4) strengthen the interaction between fans and make good use of the comment area