Shopping center to Baihua
the traditional department stores are mainly retail, while the multi business types of shopping centers (retail + Leisure and entertainment + catering, etc.)
1. The traditional department stores are mainly retail procts (i.e. sales services). At present, the department stores in transformation / upgrading will appropriately add some catering, leisure and other business types, In particular, chain leading department stores are more common< 2. Shopping center is a multi-functional large-scale commercial property with multiple formats and instries, which embodies "one-stop consumption". Generally, it is a group of unified planning building clusters, integrating shopping, leisure, entertainment, catering, tourism and other commercial functions; It should have convenient outdoor parking lot / underground garage, comfortable shopping environment, wide shopping channel and good moving line design, fully consider the rest area and parking facilities of visitors, and form its own attraction of gathering customers through environmental shaping, brand promotion and benign promotion. Its architectural aesthetics should be combined with commercial functions< 2. Different ways of making profits
department stores are dominated by discount points, while shopping centers are dominated by rent, discount points or both
1, Therefore, the operation department needs to confirm and review the sales performance of relevant brands on a daily basis; Especially when it comes to large-scale promotion activities (such as buy and give away, buy and rece, direct discount, etc.), the passenger flow and turnover often increase. However, based on different promotion activities in department stores, the profit margin is different, and different billing barcodes will be issued as the basis for internal review and settlement
2. Shopping centers mainly make profits by subletting properties, thus collecting rental income from merchants, and relatively less directly control the turnover of merchants (except for a few merchants involving pure commission or the higher of both)< Traditional department store operation management focuses on commodity combination and promotion, mainly on joint operation, with a small number of self operated items and auxiliary independent service items supporting. Counter sales and open sales are combined, and purchase, sales, settlement and deposit management are implemented through unified cashier; Among them, the operation Department will pay more attention to the purchase and sales of self operated goods and joint operation counter goods
2. The operation and management of the shopping center is based on the market research in the early stage of the project, from the location of the main and secondary stores, the configuration of the business type combination and the effect of the tenant management, and mainly focuses on the operation of the tenants, through the unified planning, unified investment promotion, unified publicity and unified property management of the shopping mall, To create a unified shopping environment and customer service guarantee system for the decentralized operation of many businesses; The same shopping center can include one or more department stores, supermarkets, cinemas and other major stores< The traditional department store business is mainly commodity trading, facing relatively concentrated customers with direct purchasing purpose and purchasing power, mainly dealing in the single item of commodity
2. Shopping center is a kind of property rental, which manages the business and environment, and manages all customers with potential purchase demand< 5. Different business districts
1. The business districts of traditional department stores are relatively fixed (except for some luxury goods or high-end shopping malls), and the radiation area is much smaller than that of shopping malls
2. The shopping center has a wide business circle. In addition to the passenger flow around the shopping center, it can also be tourists, from the surrounding cities, from the whole country, or even from overseas tourists
in particular, shopping centers in the first tier cities of Shenzhen and Guangzhou are more prominent and have a wider radiation, not only in Beijing, Shanghai, Shenzhen and Guangzhou< 6. The size of properties is different. 1. Traditional department stores are usually medium-sized properties, ranging from 20000 to 50000; Some super large department stores or small department stores are not included in this list
2. Shopping centers are usually several times or even more than ten times of traditional department stores, with large floor area, large building area, high floors and large parking area; Therefore, the focus of management is quite different; Shopping centers have to spend a lot of manpower and material resources on property management and safety management< 7. Different layout patterns
traditional department stores are mainly wall cabinets + Zhong, while shopping centers are mainly anchor stores (supermarkets, cinemas, children's experience halls, KTVs, playgrounds, etc.) + retail stores + restaurants + Leisure and entertainment formats + special business locations (dynamic exhibitions + static exhibitions).
1. Traditional department stores are mainly in the form of commodity Zhong, It can only share space in relatively limited shopping malls
2. Most shopping centers are multi-storey layout with several pedestrian streets or corridors, and their shared space should not only be transparent, but also be concive to the aggregation and interaction of various formats, but also be extended to the surrounding environment< Guangzhou Taikoo Hui is a typical project, which has been known as a sword in the instry for ten years. Therefore, take its pictures as an example (logo part, please ignore, thank you)
8. Different shopping environment requirements
1. Traditional department stores focus on displaying the effect of goods in limited department store space, and the aisle in public area is narrow, And there are relatively few rest facilities for customers
2
in front of restaurants, there are many more. During peak hours, customers can sit and wait. During non peak hours, if they are tired, some customers will take a rest and kill two birds with one stone; Moreover, in the peak period, it can play a queuing effect; Where there are many people, it is often the most lively; There are more attractive places in the queue outside the restaurant< 9. The proportion of catering, entertainment and leisure businesses is different
1. Traditional department stores are usually dominated by retail businesses, with only a small amount of fast food, snacks and catering. At present, e to the overall decline of the retail instry, some leading department stores have taken the lead in introcing catering and experience businesses; Jinying department store, Yintai department store and Dayang department store are all vivid examples< The proportion of Food City, theme catering, exotic cuisine and leisure catering is graally increasing, while entertainment and leisure projects form the theme characteristics and specific advantages of the shopping center
in the early days, the golden ratio of shopping, catering and entertainment was about 50:32:18, or the latter was more, and we are still exploring a new ratio. So far, there is no real shopping mall golden ratio
because different projects often have different degrees of deviation based on their urban status, population base, local people's consumption habits, project size, surrounding competitors, project positioning, etc., so in recent years, there is also a popular saying in the shopping mall instry, which is called "instry difference, instry complementarity", It is used to correct the phenomenon of "one shop for one shop" and "homogeneity of shopping center" in the past< 10. Introction of the concept of experiential consumption. 1; Indivial temporary booths, such as massage chairs, fitness equipment and other conventional sales goods are excluded
2. As a necessary combination of business forms, shopping centers are indispensable for customer experience projects, which usually include fitness, sports, beauty, leisure, culture and other theme projects< Business exhibition function (some well-known projects occasionally have stars to attend activities)
1. The space for traditional department stores to undertake group activities is limited and relatively small
2. The wide multi pattern space in the shopping center provides excellent functions of public display and business activities< 12. Sightseeing function
1; Whether it's the facade, or the decoration in the mall (except for department stores, boutiques or luxury stores)
2. Because of its unique architecture, shopping malls often become landmark buildings in cities. Because of its complete internal functions, diversity of service items and high environmental aesthetic value, shopping malls become tourist destinations, and some of them become landmark projects in the city< Customer complaints and emergencies
1. The customer complaints of traditional department stores mainly appear in the quality and service problems of retail goods
2. In addition to the quality problems and service problems of retail goods, the customer complaints of shopping centers may appear not only in catering, leisure, entertainment and other businesses, but also in parking lots and customer facilities
in addition, the scope of emergencies in traditional department stores is much smaller than that in shopping malls, such as: car collision in parking lots leads to traffic jams in shopping malls; In summer, the central air conditioning of shopping malls breaks down, and the shopping malls are temporarily cut off from power or water; And the disastrous impact of typhoon and rainstorm weather
in addition, in recent years, similar to the escalator pinching customers (children are the majority), the phenomenon of elevator closing people often occurs. It is suggested that special treatment should be carried out according to the actual situation. If necessary, the on-site management personnel can call the police according to the actual situation
in terms of escalators, it is suggested that the relevant shopping malls should make eye-catching tips, and let the on-site security guard pay more attention to the escalator area, especially the children< 14. Holiday decoration atmosphere
1. The holiday decoration atmosphere of traditional department stores is relatively simple, and mainly focuses on the promotion activities of retail brands in shopping malls
2. The holiday decoration atmosphere of shopping center will be relatively in place. The promotion activities of merchants in the shopping center may not be the main focus of the shopping center, but the unified characteristic decoration of the shopping center (such as Christmas tree, spring festival decoration, Mid Autumn Festival, etc.) will be the highlight of the shopping center. Seizing the opportunity of holidays to create characteristic decoration that attracts consumers' attention has become a highlight of the project, which can not only promote the overall consumption in the venue, drive the popularity, but also increase the reputation of the mall< The decoration requirements and effects are different
1. The decoration of brand stores in traditional department stores will be relatively simple, popular in image, similar in materials and effects, and low in investment cost e to the short contract period and the limitation of hardware (floor height, size of leased site, etc.)
2. The overall image of the brand storefront of the shopping center will be more beautiful, and the window and advertising space of the shopping center are relatively large, which is more beautiful visually< Traditional department stores rarely involve peripheral green belt, outdoor parking lot, underground garage and other property management affairs, or only involve a small part of them
2. The shopping center will be involved in the management of landscape, fountain, parking lot, advertising space and other specific cases within the red line of the mall
the management of parking lot is not limited to parking charges, parking lot maintenance, related guidance system, etc., but also involves emergency handling, security, cleaning, etc.
legal representative: Wang Furong
time of establishment: January 13, 2014
registered capital: 324 million RMB
business registration number: 222403000030230
enterprise type: other limited liability company
address: No.4, Gongnong Road, Bohai street, Dunhua City
tourists rush to visit Xitang, but I spend hundreds of yuan on the ticket, which is just like shopping malls. It's really not worth it . Many people haven't heard that shopping still costs money, but it's really like shopping in Xitang, and it's very unfair to spend hundreds of yuan. With the pressure of modern people's life, the pace of life is relatively fast, more and more people yearn for this kind of Jiangnan Water Town, to travel around to release their mood
many of us like the feeling of going to the south of the Yangtze River because we have seen such places as Kangxi Weifu private visit, including Qianlong, and they have been to these places, and they are really very beautiful but the scenery is no longer as elegant and retro as it used to be. Fried chicken and stinky tofu are sold everywhere. It's really a shame
traditional Chinese medicine hospital gets off and walks 262 meters
Yihua community transfers to Yiwu 102 Civil Aviation Airport (Qingxi) direction (14 stops | 41 minutes)
Yang Qi gets off and walks 3261 meters
if you still have questions and comments, please log in to online customer service https://forum.cmbchina.com/cmu/icslogin.aspx?from=B&logincmu=0 Consultation, we will serve you wholeheartedly! Thank you for your attention and support to China Merchants Bank!
With young and middle-aged people aged 18 to 35 as the main consumers, the shopping center introces international mainstream fashion brands, integrates novelty, fashion and avant-garde, and disseminates the latest trend information. The main part of the shopping center has four floors and some parts have five floors. It is divided into the fashion hall at the north end and the youth hall at the south end, with a unique 16 meter open art corridor in the middle. There are about 500 shops in total. It is a comprehensive one-stop shopping center integrating shopping, catering, leisure and entertainment
there are 3000 parking spaces in the ground parking building and the large three-story underground parking lot. The unified space design and diversified driving experience make your dream journey of Joy City start quietly on the road
rose Plaza, together with the flow of people, creates a unique landscape. From the top to the bottom, it shuttles through the dazzling brand marks, and experiences the volume field of vision with a span of 100 meters. Let's feel the image of international fashion brands and the exquisite culture of every window
Joy City Shopping Center, a collection of leisure, shopping, catering, entertainment and other formats, has introced large-scale comprehensive cinema Jinyi international, All-Star ice rink, happy theme KTV kuzi, children's professional experience store babyboss, high-end parent-child amusement hall yuyuto, high-end boutique supermarket Huarun hall and international fast fashion brands for the first time in Tianjin, Create a new one-stop shopping experience. With the entry of international top brand stores and the integration of international business district planning concept, it has become a fashion trend gathering place, a popular information publishing place, a place for new talents to experience and a territory for life concept in Tianjin and even North China. It is also a fashion life center, communication center and Entertainment Center for Tianjin urban youth beyond 8 hours. Business philosophy: "leading the fashion, sharing Dayue" people have nothing to do with themselves - we have the main format, main stores, international brands, people have our own essence - we have the best brand image stores, flagship stores, innovative formats - we have a unique theme block differentiated operation - our business category is different, Dayue people is based on this innovative business philosophy, Adhering to the essence of the spirit of modern business operation, interpreting the philosophy of life style, creating an international cutting-edge taste of life
service concept: "enjoy what you enjoy, please what you enjoy" Yue is a kind of mood, a kind of feeling and an experience, which makes every customer feel happy, every merchant feel happy, every employee feel happy, and everyone who comes to Joy City feel happy. Tianjin Joy City adheres to the fine tradition of COFCO culture and combines with Tianjin's 100 year cultural accumulation, Deconstruct the deep connotation of service culture, highlight "please you, please me, please wonderful!"
happiness is culture, attitude and spirit. With passion and strength, Tianjin Joy City is about to ignite its dream of joy in 2011. Rich business combination: a collection of leisure, shopping, catering, entertainment and other business types. Five characteristic theme blocks: European and American block, Japan and South Korea block, Shifan street, Huanyue show, YUEYE bar street. Main stores: All Star Skating Club, Jinyi cinema, Jinyi theater, BLT boutique supermarket

the top ten scenic spots are: Baiyue guanci (Chen ancestral temple), Yuntai Garden (Baiyun Mountain Scenic Spot), Wuyang Xianting Zhenhai building (Yuexiu Park, Guangzhou Museum), the light of 1911 (Zhongshan Memorial Hall, Huanghuagang Park), Guangzhou World Grand View, Lianhua Xiaoqing (Lianhua Mountain Tourist Area), Dongfang you.qingzhongliu (Oriental Paradise), and Xiguan business corridor (Guangzhou Commercial Pedestrian Street), Liurong flower tower (Liurong Temple)
Guangzhou is not only a scenic spot, but also a prosperous commercial area. Of course, the first choice for fashion shopping is Beijing Road Pedestrian Street (located on Zhongshan fifth road, which is well known to all, and directly accessible by subway), liper and Friendship Square (Taojin Road, high-end shopping area, and brand distribution center), Tianhe City and Zhengjia square (located on TIYU West Road, which is directly accessible by subway), Zhonghua square and Hongcheng square Hengbao Plaza, fashion front (focus on young people, Zhongshan No.3 Road, direct subway), Xinguang department store and Shangxiajiu Pedestrian Street (old pedestrian street, Zhongshan No.6 Road, direct subway), Yuefu Plaza (post-80s cheap fashion, Renmin North Road)<
shopping list is as follows:
Hualin jade sour branch craft Street (Xiguan): jade, ornaments, stone and mahogany furniture
Yuansheng ceramic jade craft Street (Kangwang Road): the largest distribution market of ceramics, jade, handicrafts, bamboo carving, wood carving, root carving, copper carving, tooth carving and antiques in South China
Wenchang North Road: Ancient Furniture Street, chicken wing wood, sandalwood Euonymus japonicus, huanghuali, Suan, mahogany ancient furniture, woodwork, woodcarving, accessories, woodcarving, decorations, handicrafts (Ming style, Qing style)
Enning Road: Lingnan Culture Street, Bahe guild hall, Taihua building, Bruce Lee's ancestral residence, Zhan Tianyou memorial hall Xiguan Dawu
Qingping Road market (Xiguan) / Huadiwan flower, bird, insect and fish market / liuhuaniaoyuan / Danan road Shufang Street Aquarium Market: Chinese herbal medicine, flower, bird, insect and fish, pet, fish tank, aquatic plants
Gaodi street daily instrial procts market (Beijing Road): clothing and daily crafts
Xinhua Bookstore / GZ book purchasing center / Guangdong audio visual City: book purchasing, CD, tape, picture scroll Electronic dictionary, map
Wende Road Culture Street: Lingnan calligraphy and painting, antiques, old books, calligraphy and painting, GZ's largest large-scale antiques, art identification and trading center, GZ culture first street, and Liulichang in Beijing Confucius temple in Nanjing and Town God's Temple in Shanghai are
Da Nan Road / Huang Sha flower boutique market / emancipation middle wool Street flower market / Fangcun Flower Market: bouquet of flowers, artificial flowers, dried flowers, potted flowers, artificial flowers, wedding flower
Yide Road: the International Toy City (the real leading area of the tidal current, many of the top quality procts of the central bank are wholesale from here). The latest festive furnishings, the most lovely accessories, Lifeng, all kinds of stationery, toys, new year goods
yidexi: seafood dry goods Street
Dongchuan famous store City, HuiFu East Road / Beijing Road, many sports cities, Ersha, major squares, department stores: sports shoes, famous brand fashion sportswear, sporting goods
Haiyin electrical appliance City: electrical appliances, audio, MP3, CD, DVD, mobile phone, camera, webcam, VideoCam...
Haiyin cloth city / Tianxiong Textile City / Zhongda cloth Market / guangfunan cloth Market: fashion fabrics, home fabric, worsted fabric, stage costumes, boutique accessories
Baima clothing Market: international and domestic famous brands, such as gaoneo, Armani, Laotou, playboy, Valentino, etc Peirkadan, binnu, etc. are the main distribution centers of southern style clothing, and the preferred market for the origin and circulation of national fashion.
Zhanxi road / Zhanqian road / zhannan Road: professional market of clothing and shoes, more than 10 large and small shopping malls, more than 3000 merchants, middle, high and low-end fashion retailing, etc Wholesale
Hongde road / dadadi of Xiguan / nongshuo mouse Street: cheap small items / women's street / clothes
Nan'an road / da'nan road / Taikang Road / huifudong: professional wholesale of large decorative materials, ceramic hardware and lighting
Miaoqian West Street (foreign trade goods): baby clothes and socks, alt pajamas, underwear, pregnant women, Brand name sportswear and supplies with broken size
Pearl River New Town Meiju Center: Guangzhou people's home aircraft carrier, the most luxury, the most complete variety and the most famous furniture, building materials and decorative materials market in Guangzhou
Jinghui road / Liurong Road: all kinds of vegetarian, Buddhist scriptures, vegetarian restaurants, furnishings
Renmin middle road / longjinzhong glasses city: glasses, lenses and frames, glasses boxes, Glasses cloth
Zhongliu computer city / Pacific Computer City / Tianhe computer city / Guangzhou computer city: PC, laptop, computer installation, computer accessories, computer disc, DVD Electronic
Changdi / Haizhu Plaza boutique market / Haiyin colorful Plaza (New): there are neat and beautiful ornaments and boutiques, vases, pottery, porcelain, glass, bamboo, straw, rattan and wooden ware, the styles are changeable, the prices are cheap
wansongyuan: cheap small items, flowers, birds, insects and fish
Jiangnan Avenue Middle / Binjiang Road: wedding dress etiquette street, wedding dress, suit, jacket and skirt Cheongsam rental
Fangcun etan bar street / Huanshi road / Yanjiang Road / Binjiang Road: leisure, bar, disco
martyrs' cemetery, cemetery West Road, between Zhongshan Sixth Road and Zhongshan fifth road, Haiyin electric appliance city, Zhonghua square, Tianhe City Square: mobile phone, mobile phone accessories
the bottom floor of Hualian Commercial Building (under the park front station): good exquisite clothing, home shop, jewelry Trendy boutiques
Tianhe South 1st Road / Huale road / Taojin road / HuiFu Road: exquisite clothing, home store, snack bar, upper floor shop - unique trendy goods, which are in danger of being demolished, so you should go early...
YingYuan road / near the art academy / Qianjin road / Wenming Road: foreign trade shop, which brings in new goods every day, only one piece for each style Pay attention to the quality
How can a dynamic city be less than a motor park? Hengbao Plaza is located on the 4th floor of Changshou Road. The subway goes directly to Changshou Road (the name of the subway station is Changshou Road). Now buy 30 yuan to get 5 free, which is worth playing; 5 / F, Zhengjia, Tianhe (from the subway to Tianhe City, within walking distance from the city) - the large-scale roller skating rink and the mobile entertainment of the whole city will definitely kill your wallet; Tianhe Entertainment City - located on the top of Tianhe hilltop, it is far away from the movie city, and has rich entertainment projects< In the evening, Baiyunshan is a classic place for lovers to date
there is a Luming restaurant in Luhu Park in the south of Baiyun Mountain. It is built by the lake. The environment is very good, and there are many seats. You should order some special dishes in it. Enjoying the lakeshore scenery and talking with each other at the same time, I feel a little romantic.
happy world of Changlong, Panyu: the happy ferris wheel of the two people, where you can still hold each other in the thrill.
the roller coaster and motorcycle roller coaster of the 10th Ring Road, the magic God of rapid rise and fall up to 50 meters, the tornado storm of rapid turnover and rapid twist, and the Popeye of jumping rapid rise and fall, As long as you take the subway for dozens of minutes, you can feel the feeling of tachycardia. After stimulation, hold her to sit on a carousel, recall the past two little guess sweet; Finally, sitting on the ferris wheel of happiness, the world seems to belong to only two people. When you reach the highest point, give her a kiss and let time stay at this moment forever<
Shamian: the European sentiment in the old street is like being in a fairy tale world
under the background of exotic European buildings, there are many kinds of Shamian customs at night. After enjoying the star buffet of white swan hotel with your lover, strolling in the old street of Shamian, the old chapel, the courtyard under banyan trees, and the bench under streetlights are all good places for romance
Luhu Lake: a quiet world for two people, with honeyed words (love talk, courtship, good place)
Luhu lake is not as bright as the Pearl River at night, but the antique pavilions and rippling lake surface make it have a leisure and quiet side. Walking with the other half in the birch forest, everything seems to be in silence, There's nothing more romantic than falling in love with each other<
ice skating rink: fairy tale of ice and snow (courtship resort)
growing up in Lingnan, Cantonese feel more or less & quot; Ice and snow complex;. On this romantic day, we might as well go to Zhengjia square or Guangming square to experience the real ice rink. Sliding hand in hand under the floating snowflakes, it's like turning into a prince and princess in a fairy tale
Ersha Island: the rhyme of light song expresses sincerity (suitable for boys or creative boys talking about jieta)
surrounded by high-grade apartments and modern Xinghai Concert Hall, Ersha Island is still full of artistic flavor in the dim yellow night. Lying on the broad grass, she plays a love song for her with guitar, and in the rhyme of light song, she confides her heartfelt love words, Or make a wish to your girlfriend; I will try my best. There will be a world for you and me in the mansion opposite
night tour of the Pearl River: Romance floating around
in addition to attracting many foreign tourists, the beautiful Pearl River also attracts local couples to enjoy the night; The river of pleasure boats;. There are also many choices for the night tour of the Pearl River
the first one is luxury romantic tour. You can get on board at Nanfang building wharf. The ticket price is 38, 68, 98 yuan, etc. you can get a buffet on board with multiple tickets. Celebrating some anniversaries with your lover is especially suitable
route: start from the wharf, drive eastward, pass Jiefang Bridge, Haizhu bridge, Jiangwan bridge, Haiyin bridge, Guangzhou Bridge, Hedong Bridge, and then return
along the way, there are Danxin in Zhuhai, Chunxiao in East Lake, Yunqiang in Huangpu, Yeyue in Etan, etc. & quot; Eight sceneries of Yangcheng;, There are also Nanfang building, Aiqun building, Guangzhou hotel, Huaxia Hotel, Jiangwan Hotel, Ersha Haizhu Square Garden, White Swan Hotel, Shamian house building, etc. It's about two hours
the second is the economic romantic tour. From Tianzi wharf to Zhongda wharf, it's 80 cents a journey, and you'll get to laugh! And there are few people (but the time is very short, about 20 minutes). After seeing the beautiful scenery of the Pearl River, you can sit on the floating platform and cuddle with each other under the lawn of CUHK for a while<
China Square: it's not boring to talk to each other (silence is better than sound here) shopping, sports, drama, eating, Yiying district is all about shooting.
some fashionable young people don't necessarily like the way of chatting, maybe more people will like to go shopping and eat with a large group of people, or just to feel the lively atmosphere. China square, the front line of fashion, Diwang is absolutely the holy land of dating, accompany his girlfriend to the front line of fashion, Diwang go shopping, accompany his boyfriend to China square to have a look at mobile phones and audio. Go to the 7th floor to have a meal and go to the cinema<
when you go home, you can choose to take the subway on the second floor of Diwang's basement to go back home and continue the gorgeous encounter.
Taojin Road: temptation is on the side of the road, people you love are nearby.
Taojin road is a romantic street with stable feelings. It's the most suitable place for lovers to visit small shops (residential to commercial shops on Taojin North Road), bubble bars (such as Huaqiao new village, No. 2, Aiguo Road), Eating (building a Latin restaurant on the 6th Street), you can also enjoy Haagen Dazs ~
