The meaning of decentralized media

1. That is to say, everyone can publish such articles. As such a media, it should be credible

2. One of the characteristics of media theory is the wide ambiguity of various views. On the relationship between media and society, one of the focuses of the debate is the theoretical debate between "media centric" and "social centric", First, the view of "media center" lays particular stress on the field of media activities. It holds that the mass media, influenced by the irresistible driving force of the development of communication technology, has formed an independent force beyond the law of social movement. Mass communication has its own mode of operation and logic, highlighting the autonomy and influence of the media“ The view of "social center" regards the mass media as the reflection of political and economic forces, and holds that the media, just like its original intention, is only the carrier of information transmission. Therefore, the media theory is only a special application of the larger social theory. Second, the "media center" theory holds that the mass media has the ability to "acculturate" and "cultivate" the society, And regard the mass media as the main instigator of social change“ The theory of "social center" holds that media is always under the influence of social forces. It belongs to society and bears special responsibility for society. It is not difficult to see that the differences between theories are irreconcilable e to different footholds

3. Social e-commerce is a new sales model derived from e-commerce. It relies on the interpersonal network, social media as a means of communication, through social interaction means to facilitate commodity transactions. Compared with traditional e-commerce platforms, social e-commerce has more comprehensive services, lower operating costs, and the sharing consumption mode makes it easier to get the trust of consumers. The reason why social e-commerce can become a dark horse in the market is inseparable from its decentralized business model. The essence of e-commerce is retail, so retail must be maintained by the three dimensions of people, goods and market. The decentralization of social e-commerce can make more and more consumers turn from the original purposeful consumption to improvisation and passive consumption. Legendary life and other social e-commerce companies adopt the decentralized mode, which is just in line with people's demand for personalized and labeled shopping. It not only ensures the quality of goods, but also reces a series of operating costs.

4. Network belongs to new media. affirmatory. New media is relative to traditional media. Traditional media refers to
print media, radio, television and other mass media. So of course, the Internet is a new media.

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6. New media focuses on "new". At the same time, it is also an era in which everyone can be a procer and a communicator
first of all, traditional media are generally represented by newspapers, magazines, TV and radio. In this era, editors, writers, journalists and other professionals are generally responsible for the proction of content. The general public can only passively accept the information they give us, and it is difficult to proce two-way interaction. Basically, the right to speak is firmly in their hands
in the new media era, the most prominent feature is "decentralization", and each of us can become a content communicator. We can use microblog, circle of friends, Zhihu, Douban and so on to convey our views and ideas. If you think it's good, you can also praise or comment on the author and forward it to others. The line between the author and the reader began to blur
we media is actually a form of "decentralized" communication.

7. Newspapers, magazines and other traditional media are usually called "print media". The "plane" here means that the advertising instry borrows the concept of "plane" from the composition of fine arts, because the advertisements in newspapers and magazines are all plane advertisements. The media that release news or information on paper, such as newspapers, magazines and so on, are facing strong challenges from the network media. Table of contents [hidden] 1 overview 2 development trend 3 related terms 4 references print media - overview since the last century, with the increasing number of art magazines, the styles of art media have become more diversified. Network media is the first major element of the challenges faced by print media, but not all of them. Traditional professional media is a compound concept. On the one hand, it limits the form of media, that is, traditional paper media; On the other hand, it limits the academic orientation of media to distinguish it from the general public media or mass media. After the graal rise of network media, it has a subversive impact on art communication. On the one hand, the network platform provides a faster platform for art communication with its characteristics of publicity, timeliness and interactivity. Theoretically speaking, this platform is unmatched by traditional media in terms of information volume, communication scope and audience groups. On the other hand, the network platform, especially the network interaction platform based on Web2.0 technology and represented by blog, shows the post-modern marginalized and decentralized color incisively and vividly. With Dan Gilmer's slogan "we are the media" becoming a reality, a real personal era is graally unfolding, And the way of information dissemination has also developed from the top-down "broadcasting" in the past to the "mutual broadcasting" of mutual transmission. On the one hand, it weakens the natural advantage of the traditional media in the right to speak (media futurists once predicted that by 2020, more than 50% of the news will be provided by the public), shakes the philosophical foundation of the traditional media, and even the network media (such as art portals) adopting the traditional means of communication, on the other hand, it also updates our acceptance experience, It further strengthens the possible value separation of art criticism and brings it into a more free and less constrained situation. For traditional media, on the one hand, they have to face the omni-directional challenges from the mode of communication to the scope brought by the network media, on the other hand, they have to participate in the process of communication, and even use the credibility and institutional advantages of traditional media to provide post recognition for the information of network media, so as to try to create a new situation of coexistence of network and tradition. The interactive value-added platform of print media voice is a kind of value-added service provided in print media, which can provide unique voice interactive service. Users of mobile phones, landlines and PHS can get the information they need by dialing a specific number to participate in the interaction of print media, such as celebrity online interviews, comments, messages, surveys, statistics, online voting, etc.

8.

When we understand what new media is, we should generally consider "new media" from the perspectives of time, technology and society:

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time: the more recent media can be called "new" media. Network is a new media relative to TV, and TV is a new media relative to newspaper

Technology: the media with lower price, wider spread and more common application of innovative technology can be regarded as new media

Society: the most important reason why new media is new is the innovation of social function. That's what you may often hear about "decentralization.". Everyone can be a procer and a communicator

9. Newspapers and magazines with paper as the media are the first media, radio waves as the media are the second media, television with images as the media is the third media, and electronic media with bits (bytes) as the media, such as network media, are the fourth media<

the first media newspapers and other paper media

in the early Tang Dynasty, more than 1200 years ago, there was the earliest official newspaper "Di Bao", which is considered to be the earliest newspaper in the world. In 1622, London weekly, the earliest newspaper in England, began to be published. Before the independence of the United States, there was the first newspaper, the Boston news. By 1820, there were 532 newspapers in the United States. With the emergence of radio, television and Internet, it has been predicted that paper media will die, but it has been proved that this kind of spatial media still has a lot of space to live< In 1844, American engineer Samuel Morse invented the telegraph, which was used to deliver news the next year. In 1906, the world's first radio station was established in the United States and began broadcasting. In 1922, the United States established the first commercial radio station, and in 1924, American Earl established the first radio network. Every year, listening to the Oscars has become a great event for the whole American people. Radio station was founded in 1922 in China

the essence of broadcasting is to use communication technology as the main mode of application. Through electronic FM, people can listen to media information at a convenient and appropriate time and place. Its transmission mode is to take the broadcaster as the center and take the electronic frequency molation technology as the means to impart information to the outside world; The listeners can only accept this kind of indoctrination uniformly, unidirectionally and passively<

third media TV

TV has the audio-visual functions of newspaper, radio and film. The earliest television station in the world was put on trial in Britain in 1929, and it was officially established in 1936. The large-scale commercialization of television took place after the Second World War. In 1953, the 25th Academy Awards ceremony was televised for the first time, and the American public finally accepted this richer way of expression. China built its first TV station in 1958, and began to test broadcast color TV in 1973

like radio, TV is also one-way communication, and e to the high threshold, it is the proct of the era of media monopoly<

the fourth media network

the first, second and third media are one-way information exchange, and from the fourth media, there has been a two-way information flow

since the commercialization of the Internet in the mid-1990s, it has been developing rapidly and gaining unprecedented popularity in the world. In 2005, the number of global Internet users will reach 1 billion. With the development of the Internet in China, after 1997, it has become the "fourth media" (the new media after newspapers, radio and television). Internet integrates media communication and communication (including instant messaging), as well as almost all media communication forms, such as mass communication, focus communication, organizational communication and indivial communication

as a new media, the network also has the new characteristics of media communication: network media news and information communication has the characteristics of massive information, diverse forms, rapid and timely, global communication, easy to , easy to retrieve, hypertext link, freedom, interaction, perishability, easy to modify and so on. At the same time, the development of network technology provides strong support for the realm of network communication

it is generally believed that the emergence of the Internet makes cultural communication present a trend from "centralization" to "decentralization", which is a typical feature of postmodernism.