Decentralized media network technology Co, Ltd
print media, radio, television and other mass media. So of course, the Internet is a new media.
Social e-commerce is a business type based on human nature
TA has the ability to share fission propagation
content
, red voice, mogujie.com, and so on, and so on, using
feedback to share grass and grass as the main source, and
community group purchase
platform, based on the recruitment and promotion of the district leaders, accurately capture the community owners' consumption groups, and snow flower development fission. Suitable for fresh daily procts group buying, the day group buying cumulative sales, the next day can be the same city distribution! For enterprises, a large quantity is equal to wholesale, for customers, the group will get tangible benefits
membership mall
regular members can buy, but after upgrading to VIP members, they will get more preferential treatment. This is a reference to the traditional offline VIP membership system! For example, VIP members of global cloud Huigou are more preferential than ordinary group buying members, and 88vip members of Taobao are also able to get more discounts
closed membership mall
the origin of closed membership Mall: there are some procts in the enterprise that need internal processing and are not suitable for circulation to the market, so the factory has set up a store for employees to enjoy special price! Later, some enterprises found that this way of doing business very quickly received the money, while employees are very happy! It's also a welfare for employees! Later, it evolved into a shopping channel commonly used in major enterprises in the early days. It changed from offline to online, and even to give more benefits to employees, such as issuing shopping cards to employees on New Year's holidays. Instead of guiding employees to buy in supermarkets such as Carrefour or Wal Mart, it's better to do it on their own platform, At this time, the internal shopping channel is opened to recruit suppliers. With the more abundant procts, the sales volume of employees on the intranet is also increasing. Because the enterprise employees are only allowed to buy at preferential prices, and the external personnel can't buy at this price, even if this channel is sold very cheaply, it won't have much impact on customers in other markets, After all, we can say a word to the outside world. It's not that our employees can't enjoy the benefits of the company! Well, at this time, some enterprises see the business opportunities and start to build a "closed membership mall". If you want to shop at our discount, you must become our VIP members, because we only sell to our members, not to our members
psychological marketing system
for example, pinoo, taojiji (money burning addiction, broken capital chain, bankrupt), mainly give users a mentality of taking advantage. If you want to take advantage, you can introce people to me, and the people who come see that they are really valuable. He also entered the whole, also want to discount the natural cycle of continuous publicity to the platform! Such a user's only purpose is to find a bargain for themselves
the distribution mall
is to spend part of the advertising expenses on the distributors who promote the procts. This is like the complex of Taobao + Taobao alliance. The merchants put in the effect transaction type advertising, and the promoters make efforts to promote and publicize. With orders, the promoters and the merchants can win-win! More based on wechat ecosystem
the above is a common social e-commerce posture
