Decentralized characteristics of slow live broadcasting
centralization is first reflected in diversification. In the Internet world, there are no more than several portals has the final say. Various websites have begun to voice their own voice, express different choices and different hobbies, and these websites are distributed in every corner of the Internet world. Br > decentralisation is followed by the centralization of people, and decentralisation of content has become a trend, and people have become the key force to determine the survival of websites. It's a great change to build a website with indivials who lack interaction to gather talents and contribute their wisdom in the form of a circle. That is user-oriented, humanized< < br > decentralized content: < br > decentralization is the form of social relationship and content generation formed in the development of the Internet, which is a new network content proction process relative to "centralization"< Br > compared with the early Internet (Web1.0) era, today's Web (Web2.0) content is no longer proced by professional websites or specific groups of people, but is created by all Internet users with equal rights. Anyone can express their views or create original content on the Internet to proce information together< Br > with the diversification of network service forms, the decentralized network model is becoming clearer and more possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together< After that, with the emergence of more simple and easy-to-use decentralized network services, the characteristics of Web2.0 became more and more obvious. For example, the birth of services more suitable for ordinary Internet users, such as twitter and Facebook, made it easier and more diversified to proce or contribute content to the Internet, thus enhancing the enthusiasm of Internet users to participate in the contribution and recing the threshold of procing content. Eventually, every netizen becomes a tiny and independent information provider, making the Internet more flat and content proction more diversified.
jinwowo group will use blockchain technology to promote the legalization of big data business. The encryption of blockchain technology can ensure that the privacy of data sources can be better protected when big data is called, so as to eliminate the bad phenomenon of illegal reselling of big data and rebuild the rules of legal circulation and application in the data market.
decentralization. Blockchain technology does not rely on additional third-party management institutions or hardware facilities, and there is no central control. In addition to the self-contained blockchain itself, each node realizes information self verification, transmission and management through distributed accounting and storage. Decentralization is the most prominent and essential feature of blockchain
openness. Blockchain technology is based on open source. In addition to the private information of all parties involved in the transaction is encrypted, the data of blockchain is open to everyone. Anyone can query blockchain data and develop related applications through the open interface, so the information of the whole system is highly transparent
independence. Based on consensus specifications and Protocols (similar to various mathematical algorithms such as hash algorithm used by bitcoin), the whole blockchain system does not rely on other third parties, and all nodes can automatically and safely verify and exchange data in the system without any human intervention
one is stability. Because of the characteristics of broadcast mode, live broadcast report needs to be arranged in the news program in advance, so under normal conditions, its subject matter can be determined in advance, such as where the scene is, what the events and news facts are going to happen, and what program to broadcast synchronously. On the other hand, only when the subject matter of news report is known in advance, and these subjects fully meet the requirements of live report, can we start to arrange live report. On this point, the live report of recording and broadcasting is obviously different from the live report of live broadcasting. The live report of recording and broadcasting does not have to know the subject matter of the report in advance. That is to say, in general, the clues and themes of many live reports that attract audiences are obtained in very sudden and accidental circumstances. Therefore, the theme source of live reporting is not as extensive and rich as that of recording reporting. Although the subject matter source of live coverage is limited to a certain extent, on the other hand, the subject matter source is stable. The radio station can set up special time in the corresponding news programs in advance according to the pre-determined subject matter, and the editors can interview and write commentaries in advance, Broadcast and technical personnel can also make their own preparations before live broadcast according to the division of labor
the second is quickness. Live broadcast report integrates interview, editing, broadcasting and broadcasting, which simplifies the proction process of news to the maximum extent and has strong timeliness. Whether the news program is broadcasted at half past one on the hour or the normal program is interrupted, the time difference between the news event and the broadcast is shortened to the shortest, and some are almost synchronous. Such a fast speed of news dissemination, in addition to television, other media is difficult to achieve. Even sometimes TV is not as fast as live broadcasting, because the technical equipment of TV is more complicated than broadcasting. Broadcast live coverage can be said to push the timeliness of news to the extreme, but also in competition with other media news timeliness of a sharp weapon, in practical application is worth our good taste and grasp< The third is authenticity. Live coverage is more special in this respect. First, reporters receive first-hand materials at the scene of news events, which reces the possible information attenuation of news facts in the process of multiple dissemination; Second, the reporter is watching and talking at the scene, focusing on narration. It is impossible to summarize and refine the news facts too much, and the links of artificially damaging the truth of the news are reced; Thirdly, the feelings of reporters and interviewees at that time for the news facts are the most real, which can not be completely recovered by any subsequent interviews and recollections< Four is vividness. The time span and information capacity of live broadcast report are often larger than that of recording report. In addition to the typical sound of news events and characters on the scene, the reporter's commentary and description, the moving details of the scene, especially the live broadcast of some major events, the elaborately written commentary is even more vivid and vivid through the "second creation" of the announcer and reporter on the scene, which can give the audience a very vivid scene, And this is very difficult for other forms of reporting to match.
For a long time, the "69 yuan rule" has been faced by red people live broadcasting, that is, as long as the proct price exceeds 69 yuan, the sales volume will drop sharply. In the past, live broadcasting with goods was regarded as a "lipstick effect", that is, consumers repeatedly bought those "cheap unnecessary things" in order to seek the pleasure of spending money. However, this year, the situation has changed. Luxury goods, real estate, cars and other high-value consumer goods have also entered the track of popular live broadcasting
in such a long run, the majority of small and medium-sized brand companies and small and medium-sized businesses will be excluded from the pattern of live broadcast with goods dividends
a few top celebrities occupy the C position and dominate the consumption flow, which is contrary to the general trend of the new economic era. Today, China has entered a super cycle of new economy, including AI intelligence, blockchain, nanotechnology and genetic technology. These new technology drivers have graally entered the commercialization stage. Red man economy has started to transform and integrate the traditional consumer market from one vertical instry to another. Anything related to brand and consumption will be brought into new elements by red man big v
in the past, brand was regarded as a kind of virtual personality. Star endorsement and advertising bombing can constantly strengthen people's brand memory, so that when consumer demand appears, you can instantly imagine yourself. Nowadays, brand is a kind of real personality, and Redman V has deeply cut into the center of brand strategy to solve specific problems in specific scenes. But the real realization of this conversion efficiency still needs to fully consider the proct characteristics and repurchase rate. In terms of specific operation, the proct is king, and the repurchase rate is fundamental
A-level repurchase rate
for example, household appliances and automobiles can be used for several years, and the demand for "repurchase" will not be very high. There is no need to put a few TVs or cars at home. After all, space and parking spaces also have costs. Therefore, consumers are relatively cautious when buying such procts, and they are not easily affected by the red man big v. only the red man big V at the top can release consumers' purchasing energy instantly, which is only a short-term strategy
B-level repurchase rate
the price is between several hundred yuan and several thousand yuan. For example, mobile phones, wearable electronic devices and electric toothbrushes can be used for one or two years. The speed of innovation iteration is not slow, but they are not fast consumer goods. The actual effect is similar to that of star endorsement, and the cost may not be very low
C-level repurchase rate
consumers may not buy every day, but once they meet holidays, or some moments such as the world cup, they need to release their mood. For example, Zhou Hei ck, three squirrels, you can't eat these every day, but every once in a while, you will buy them. This represents a kind of "life stress" of consumers, and the price is not expensive. This is the consumption zone where the big V can give full play, because it can be the spokesman of consumers' taste
d-level repurchase rate
this is the zone with the highest repurchase rate and the most easily released influence. For example, coffee, milk tea and cosmetics are not expensive. As long as consumers really like which brand, the repurchase rate is very high. If the big V of the red man hits the fans' point, it will proce stable stickiness to the fans, and if the red man combines with the brand, the fans will really have a unique psychological experience of the brand
generally speaking, the repurchase rate characteristics of A-class and B-class procts are especially suitable for anchors like Luo Yonghao and stars, while the repurchase rate characteristics of C-class and D-class procts need more popular resources at different levels to establish communication matrix suitable for different brand tonality, and the majority of popular people will have more opportunities to participate in this combination strategy
since it is a combination of strategies, it is a decentralized free collocation. In order to play a role, we need to use a decentralized method with few rules. If brand companies only use the live broadcast of celebrities as an option in the Marketing Toolbox, or even as an expedient, they will not be able to explore the real potential of this new economic mode. Just like when there was e-commerce 10 years ago, you just regarded it as a new marketing channel or put it under the IT department. How can you operate well
in the long run, the real value of live broadcasting with goods lies in stable user stickiness and repurchase rate. It is necessary to adopt the red man communication matrix with appropriate tonality and accurate direction for procts with different repurchase rate levels. So, what is the long-term solution of live broadcasting with goods
review how Facebook and snapchat, the "burn after you read" app, achieve phenomenal level from micro crowd procts? It's just using the 1:9:90 rule: 1 is the head red man, 9 is the waist red man, and 90 is the junior red man and plain man. They start from the people around them, let the "people around them" like to use it, and then use the nature of human imitation to achieve popularity. China's perfect diary, like tea also take a similar strategy to rise rapidly
only "decentralization" can improve the marketing efficiency of enterprises and rece proction costs. Live broadcasting with goods is not the life-saving straw of brands. You should do a good job in the repurchase rate before live broadcasting. The value of "decentralization" in the era of red man economy must be the rational pricing of resources, which brings about a long-term (rather than a temporary) high repurchase rate and benefits many parties for a long time. It has become a popular enabling factor in the upstream and downstream of the instrial chain
first, problems of the network itself (insufficient server bandwidth or excessive load)
Second, the network cable problem causes the network speed to slow down (the twisted pair cable is out of specification, which shows as follows: one is that the network speed is very slow at the beginning of use; The other is that the network speed is normal at the beginning, but after a period of time, the network speed becomes slower
thirdly, there are loops in the network, which slow down the network speed
Fourth, the network speed slows down e to the broadcast storm caused by the hardware failure of network equipment
fifthly, a bottleneck is formed in a certain port of the network, which leads to the slow network speed< 6. The influence of worm virus causes the network speed to slow down< (7) excessive use of firewall< 8. Insufficient system resources
solution:
first, please change the time period to go back or change the target website< 2. Check whether the twisted pair is qualified< Thirdly, the circuit fault can be eliminated by the method of partition and subsection
Fourth, "Ping" command is used to test the involved computers one by one under DOS. Network card, hub and switch are the most prone devices to slow down the network speed e to failure
5. Change the server network card to 100m or 1000m, install multiple network cards, divide multiple VLANs, change the router configuration to increase bandwidth, etc< 6. The antivirus software must be updated in time; In order to improve the security and reliability of the system, the computer should also upgrade and install system patches in time, unload unnecessary services and close unnecessary ports.
the basic live broadcasting is civilian live broadcasting. I think it may be difficult to achieve this, but LZ's suggestion is really good.