Small program decentralization

1. Before the small program, the mall in wechat is usually made with HTML5, and the user is generally slow when opening it for the first time, which is similar to the small program. However, after opening it for the first time, the difference between the two experiences will appear. Due to the webpage properties of HTML5, every happy page needs to be reloaded. After the app mall is opened for the first time, the experience will be much smoother
another advantage of APP mall is that it reces the difficulty of repeated purchase. If you close the HTML5 mall, it will be very difficult to find it next time. You can either search the past chat records or find it through the menu bar of subscription number and service number. After using the applet, you can find it in the history menu. If the path is shortened a lot, the conversion rate will be very different.

2.

The impact of wechat apps on wechat e-commerce mainly includes the following aspects:

1, expanding the flow entrance. Through wechat app, enterprises can get more Internet traffic, and it is also a high-quality and low-cost user traffic. The earlier they do the app, the more traffic they can bring to enterprises, and the higher their loyalty

to sum up, wechat app is a new marketing mode, and more applications are being improved. For enterprises, it is another opportunity to seize the qualitative change of the Internet. The app does not need to be developed, and it can help enterprises save the cost of development and marketing promotion. At the same time, wechat itself has a huge user group, To further enhance customer stickiness and create more value for enterprises, enterprises without wechat apps should move quickly and do not miss this opportunity to increase their income

3. It's not official. It's developed by a third party. Wechat doesn't say that it won't be developed by a third party. I just said that I would not develop it

4. In a system with many nodes, each node has a high degree of autonomy. Nodes can connect freely to each other to form a new connection unit. Any node may become the stage center, but it does not have the mandatory central control function. The influence between nodes will form nonlinear causality through the network

5. It's very important

first of all, small programs are a territory for enterprises in the second half of the Internet. Relying on wechat's nearly 1 billion traffic, there are too many opportunities

secondly, the head brands of many instries are laying out their own small programs, and the competitors are doing it
for consumers, the decentralization of small programs will graally change their consumption habits

in a word, small programs are very necessary

6. The current small program fire has exceeded many people's expectations, all people focus on the game and e-commerce. In this wave of upsurge, content is probably the most neglected area of small programs. Compared with the craziness of small games and social e-commerce, and the impetuousness of tools, social networking and o2o, small programs in the content field are always weak. After all, we all feel that we all have subscription numbers, so why do we need to make a small program
in this wave of small programs, we have been in a situation of "no use, no pity" for a long time. What kind of attitude should small content programs survive
first of all, we need to understand how content applets should be positioned in the overall wechat content ecology< Official account is official account. Official account is not necessarily a substitute for br / > first. Now many good public numbers try to replace their official account with small programs. This is not a sensible thing. The current small program can not replace the public number as the main carrier of WeChat content. Content procers should consider how to use the ability of small programs to help widen their boundaries. There are more suitable forms
interaction is a good positioning. A series of interactive functions based on content. For example, annotation, message, interception of a paragraph to share cards, these are the official account can not give users experience.
more importantly, there are more possibilities in the form of content in small programs, such as answering questions, which is essentially showing intelligence superiority. This invisible content mode is a very powerful way of promotion, which has been proved by the success of the king of minds< Br / official account entrance, on the other hand, developers must also face up to the short board of the current small program. Its entrance entrance is deep, it is not concive to the two opening, and the user retention and sticky is not strong. The best way is to make the small program a supplement to the existing content or official account.
de centralization of WeChat, the two distribution of official account traffic
the essence of social interaction is centralization, which bottled up to mold the current WeChat and laid the foundation for the development of ecology.
App accounts for 80% of the download and traffic volume, while the official account of the top ten thousand accounts for only 20% of the reading and traffic volume of the one thousand. The tail of official account traffic is very long, which is beyond the expectation of many people.
in the face of such a centralization of traffic ecology, many good public numbers are getting higher and higher in the current official account of "official account". The cost of getting users or finding them is higher and higher. So the central ecosystem will be distributed inefficiently after overprosperity. The official account system needs two distribution, a lighter and simpler way of distribution.
the most important feature of small program is its high efficiency and low cost
the threshold for users to try and use is very low, and compared with H5, small programs can provide a closer experience to app. So at this time, regardless of its conversion rate, retention rate, small program is a very valuable entry for users to try procts. Behoove content small program of course has become the perfect tool for the two distribution of official account traffic.
when it is clear that a small program is used as a supplement to a subscription number and a group, we can extend this logic. If we want to play this supplementary role, there is no doubt that it depends on who has a subscription number, who has a large subscription number, who has many fans, and who has excellent content.

7. 1. Where is the entrance to the applet
applet has no entrance, which is just like official account. People who haven't used applets can't find access. Small program can scan through the two-dimensional code to enter. It can be said that the entry of the app is not in wechat, but in the QR code
2. Will there be a place similar to the download store for downloading apps
No, the app doesn't have a download process, so there won't be an app store to download, but it can be found and searched. This is a decentralized form, so we will not make a classification ranking recommendation
3. Does the app have a subscription relationship
official account can have many fans, but the small program will not have subscription relationship. So developers of small programs can't rely on the number of fans, only the number of visits. Fans don't mean visiting. It is fundamentally different from the official account, and is a new form.
4. Can the applet push messages
the answer is No. It's like every website you visit can send you a message and you'll crash. But we're going to provide some ways of reaching. If you use an operation in a small program and want to receive a notification, we will provide a notification entry. This is a very limited notification capability. We have to limit it very strictly. We should avoid the occurrence of "accepting a lot of spam"
5. Can applets be shared
applets can't share with friends, but they can share with chat and group chat. There is a big difference between the two. In the internal discussion of wechat, when sharing small programs in the group, it was just a spread with the group. But now the sharing of small programs is not only a spread, but also a new way of cooperation. For example, the voting function of the small program sharing to the group, means that all group members can immediately start the small program to vote. This small program can have everyone's login status, this group task can be shared by all people in the group, and any person's update will be seen by people in the group, which will bring more collaborative small programs.

8.

How to analyze the value of wechat apps

since the emergence of the concept of APP in January 2017, almost all the related apps of big brands have been online, and we seem to be used to app

small program development

in the period of continuous official efforts, as an enterprise, before judging the value of small programs, it may be a more scientific way to sort out ideas:

1. For many concepts and important functions of small program, we should try our best to understand them first

2. Special development of small programs, although not everyone can do it immediately, but the "lift a hand" of small programs had better not be lazy, who knows which moment will play a role

3. While paying attention to the specific updated functions and details of the small program, you can think subjectively from the perspective of the enterprise. In the wechat function you are developing or applying, whether the small program can cover the integration, if so, you can really consider the development. After all, the small program itself can solve the problem of loading speed and response speed. However, the needs of enterprises vary, which needs careful consideration

4. It's OK to focus on small programs, but once you decide to put it into development, you need to make a good plan for the subsequent promotion and more extension matters. Otherwise, small programs that cost a lot of money to make may become chicken ribs

5. From the first batch of "trendsetters" small programs at the beginning of last year to the constantly upgraded landscape, it is not difficult to find that different categories, themes, functions and small programs for crowd attributes are growing happily. At this time, if you want to study hard, you might as well look up at the development path and self iteration track of these small programs, and learn from them, which may open up new ideas for your own research and development

although the small program is still very young, it can not be analyzed in a few words. In short, if your brand owns a WeChat official account, it is still necessary to apply for a "small store procere". p>

9. 1. App store
currently, app has opened the door of new retail. With the increase of APP entrance, it will naturally attract a steady stream of customers. This entrepreneurial model is more suitable for people who already have offline or online stores
2, content 3. Social e-commerce
through a series of social games, social E-commerce makes small programs spread in wechat and other communities, thus triggering purchase behavior. Such as yogan rocker. In fact, content and social e-commerce essentially replace the previous H5 mall or third-party shopping platform with small programs. However, e to the faster and more accurate touch of small programs, the drainage effect of content and social interaction will be much better
4. O2o service
o2o service uses the strong online drainage of small programs to guide users to offline stores and promote transformation. Take the restaurant as an example, consumers enter the restaurant's app from the nearby app, social sharing, in text advertising and other channels, and then go to the restaurant for consumption after receiving the voucher. After consumption, the store can also retain user information, establish a membership system, further understand the user's consumption habits, preferences, etc., and finally make targeted recommendations, member preferences, etc. At present, the typical examples of issuing coupons through small programs are Starbucks, McDonald's and so on.