Which short video is decentralized
1, fast
predecessor, called "GIF fast hand", was born in March 2011, and was originally used for mobile phone applications to make and share GIF pictures. In November 2012, Kwai Ming transformed from pure tool application to short video community, which was used for users to record and share life. Later, with the popularity of smart phones and the drop in mobile traffic costs, the mobile phone Kwai came to the market after 2015. In April 29, 2017, more than 500 million registered users were Kwai Chung. In November 2017, the number of active users of Kwai APP has exceeded 100 million, and has entered the "daily life club". The total number of registered users has exceeded 700 million, generating more than 10 million new video content per day. Tiktok, Br />
2,
jitter, is a music creative short video social software on September 2016. It is a 15 tiktok music short video community dedicated to young people. Users can choose songs through this software, shoot 15 seconds of music short video, to form their own works. This app has been launched in android app stores and app stores. In November 10, 2017, the "tiktok" $1 billion acquisition of Musical.ly, a short video social networking platform in North America, was combined with the jitter.
3, second shot
second shot, launched by Xuanyou (Beijing) Technology Co., Ltd., second shot - 10 second shot blockbuster! On November 21, 2016, Xiaxia technology, the parent company of secpai, confirmed the completion of US $500 million e-round financing today, with investors including Sina Weibo, Shanghai radio and television station, etc. It is reported that after this round of financing, the valuation of Xiake technology has reached US $3 billion
4. Meipai
meipai is a popular software for young people to live and make small videos. Meipai - high face Mobile Live + super popular original video. Since it was launched in May 2014, it has been the champion of app store free total list for 24 consecutive days, and has become the first non game download volume of app store in the world in that month. As of June 2016, the total number of videos created by users of meipai has reached 530 million, and the average daily viewing time is 40 minutes; The total number of live broadcasts has reached 9.52 million, with 570 million viewers
5. Volcano video
volcano video is a 15s original life video community, hatched by today's headlines, which helps users quickly obtain content, show themselves, gain fans, and find friends through small videos. In June 2017, Tencent app "star app" was released in May, and volcano small video app reached the top of the new application. On April 5, 2018, the volcano video app, which was named by CCTV, was taken off the shelves in the major app stores of Android mobile phones. On April 13, the volcano video has temporarily shut down the city channel for rectification, and the specific recovery time has not been determined
6. Watermelon video
watermelon video, proced by today's headlines, focuses on personalized short video recommendation. By the end of May 2017, the number of active users of watermelon video day has exceeded 10 million, and the number of users has reached 100 million. Watermelon video has reached right cooperation with CCTV news, surging news, BTV news and other well-known media organizations. On April 11, 2018, watermelon video suspended short video direct play function outside the chain
if it helps you, can you help me to adopt it, thank you
point 1: users
young users need you to integrate into them. What do you mean? We have been covered by our usual thinking, including our cognition of short video platform and our cognition of young users
point 2: content
the role of advertising is to talk about brands and procts, and the role of media is to tell stories and values. Therefore, on the new media platform or short video platform, good short videos are just telling about temperature, scenes and stories, and none of them is naked about brands and procts
point 3: positioning
we all know the theory of positioning. In short, it is to tell others who you are, but the most important thing here is that on the short video platform, we call it human design form of expression. Popular point that is the so-called live camera, in fact, the brand IP, the brand personality, this is the first pass
point 4: grass planting
now, the grass planting ability of short video platform can not be ignored. Especially in the short video community with strong interactive atmosphere, comprehensive vertical screen immersive viewing experience, decentralized communication mode, real social relationship chain endorsement, and more advanced interactive transformation path can maximize users' desire to buy
point 5: traffic thinking
if the content created by the brand is only for one-time traffic, the gain is not worth the loss. The key lies in the deep utilization of content and the long-term operation of fans. The brand proces excellent content continuously for a long time in order to obtain high-quality fans

