Difficulties and pain points of decentralized E-commerce
Publish: 2021-04-21 01:55:04
1. Excerpt: yishop e-commerce system
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<
the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<
the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".
2. Social e-commerce is a new sales model derived from e-commerce. It relies on the interpersonal network, social media as a means of communication, through social interaction means to facilitate commodity transactions. Compared with traditional e-commerce platforms, social e-commerce has more comprehensive services, lower operating costs, and the sharing consumption mode makes it easier to get the trust of consumers. The reason why social e-commerce can become a dark horse in the market is inseparable from its decentralized business model. The essence of e-commerce is retail, so retail must be maintained by the three dimensions of people, goods and market. The decentralization of social e-commerce can make more and more consumers turn from the original purposeful consumption to improvisation and passive consumption. Legendary life and other social e-commerce companies adopt the decentralized mode, which is just in line with people's demand for personalized and labeled shopping. It not only ensures the quality of goods, but also reces a series of operating costs.
3. Today's e-commerce platform applications rely on centralized servers. If the server cluster goes down, the whole platform will stop working. The decentralized blockchain + e-commerce platform, business services and storage space can be provided by community members, which enables network services to continue to operate as long as some network nodes are still running. We need to know more about the instry dynamics of the blockchain + e-commerce platform. We can pay attention to the next dimension and share a lot of dry goods.
4. 1. The cost of entering third-party platforms is high
large platforms such as Taobao and Jingdong make it difficult to establish private domain traffic, and most of them operate on platforms
2. It's difficult for stores to attract new customers
traditional e-commerce has become a big problem e to fierce competition, and the resources of customers are shared by the platform, so the retention rate of users in stores is very low
3. Low activity of the platform
lack of efficient marketing interactive play, and users enter a weak period earlier. Now the double 11 of a certain treasure is not as hot as before, and users have no novelty about the e-commerce platform
4. It's difficult to precipitate users
when new users come in, the rate of user churn is getting higher and higher. Firstly, it's difficult to precipitate users, and then it's impossible to carry out targeted marketing, so users become fans and can't be realized
however, cross store platform can solve many pain points for traditional e-commerce enterprises, and because it is close to end users and market-oriented, it can do a good job in proct operation and promotion and create overseas market groups. Therefore, marketing and operation are more efficient than traditional e-commerce.
large platforms such as Taobao and Jingdong make it difficult to establish private domain traffic, and most of them operate on platforms
2. It's difficult for stores to attract new customers
traditional e-commerce has become a big problem e to fierce competition, and the resources of customers are shared by the platform, so the retention rate of users in stores is very low
3. Low activity of the platform
lack of efficient marketing interactive play, and users enter a weak period earlier. Now the double 11 of a certain treasure is not as hot as before, and users have no novelty about the e-commerce platform
4. It's difficult to precipitate users
when new users come in, the rate of user churn is getting higher and higher. Firstly, it's difficult to precipitate users, and then it's impossible to carry out targeted marketing, so users become fans and can't be realized
however, cross store platform can solve many pain points for traditional e-commerce enterprises, and because it is close to end users and market-oriented, it can do a good job in proct operation and promotion and create overseas market groups. Therefore, marketing and operation are more efficient than traditional e-commerce.
5. Traditional Taobao e-commerce era and mobile mall era can solve the problem of information asymmetry; For customers to rece the value, and buy the same quality procts, provides a lot of convenient demand to buy procts
therefore, the era of pure e-commerce has impacted many business models that only rely on earning the price difference of goods. However, the development of pure e-commerce, although it has brought customers procts with favorable prices, still has defects. This defect is the real experience customers need in purchasing procts. Future consumers need not only convenience, discount, but also real experience
moreover, the pure e-commerce dividend has passed, and there has been an outbreak period from 2014 to 2016. Now small brands basically rely on advertising to obtain traffic. Due to the high pressure of competition, buying traffic is very expensive, which virtually increases the operating cost
hope to help you, hope to adopt, thank you!
therefore, the era of pure e-commerce has impacted many business models that only rely on earning the price difference of goods. However, the development of pure e-commerce, although it has brought customers procts with favorable prices, still has defects. This defect is the real experience customers need in purchasing procts. Future consumers need not only convenience, discount, but also real experience
moreover, the pure e-commerce dividend has passed, and there has been an outbreak period from 2014 to 2016. Now small brands basically rely on advertising to obtain traffic. Due to the high pressure of competition, buying traffic is very expensive, which virtually increases the operating cost
hope to help you, hope to adopt, thank you!
6. The two major difficulties are selection and logistics
selection can be checked by sellez and then by Google trend. Micro three cloud think that two are rising, basically no problem, just order to sell
in terms of logistics, you can find one that will not increase the price in peak season.
selection can be checked by sellez and then by Google trend. Micro three cloud think that two are rising, basically no problem, just order to sell
in terms of logistics, you can find one that will not increase the price in peak season.
7. The difficulty lies in the speed and convenience of logistics. Cross border electric fans can be sold as soon as possible
8. Pain point 1: low price culture
"in the e-commerce instry, those who are" cheap "are invincible, which is not in line with the current stage of social development." Niu Wenwen, chairman of entrepreneur, believes that the bidding culture of "the lowest price wins" is a national mentality towards the period of food and clothing. In the field of e-commerce, we should engage in price war and discount culture
e-commerce is originally the representative of high-tech instry, which runs through the supply chain, retail chain, storage chain and other chains. It could have generated greater engine power for the transformation and upgrading of upstream and downstream instries, but "only low price is the best choice" lowered the instry threshold, and the positive driving effect of e-commerce on adjacent instries was "greatly reced"< The second pain point: vicious competition
"e-commerce attaches great importance to online word-of-mouth, but according to the characteristics of the network, e-commerce has proced a" bad comment party ", which is specially responsible for giving bad comments to competitors. What's worse is that if a competitor specially hires someone to buy a proct, it will" return it within seven days without reason ", which greatly increases the ex warehouse cost and sales cost of e-commerce."
vicious unfair competition is a malignant tumor that destroys the Internet economy. If it is not regulated in time, it is easy to encourage "bad money drives out good money", thus endangering the fair and honest competition order and seriously damaging the business environment on which the whole market economy depends<
pain point 3: counterfeit crisis
the State Administration for Instry and Commerce recently announced the targeted monitoring results of online trading commodities in the second half of 2014, and 92 batches of samples were collected, of which 54 batches were genuine procts, with a genuine rate of 58.7%. Among them, Taobao sample authentic rate is the lowest, only 37.25%
there are a lot of information about goods sold or services provided by Taobao and Alibaba online stores, such as infringing the exclusive right of others' registered trademarks, substandard quality of goods, lack of legal import source certificate, and so on. There are a lot of fake cigarettes, fake wine, high imitation Mobile phones, fake brand bags, and fake certificates. The examination, daily monitoring and illegal disposal of the commodity information in the platform are not in place, and the threshold is high and the efficiency is low when dealing with the rights protection demands of the rights and interests injured and the Law Enforcement Assistance of the regulatory authorities<
pain point 4: integrity crisis
the relevant person in charge of the State Administration for Instry and Commerce said that despite repeated interviews with e-commerce enterprises on the issue of dishonesty, there are many behaviors that harm the rights and interests of consumers“ During the "double 11" period, Taobao and other platforms appeared a variety of illegal promotions, which inced consumers to consume blindly. In addition, there are also some e-commerce platforms with serious phenomenon of fictitious network transaction volume, and some sellers also increase the number of transactions by "buying and selling empty" to improve their credit
the electronic and virtual nature of the network makes the credit foundation of the e-commerce market extremely weak and needs to be standardized. Although the proportion of e-commerce in the economy and trade is graally increasing, there is no unified inter ministerial coordination organization so far. In the interview, the call for order inside and outside the instry is more and more intense
pain point 5: tax loopholes
the tax problem of e-commerce has been questioned by the society. Due to the small number of shopping, the large and scattered number of sellers, unregistered operation and electronic payment, e-commerce businesses have the opportunity to "set up stalls". Due to the lack of e-commerce taxation system, the phenomenon of "no invoice, no tax" has been derived. Many people doubt that this is unfair to traditional commerce and undermines the market management order< In the past, the threshold of e-commerce was still relatively low. E-commerce was mainly in the fields of procts and consumer goods to meet the living needs of the people. Now it is extending to the vertical service fields such as ecation and medical care. In these fields, both technology and business model are facing great challenges, and more long-term innovation is imperative. " Chen Zhiwen, chief editor of China Ecation online, pointed out<
CAI Jin, vice president of China Federation of logistics and purchasing, said that China's e-commerce should pay attention to two aspects of innovation: one is the innovation of mode and mode, realizing the transformation and upgrading of the instry by optimizing the supply chain and management mode; Second, technological innovation, using Internet technology to effectively connect the whole circulation, including logistics, commodities and capital flow, and promote mode and system innovation through technological innovation< The seventh pain point: logistics short board
the annual "double 11" is a feast of consumption, which puts forward a severe test to the social logistics system and foundation supporting e-commerce in China. The State Post Office has deployed more than a dozen express companies in advance to deal with the situation. We all realize that if logistics does not keep up, it will be a disaster for consumers
in recent years, Suning has mainly built two platforms, one is the commodity portal platform, the other is the back office, which is the logistics platform. " Sun Weimin told reporters that the logistics system will be the key to e-commerce profits. At present, Suning has built an automated logistics system covering the whole country, providing characteristic logistics services such as "half day delivery", "rapid delivery" and "three deliveries a day". In the future, Suning's logistics department will further realize socialization and opening up, from enterprise logistics to logistics enterprise, from the previous cost center to profit center<
pain point 8: the difficulty of financing
"the domestic capital market can not support the development of Internet enterprises." He Shixiang, deputy general manager of TMT Instry Investment Department of Dachen venture capital fund, told reporters that in China, the CSRC requires listed enterprises to meet certain profit standards, but it is difficult for e-commerce to achieve them at the initial stage. On the other hand, the CSRC is particularly strict. The waiting time for listing is too long, and the transient Internet enterprises can't afford it
ZHENG Yannong pointed out that in terms of financing, stock market and other financial means and mechanisms, we hope to be more open and more active, and introce a financial market mechanism that is more in line with the development of the times, which will help entrepreneurs have more opportunities in terms of capital and listing options< At present, there are about 20 ministries and commissions involved in e-commerce management, such as the Ministry of Commerce, the Ministry of instry and information technology, the Ministry of public security, the Internet Information Office, the General Administration of quality supervision, inspection and quarantine, the General Administration for Instry and commerce, the people's Bank of China, the CBRC, the Ministry of communications, the customs, the Ministry of agriculture, and the state post office. After visiting a number of ministries and commissions, we found that there are few statistics on national e-commerce data of all ministries and commissions, let alone data sharing of authoritative departments
the price war, the war of words, the spread of false propaganda... Behind the chaos, the malpractice of violating the market order and infringing the rights and interests of consumers must be supervised. At present, the implementation rules and administrative punishment methods of the consumer protection law and the measures for the administration of online transactions that regulate e-commerce are not clear enough. In the face of complex and changeable network violations, the lag of supervision and legislation has affected the healthy development of e-commerce, and the e-commerce revolution is by no means a smooth road.
"in the e-commerce instry, those who are" cheap "are invincible, which is not in line with the current stage of social development." Niu Wenwen, chairman of entrepreneur, believes that the bidding culture of "the lowest price wins" is a national mentality towards the period of food and clothing. In the field of e-commerce, we should engage in price war and discount culture
e-commerce is originally the representative of high-tech instry, which runs through the supply chain, retail chain, storage chain and other chains. It could have generated greater engine power for the transformation and upgrading of upstream and downstream instries, but "only low price is the best choice" lowered the instry threshold, and the positive driving effect of e-commerce on adjacent instries was "greatly reced"< The second pain point: vicious competition
"e-commerce attaches great importance to online word-of-mouth, but according to the characteristics of the network, e-commerce has proced a" bad comment party ", which is specially responsible for giving bad comments to competitors. What's worse is that if a competitor specially hires someone to buy a proct, it will" return it within seven days without reason ", which greatly increases the ex warehouse cost and sales cost of e-commerce."
vicious unfair competition is a malignant tumor that destroys the Internet economy. If it is not regulated in time, it is easy to encourage "bad money drives out good money", thus endangering the fair and honest competition order and seriously damaging the business environment on which the whole market economy depends<
pain point 3: counterfeit crisis
the State Administration for Instry and Commerce recently announced the targeted monitoring results of online trading commodities in the second half of 2014, and 92 batches of samples were collected, of which 54 batches were genuine procts, with a genuine rate of 58.7%. Among them, Taobao sample authentic rate is the lowest, only 37.25%
there are a lot of information about goods sold or services provided by Taobao and Alibaba online stores, such as infringing the exclusive right of others' registered trademarks, substandard quality of goods, lack of legal import source certificate, and so on. There are a lot of fake cigarettes, fake wine, high imitation Mobile phones, fake brand bags, and fake certificates. The examination, daily monitoring and illegal disposal of the commodity information in the platform are not in place, and the threshold is high and the efficiency is low when dealing with the rights protection demands of the rights and interests injured and the Law Enforcement Assistance of the regulatory authorities<
pain point 4: integrity crisis
the relevant person in charge of the State Administration for Instry and Commerce said that despite repeated interviews with e-commerce enterprises on the issue of dishonesty, there are many behaviors that harm the rights and interests of consumers“ During the "double 11" period, Taobao and other platforms appeared a variety of illegal promotions, which inced consumers to consume blindly. In addition, there are also some e-commerce platforms with serious phenomenon of fictitious network transaction volume, and some sellers also increase the number of transactions by "buying and selling empty" to improve their credit
the electronic and virtual nature of the network makes the credit foundation of the e-commerce market extremely weak and needs to be standardized. Although the proportion of e-commerce in the economy and trade is graally increasing, there is no unified inter ministerial coordination organization so far. In the interview, the call for order inside and outside the instry is more and more intense
pain point 5: tax loopholes
the tax problem of e-commerce has been questioned by the society. Due to the small number of shopping, the large and scattered number of sellers, unregistered operation and electronic payment, e-commerce businesses have the opportunity to "set up stalls". Due to the lack of e-commerce taxation system, the phenomenon of "no invoice, no tax" has been derived. Many people doubt that this is unfair to traditional commerce and undermines the market management order< In the past, the threshold of e-commerce was still relatively low. E-commerce was mainly in the fields of procts and consumer goods to meet the living needs of the people. Now it is extending to the vertical service fields such as ecation and medical care. In these fields, both technology and business model are facing great challenges, and more long-term innovation is imperative. " Chen Zhiwen, chief editor of China Ecation online, pointed out<
CAI Jin, vice president of China Federation of logistics and purchasing, said that China's e-commerce should pay attention to two aspects of innovation: one is the innovation of mode and mode, realizing the transformation and upgrading of the instry by optimizing the supply chain and management mode; Second, technological innovation, using Internet technology to effectively connect the whole circulation, including logistics, commodities and capital flow, and promote mode and system innovation through technological innovation< The seventh pain point: logistics short board
the annual "double 11" is a feast of consumption, which puts forward a severe test to the social logistics system and foundation supporting e-commerce in China. The State Post Office has deployed more than a dozen express companies in advance to deal with the situation. We all realize that if logistics does not keep up, it will be a disaster for consumers
in recent years, Suning has mainly built two platforms, one is the commodity portal platform, the other is the back office, which is the logistics platform. " Sun Weimin told reporters that the logistics system will be the key to e-commerce profits. At present, Suning has built an automated logistics system covering the whole country, providing characteristic logistics services such as "half day delivery", "rapid delivery" and "three deliveries a day". In the future, Suning's logistics department will further realize socialization and opening up, from enterprise logistics to logistics enterprise, from the previous cost center to profit center<
pain point 8: the difficulty of financing
"the domestic capital market can not support the development of Internet enterprises." He Shixiang, deputy general manager of TMT Instry Investment Department of Dachen venture capital fund, told reporters that in China, the CSRC requires listed enterprises to meet certain profit standards, but it is difficult for e-commerce to achieve them at the initial stage. On the other hand, the CSRC is particularly strict. The waiting time for listing is too long, and the transient Internet enterprises can't afford it
ZHENG Yannong pointed out that in terms of financing, stock market and other financial means and mechanisms, we hope to be more open and more active, and introce a financial market mechanism that is more in line with the development of the times, which will help entrepreneurs have more opportunities in terms of capital and listing options< At present, there are about 20 ministries and commissions involved in e-commerce management, such as the Ministry of Commerce, the Ministry of instry and information technology, the Ministry of public security, the Internet Information Office, the General Administration of quality supervision, inspection and quarantine, the General Administration for Instry and commerce, the people's Bank of China, the CBRC, the Ministry of communications, the customs, the Ministry of agriculture, and the state post office. After visiting a number of ministries and commissions, we found that there are few statistics on national e-commerce data of all ministries and commissions, let alone data sharing of authoritative departments
the price war, the war of words, the spread of false propaganda... Behind the chaos, the malpractice of violating the market order and infringing the rights and interests of consumers must be supervised. At present, the implementation rules and administrative punishment methods of the consumer protection law and the measures for the administration of online transactions that regulate e-commerce are not clear enough. In the face of complex and changeable network violations, the lag of supervision and legislation has affected the healthy development of e-commerce, and the e-commerce revolution is by no means a smooth road.
9. This problem about the quality of social e-commerce procts is relatively difficult to solve. On the one hand, enterprises hope that many kinds of businesses can participate in the e-commerce platform, which involves low threshold to let them register; On the other hand, it is related to the proct quality problems of registered businesses. A large number of businesses rush in, resulting in the uneven quality of goods. Lack of supervision, proct quality can not be guaranteed. Therefore, to solve the problem of proct quality, we must first raise the entry threshold and pay a certain fee deposit. If there are no or almost no customer complaints, we can not punish them. Once we find large customer complaints, we should immediately find out and suspend their sales behavior. If the situation is true, we should transfer them to the judicial organ for handling; Secondly, social enterprises should strengthen the supervision and audit of the proct quality of e-commerce users, and deal with those found to be non-conforming seriously.
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