Decentralized communication

1.

Decentralization is a form of social relations and content proction formed in the development of the Internet. It is a new type of network content proction process relative to "centralization"

decentralizing is not to do without the center, but to let the nodes freely choose and decide the center. In short, centralization means that the center determines the node. The node must depend on the center, and the node cannot survive without the center. In a decentralized system, anyone is a node, and anyone can be a center. Any center is not permanent, but phased, and no center is mandatory for nodes

extended materials:

content

from the perspective of Internet development, decentralization is the form of social relationship and content proction formed in the process of Internet development, and is a new type of network content proction process relative to "centralization"

compared with the early Internet (WEB 1.0) era, today's Internet (Web 2.0) content is no longer proced by professional websites or specific groups of people, but is the result of the joint participation and equal power of all Internet users. Anyone can express their views or create original content on the Internet to proce information together

with the diversification of network service forms, the decentralized network model becomes more and more clear and possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together

after that, with the emergence of more simple and easy-to-use decentralized network services, the characteristics of Web2.0 become more and more obvious. For example, the birth of services more suitable for ordinary Internet users, such as twitter and Facebook, makes it easier and more diversified to proce or contribute content to the Internet, thus enhancing the enthusiasm of Internet users to participate in the contribution and recing the threshold of procing content. Eventually, every netizen becomes a tiny and independent information provider, making the Internet more flat and content proction more diversified

2.

Decentralization is a form of social relations and content proction formed in the development of the Internet. It is a new type of network content proction process relative to "centralization"

decentralizing is not to do without the center, but to let the nodes freely choose and decide the center. In short, centralization means that the center determines the node. The node must depend on the center, and the node cannot survive without the center. In a decentralized system, anyone is a node, and anyone can be a center. Any center is not permanent, but phased, and no center is mandatory for nodes

extended data:

in a system with many nodes, each node has a high degree of autonomy. Nodes can connect freely to each other to form a new connection unit. Any node may become the stage center, but it does not have the mandatory central control function. The influence between nodes will form nonlinear causality through the network. This open, flat and equal system phenomenon or structure is called decentralization

with the deepening of the interaction between subject and object, the constant balance of cognitive function and the continuous improvement of cognitive structure, the indivial can be released from the egocentric state, which is called decentralization

3. Recently, the popularity of "blockchain" has been rising. Maybe everyone thinks that the craziness of bitcoin will fall into the blockchain. It's a bit like in the first year of VR, entrepreneurs flocked to it. To some extent, it may be related to the famous saying of that book: pigs can fly even standing on the air! But Xiaomi, the "pig", is a very fine proct

this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"

entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public

people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"

1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion

2. Decentralization means that participants can have the right to speak, make voice and freely spread information

how is centralization formed

the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization

how is decentralization formed

because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.

4. Decentralization was originally a concept in Web2.0, which was later quoted by communication science. Its concept can be simply explained as: it weakens the "Information Center" in the traditional information communication pyramid, and makes the "audience" in the original communication become a new source of information, and everyone is the center. For example, Xinhua news agency, Xinhuanet, renmin.com, New York Times, sina.com, AOL, Yahoo, etc. are all "information centers" in the traditional sense. Nowadays, with the rise of blog, microblog and SNS, these information platforms that netizens spontaneously maintain have become new information centers. No matter from that point of view, the pattern that everyone on the network is the center has been basically formed.

5.

please focus on the bold part:

Internet thinking, in the mobile Internet plus big data, cloud computing and other technology development background, the market, users, procts, enterprise value chain and even the whole business ecosystem to reconsider the way of thinking. P>

first put forward the Internet thinking is the founder of network company Robin Li. In a large-scale activity on the Internet, Robin Li first discussed the word "Internet thinking" when Robin Li explored the development issues with the boss and entrepreneur of traditional instries. He said that we entrepreneurs should have Internet thinking in the future. Maybe what you do is not Internet, but your way of thinking should graally think from the perspective of Internet. Now a few years later, this concept has been graally recognized by more and more entrepreneurs, even people from all walks of life and fields outside the enterprise. But the word "Internet thinking" has evolved into a number of different interpretations

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the way of thinking in the Internet era is not limited to Internet procts and Internet enterprises. The Internet here refers not only to desktop Internet or mobile Internet, but also pan Internet, because the future network form must span all kinds of terminal devices, such as desktop, notebook, tablet, mobile phone, watch, glasses, etc. Internet thinking is to rece the dimension, let the Internet instry take the initiative to integrate the real instry

How does Internet thinking come into being? Proctivity determines the relationship of proction. To a certain extent, the technical characteristics of the Internet will affect its logic at the commercial level. The unit of instrial society is tangible atom, while the basic medium of Internet world is intangible bit. This means that economics in the era of instrial civilization is a kind of scarcity economics, while economics in the era of Internet is a kind of abundance economics. According to Moore's law and other theories, the three basic elements of the Internet bandwidth, storage and server will be unlimited free. In the Internet economy, monopoly of proction, sales and communication will no longer be possible

Moreover, a network Internet has no central node, it is not a hierarchical structure. Although different points have different weights, no point is absolutely authoritative. So the technical structure of the Internet determines its inner spirit, which is decentralized, distributed and equal. Equality is a very important basic principle of the Internet

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in a network society, the value of an "indivial" and an "enterprise" is determined by the breadth and thickness of the connecting point. The wider and thicker your connection, the greater your value. This is also the basic feature of the pure information society. Your information content determines your value. So opening becomes a necessary means of survival. If you don't open up, you can't get more connections

Therefore, the Internet business model must be built on the basis of equality and openness, and Internet thinking must reflect the characteristics of equality and openness. Equality and openness mean democracy and humanization. In this sense, the Internet economy is a real people-oriented economy

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in the era of agricultural civilization, the most important assets are land and farmers. In the instrial era, the most important assets are capital, machinery (machinery is solidified capital) and alienated people on the assembly line. In the early instrial age, the most important consideration was the alienated man, because man was also treated as a machine. People are just screws in the assembly line

in the era of knowledge economy, the core resources are data and knowledge workers, which Drucker said at the end of last century. Enterprise management will also move from the traditional multi-level to a more flat, more network, more ecological way. Let knowledgeworker truly create value and become the most important and needed breakthrough place for any organization and the whole society

6. One of the characteristics of media theory is the wide ambiguity of various views. On the relationship between media and society, one of the focuses of the debate is the theoretical debate between "media centric" and "social centric", First, the view of "media center" lays particular stress on the field of media activities. It holds that the mass media, influenced by the irresistible driving force of the development of communication technology, has formed an independent force beyond the law of social movement. Mass communication has its own mode of operation and logic, highlighting the autonomy and influence of the media“ The view of "social center" regards the mass media as the reflection of political and economic forces, and holds that the media, just like its original intention, is only the carrier of information transmission. Therefore, the media theory is only a special application of the larger social theory. Second, the "media center" theory holds that the mass media has the ability to "acculturate" and "cultivate" the society, And regard the mass media as the main instigator of social change“ The theory of "social center" holds that media is always under the influence of social forces. It belongs to society and bears special responsibility for society. It is not difficult to see that the differences between theories are irreconcilable e to different footholds

7. Social e-commerce is a new sales model derived from e-commerce. It relies on the interpersonal network, social media as a means of communication, through social interaction means to facilitate commodity transactions. Compared with traditional e-commerce platforms, social e-commerce has more comprehensive services, lower operating costs, and the sharing consumption mode makes it easier to get the trust of consumers. The reason why social e-commerce can become a dark horse in the market is inseparable from its decentralized business model. The essence of e-commerce is retail, so retail must be maintained by the three dimensions of people, goods and market. The decentralization of social e-commerce can make more and more consumers turn from the original purposeful consumption to improvisation and passive consumption. Legendary life and other social e-commerce companies adopt the decentralized mode, which is just in line with people's demand for personalized and labeled shopping. It not only ensures the quality of goods, but also reces a series of operating costs.

8.

The core and essence of decentralization is actually the way of information dissemination and acquisition. Information (here refers to information in a broad sense, including all kinds of content that users can see, including news, goods, notices, announcements, etc.) is spread in two ways: centralization and socialization. The "decentralization" of wechat expected by Zhang Xiaolong is to spread (obtain) information through more social ways, spread through user relations in social networks, and allow users to spread or obtain information without centralized traffic entrance

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in a word, decentralization is not separated from the platform, it does not rely on the platform diversion, it is only the acquaintance around you, it is called decentralization, the real decentralization is to rely on the social network, so that the information of businesses and commodities can be spread more widely, and more traffic sources can be obtained, not just the centralized platform diversion < br />

9. Compared with traditional media, the new media era is a new media form developed from newspapers, radio, television and other traditional media. It uses digital technology, network technology, mobile technology, Internet, wireless communication network, satellite and other channels, as well as computer, mobile phone, digital TV and other terminals, To provide users with information and entertainment services in the form of communication and media. Strictly speaking, new media should be called digital media. Professor Xiong Chengyu of Tsinghua University said: "new media is a constantly changing concept. In today's network based on the extension, wireless mobile problems, there are other new forms of media, computer related. It's all new media. "< New media is based on digital technology and network technology. New media is mainly a media form based on computer information processing technology, with Internet, satellite network, mobile communication and other operating platforms. It includes the use of wired and wireless transmission channels, such as Internet, mobile media, mobile TV, electronic newspapers and so on. If the traditional media is the proct of instrial society, it can be seen that the traditional media is the proct of instrial society, So new media is the proct of information society
2. New media is multimedia in the presentation of information. The information of new media is often presented in the form of voice, text, graphics, images and other composite forms, which has a high content of science and technology. It can carry out wide media, cross space-time information dissemination, and also has the incomparable interactive characteristics of traditional media
3. New media has the characteristics of all-weather and full coverage. Most of the new media information received by the audience is not restricted by time, place and place. The audience can receive information from any corner of the earth at any time through the new media in the place covered by electronic information
4. New media is innovative in technology, operation, procts, services and other business models. New media is not only a technology platform, but also a media organization. Compared with traditional media, the change is not only the use of new media technology, but also the innovation of business model
5. The boundaries of new media are constantly changing, showing a trend of media convergence
communication characteristics:

1. The timeliness of information dissemination has four development stages: timing, instant, real-time and full-time. Full time dissemination means that information can be released at any time
2. Global communication. With less and less regional and spatial restrictions, only equipment and transmission signals are needed to release information
3. Communication is no longer a matter for institutions and media units. Every citizen can participate in it. Anyone can be a reporter or editor
4. Full speed propagation. The communication speed is faster than that of the old media, so the communication activities can be carried out at the same time of the event
5. All media communication. The dissemination of information is not only words or pictures, but also audio, video and other tactile channels
6. Omni channel communication. Client diversification, such as computers, mobile phones, SMS can be information release
7. Full interactive communication. All users have the opportunity to participate in a series of activities such as news clue collection, interview and distribution, and can post comments afterwards
8. Decentralized communication. There is no such situation as "front page headlines". Different audiences can choose a lot of topics for discussion. On the other hand, it also shows that new media makes news diversified
9. Go to agenda setting and spread. Information dissemination is no longer a relatively fixed mode of using words, different news publishers can use their own language habits to spread
10. Self purification transmission. Although in the dissemination process of new media, the area of negative information dissemination is four times of positive information, but the general grapevine will have relevant personnel to clarify, so the misunderstanding can be effectively contained.