Decentralization to realize Internet integration
A: the main application fields of blockchain technology are finance, Internet of things and logistics, public service, digital right, insurance and public welfare
First, in the field of finance,
blockchain has great potential application value in international exchange, letter of credit, equity registration, stock exchange and other financial fields
Second, the Internet of things and logisticsblockchain can also be naturally combined in the field of Internet of things and logistics. Through blockchain, we can rece logistics costs, trace the proction and delivery process of goods, and improve the efficiency of supply chain management
Third, in the field of public service, blockchain is closely related to people's proction and life in the fields of public management, energy and transportation. However, the centralization of these fields also brings some problems, which can be transformed by blockchain Fourthly, in the field of digital right, through blockchain technology, works can be authenticated to prove the existence of text, video, audio and other works and ensure the authenticity and uniqueness of ownership In the field of insurance, insurance institutions are responsible for fund collection, investment and claim settlement, and often have higher management and operation costs Sixth, the data stored on the public welfare fieldblockchain is highly reliable and tamperable, which is naturally suitable for social public welfare scenarios. The relevant information in the public welfare process, such as donation project, collection details, fund flow, recipient feedback, etc., can be stored on the blockchain, and can be made transparent and public, which is convenient for social supervision
Electronic Commerce (EC). Generally speaking, e-commerce, e-commerce is the use of the Internet to carry out business activities. When an enterprise directly connects its main business with its staff, customers, suppliers and partners through its intranet, extranet and Internet, the activity that occurs is e-commerce. It is a new interdisciplinary subject integrating computer science, marketing, management, law and modern logistics. Cultivate innovative and compound e-commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using the network, improve enterprise management methods by using computer information technology and modern logistics methods, and improve enterprise management level
folding professional direction
e-commerce major has six professional directions: website design and program direction, network marketing editing direction, network proct planning direction, enterprise informatization, personal network entrepreneurship and bank card R & D direction. The courses required by e-commerce major in different colleges and universities are also different. Some colleges and universities pay attention to e-commerce network technology and computer technology, and some colleges and universities will focus on business model. These are mainly reflected in the departments of the major, some in the school of management, some in the school of information science and technology, and some in the school of software, In this way, there will be some differences in the specialties of students cultivated in various colleges and universities<
employment direction
after graation, you can be engaged in bank background operation (network operation), website design, website construction and maintenance, or network editing, website content maintenance and network marketing (including international trade), marketing planning of enterprise goods and services, or engaged in customer relationship management E-commerce project management, e-commerce activities planning and operation, e-commerce system development and maintenance, and engaged in E-commerce Teaching in schools at all levels. College students can also be engaged in telemarketing, e-commerce assistant and other civilian work in the call center. The average annual salary is about 15W, which is worth recommending.
blockchain technology does not rely on additional third-party management institutions or hardware facilities, and there is no central control. In addition to the self-contained blockchain itself, each node realizes information self verification, transmission and management through distributed accounting and storage. Decentralization is the most prominent and essential feature of blockchain< Second, openness:
the foundation of blockchain technology is open source. In addition to the private information of all parties to the transaction is encrypted, the data of blockchain is open to all. Anyone can query blockchain data and develop related applications through the open interface, so the information of the whole system is highly transparent< Third, independence:
based on consensus specifications and Protocols (similar to various mathematical algorithms such as hash algorithm used by bitcoin), the whole blockchain system does not rely on other third parties, and all nodes can automatically and safely verify and exchange data in the system without any human intervention< Fourth, security:
as long as 51% of all data nodes cannot be controlled, the network data cannot be arbitrarily controlled and modified, which makes the blockchain itself relatively safe and avoids subjective and artificial data changes
5. Anonymity:
unless there are legal requirements, technically speaking, the identity information of each block node does not need to be disclosed or verified, and information transmission can be carried out anonymously
Digital China is the first major development strategy explicitly put forward in the report of the 19th National Congress of the Communist Party of China. The application of digital technology represented by cloud computing, big data and mobile Internet is no longer limited to the economic field, but widely penetrated into all aspects of public services, social development and people's life, which requires macro coordination, overall control and integrated development
with the deepening of a new round of scientific and technological revolution and instrial change, the tide of digital economy in the world is unstoppable. The development of digital economy has become a global consensus, known as the key to the fourth instrial revolution
adhering to the connotation of the University of nice's world inclusive humanistic spirit, always embracing change, standing up to the tide, conforming to the development trend of the digital economy era, and integrating the essence of Chinese and Western cultural thinking, the University of nice's doctor of blockchain and digital economy management (DDE) came into being
based on this, we can enable the managers of digital economy instry to have global vision and global integration thinking, integrate knowledge, operate digital economy intelligently, promote the sustainable development of the instry, and contribute to the community of human destiny. Therefore, DDE project will cooperate with colleagues in the field of digital economy
if you have MBA related questions, you are welcome to contact me personally&# 180;&# 65381;&# 7447;&# 65381;` ) Bixin~~~~
Social e-commerce is a business type based on human nature
TA has the ability to share fission propagation
content
, red voice, mogujie.com, and so on, and so on, using
feedback to share grass and grass as the main source, and
community group purchase
platform, based on the recruitment and promotion of the district leaders, accurately capture the community owners' consumption groups, and snow flower development fission. Suitable for fresh daily procts group buying, the day group buying cumulative sales, the next day can be the same city distribution! For enterprises, a large quantity is equal to wholesale, for customers, the group will get tangible benefits
membership mall
regular members can buy, but after upgrading to VIP members, they will get more preferential treatment. This is a reference to the traditional offline VIP membership system! For example, VIP members of global cloud Huigou are more preferential than ordinary group buying members, and 88vip members of Taobao are also able to get more discounts
closed membership mall
the origin of closed membership Mall: there are some procts in the enterprise that need internal processing and are not suitable for circulation to the market, so the factory has set up a store for employees to enjoy special price! Later, some enterprises found that this way of doing business very quickly received the money, while employees are very happy! It's also a welfare for employees! Later, it evolved into a shopping channel commonly used in major enterprises in the early days. It changed from offline to online, and even to give more benefits to employees, such as issuing shopping cards to employees on New Year's holidays. Instead of guiding employees to buy in supermarkets such as Carrefour or Wal Mart, it's better to do it on their own platform, At this time, the internal shopping channel is opened to recruit suppliers. With the more abundant procts, the sales volume of employees on the intranet is also increasing. Because the enterprise employees are only allowed to buy at preferential prices, and the external personnel can't buy at this price, even if this channel is sold very cheaply, it won't have much impact on customers in other markets, After all, we can say a word to the outside world. It's not that our employees can't enjoy the benefits of the company! Well, at this time, some enterprises see the business opportunities and start to build a "closed membership mall". If you want to shop at our discount, you must become our VIP members, because we only sell to our members, not to our members
psychological marketing system
for example, pinoo, taojiji (money burning addiction, broken capital chain, bankrupt), mainly give users a mentality of taking advantage. If you want to take advantage, you can introce people to me, and the people who come see that they are really valuable. He also entered the whole, also want to discount the natural cycle of continuous publicity to the platform! Such a user's only purpose is to find a bargain for themselves
the distribution mall
is to spend part of the advertising expenses on the distributors who promote the procts. This is like the complex of Taobao + Taobao alliance. The merchants put in the effect transaction type advertising, and the promoters make efforts to promote and publicize. With orders, the promoters and the merchants can win-win! More based on wechat ecosystem
the above is a common social e-commerce posture
secondly, the attributes and social responsibilities of media cannot be changed. To transform traditional media with internet thinking and network technology means is bound to bring disruptive innovation, but we should always bear in mind that the major strategic deployment of media integration launched by the CPC Central Committee is to focus on consolidating the ideological and cultural position of propaganda and expanding the mainstream ideological and public opinion; It is to adapt to the impact of digital revolution and emerging media, and enhance the overall strength and core competitiveness of communication in the global media pattern. No matter how far we go on the road of integration, the attributes and social responsibilities of media will not change, nor can they. In the Internet era, the trend of "decentralization" is obvious, but it does not mean "de guidance" and "no leading". Although the Internet is a flat, point to point connected network, but the existence of "big V" and other network opinion leaders shows that the energy of point to point is different, cyberspace public opinion still needs "ballast stone". As a node in the network, the media should make better use of new technology to gather the strength of all parties, make progress, show the mission, continue to play the leading role of public opinion, maintain the central position of social information, and take the responsibility of cultural inheritors
thirdly, with the integration of media, the management mode should be changed accordingly. Integration is to liberate the media proctivity, release its communication effect and potential. We should follow this direction, replace management with service, use more funds and other market adjustment methods, soften administrative means, form guidance through selection and funding mechanism, and focus on making some mainstream media bigger and stronger. At the same time, integration means "time and space collapse" or "time and space crossing", and the internal and external scope of media communication and the responsibility have been broken; In order to supervise the responsibilities and obligations of the media, it is necessary to legislate in advance instead of dealing with the emergency after the event, and use "integration" and "advance" to ensure the smooth operation of the integrated media. Cloud computing and big data applications have created opportunities for intelligent media management. In view of this, it is imperative to rely on massive data to scientifically evaluate the media operation and communication effect.
(1) Decentralization of power: with the development of Internet technology, the digital world graally gets rid of the traditional centralized concept of life, realizes decentralization and achieves decentralization of power
(2) globalization: when the economy is more and more globalized and the Internet is growing, the digital office will transcend national boundaries and will not be limited by region, time and space
(3) the pursuit of Harmony: an unprecedented common language was born, so people cross national boundaries and understand each other. Everyone has the opportunity to analyze the same problem from many different angles
(4) empowerment: the main body of the digital world is young citizens. In the digital and network era, citizens will be given more rights. Digital survival is a new way of survival based on information technology in modern society. In the digital living environment, people's mode of proction, way of life, way of communication, way of thinking and way of behavior present a new look. For example, the digital penetration of proctive factors, the digital reconstruction of proction relations, and the overall digitization of economic activities have marked the material proction mode of society with a strong digital brand; Through online learning, online chatting, online games, online shopping and online medical treatment, we can depict different learning, communication and lifestyle. This way is not only the simulation of real existence, but also the extension and Transcendence of real existence
Digital Living reflects a new social living state. Today's Internet culture, which is forming, is a kind of cultural form penetrating into all aspects of the global civilian survival field, and it will bring people a different kind of survival experience. In the Internet alternative living space, people can find and experience all kinds of living states beyond the constraints of real space:
(1) experience virtual living state: beyond reality, realize self
(2) feel the charm of network interpersonal communication: tell the truth, focus on the process
(3) experience the reality of virtual community: alternative self, real presentation
(4) try a new type of emotional communication and experience: abandon material properties and learn to love again
(5) appreciate the variety of network language: alternative language expression, alternative existence experience. 1. Provide more time for freedom and development. As an advanced proctive force, digital and network technology is widely used to improve the social proction efficiency. The improvement of proction efficiency shortens the social necessary labor time, which means that people will get more free time. In recent years, with the decrease of Engel's coefficient and the rapid development of ecation and cultural instry, we can see that people are using more money and energy to develop their time resources and develop themselves in many ways
2. Meet the needs of material and spiritual resources for self-development. With the rapid development and wide application of digital and network technology, people can more easily establish a new social cyberspace relationship across regions, cultures and social systems. People and nature, people and society, people and people will be connected in a faster and more common way, and all kinds of resources will be reallocated in a more efficient form, People will obtain material and spiritual resources for their all-round development in cyberspace at a lower cost. Digitalization and networking can not only meet people's basic needs more quickly, but also enrich people's needs and make people have new needs
3. Cultivate people's personality and innovation ability, and update ideas. Digitalization creates a virtual space, which transforms time into the space of human development and forms a creative space-time structure. In virtual time and space, human development is based on the existing conditions and digital platform of the subject itself, and on the depth and breadth of the global understanding of the interaction between reality and virtuality. On the one hand, it depends on the real world on the premise and basis of real practice, on the other hand, it makes virtual practice and real practice develop interactively, It makes human practical activities continuously develop beyond the real social space to the virtual space, which provides people with a space for self shaping and diversified development. At the same time, the personality and subjectivity of people in virtual space are publicized, the status of ordinary people is promoted, and the expression of their self-consciousness and free will is improved. The characteristics of rapid development, short renewal cycle and high degree of openness of digitalization will promote people to form new ideas and new concepts, and ideological emancipation and concept renewal will help to cultivate people's modern consciousness such as efficiency consciousness, equal rights consciousness and global consciousness. The multiple knowledge functions of digitalization and networking are concive to the cultivation of sound personality and independent spirit of social subjects, the formation of new ethical spirit and moral concepts, and the cultivation of new consciousness and concepts of openness, innovation, dedication and sharing needed by contemporary society. 1. The challenge of network culture to human development. First of all, because the network culture takes place in an unprecedented network time and space, and appears in front of people with a new interface, it inevitably has a severe impact on the traditional cultural paradigm. Secondly, network culture is changing the cultural identity and traditional ethics of human beings. For example, there are many different or even opposite views on the phenomenon of online love and online marriage, which is widely discussed nowadays. Some people have "opposed" from the beginning to "understand" and "approve" later. It seems that there are sufficient reasons for those who approve, oppose or "change their attitude". In any case, what it reflects is the impact and influence of network culture on human traditional culture and ethics, and its influence on human all-round development will be extensive and profound. What is more noteworthy is the influence and challenge of network culture on national culture and healthy personality. On the one hand, people live in the real experience world of their own country, adhering to the traditional culture of their own people, and the deepest part of their personality condenses and reveals their national characteristics, On the other hand, it is deeply impacted and influenced by foreign cultures and values in the network. The non-linear all-round contact and collision of different cultures may adversely affect the security of the nation-state, and may also distort the indivial's spiritual world and value pursuit
2. Digital dependence and Internet addiction restrict people's development. With the increase of the benefits and pleasure people get from using digital and network technology, some people graally form digital dependence and Internet addiction, so that in real life, many people can't work and study without digital learning machine, electronic dictionary, computer and so on, and feel that life is ll. In particular, the strong dependence and addiction of "Internet addicts" on the Internet and a series of consequences have become a social problem, and seriously affect and restrict people's health and all-round development“ Internet addicts' strong attachment to the Internet leads to their single attention and interest, and their enthusiasm and motivation for work and study are weakened, which leads to the decline of their quality of life. At the same time, "Internet addicts" have a close relationship with netizens, but they are indifferent to the people around them, even their relatives. They are confused and don't show their confusion to their family and friends, but pour out their confusion on the Internet, which narrows the scope of interpersonal communication. They hope to get higher social approval, but they encounter difficulties in social interaction in real life, resulting in social anxiety. These consequences will restrict people's health and all-round development. The impact of the Internet on the printing media
the emergence of a new media will inevitably lead to the re division of the audience's information receiving channels and disposable time, and also lead to the re division of the media market. Due to the advantages of network media, the traditional printing media is inevitably affected. Some newspapers and periodicals have stopped printing under the trend of network. The strong impact of Internet on traditional printing media is mainly reflected in the following aspects: (1) reader diversion. For many people, online reading is totally different from newspaper reading in the past, which can bring a new feeling. You just need to type the key words, and then click the mouse, the event you are interested in will immediately appear in front of you, saving a lot of time and energy, convenient and fast, to adapt to the modern society people's demand for information 2) Circulation declined. The size of newspaper circulation is one of the criteria to measure its strength. The popularization of computer and the rection of communication cost make the cost of network media lower and lower. In the United States, you can access the Internet without restriction by only paying us $19 per month. In China, the continuous rection of telecommunication charges is also graally recing the cost of access to the Internet. For newspapers, e to more printing and distribution channels, the cost is obviously higher than the network media 3) The share of advertising decreased. Due to the rapid development of the Internet, colorful multi-dimensional three-dimensional advertising swarms to all corners of the world. Different from traditional media, online advertising gives people a refreshing feeling in planning and design. Because of its attractive position (generally at the top of the page), online interactive advertising is generally valued by businesses. If it is made into animation, the interest and persuasion of advertising will be significantly enhanced. On the Internet, you can try to experience the performance of the proct. If you want to buy, you can take action immediately through the Internet 4) The authority of the newspaper is affected. If people want to express their opinions in newspapers, they have to write letters from readers or call the editorial department, which is time-consuming, laborious and not necessarily fruitful. The emergence of Internet media has greatly changed this situation. As a matter of fact, everyone has the right to comment or put forward opinions on a certain event. People can freely exercise their right to speak in the network media. The authority of newspapers is challenged and the influence of gatekeepers is reced
How can newspapers survive digitalization?
in the face of the strong impact of Internet media, people can't help asking: will the traditional printed newspapers really become the victims of the Internet Age -- the dinosaurs on the information superhighway? The answer is No. At least in the last two or three decades, printed newspapers will still exist more or less in their current form. This is mainly because: first, newspapers are small in size, light in weight, easy to carry, read, consult, and easy to keep. People can buy them at street newsstands and read them at any time. Such convenience and randomness are not available in the current network media. Second, restricted by the level of economic development and geographical restrictions, there are still a considerable number of areas and families in China that do not have the conditions to access the Internet. Traditional newspapers are still the main channel for them to receive information. Third, e to the influence of reading habits and people's attachment to fine layout, newspapers can not die out in a short time
since newspapers still have reasons to survive, how can they find a new way to develop the newspaper instry
(1) change the concept of employees. The so-called media refers to the institutions where professionals are engaged in the collection, collation and processing of news and information, and spread (sell) content procts through a certain communication form or platform, so as to proce social and economic benefits. After all, the main role of newspaper is content procer and content provider. Editing business is the core competitiveness of newspaper instry.
Five new Unicom: new gene, new governance, new operation, new energy and new ecology
first, we must thoroughly study and implement the nineteen spirit of the party, firmly integrate ideas and actions into Xi Jinping's new socialist China ideology, arm our minds with new ideas, guide practice and promote work. p> The second is to comprehensively promote the Internet operation. We should deeply promote the supply side structural reform in combination with the actual situation of enterprises, closely focus on the "two promotion" goals of improving perception and efficiency, comprehensively promote the Internet operation of China Unicom, speed up the new retail Internet through new retail and unbounded retail, speed up the proct interconnection, and realize customers' consumption at any time, anywhere and at will; Through "de centralization, de intermediation and de boundary", we can speed up the realization of Internet-based enterprise operation and management
The third is to speed up the promotion of innovation ability and the transformation of development momentum. The innovation field should be separated from the traditional fields in terms of organizational system, salary incentive, personnel selection and employment, and the innovation ability of the three fields of consumer Internet, home Internet and instrial Internet should be improved as a whole The fourth is to further promote the reform of mixed ownership. In accordance with the "four in one" principle, we will further promote the system reform of small-scale contracting, human resources, salary incentive, performance appraisal and other mechanisms. Focusing on building a "new ecology" for the development of China Unicom, we will vigorously promote in-depth business cooperation and collaboration with strategic investors, and enhance our own capabilities through "empowerment" Fifthly, we should continue to strengthen the basic management, strengthen the strong and weak items, and make up for the weaknesses. According to the value orientation of "three everything", we should reorganize, optimize and reorganize the enterprise management, rece the institutional transaction cost, and demand efficiency, benefit and vitality from management In his work report, Lu Yimin comprehensively summarized the work of China Unicom in various fields in 2017 and arranged and deployed the work in 2018Lu Yimin pointed out that 2017 is a milestone year in the history of China Unicom. Over the past year, the company has comprehensively deepened the implementation of the focus strategy. In accordance with the work requirements of "grasping party building, promoting development, controlling costs, and transforming the mechanism", the company has maintained a strong strategic foundation, adhered to the problem orientation, and broken the bottleneck. The company has taken a solid step on the road of transformation and development
the business performance has fundamentally improved, the business transformation has taken solid steps, the mixed ownership reform has made a historic breakthrough, the support ability has been improved, the party building and cultural construction of enterprises have been significantly strengthened, and the responsibility of central enterprises has been fully demonstrated
Lu Yimin stressed that 2018 is the key year for China Unicom to implement the focus strategy, deepen the reform of mixed ownership and promote the Internet operation. In the new year, in accordance with the requirements of high-quality development, we should deeply implement the strategy of focusing on innovation and cooperation, and build "five new" Unicom