Promotion cases of decentralization
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From the perspective of Internet development, decentralization is the form of social relationship and content generation formed in the process of Internet development, and is a new network content proction process relative to "centralization"
compared with the early Internet (WEB 1.0) era, today's Internet (Web 2.0) content is no longer proced by professional websites or specific groups of people, but is the result of the joint participation and equal power of all Internet users. Anyone can express their views or create original content on the Internet to proce information together
with the diversification of network service forms, the decentralized network model becomes more and more clear and possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together
since then, with the emergence of more simple and easy-to-use decentralized network services, the characteristics of Web2.0 have become more and more obvious. For example, the birth of services more suitable for ordinary Internet users, such as twitter and Facebook, has made it easier and more diversified to proce or contribute content to the Internet, thus enhancing the enthusiasm of Internet users to participate in the contribution and recing the threshold of procing content. Eventually, every netizen becomes a tiny and independent information provider, making the Internet more flat and content proction more diversified
from the perspective of astronomy, decentralization refers to the fact that the universe has no center, that is, a boundless mass without a central point
centralization has the advantage of centralization, which should not be too one-sided.
since the birth of blockchain, decentralization has been regarded as one of the core attributes of blockchain by the instry. However, in recent years, some domestic instry leaders have begun to deny this,
even some people claim that the word decentralization is a major misleading translation of the blockchain instry, and call for the translation to be "point-to-point", and the rule maker of any blockchain application is the fundamental center. This is an extremely wrong tendency, which may mislead many blockchain entrepreneurs and make them detour in the process of exploring blockchain application landing
what is "decentralization"
"decentralization" is translated from the English word decentralization, which is composed of the prefix de -, stem central and suffix ization. Among them, the stem central means "center", the suffix - ization means "... Hua", and the prefix de - has the meanings of leaving, removing, canceling and opposite. Therefore, it is very accurate to translate it into decentralization
what is the meaning of decentralization
vitalik buterin, founder of Ethereum, published the article "the meaning of decentralization" in February 2017, elaborating the meaning of decentralization. He thinks that we should distinguish the centralization and decentralization of computer software from three perspectives: architecture, governance and logic.
then, what are the models and characteristics of social e-commerce<
six forms of social e-commerce
01, e-commerce + social
this mode is divided into two ways, one is the original e-commerce platform, opening a community, to strengthen the communication between users, increase user stickiness, and promote user purchase, such as Taobao's Micro Taobao
the other is that the seller invites KOL in the social field to do his own shopping guide, so as to improve the commodity conversion rate. The above two modes are both the transformation from traditional e-commerce to social e-commerce, which is simpler and cheaper
02, social + e-commerce
this kind of mode usually starts through the theme community. When the community has a certain user group, build an online payment website online. The operation mode of vertical community is similar. Buying and selling goods through social circles< The first mock exam is br />
03, shopping guide
this mode is divided into two forms: one is platform, the other is indivial.
platform type, such as mushroom street, is to attract users by establishing a shopping guide platform and inviting KOL to guide them. KOL shopping guide is easier to build users' trust and enhance users' stickiness
and indivials, that is, they use social platforms to make money by selling goods. Wechat, Taobao, etc. are typical examples
04, platform type micro business
there are many modes of platform type micro business, such as sales commission and direct sales mode. It should be noted that this mode is easy to be used by pyramid selling
and platform wechat business can be roughly divided into two categories:
1. Centralized platform wechat business:
this way is more complex, it involves the multi-dimensional interests of platform and business, business and business, business and wechat business, wechat business and wechat business, and so on. Since its establishment, there has been no particularly successful case<
2. Decentralized platform wechat business
like little black skirt, it only sells its own procts on the platform. It's simpler
05, pintuan platform
is to promote procts through group buying mode. A typical example is pinoo, which attracts users by emphasizing benefits
06, wechat business agent
simply speaking, it is wechat business that swipes the circle of friends. The advantage of this mode is that it can spread information quickly and users are sticky. However, e to its lack of supervision, it may cause harm to users and low-level agents, which should be treated with caution
so, what is the future development of social e-commerce
1. It is difficult for traditional e-commerce to survive
there is no doubt that traditional e-commerce will not survive for a long time e to the lack of supervision, frequent swiping and counterfeit
the traditional micro business agent model has some problems, such as lack of supervision, fake and shoddy, violent screen swiping and so on, which slowly overdraw the trust of customers, and the road will be narrower and narrower in the future. Only a small number of teams that value word-of-mouth, quality and service will continue to survive<
2. The "social + e-commerce" mode will develop to the complex
this mode will graally develop to the complex. But we need to weigh the proportion of the two, and balance the two, in order to have a good development possibility
3. Personal shopping guides in vertical fields such as wanghong and KOL will continue to be popular
this is the benefit impact brought by the Internet platform. Take wanghong as an example, their influence is also very strong. The future market will continue to be hot
4. Centralized platform wechat business may become pure e-business
e to the complexity of its mode, it is likely to become a niche pure e-business. Because of the high risk of multi-level distribution, the platform may change as soon as it changes, and some of the previously popular businesses may decline in a certain period of time.