De administration of financial media center
"financial media" is a new type of media that makes full use of media carriers and integrates different media, such as radio, television and newspaper, which have both similarities and complementarities, in terms of manpower, content and publicity, so as to realize "resource accommodation, content accommodation, publicity accommodation and interest accommodation" "financial media" is a unit, a voice and a price. Radio, television and Internet become three forms, means and methods of serving a project activity at the same time. The price will be much higher than any single media, and the customer's recognition of this activity will be greatly improved in the past, advertisements in TV programs were rearranged when they were on the Internet, and the advertising part was removed. Now, when many customers come to talk about advertising, they take the initiative to negotiate with the "financial media" price, and they also keep it online“ "Financial media" has become a "community" of interests extended materials the innovation in the era of financial media includes not only the innovation in concept, but also a series of model innovation. One of the most important consequences of media integration is that "the boundaries between media become blurred from clear". Therefore, "getting through" is the key to the mode innovation in the era of financial media database mode is the first type of "inclusive" mode based on the concept of "getting through". Some paper media websites deal with precious audio-visual, picture and text data in database, establish characteristic "media resource database", and integrate and utilize them again, so as to realize the profit-making way of charging users through media resource database. Another way of database mode is to establish user intelligent database and carry out "database marketing"
the construction of financial media center is to have the concept of financial integration, and then adopt the technology of new media and all media to operate efficiently and rece costs. With the same cost input as before, it can proce 3-10 times of content and publicity. An interview group that originally required 4-6 people can now be competent by one person, and one person is a professional, But in the era of financial media, what we need is one expert with multiple abilities and all-round talents
in fact, the existing equipment of each TV station is more than enough. For the new media broadcasting terminal, the HD shooting equipment and HD DV camera of the radio and television system 10 years ago are all enough, because the mobile phone screen is not a TV screen, the mobile phone screen is one tenth of the size of the TV screen, and the 720p small HD signal is more than enough for the mobile phone, Because the broadcast resolution of the major satellite TV stations on the satellite is still 720p, the unified live broadcast and broadcast standards on the network only support 720p in order to be clearer in a smoother situation, although many claim to support 1080
now that many shooting equipment have met the needs of shooting, but many hardware are behind the new media era, news photo will "collect, edit and broadcast". Since the cameras responsible for collecting all meet the needs of 10 years ago, the back-end editing and broadcasting need to keep pace with the times
the core of the era of financial media is to solve the problem of the small screen in hand, not the big screen at home. If the managers and leaders of traditional media do not change their thinking, they should not engage in the construction of financial media
there are only two kinds of media screens in the future, one is the vertical screen of mobile phone. The second is the horizontal screen of the cinema
have you noticed that even the time for watching elevator advertisements in elevators has been reced
there are millions of TV station's guiding equipment and broadcasting equipment, and tens of millions of broadcasting vehicles. Moreover, it is extremely inconvenient to move and operate. Without a background working group of 6-10 people (not counting the previous shooting personnel), a broadcasting activity can not be completed. It costs manpower, material resources and financial resources.
now it only needs a portable box TV station to realize. The box TV station in the finals of Creative China of Beijing Satellite TV in January 2018 is particularly suitable for the transformation of the financial media center of various TV stations. A small suitcase can replace the professional mobile broadcast car, which has all the functions and subtitles that TV stations need, Station logo, button blue button green and so on, live activities can be watched at any corner of the world at the same time. The cost of each live broadcast activity is only 10-50 yuan, which does not need tens of thousands of yuan on the satellite. And such a device only needs more than 10000 yuan, one person can operate and realize the original function of 5-7 people, greatly saving manpower, material and financial resources
at the same time, this portable TV station is also a computer, which can install all kinds of news media tools, such as central kitchen, backstage operation of various media terminals, artificial intelligence writing tools, etc. it is a portable guide and live broadcast vehicle integrating media live broadcast, and a workstation competent for any editing, editing and broadcasting function in the company. Instead of a lot of expensive computers that can only be put on the desk for editing.
is to reasonably integrate the human and material resources of new and old media, and change their respective services into common services. First of all, the radio and website were merged, the original editors of both sides were connected, and the "financial media editing center" was established. When the reporters of the center go out to interview, they carry the recording pen and digital camera at the same time to provide contributions for the broadcast and the network at the same time, which not only ensures the source of both sides' press releases, reces the labor cost, but also improves the authority and original ability of the website's press releases
schematic diagram
establish a new type of harmonious, complementary and mutual trust media relationship. To create a "fusion media" is to straighten out the relationship between the new and old media, analyze the advantages and disadvantages of the new and old media, complement each other with advantages, promote the advantages and eliminate the disadvantages, and achieve the effect of 1 + 1 > 2. For example, the rapidity and convenience of broadcasting, the intuitiveness and stereoscopic of television, and the "four infinities" (infinite space, infinite time, infinite author, and infinite audience) of Internet. All the media are not jealous or afraid of the things that "I have nothing else", and they are not exclusive or refuse to the things that "he has nothing else". They all regard "he" as a part of themselves, embracing everything and pursuing "bucket rate"
the ultimate goal of developing "financial media" should be beneficial to the fundamental benefit. The benefits are mainly reflected in two aspects, namely social benefits and economic benefits