Tiktok to centralization propagation
tiktok has been deleted, will the works drop? Tiktok changes the data without playing the volume. How to do
tiktok short video quality is higher than the quantity! I believe there are many new beginners who are tiktok, and feel that their content recommendation is not high enough. p>
in fact, you have already fallen into the pit. Taking videos is like writing. It doesn't mean that if you write more, you will be able to write well. If you don't take more videos, you will be watched
Overlay recommendation is of course based on the comprehensive weight of the content as the evaluation standard. The key indicators of the comprehensive weight are: the completion rate, the amount of likes, the amount of comments, and the amount of forwarding. The weight of each step is different. When it reaches a certain level, the mechanism of combining big data algorithm with manual operation is adopted. So what those who play the night millions of players are forced to do is not aware of the tiktok, but in fact the weighting of big data algorithms. P>tiktok:
: the right topic, the topic can help the system accurately locate your video content, recommend more accurate crowd, and the cold start stage will be better. So where is the content of this topic? Tiktok, you know, you know, we have a "tiktok topic" when we release the video. This must be used. We should remember to add every sound when we release each of the contents. We must not neglect it. For example, what we do is the wearer account and the wearer account for proct promotion. When we publish the content, we must choose "wearer". Before judging your topic, the system can recommend the video you added to the people who have browsed the wearer topic before. Because they like to see the wearer content, these people are more accurate, Tiktok has broken through the system's judgement of our video content, and directly promoted to our precise crowd, so we can use this topic. For example, if we do not have the right topic to publish the chattering content, what should we do? We can use the current hot topics to choose the hot topics. When there is no suitable topic for video content, we can choose the hot topics. The traffic on these topics is relatively large, even if the topics and our content are not so accurate, because the traffic on hot topics is very large, It will also bring good traffic in the cold start stage of our works in the early stage. So this topic function, the boat club community suggests that you must remember and use it
tiktok tiktok two:
according to popular festivals and heat events, China's festivals are a few more festivals in a year, so we must consider ahead of time when we do the jitter. Recently, there are no bigger festivals. All of them are written on the calendar. We should make some festivals related content according to the time. Tiktok tiktok, for example, is also very popular on the shaking. We can make the jitter content according to the elements of Mid Autumn Festival, moon cakes, Chang'e rush to the moon, etc., to proce high content of festival contests. We can know the festival content in advance, and we should prepare ahead of time tiktok, and we can release these video in the festival. In order to release our program content in advance on the festival day or the days before the festival, and get good traffic
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extended data:
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Proct Description:
1, tiktok, open screen advertising
advertising style: static 3 seconds, dynamic 4 seconds, video 5 seconds. p>
sales mode: CPT (the number of rounds of open screen CPT procts is increased from 4 to 8, and the inventory of single round is 10000 CPM)
GD does not support orientation, and can support third-party monitoring of exposure and click
remarks: for the sale of open screen CPT, it is necessary to order and submit materials at least 5 days in advance, and for the sale of open screen CPM, it is necessary to order and submit materials at least 3 days in advance
2, jitter information flow,
material types: tiktok video and vertical video. p>
way of sale:
Gd (single page advertisement): click the advertiser's Avatar, nickname, creative title, "details" label, bottom "view details" column, mask "view details" button, right slide operation of video content to enter the promotion landing page; It supports like interaction, does not count and display the number of likes, and does not support comments and forwarding; Advertisers tiktok account is not tiktok, not attention, no shaking home. It does not support orientation, and can support third-party monitoring of exposure and click
GD (native AD): click on the advertiser's head, nickname, video content, right slide operation, and enter the main page of the advertiser's jitter. Click the creative title, the "details" tab, the "view details" column at the bottom, and the "view details" button on the mask to enter the promotion landing page; Support tiktok, commentary, forwarding, support for attention to the advertiser's voice account. p>
competitive advertising: it supports the purpose of application download and landing page promotion, but does not support landing page card coupon advertising; It supports CPC, OCPC, CPM and ocpm billing types; At present, it supports the orientation of region, age, gender, first activation time, Android version, IOS version, network, operator, mobile phone brand, etc., but does not support the orientation of APP behavior classification, interest classification, etc
3, jitter sticker procts:
proct advantages:
uses the original scene, users actively use, high acceptance, long interaction time; < / tiktok p>
stimulate users to actively spread, after sharing spread, trigger secondary use
advertising forms vivid, enhance brand tiktok users. p>
Proct Price: selling price: net price 300000 / 7 days
location: 3 days, fourth rows of first row of the voice sticker tiktok, 4 days of random location, continuous purchase, and design of multiple stickers to ensure that the replacement is 1 times a week. p>
the proct belongs to non-standard proct, does not guarantee quantity, and does not support third-party monitoring
tiktok has the final say on whether or not the sticker has the on-line standard. Tiktok: p>
4 tiktok master:
content customization: to provide video content customization for the customers. p>
talent marketing: use talent influence and creative ability to achieve brand marketing content communication
master tiktok: the Darren cooperation video can enter the recommended flow normally, and it will be transmitted in the original voice station. P>
two tiktok: video content can be used for two other platforms (including only buffet watermark version). p>
Video top: Video top in 5 hours on Daren's personal page, no new video will be added ring the protection period
Video retention: cooperative video can be retained under Daren account for three months, and continue to spread
is the most popular channel for advertising providers. Besides the headlines today, they love to shake their voices. A drop in the bucket of voice tiktok has been over 27W in the past 90 days, from the DataEye-EDX data platform. For p>
users, the amount of advertising is just a tiktok of users. The mobile phone mobile phone has become the APP that the smartphone users must open every day. With the increasing of user fragmentation entertainment time, the tiktok opportunities of the two kinds of e-commerce operators are increasing. Tiktok, what makes two kinds of electricity providers make money? We tiktok from tiktok, tiktok and jitter. p>
3. jitter (Luban)" tiktok
from the traditional perspective of electricity providers, traffic bottleneck is a key element, and accurate traffic push is the one hand that choke the traditional electricity supplier neck. Based on this, the traditional electricity supplier has lost in a new algorithm or mode. Tiktok, like Taobao tiktok, is getting more and more sophisticated. The cost of opening a new online store is also getting higher and higher. For the business operator, Xiao Bai is not a good choice. But the jitter is just another option. The voice of the electric company is now open to the support of the electricity supplier market. For the electric business, the layout is the best opportunity now. "(Jingdong) P>
tiktok tiktok (Luban) and traditional tiktok purchase way, the trembling electricity providers only need users to fill in the simple phone and address in the interface, and then pay the goods after they arrive home. This seems more concive to those who do not turn complex operation, although the group of users who tremble is biased towards younger. However, this move is obviously aimed at the older consumers who have more economic ability, which may open up a new e-commerce consumer group, and a new blue ocean market will be formed
from the logic of the exploding logic of the electric business, the traditional electricity supplier can only rely on the star, the net red endorsement and the similar Taobao appraisal system to help sell, but in addition to shaking, there are more diversified propaganda tiktok contents such as pan life, scene, demonstration, live broadcast, etc., to help the proct to implant, and rece the impact and dislike of the hard advertisement. br />
point 1: users
young users need you to integrate into them. What do you mean? We have been covered by our usual thinking, including our cognition of short video platform and our cognition of young users
point 2: content
the role of advertising is to talk about brands and procts, and the role of media is to tell stories and values. Therefore, on the new media platform or short video platform, good short videos are just telling about temperature, scenes and stories, and none of them is naked about brands and procts
point 3: positioning
we all know the theory of positioning. In short, it is to tell others who you are, but the most important thing here is that on the short video platform, we call it human design form of expression. Popular point that is the so-called live camera, in fact, the brand IP, the brand personality, this is the first pass
point 4: grass planting
now, the grass planting ability of short video platform can not be ignored. Especially in the short video community with strong interactive atmosphere, comprehensive vertical screen immersive viewing experience, decentralized communication mode, real social relationship chain endorsement, and more advanced interactive transformation path can maximize users' desire to buy
point 5: traffic thinking
if the content created by the brand is only for one-time traffic, the gain is not worth the loss. The key lies in the deep utilization of content and the long-term operation of fans. The brand proces excellent content continuously for a long time in order to obtain high-quality fans
in addition, the video memory of 10 series cards is generally in a state of madness. The frequency of the public version gddr5 and gddr5x cards is 8000 and 10000, and the frequency of the non-public version cards has reached its limit.
another super video memory is not as easy as the super core, And obviously improve
now 10 series card, you default boost 1.8GHz, better heat dissipation, pull up 300MHz, core frequency may not matter, video memory is not able to pull