Decentralized advertising network

1. Recently, the popularity of "blockchain" has been rising. Maybe everyone thinks that the craziness of bitcoin will fall into the blockchain. It's a bit like in the first year of VR, entrepreneurs flocked to it. To some extent, it may be related to the famous saying of that book: pigs can fly even standing on the air! But Xiaomi, the "pig", is a very fine proct

this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"

entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public

people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"

1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion

2. Decentralization means that participants can have the right to speak, make voice and freely spread information

how is centralization formed

the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization

how is decentralization formed

because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.

2.

De flow means that all social resources can be aggregated and distributed with one click

in a system with many nodes, each node has a high degree of autonomy. Nodes can connect with each other freely to form a new connection unit. Any node may become the stage center, but it does not have the mandatory central control function. The influence between nodes will form a nonlinear causal relationship through the network

This kind of open, flat and equal system phenomenon or structure is called decentralization

extended materials:

compared with the previous Internet (WEB 1.0) era, today's Internet (Web 2.0) content is no longer proced by professional websites or specific groups, but by the participation of the whole Internet users and the creation of equal power levels. Anyone can express their views on the Internet or create original content to proce information together

with the diversification of network service shape, the decentralized network model becomes more and more clear and possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together

3. Jinwowo analyzes the decentralized peer-to-peer network of blockchain. Blockchain system is a point-to-point network. All nodes in the network jointly own and maintain all data in the system, and the damage or offline of any node will not affect the operation of the whole system. Decentralization brings greater security and stability advantages to the whole network.

4. From the perspective of Internet development, decentralization is the form of social relationship and content generation formed in the process of Internet development, and is a new network content proction process relative to "centralization".

5. In the decentralized e-commerce platform of CBC, users' value generation behavior will be reflected in the form of CBC token, and token is the share of CBC project. As the operator of the platform, it is the same as users, who get token through labor force and do not participate in any direct profit sharing. Multiple roles of the mall form a community of interests to build and share. The total amount of token is limited, and the circulation is transparent Never issue additional shares. The profits generated by e-commerce platform in shopping and advertising will be used to buy back tokens. This has become a healthy and transparent business model, subverting the Internet Mall that has graally lost its essence, and truly allowing value contributors to participate in value sharing.

6. Just don't put the eggs in one basket and spread them out. For example, most of the resources are now concentrated in the team of Weiya and Li Jiaqi, which is not concive to the ecological development of the whole Taobao live broadcast. More anchors are needed to do KOL in their own tiktok, like the mechanism of jitter.

7. Decentralization is just a transition of centralization. For example, when a company becomes famous, it needs a team to help it operate. When there is a team, it becomes centralization. At the same time, at the national level, it is only after centralization that management is easy,

8. When China's e-commerce has just appeared, many professionals say that it will be a bubble economy, and many businessmen and consumers have no confidence in it. It's true that there are risks in investment, but no matter the entity or the network, there will be risks. It mainly depends on the needs of entrepreneurs. Bazingtianxia is a project to open up new business channels for entrepreneurs in line with the development of the times, and some self use brands will go online. Entrepreneurs can choose projects according to their needs.

9. In my opinion, mobile advertising effect monitoring can be divided into two parts: one is the monitoring of mobile advertising effect of brand advertisers, the other is the monitoring of mobile advertising effect of advertisers in the instry (simple understanding is to promote non game or game APP)
the main question is focused on the second type; At present, e to the development of mobile Internet, the attention of users is decentralized and fragmented, the mobile traffic is too scattered and the quality is not high, and other reasons lead to the rising cost of mobile app to obtain users, so we need to monitor the effect of advertising
first of all, mobile advertising monitoring is an important indicator to evaluate the effect of delivery. In addition to quantitative indicators, we should also pay attention to quality indicators, revenue indicators, effect point indicators and retention indicators to evaluate the ROI of single channel through a more scientific method; In Android, many advertisers now have their own methods to monitor. Most of them provide different channel packages APK for different promotion channels, and then count the number of user activation in different channels through statistical code; In terms of IOS, advertising can't be tracked by different channels, only the overall data can be monitored and the overall delivery effect can be evaluated. However, it's not enough to evaluate each channel. For IOS mobile advertising delivery monitoring, the domestic talking data can help advertisers to detect the delivery effect of each channel (quantity index, quality index, income index The monitoring of retained data and user-defined effect points is realized by generating ID tracking chain break of each channel; Support to export monitoring data (IP, time, device ID, MAC, IDFA, etc.); Through the analysis of the comprehensive data of the advertising effect of various channels, it can help advertisers to evaluate the effect of different advertising such as CPC / CPT / CPA, and find the appropriate way of delivery on this basis, and then cooperate with the effect data of delivery to require the optimization of advertising network delivery;