Decentralized transformation
MBA think tank defines "digital assets": digital assets refer to non monetary assets owned or controlled by enterprises, existing in the form of electronic data, held in daily activities for sale or in the process of proction
in our life, direct consumption in Alipay is a common way to use digital assets, that is, the electronic payment system. Besides, we often use network office, Internet stocks, online reading or video broadcasting, which are using digital assets. For enterprises, online coupons or points are the use of digital assets, and some companies also distribute equity in the form of digital assets
2. Why digitalize assets<
as for the allocation of private digital assets, Xiao Feng, vice chairman of Wanxiang holdings and chairman of Tonglian data, said at a financial technology investment summit that in order to get more than expected returns, it means that we must adopt a different way of asset allocation from others. In the future, the most obvious opportunity for alternative asset allocation may be digital assets. In the next 10 years, This new asset class cannot be ignored. For the society, asset digitization is a major trend
the bat empire is soaring in the digital economy of the Internet. In recent years, Didi, meituan, P2P lending and ofo are all inseparable from two key factors: asset circulation and sharing economy. The most convenient way of asset circulation is undoubtedly to digitize assets! The essence of sharing economy is to make the real assets more convenient for resource sharing through intelligent digital way. Through technical means to rece the waste of resources and rece costs
for enterprises, asset digitization is the best solution to rece costs and increase efficiency. If the privacy file is encrypted and saved by technical means, the security will be far greater than that in the entity. And digital assets are also convenient for enterprises to manage. When the era of big asset management comes, asset management needs to face thousands of asset types, involving a large number of calculations, which can not be completed by manpower alone
③ why use blockchain technology to digitize assets
1. Distrust. Through the distributed system of the blockchain, the trust between people is transferred to the trust in the machine, and the machine will not cheat people - it has no feelings and only operates in its own way. This greatly reces the number of central links generated by trust. In some instries, intermediaries can even be removed. Supply and demand trust is entirely based on this magical machine
2. Decentralization. At present, if you want to transfer the equity you hold, you have to go through a lot of proceres and find different departments to do it well. It's a waste of time and money. If blockchain technology is combined with electronic contract, this problem can be solved. Shareholders can trade their shares just like buying and selling T + 0 shares, and they are also protected by law. What about cross chain technology Cross chain: for example, you directly use your shares to buy other people's digital rights, recing the steps of exchanging legal currency.) How convenient that would be
3. Highly transparent. Now the business's biggest fear is information opacity. The application of blockchain technology can solve this problem. As long as the public digital assets are set up, everyone can view them. If necessary, the number of assets held by the owner can even be displayed, and some shady transactions can be avoided
4. Anonymization. We often do "streaking" on the Internet carelessly. Our information is sold at a price in some bad companies. We check all the system records of a person for several hundred yuan. We can receive some sales calls from time to time in our daily life, and most of the fraud calls are successful only after we know your information. In the blockchain, we only display one address for transactions, which can effectively protect our own information and rece the possibility of information being sold publicly
blockchain technology is a "customized" technology for its security, confidentiality, openness and transparency in asset digitization.
1. Augmented reality in retail / e-commerce
augmented reality (AR) is an enhanced version of the real world, which can be realized by using digital visual elements, sound or other sensory stimulation through technology
2. By doing so, smart edges rece latency, cost, and security risks, making the associated business more efficient
3. Blockchain technology in healthcare is a kind of decentralized database management, which stores data in a sequential way, and each transaction concted by users can be used by the public. Blockchain ensures transparency among users
4. The Internet of things in smart city is to collect and share data among devices in the same network. With its powerful sensor system, one device can collect data and keep consistent with other devices
5. Computer vision in archaeology refers to the field of computer science, which focuses on imitating the complexity of human visual system to enable computers to recognize and process objects in images and videos
6. Agricultural data science
data science is a new subject in the field of data analysis, which transforms raw data into feasible opinions. The research report includes various career opportunities, such as data scientist, data analyst, data architect, machine learning engineer, etc
sinomeni will share with you the trends of digital transformation in 2021. If you have a strong interest in big data engineering, I hope this article can help you. If you want to know more about the skills and materials of data analysts and big data engineers, you can click other articles on this website to learn
David Su, founder of Columbus cat project and core developer. Geek genius, Hefei University of technology, postgraate suspension, blockchain bottom developer, participation in Neo HPB and other community development work
management ideas and models that are worth learning
there are many apps and platforms developed by companies on the Internet, which are generally registered legally, but whether they are legal or not depends on whether they have illegal or criminal acts in the later stage. It is recommended to consult the local market supervision and Administration Bureau in detail
benefits for businesses:
1. Businesses are the same. They can get 100 times of consumption experience money when they register for the first time, and 100000 venture funds are given to 100 users. At this time, the system will automatically play a very big drainage role for businesses, allowing customers to enter the store automatically. This drainage can't be done by businesses themselves
2. It's even more important for businesses to lock the terminal, because consumers have no loyalty. You can't lock them where they are cheap. You can only lock her needs by using this system
In order to rece costs, enterprises are also consumers. They all have al identities. When purchasing goods, they can also use the system to obtain consumer equity and participate in the distribution of circulation profits. Suppose that they consume 100000 yuan of purchase money a year and get 20000 yuan of dividends, does the cost rece 20000 yuan4. Market dividend: if you use the shared payment code to collect money and lock 10000 users, you can lock up 1 million users at most). They spend 50 yuan per person every day, 1% of which is your service fee, that is 5000 yuan. If they spend 100 yuan per person every day, your service fee is 10000 yuan
extended data
solve problems
1. Change the disordered instry competition situation and break the barriers of vicious competition
To solve the trade contradiction between enterprises and consumers, and to establish a harmonious trading environment3. Help enterprises to go to the center for transformation and upgrading, and complete the profit sharing plan
4. Realize economic integration and let consumers obtain consumption equity and participate in dividends through consumption
5. Start the social welfare security plan, so that low-income people can have the ability to continue to consume
the Internet technology of instrial chain means that many instrial clusters use big data technology, special tools and logical thinking to improve operation efficiency, management efficiency and operation mode, so as to establish independent innovation, transformation and development of the company and update the instrial chain
a series of business model adjustments made by retail companies and commercial service companies such as Midea, Suning e-buy and Wanda all belong to the development level of Internet technology transformation
there are three aspects in the transformation and development of Internet technology of traditional companies:
1. Transformation and development of operation mode
under the background of the Internet era, how to "Internet technology +" transformation and development is often mentioned by others. The physical line companies are faced with transformation and development and business model innovation, while entrepreneurs are also hesitating about how to choose their own opportunities
2. "Internet technology +" is a big fashion trend. Only by striving to be the first, can we step into a new stage of development trend, and know that the new operation mode of Internet technology + and Internet big data will proce new ideas and opportunities for the company's development trend and independent entrepreneurship; Maybe the cost of keyword advertising is relatively high, so wechat itself shows a promotion tool that can rapidly expand its reputation according to Internet technology without too high cost. We should be good at wechat circle of friends, QR code scanning, nearby people, wechat shake and so on
3. Do companies take the instrial proction service project instry chain as a relative path for the transformation and development of instrial proction and processing instry? Because the tertiary instry related to instrial proction has the advantages of natural instrial chain connection and great development strategy
firstly, the instry chain dominated by the processing instry is sensitive to the economic cycle and the aspect ratio of economic fluctuation, and generally fluctuates with the fluctuation of market demand, which represents a great financial risk for companies that are looking forward to stable operation.
(1) four dimensions of Internet Transformation: change thinking, create mode, change mechanism and build platform
traditional enterprise Internet transformation needs to start from four dimensions: change thinking, create mode, change mechanism, build platform Build a platform. The four dimensions must match and promote each other, so as to promote the transformation of traditional enterprises into new Internet-based enterprises
1. Change of thinking
the most difficult and crucial thing in the transformation of traditional enterprises' Internet is the change of thinking concept. On the one hand, the more successful enterprises in the past, the greater the resistance to thinking transformation; On the other hand, all kinds of so-called "Internet thinking" hype also makes it difficult to distinguish between true and false. Therefore, there are several key points in the transformation of thinking:
> enterprises need to combine their own instry and business characteristics with the new gene of the Internet to establish a new cultural concept suitable for the development and transformation of enterprises
> the consensus of the management is the foundation of enterprise transformation, so it is necessary to help the enterprise management team break through the shackles of thinking, unify thinking and build consensus through various training seminars and guidance, action learning guidance
> only some senior executives of enterprises have the awareness of being prepared for danger in times of peace, so we need to establish a sense of urgency in the whole management team to pave the way for transformation and change
2. Innovation mode
the Internet transformation of traditional enterprises must be based on the in-depth insight into the changes of user demand and market environment, so as to fundamentally rethink and redesign the business value chain and profit mode of enterprises
we have briefly summarized the following "Internet plus" transformation mode:
the first is the "user centered" internal organization and supply chain process reengineering, that is, from the traditional B2C mode with the manufacturer as the core, to the C2B mode centered on the user's indivial needs, and to establish the whole user interaction in the supply chain. Typical examples are Haier model and red collar model< The second is to extend the original value chain, integrate the upstream / downstream of the instrial chain more closely, rece transaction links and rece multi-party costs; Or manufacturing service transformation to provide users with more value-added services. For example, by installing sensors on the tires and using big data analysis technology, Michelin can provide suggestions and training for drivers to improve driving methods and help them rece fuel consumption
> the third way is to consider the restructuring of the instrial chain from the perspective of the whole instry pattern, and to build a new platform ecosystem through cross-border connection between related resources. For example, Didi taxi first integrates the dispatching systems of various taxi companies, establishes a new instrial platform, and then further activates social idle resources such as special cars, and thoroughly transforms the original ecosystem
3. Change mechanism
the implementation of new business model must match the corresponding organizational mechanism change, as Midea said: "organization transformation can't, Internet transformation is empty!"
the Internet gives people more autonomy. Under the influence of the Internet, the whole society is developing towards decentralization and diversification, and the sense of participation, self achievement and value identification become the biggest driving forces. In this social trend, there are several major directions for the reform of organizational mechanism:
> organizational boundary blurring. For example, the federalism and Clover organizations mentioned by management master Charles Handy, the emergence of various different instry alliances, cross-border cooperation and platform enterprises, the fans of Xiaomi, employee oriented and socialized supply chain, etc. all these practices emphasize removing organizational barriers, integrating resources more effectively through the Internet, and sharing win-win results
> the organization is divided into small business units, and the management is decentralized. For example, Haier carried out the transformation of "enterprise platform and employee customization"; The core of Huawei's "downsizing business units and letting the people in front of us command the war" is to stimulate the vitality of the organization and enhance the ability to respond to the market environment and user needs
> human resource value management and benefit sharing mechanisms, such as Vanke's business partner mechanism and Alibaba's human capital partner system, fully enhance the value creation and innovation and entrepreneurship ability of each employee
4. Platform building
it platform support based on mobile and PC is needed for the implementation of business model and organizational mechanism. Comprehensive user interaction, good user experience, efficient support of the whole process, and continuous accumulation of user data assets are the key. For example, AMT and its partner ankec help Haier establish an all-round user interaction platform based on big data, so as to enhance the insight ability of users, realize precision marketing based on big data and timely delivery to meet the personalized needs of users<
(2) there are three steps for the implementation of Internet Transformation: "identify the transformation direction, clarify the transformation path, and ensure the implementation of transformation"
the biggest puzzle that Internet transformation brings to many enterprise managers is: there are many directions to choose, but each choice faces big risks. How to make strategic decisions? How to find the right resources to do it? How to mobilize the concerted efforts of the whole team? Therefore, the Internet transformation needs to do a good job in the top-level design by "finding the transformation direction and clarifying the transformation path", and various transformation landing guarantee mechanisms are needed to promote the small step and fast run, and constantly consolidate the transformation results<
the three steps of Internet transformation of traditional enterprises (source: AMT Research Institute)
1. Finding the right direction of transformation
finding the right direction of transformation needs to be based on the analysis of external environment, the assessment of resources / capabilities, the value demands of stakeholders, the research of benchmarking and technological innovation trends, and the full discussion of action learning, Promote the collective efforts of the management team, so as to form a consensus on the future direction of transformation and business model, and establish a sense of urgency, and enhance the confidence in action
among them, the accurate assessment of the current situation of resources / capabilities is a very important part in determining the direction of transformation. When the external environment is equal to everyone, the "resources / capabilities" that the enterprise has played an important role. Enterprises need to seriously consider the advantages and core capabilities accumulated in traditional fields for many years, and how to graft them into the new Internet business model
2. Clarify the transformation path
the orderly implementation of transformation needs to decompose the transformation objectives into specific action plans such as business development strategy, resource allocation strategy, optimization of organization and management mechanism, operation and it platform construction, and at the same time, give full consideration to the priority of various tasks and the relationship between them, so as to ensure the coordinated and orderly transformation, Form a clear transformation implementation path map; Finally, through the implementation of stage objectives, the main responsibility, and effectively promote action
3. Guarantee transformation implementation
in the specific implementation stage of transformation, it is necessary to establish transformation implementation guarantee mechanism, including permanent transformation and reform project office, timely adjust and optimize the implementation path map according to the changes of external environment, and promote the problem solving in transformation, so as to realize the iterative and normalized management of transformation and reform<
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I hope I can help you with the problem of "how to do a good job in collaborative development, transformation development and innovation development".