To be a decentralized community through technology

6. In addition to the characteristics of decentralization and non tampering, blockchain also has a very key development foundation, that is, the consensus of community members. A pure blockchain community should be decentralized, plus cooperative operation, to adapt to the development of blockchain. All of the above is "unorganized and undisciplined", which is accomplished by the community consciously under the "consensus", and the founding team has basically been "marginalized".

7. If you are doing a TOC start-up project, the community may be your service; If you are planning a high-energy business activity, then the community may be your warm-up node

with the upsurge of entrepreneurship in the mobile Internet era, community has become an important carrier for customer relationship maintenance, business value realization and value continuation. You can build it into an important channel for you to develop customers through a variety of ways, and also make it an important channel for you to maintain the relationship between new and old customers through emotional transmission, Keeping them active is a necessary means of repurchase

community is a kind of special social relationship, which includes community spirit or community emotion. The composition of a community is based on the central point of a social relationship chain, which can be interests or needs for cooperation. A community without a central point is called a mob; No matter what kind of community, the realization of commercial value is indispensable. The premise of realization is to let the members of the community maintain an active interactive relationship, create a good community atmosphere through value transmission and emotional maintenance, and let them have a consistent code of conct and the ability to act in concert

the value of a community = base * concerted action, an active community has the possibility of commercial realization. However, the life cycle of each community is limited. What we need to do is to find ways to extend the life cycle of the community through activities, interaction, reorganization and other activation means, so that they can have a sense of belonging and mission

how to activate your user community and maintain its quality and mobility? This is an inevitable problem for 80% of the entrepreneurs in AI partnership, and it is also the most troublesome problem for most of them. YC, the founder of AI partnership, who has engineering background but now runs the entrepreneur community, also faces these problems every day. After "decomposing and analyzing" the success of other communities, YC summarizes a set of progressive community operation methods

through the operation methodology of this system, we hope to give the founders a set of template tools to evaluate the mobility of the current user community, and flexibly plan an event, so that they can improve their mobility in different scenarios
High Energy Community
in the popular posts and comments on the Internet, we often see the network term "high energy ahead". Do you really know what "high energy" is? High energy is often used to describe the ability of those who have made outstanding contributions to the society in a certain aspect. When we use it in a community, we can understand it as the ability to make outstanding contributions to community construction and maintenance. Generally speaking, a high-energy community has more or less a group of "activists", and through their concerted action to infect more "diving party" to join their "high-energy camp". From Apple's press conference to Luo Pang's new year's speech, these high-energy business activities are inseparable from the high-profile help of "activists"

so, where does high energy come from
what - external function
How - method path
Why - core appeal

to understand users' core appeal, we should first establish emotional links with users - empathy. The so-called empathy is to put ourselves in the position of others' emotion and cognitive awareness, grasp and feel, understand customers' psychological pain points and difficulties in life, A place of mental depression

why is anxiety the majority? They are not satisfied with the status quo, but they can not find the appropriate methods and channels to solve their current problems. When someone provides a new proct and service that may be able to solve his problems, his emotions are complex and changeable. On the one hand, he is suspicious and curious about new things, and on the other hand, he hopes that it will be effective, Therefore, most people linger in such a state of anxiety

active small groups, they are a group of inborn "preachers". No matter what kind of community or circle they are in, they are always able to become active speakers. They are eager to give play to their subjective initiative to understand new things and solve their own problems. On the other hand, they hope to exchange values with others through interactive communication, fully show themselves and help others

however, the most important thing is to make the positive small groups believe in the value of the community. Because they have common values and missions, they are willing to help the community to share spontaneously. Our goal is to empower the small groups and enhance their sense of participation and mission

the means of empowerment can be money, influence and value transmission. You can try to plan a scene, which can be an offline activity of 50 people, a 1500 word wechat article or a 7-day temporary wechat group. At the same time, you can formulate 1-3 actions for the participants and readers of the scene, Through these actions, we can empower the active small group and set goals for them. That is, what you want the active small group to do after participating in this activity can be to buy your procts, recommend friends to understand or share this activity, etc<

8 tools
case analysis next, I will take Luo Pang's new year's speech in 2019 as the scene to analyze how he planned a 4-hour New Year's speech and realized the call of social users and the stimulation of action

as mentioned above, the business value of the community = base * concerted action, which is the goal of Luo Pang for the active small groups, that is, sharing and purchasing. The specific scenes of the new year's speech are: 1. Share Luo Pang's app and some information he wants to convey to the public, so as to further spread his influence; 2. Buy the new books that are launched on the spot. There are two aspects to trigger the driving force: the internal one is triggered by emotion + trust, the external one is triggered by Luo Pang's call, and the rational one is triggered by user motivation

in the nearly four hours of his speech, he successfully took 7884 audience members through four progressive emotional stages, namely: anxiety, positivity, determination, and finally, the most active emotion, upsurge. Then, each emotional stage gives users enough trust, and through a series of examples, interaction, Call to achieve an ideal state of trust microcirculation, that is, before the next emotion, let users repeatedly experience three stages: myth, understanding and excitement

one of the points to be mentioned here is the psychology of walking. Luo Pang constantly switched his "walking" in the process of his speech, from the "combing person" from the perspective of God to the "person with the same situation" who felt the same feelings, and then to the "low-key hero" who talked about the mission with emotion. The user's sense of trust showed a spiral progressive trend

let's analyze how Luo Pang uses eight tools to stimulate the sense of participation of community members
tool 1 - strengthen anxiety and sense of crisis

at the beginning of the speech, Luo Pang explained the macro environment and the events that have happened from a macro perspective, and then switched from the macro to the micro, focusing on describing the situation of the indivial. The connection between these events and the indivial established a "pain" resonance, and strengthened the sense of crisis of anxiety<

tool 2 - labeling, strengthening community

from outside to inside, Luo Pang labels the audience, citing several scenes often encountered in real life, how successful people will do in the face of such and such problems, and how people who really do things will do, and also citing counter examples to increase the audience's acceptance of this label

tool 3 - release new concepts in sections

at different stages, Luo Pang will put forward some new concepts that we have heard or have not heard of. These concepts seem to be in disorder, but they are related, such as small trends, changes, dividends. Use these new concepts to strengthen users' cognition and pave the way for the future
tool 4 - segmented challenge + guidance

just mentioned a variety of new concepts, so what are the specific applications of these new concepts? Challenge scenarios at different stages. For example, what will happen if XX technology is used in XX field? Why can't XX model be used to measure the value of XX field? Put forward these "challenges" and shape the user's multiple thinking model, which only resolves 50% at a time and guides the user to think divergently

tool 5 - strengthen sense of purpose

after macro and micro event analysis and putting forward various new concepts and new thinking models, users' cognition reaches a new level. At this time, they need to return to the overall vision and constantly strengthen everyone's unified goal, which is what I should do in such an environment

tool 6 - speak out your feelings in a loud voice

talking about feelings, Luo Pang began to talk about the original intention of doing "get", why I want to do "get", what benefits it can bring, and how to take it as a cause of "Yugong moving mountains" and stick to it for a long time<

tool 7 - "low key" heroism

by telling your own experience, you can set off a bright future and explain your heroic mission. What is low-key is not to say that he does not stretch out, but to stretch out so that people do not contradict. At the same time, it is also to ask for the help and support of others. At the same time, it is to rece the threshold of users' concerted action as far as possible, so as to push the emotion of the scene to the climax<

tool 8 - prepare a bowl of top-level "chicken soup"
at the end of the speech, send a bowl of top-level "chicken soup" for users to enjoy the process.

8. Everything is personal. It's easy to make money if you have good connections. You have persuasive ability