Decentralization strategy
with the deepening of the interaction between subject and object, the continuous balance of cognitive function and the continuous improvement of cognitive structure, indivials can be released from the egocentric state, which is called decentralization
decentralization is a phenomenon or structure, which can only appear or exist in a system with many nodes or in a group with many indivials
decentralizing is not to do without the center, but to let nodes freely choose and decide the center. In short, centralization means that the center determines the node. The node must depend on the center, and the node cannot survive without the center. Decentralization means that the node determines the center, the center must depend on the node, and the center cannot exist without the node. In a decentralized system, anyone is a node, and anyone can be a center. Any center is not permanent, but phased, and no center is mandatory for nodes
from the perspective of Internet development, decentralization is the form of social relationship and content generation formed in the process of Internet development. It is a new network content proction process relative to "centralization"
compared with the early Internet (WEB 1.0) era, today's Internet (Web 2.0) content is no longer proced by professional websites or specific groups of people, but is the result of the joint participation and equal power of all Internet users. Anyone can express their views or create original content on the Internet to proce information together
with the diversification of network service forms, the decentralized network model becomes more and more clear and possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together
since then, with the emergence of more simple and easy-to-use decentralized network services, the characteristics of Web2.0 have become more and more obvious. For example, the birth of services more suitable for ordinary Internet users, such as twitter and Facebook, has made it easier and more diversified to proce or contribute content to the Internet, thus enhancing the enthusiasm of Internet users to participate in the contribution and recing the threshold of procing content. Eventually, every netizen becomes a tiny and independent information provider, making the Internet more flat and content proction more diversified
from the perspective of astronomy, decentralization refers to the fact that the universe has no center, that is, a boundless mass without a central point.
David Su, founder of Columbus cat project and core developer. Geek genius, Hefei University of technology, postgraate suspension, blockchain bottom developer, participation in Neo HPB and other community development work
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1. Defender
as a mature enterprise in a mature instry, the proct line is narrow, and the senior management is not willing to actively explore opportunities outside the familiar field. Unless the customer needs it, the senior management is not willing to adjust the operation method or the structure of the enterprise to a large extent. The main direction of their efforts is to improve efficiency
· career issues: how to maintain a stable market share? Because of its good and efficient operation in a stable market environment, it has the advantage of seeking cost leadership. It can carry out differentiated operation in a specific field, or use the existing standardized technical process to obtain low cost
· administrative issues: how to ensure efficiency? Centralization, vertical integration, standardization of program and function division
· environment: because the environment changes slowly, it can be implemented on the basis of long-term planning
2. Prospector
an enterprise dedicated to discovering and exploring new procts and new market opportunities, which is usually the benchmark of the instry. Its core skills are market ability and R & D ability. It can have more technology types and longer proct lines
· career issues: how to explore and position new procts and new market opportunities? Explorer has a long proct line, which often makes it more innovative than effective. It chooses the best for the innovation and development of new procts and services, so as to meet the changing needs of customers and even create demand
· administrative issues: how to coordinate business activities and innovation activities? Decentralize, employ generalists (rather than professionals), and encourage cooperation among departments
· environment: explorers can survive and develop in the unpredictable and constantly changing market environment, and finally gain new opportunities and success
3. Analyst
this is a kind of enterprise that can avoid risks and provide innovative procts and services at the same time. It mainly includes two types of companies that operate effectively in the market: one is in a relatively stable environment, the other is in a rapidly changing environment. The former emphasizes standardization and efficient operation, while the latter emphasizes paying attention to the dynamics of competitors and making favorable adjustments quickly
· career issues: how to maintain the existing market share and find new market and proct opportunities? It is necessary to maintain the quality, standard and effectiveness of existing procts and services, while at the same time adopting sufficient flexibility to capture new business opportunities in a timely manner. When the market is stable, low cost can be maintained through technical improvement; When the market changes, through the development of new procts and services, to maintain competitiveness
· administrative problem: how to manage these two aspects at the same time? Foster cooperation between different departments. The prominent feature of the analyst firm is the balance between the defender and the Explorer firm
4. Reactor
this is a kind of enterprise that lacks control over the external environment of the enterprise. It lacks both the ability to adapt to external competition and the function of effective internal control. It does not have a systematic strategic design and organizational planning. Enterprises will not adjust to changes in the external environment unless they have to
no strategy is the best. Myers and snow believe that the success of an enterprise does not depend on a specific strategic model. As long as the strategy adopted is consistent with the environment, technology and structure of the enterprise, it can achieve success
a good promotion plan includes a series of systematic work, such as communication planning and implementation scheling. First, it comes from the insight into the target group. On this basis, it integrates operational psychology, sociology and aesthetics to formulate communication strategies, connects proct value and consumer concerns through creativity, and finally arouses the resonance of the target group, The era of screen brushing has passed, and consumers are more willing to communicate with real people
2. Trust agent
the most important thing in social communication is the relationship chain, and the one that maintains the sustainable development of the relationship is trust! Trust is transitive. If you trust a person, it's easy for you to believe what he says. Most of the answers should be yes. In fact, opinion leaders in the social field all have this characteristic. Cultivating this kind of trust agent is the embodiment of people's real value. By positioning yourself, describing yourself and communicating with others, and then improving, accumulating and contributing in the interaction, you will graally find that you can become a trust agent node and win more users' attention
3. Experience Interaction
experience is the verification through personal experience; Interaction is to communicate with each other, and it is a dynamic form of presentation. Experience leads to interaction, and interaction deepens the experience. User experience is poor. Before it was hindered by feelings or herd psychology, spiral silence would appear. However, with the development of social media and decentralization, every indivial would make a voice, and spiral silence would graally weaken. The core of enhancing experience interaction to obtain users is diligence + interest!
as a mature enterprise in a mature instry, the proct line is narrow, and the senior management is not willing to actively explore opportunities outside the familiar field. Unless the customer needs it, the senior management is not willing to adjust the operation method or the structure of the enterprise to a large extent. The main direction of their efforts is to improve efficiency
· career issues: how to maintain a stable market share? Because of its good and efficient operation in a stable market environment, it has the advantage of seeking cost leadership. It can carry out differentiated operation in a specific field, or use the existing standardized technical process to obtain low cost
administrative issues: how to ensure efficiency? Centralization, vertical integration, standardization of program and function division
environment: because the environment changes slowly, it can be implemented on the basis of long-term planning
2. Prospector
an enterprise dedicated to discovering and exploring new procts and new market opportunities, which is usually the benchmark of the instry. Its core skills are market ability and R & D ability. It can have more technology types and longer proct lines[ 1]
career issues: how to explore and position new procts and new market opportunities? Explorer has a long proct line, which often makes it more innovative than effective. It chooses the best for the innovation and development of new procts and services, so as to meet the changing needs of customers and even create demand
administrative issues: how to coordinate business activities and innovation activities? Decentralize, employ generalists (rather than professionals), and encourage cooperation among departments
environment: explorers can survive and develop in the unpredictable and constantly changing market environment, and finally gain new opportunities and success
3. Analyst
this is a kind of enterprise that can avoid risks and provide innovative procts and services at the same time
there are mainly two types of companies that operate effectively in two markets: one is in a relatively stable environment, the other is in a rapidly changing environment. The former emphasizes standardization and efficient operation, while the latter emphasizes paying attention to the dynamics of competitors and making favorable adjustments quickly [1]
career issues: how to maintain the existing market share and find new market and proct opportunities? It is necessary to maintain the quality, standard and effectiveness of existing procts and services, while at the same time adopting sufficient flexibility to capture new business opportunities in a timely manner. When the market is stable, low cost can be maintained through technical improvement; When the market changes, through the development of new procts and services, to maintain competitiveness
administrative problem: how to manage these two aspects at the same time? Foster cooperation between different departments. The prominent feature of the analyst firm is the balance between the defender and the Explorer firm
4. Reactor
this is a kind of enterprise that lacks control over the external environment of the enterprise. It lacks both the ability to adapt to external competition and the function of effective internal control. It does not have a systematic strategic design and organizational planning. Enterprises will not adjust to changes in the external environment unless they have to
no strategy is the best. Myers and snow believe that the success of an enterprise does not depend on a specific strategic model. As long as the strategy adopted is consistent with the environment, technology and structure of the enterprise, it can achieve success.