Haier's decentralization case
for your question, subtract the mean from each measurement.
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David Su, founder of Columbus cat project and core developer. Geek genius, Hefei University of technology, postgraate suspension, blockchain bottom developer, participation in Neo HPB and other community development work
CEO Zhang Ruimin pointed out that the implementation of Haier's e-commerce depends on the advantages of "one name, two networks": famous brand is famous brand, brand awareness and customer loyalty are Haier's significant advantages. "Two networks" refer to Haier's sales network and payment network. Haier's global sales, distribution, service network and payment network are all over the world. We don't believe that e-commerce will succeed without foundation, because there is no business process reengineering, no intranet and extranet application, no enterprise information application system, and e-commerce platform is no different from castles in the air
First of all, Haier has realized network management, network marketing, network service and network procurement in the aspect of instrial direction transfer. Relying on Haier's brand influence and existing market distribution and service network, it has laid a solid foundation for the transformation of e-commerce. In terms of management transfer, the pyramid management system of traditional enterprises can no longer meet the needs of market development. Therefore, it subverts the pyramid in the management mechanism and establishes a new process aiming at the market2. The main goal of enterprises has changed from profit maximization to customer-centered and market-oriented. Within the enterprise, everyone should be responsible for the market, not the superior. Haier Group also set up logistics, business flow, capital flow three flow promotion headquarters. As the third profit source, logistics directly purchases from international companies, which reces the cost and improves the competitiveness of procts. Business flow reces costs and improves efficiency by integrating resources, while capital flow ensures the smooth flow of capital
Haier has a relatively complete marketing system. There are more than 40 telephone service centers, more than 10000 sales outlets, and even more than 60000 villages. That's why some websites have restrictions on where to place orders. Haier can deliver goods nationwide4. Construction of Haier e-commerce platform. We do not want to hype concepts and themes, but to enter an integrated world economy. Therefore, Haier has invested more than 100 million yuan to establish its own it support platform to serve e-commerce
5. Prospect
Haier e-commerce platform will develop into a public platform, which can not only sell Haier's procts, but also sell other kinds of procts; It can not only meet Haier's own procurement needs, but also provide services for third-party procurement and distribution
6. Based on "one name, two networks", we will keep a zero distance with users and quickly meet the personalized needs of users.
the Internet era is an era of information explosion, and Haier needs to use information to develop. Through this website, Haier can collect information and feedback from a large number of users. The trust and loyalty of these users to Haier is Haier's greatest wealth
Haier has established two modern intelligent International Center, three-dimensional warehouse and automatic logistics center. The logistics center takes the order information of users as the core, and effectively controls the inventory through the implementation of logistics information management means, so as to realize the JIT order distribution mode and thoroughly eliminate the waste of resources. Haier's warehouse is no longer a reservoir for storing materials, but a flowing river, in which purchasing and manufacturing activities are carried out according to orders. There is a saying of ancient merchants that "goods do not stay and benefit from self growth". Haier Logistics fundamentally eliminates stagnant materials and inventory through "zero stay" logistics operation. In terms of hardware, the two logistics centers have successfully integrated advanced technologies such as shuttle car, stacker and LGV of international leading level, and realized technologies such as laser guidance, wireless scanning and language monitoring, which makes them present the characteristics of "two highs and two zeros": high speed, high efficiency, zero inventory and zero liquidity loan. The logistics center speeds up the flow of goods through informatization. At present, the cargo area of the logistics center is 7200 square meters, but its throughput is equivalent to 300000 square meters of the ordinary plane warehouse. For the same work, Haier Logistics Center has only 10 forklift drivers, while the ordinary warehouse needs at least hundreds of people to complete such workload, which not only improves the economic efficiency, It also improves social benefits. Moreover, since the integration of Haier Logistics, the warehouse area has been reced by 90%, and the inventory capital has been reced by 77%, which not only saves the logistics cost, but also greatly saves the social liquidity
2 what are the components of Haier's distribution cost
the distribution of Haier Logistics is a collection of a series of activities such as goods collection, sorting, loading, packaging, assembly and processing. It includes: circulation and processing costs, assembly costs, sorting costs, indirect operating costs, vehicle costs, etc.
3 how does Haier rece distribution costs
JIT management will be implemented in the internal inventory management of enterprises to increase batches and rece batches, so as to replace inventory level with inventory speed. On the basis of ABC classification analysis, DRP will be implemented for finished procts, and the advanced resource management system will be used to implement the unified distribution strategy of internal and external materials. The warehousing and Distribution Division will undertake to rece the inventory cost and provide logistics support for the manufacturing system
the group will integrate and restructure the internal transportation resources of the enterprise, build the transportation division according to the strategy of logistics integration, and coordinate and control the transportation business in a unified way
Haier Logistics Reform, relying on basic resources, invites professional logistics companies to help determine the design scheme of enterprise logistics system, and establishes an expert Logistics Committee for development.
