Computing power enabling compensation win win sharing
CristianoAmon, President of Qualcomm Corp, at the press conference of SnapdragonRide, shows a combination of SoC, accelerator and automatic driving software stack, showing SnapdragonRide (Graphic source CNET/James Martin)
SnapdragonRide, which provides an extensible solution for automobile manufacturers, which can provide support for self driving vehicles in three sub fields, namely
1, L1 / L2 active safety ADAS -- for vehicles with automatic emergency braking, traffic sign recognition and lane keeping assistance
2, L2 + ADAS -- for vehicles that can drive automatically on expressways, support self-service parking, and drive in urban traffic with frequent parking
3, L4 / L5 fully automatic driving -- for automatic driving, unmanned taxi and robot logistics in urban traffic environment
snapdragonride platform is based on a series of different snapdragon SOC and accelerators. It adopts scalable and molar high-performance heterogeneous multi-core CPU, energy-efficient AI and computer vision engine, and GPU
among them, adassoc series and accelerator series adopt heterogeneous computing. At the same time, using the new generation of artificial intelligence engine of Qualcomm, ADAS and SOC can efficiently manage a large amount of data of on-board system
thanks to the combination of these different SOC and accelerators, snapdragonride platform can be equipped according to the needs of different segments of autonomous driving market, and provide good heat dissipation efficiency, from 30tops level equipment for L1 / L2 level applications to 130W power consumption equipment for L4 / L5 level driving with more than 700tops
in addition, the new snapdragonride autopilot software stack is a molar and scalable solution integrated into the snapdragonride platform
according to the introction, the software framework of snapdragonride platform can host customer specific software stack components and snapdragonride autopilot software stack components at the same time
snapdragonride platform also supports passive or air-cooled cooling design, so it can further optimize vehicle design and improve reliability while recing cost
now, arm, blackberry QNX, Infineon, Xinsi technology, elektrobit, and Anson semiconctor have joined the auto driving circle of friends of Qualcomm and become the software / hardware suppliers of snapdragonride auto driving platform
the functional security solutions of arm, the automotive designware interface IP, arc processor IP and starmemory SystemTM of Xinsi technology, the OS Security version and hypervisor Security version of BlackBerry QNX, the aurixtm microcontroller of Infineon, and the ADAS series sensors of Anson semiconctor will be integrated into the automatic driving platform of Qualcomm
elektrobit also plans to cooperate with Qualcomm to jointly develop a new generation AUTOSAR architecture that can be proced on a large scale. Ebcorbos software and snapdragonride autopilot platform will be integrated on this architecture
it is understood that snapdragonride will be delivered to automobile manufacturers and first tier suppliers for preliminary development in the first half of 2020, and according to the estimation of qcomm technologies, the vehicles equipped with snapdragonride will be put into proction in 2023
Second, we have been deeply engaged in the automotive business for many years. Before the release of snapdragonride, we have been deeply engaged in the field of intelligent vehicles for many yearsfor more than a decade, Qualcomm technologies, a subsidiary of Qualcomm, has been providing advanced wireless communication solutions for GM's connected vehicle applications, including the security applications supported by the Android devices on GM
in the fields of on-board information processing, information audio-visual and in car Internet, the total value of orders of qcomm technologies has exceeded 7 billion US dollars (about 48.7 billion yuan)
according to the information released by Qualcomm at the ces2020 press conference, so far, more than one million vehicles have used the automotive solutions provided by Qualcomm
it is obvious that today, the layout of Qualcomm in the automotive field has taken another step forward
ring ces2020, in addition to snapdragonride, Qualcomm also launched a new car to cloud service, which is expected to be available in the second half of 2020
according to the introction, the car to cloud service built by Qualcomm technologies supports the soft upgrade capability of softsku chip specifications, which can not only help automobile customers meet the changing needs of consumers, but also enable chipsets to be upgraded in the field to support new functions according to new performance requirements or new features
at the same time, softsku also supports customers to develop common hardware, so as to save their special investment for different development projects. By using the cloud softsku of Qualcomm, automobile manufacturers can not only provide a variety of customized services for consumers, but also create rich and immersive in car experience through personalized features
in addition, the car to cloud service of Qualcomm also supports the global cellular connection function, which can be used to guide the initialization service and provide wireless communication connection throughout the life cycle of the car
According to nakul ggal, senior vice president of proct management of Qualcomm technologies, combined with snapdragon's 4G and 5g platforms and snapdragon's digital cockpit platform, Qualcomm's car to cloud service can help automobile manufacturers and first tier suppliers meet the new expectations of contemporary car owners, including flexible and continuous technology upgrading and continuous exploration of new functions throughout the whole automobile life cyclein addition, Qualcomm technologies also announced on ces2020 that it will continue to deepen its cooperation with general motors. As a long-term partner, GM will support digital cockpit, on-board information processing and ADAS (advanced driving assistance system) through continuous cooperation with Qualcomm technologies
conclusion: Giants raging like a storm in the field of automatic driving, HUAWEI has said before it wants to build intelligent core sensors for automobile, such as lidar and millimeter wave radar. After that, Arm led the establishment of the automatic driving Computing Alliance. Now the mobile chip giant Qualcomm has released a new automatic driving platform, and has made further progress in the field of automobile and automatic driving. <
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game player is concive to the faster and better landing of autopilot cars, but on the other hand, as more hardcore players expand their business boundaries, competition in the market will become more intense. p>
this article comes from the author of car home, which does not represent the standpoint of car home
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5g will become the most frequently used word in 2020. In the past year, 45 telecom operators around the world have begun to deploy 5g. Obviously, 5g will change our lives at a speed far faster than 4G. As the world's largest mobile phone chip supplier, at this CES, Qualcomm also showed its overall layout of 5g era for the first time, initially completing the comprehensive coverage of mobile phones, computers, cars and cloud
different from the previous press conference in which mobile phone business occupied the C position, the biggest space of this CES press conference of Qualcomm was about the automobile business. For the first time, the automotive field has become the focus of Qualcomm's layout. In addition to the Internet of vehicles business that has been laid out before, this time, Qualcomm has also extended its tentacles to automatic driving
automatic driving platform with more flexibility and lower power consumption at the press conference of Qualcomm on the eve of CES, Qualcomm officially launched the new snapdragonride platform, officially listed various problems encountered in current automatic driving, and said that its own platform is one of the most advanced and scalable open automatic driving solutions in the automotive instry. This kind of scene is like, one day, a former mobile phone chip maker suddenly stood in front of a pile of car Tier1 and sighed: "there is no one who can take a taxi. I have to come to the automatic driving solution."
with the development of 5g and artificial intelligence technology, more and more technology companies have joined the automotive instry, using the advantages of chips and software to enable intelligent vehicles and accelerate the intelligent and networking process of vehicles. Perhaps, owning a more intelligent and convenient car will come true earlier than we think
this article comes from the author of car home, which does not represent the standpoint of car home
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On April 19, the 19th Shanghai International Automobile Instry Exhibition with the theme of "embracing change" opened
ring the auto show, Zhang Hong, vice president of horizon and general manager of in vehicle intelligent interactive procts, received an exclusive interview with the auto instry and economy network&# 160;
when the automobile instry ushers in the intelligent era, the instrial chain reconstruction is also the general trend. Open the horizon circle of friends, BYD, Changan Automobile, Great Wall Motor, Dongfeng Automobile, GAC group and other mainstream enterprises have deep cooperation with them. Recently released a series of heavyweight models, such as Zhiji, uni-k, GAC motor GS4 plus, are also equipped with horizon technology
Why do so many car companies choose to cooperate with horizon
Zhang Hong said that the cooperation mode of SAIC, Chang'an and other enterprises now cooperating with horizon includes the establishment of a joint laboratory to jointly define problems, find answers and explore forward to solve them. The problems and answers found and the achievements achieved will be proced in mass proction vehicles
"our generation is using their best efforts to push forward an intelligent era, which is a huge ball. I think every company is weak. Only when we sit together and push in the same direction together, can the ball move forward a little, but as long as the whole intelligent era moves forward a little, When the potential energy rises, the value created will be very great. "
when the era of software defined automobile is coming, and computing power is graally replacing horsepower, the intelligent era of automobile instry will also re open its new development mode
the following is the interview record:
automotive instry economics: first of all, what new procts and technologies have horizon brought to the exhibition stand
&# 160;&# 160;&# 160;< Zhang Hong: this horizon project provides an integrated intelligent solution, which we call the whole scene intelligent solution. The linkage between inside and outside the car is a typical feature, because the problem we need to solve is to provide users with a good enough intelligent proct. This intelligent proct has two features: one is automatic driving outside the car, the other is automatic driving outside the car, One is the smart cockpit in the car. Fundamentally speaking, the value of autopilot is to release more and more people's time, and release people's mental thinking from driving. The intelligent cockpit is to release the time, and better generate added value, typically to let people get a better rest
&# 160;&# 160;&# 160; This time, it is based on the horizon chip, including the second generation of the journey to the third generation of the journey, including the fifth generation of the journey to now define the sixth generation of the journey. Based on our chip, we provide intelligent solutions for the whole vehicle. Our main core point this time is the intelligent procts of the whole vehicle
&# 160; Automotive Instry: what are the specific new technologies
&# 160;&# 160;&# 160;< Zhang Hong: in fact, our new technologies are divided into three categories:
& 160&# 160;&# 160;&# 160; The first is to open the bottleneck of computing resources. We will provide more solutions for out of vehicle intelligent driving based on the third generation chips of journey, including mono, pilot and FSD. Another is halo3.0 based on the intelligent cockpit, which is a kind of core chip
&# 160;&# 160;&# 160; Second, the algorithm. From our prediction of the whole instry and the whole intelligent development, we think that the whole cockpit needs hundreds of algorithms in the next development. At present, in the previous generation of halo2, we support 50 algorithms. This time, we support 100 algorithms in Halo3
&# 160;&# 160;&# 160; Third, we have upgraded all the open enabling platforms and tools, greatly improving the development efficiency of AI. From my personal experience, I think it will be improved by more than 50%. Third, we have upgraded all the open enabling platforms and tools, greatly improving the development efficiency of AI. From my personal experience, I think it will be improved by more than 50%. This improvement mainly comes from two aspects: one is the liberation of computing power, the liberation of the whole chip computing proctivity; The second is the upgrade of development tools, which improves the efficiency of the whole open enabling. With the emancipation of proctivity and the improvement of the efficiency of proction tools, I think the whole intelligent instry will soon undergo explosive upgrading, which is a big landmark
&# 160;&# 160;&# 160; The era of software defined car is really coming. Software engineers use tools and then develop on AI chips. It's not as difficult as before. It won't be like us in the original time. The reason why we want to start a business is that we find that this problem needs to be solved by creating a new company. When we work in the company, we will still be subject to many restrictions, but we personally feel that these restrictions are graally disappearing, and the era of software defined automobile is really coming
&# 160;&# 160;&# 160; Second, the development of computing resources, computing power of chips, algorithms and Bi algorithms, including the improvement of efficiency of AI development tools, can be greatly accelerated to the whole intelligence. Many detailed problems in the process of perception, cognition and decision-making will be corrected. The power brought by this is that the era of robots will soon come, So I think the car's intelligent process has been accelerated
&# 160; Automotive Instry Manager: you are also responsible for on-board intelligent interactive procts. You just introced Halo3. What's the cooperation situation about this proct
&# 160;&# 160;&# 160;< Zhang Hong: halo's original intention is to be a halo. We think that the bottleneck of the development and evolution of the whole intelligence is actually the problem of computing resources. Software plays an extended role, and the solution to the core problem lies in the chip of computing power. However, the outward value will show the value of software, so from the perspective of cooperation, As you can see, Changan uni-t, uni-k and GAC GS4 plus, including Jiangqi group, whose strategic cooperation contract I just signed, are all equipped with horizon cockpit capability. So from the perspective of cooperation, we are inclined to deep joint cooperation with many auto companies, so we have more opportunities to land. In 2021, nearly dozens of cars will land the entire cockpit
&# 160; Auto instry manager: today I also saw the smart cockpit of GAC motor GS4 plus. He uses our Halo3, right
&# 160;&# 160;&# 160;< Zhang Hong: he used halo2
&# 160;< strong> Automotive Instry Economics: in fact, horizon has deep cooperation with many main engine manufacturers and enterprises. What do you think is the reason why these enterprises like horizon &# 160;
&# 160;&# 160;&# 160;< Zhang Hong: personally, I think it lies in the whole instry. The whole automobile instry has graally reached a very high level of cognition of the whole intelligence, and has more and more profound cognition of the core competence and problems faced by the whole intelligence. From this point of view, They will choose to solve these problems earlier in the instry, realize these problems, and explore the players who find solutions as partners, and then face the future together to better solve these problems
&# 160;&# 160;&# 160; When horizon was founded in 2015, we had a core idea, that is, to put the technical capabilities of AI into the AI chip, so that the whole AI chip can provide computing power for acceleration in the whole perception, decision-making and delivery. After the relevant exploration of horizon in the past five years, we have proced some procts, such as chips, halo solutions, and the whole enabling platform of Tiangong Kaiwu. What auto companies value about horizon is that everyone's cognition is aligned, and we are faced with the same problem domain. This is the first one
&# 160;&# 160;&# 160; Second, I think what auto companies look at horizon is horizon's determination and experience in solving the underlying problems of intelligence, because it can move towards the future together
&# 160;&# 160;&# 160; Third, I think what auto companies see in horizon is the whole ability, mentality and the whole way of cooperation of horizon. Finally, I think auto companies and horizon can jointly push forward this matter in the whole process of rapid mass proction and cooperation
auto instry economics: now many auto companies choose to invest in chip companies. In your opinion, why
&# 160;< strong> &# 160; Zhang Hong: personally, I think that our understanding of this problem is more and more aligned, and we have more and more common understanding, to solve the problems in the development of the whole intelligence, especially the deep-seated problems, including the problem of insufficient computing resources, and the continuous forward innovation of the algorithm, which can only be solved if the whole algorithm reaches the world-class level, If the whole development process is efficient enough, these problems are difficult to be solved by one company. It is very necessary for the whole instry to carry out open, cooperative and win-win cooperation
&# 160;&# 160;&# 160; I have a feeling that our generation is using their best efforts and strength to push forward an intelligent era. This is a huge ball. I think every company is weak. Only when we sit together and push together in the same direction can the ball move forward a little bit, However, as long as the whole intelligent era goes forward a little bit, the value created will be very large after the potential energy rises, and this value is to a greater extent the arrival of the new robot era, which can liberate people's time, people from manual labor and low value-added labor
< strong> Automotive Instry: now the instry chain in the intelligent era has also changed. What is the business cooperation mode of horizon
&# 160;&# 160;&# 160;< Zhang Hong: our business cooperation mode is actually a very open way of ecological cooperation. Horizon pursues to become an empowerer at the bottom of the instry. Our mission is to empower everything and make people's lives safer and better. We are going to become an empowerer at the bottom, Even the business model is an open and win-win open model, which will help the future prosperity of intelligent vehicles. At present, in terms of our cooperation with the instry, horizon is the technology supplier provided by the underlying technology capabilities. From the perspective of cooperation, the core way of cooperation is to open up my ability to automobile enterprises, so that they can have AI ability and push forward this era
&# 160;&# 160;&# 160; Whether in SAIC or Changan, there is a kind of cooperation when we cooperate