SWOT analysis of digital currency
SWOT analysis is a tool to audit an organization and its environment. A lot of this is the first phase of the program and helps marketers focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Opportunities and threats are external factors. Advantage is a positive internal factor. Weakness is a negative internal factor. Opportunity is a positive external factor. Threat is a negative external factor
SWOT analysis
students should turn the company's weaknesses into strengths and threats into opportunities. Finally, SWOT will provide managers with the choice of internal advantages matching with external opportunities. The result should be increased customer "value" - which is expected to improve the company's competitive advantage
The main purpose of Zhiyuan ecation analysis must be to add value to procts and services, so as to recruit new customers, retain loyal customers, and extend procts and services to customer groups in the long run. If implemented successfully, return on investment (ROI) can be increasedthe rules of SWOT analysis should be realistic about the advantages and disadvantages of your organization
it should distinguish where your organization is today and where it may be in the future
it should always be specific. Avoid grey areas
always use tools in your competition, such as better or worse than your competitors
keep your audit brief. Avoid complexity and over analysis
it's subjective
once your SWOT analysis identifies the key issues, it will affect your marketing objectives. The tool can be used in audit and analysis together with other tools, such as PEST analysis and Porter's five forces analysis. Zhiyuan Ecation found that SWOT is a very popular tool for marketing students because it is fast and easy to learn. In SWOT practice, as long as you accurately list the factors in the relevant box, the following analysis will be very simple
the answer is published according to the content of Zhiyuan ecation website
SWOT analysis has four steps, the specific steps are as follows:
the first step is to analyze environmental factors. Using a variety of research methods, this paper analyzes the company's various environmental factors, that is, external environmental factors and internal capacity factors. When investigating and analyzing these factors, we should not only consider the history and current situation of the company, but also consider the future development of the company
The second step is to construct SWOT matrix. The SWOT matrix is constructed according to the priority or influence degree of various factors. In this process, those factors that have direct, important, massive, urgent and long-term influence on the development of the company should be prioritized, while those that have indirect, secondary, minor, unimportant and short-term influence should be ranked behind The third step is to make an action plan. After the analysis of environmental factors and the construction of SWOT matrix, the corresponding action plan can be formulated. The basic idea of making a plan is to give full play to the advantages, overcome the weaknesses, make use of the opportunities and resolve the threats The fourth step is to consider the past, base on the present and focus on the future. By using the comprehensive analysis method of system analysis, the arrangement and consideration of various environmental factors are matched and combined, and a series of alternative countermeasures for the future development of the company are obtained
extended data:
simple rules for successful application of SWOT analysis:
1. When concting SWOT analysis, we must have an objective understanding of the company's strengths and weaknesses
When SWOT analysis is carried out, we must distinguish the current situation and the future of the company3. When SWOT analysis is carried out, it must be considered comprehensively
4. SWOT analysis must be compared with competitors, such as superior or inferior to your competitors
5. Keep SWOT analysis simple and avoid complication and over analysis
The SWOT analysis method varies from person to personthe analysis of advantages and disadvantages mainly focuses on the enterprise's own (internal) strength and its comparison with competitors, while the analysis of opportunities and threats focuses on the (external) changes in the external environment and the possible impact on the enterprise
. In the analysis, all internal factors (i.e. advantages and disadvantages) should be gathered together, and then external forces should be used to evaluate these factors.
The main principle of SWOT analysis:
SWOT analysis is an analysis of the advantages, disadvantages, opportunities and threats of an enterprise. In the analysis, all internal factors (including the advantages and disadvantages of the company) should be gathered together, and then external forces should be used to evaluate these factors
SWOT analysis:
s (strengths) is the advantage, w (weaknesses) is the disadvantage, O (opportunities) is the opportunity, t (threats) is the threat. According to the complete concept of enterprise competitive strategy, strategy should be an organic combination between "what an enterprise can do" (that is, the strengths and weaknesses of the organization) and "what it can do" (that is, the opportunities and threats of the environment)
extended data:
simple rules for successful application of SWOT analysis:
1. When concting SWOT analysis, we must have an objective understanding of the company's strengths and weaknesses
When SWOT analysis is carried out, we must distinguish the current situation and the future of the company3. When SWOT analysis is carried out, it must be considered comprehensively
4. SWOT analysis must be compared with competitors, such as superior or inferior to your competitors
5. Keep SWOT analysis simple and avoid complication and over analysis
The SWOT analysis method varies from person to person(1) using SWOT analysis to make complex information clear
"decision making is the essence of managers' work" is a famous saying in modern management, and human resource management is no exception. As the starting point of human resource management, human resource planning is also a decision-making process. In decision-making, the most important is accurate, timely and relevant information. Nowadays, enterprises are facing more and more complex market environment. How to make reasonable planning according to the changing requirements of external conditions and the unique situation of enterprises is a problem that enterprises must face. Human resource planning is a complex cognitive process. Decision makers not only need to involve information about themselves and the environment, but also carefully measure all kinds of alternative information. It can be said that "information decision-making" is the top priority in human resource planning. Through the SWOT analysis of human resource planning, list the advantages, disadvantages, opportunities and threats of the enterprise, make the complex information clear, so that enterprise decision-makers can clearly understand the situation of the enterprise and analyze, improve the accuracy of decision-making
(2) SWOT analysis is used for internal marketing to make human resource planning more strategic
enterprises use SWOT analysis method for internal marketing to make human resource management consistent with the overall strategy of the enterprise. Just as the business strategy of an enterprise needs to change and develop, the human resource planning of an enterprise also needs to change and develop. Different business strategic environments affect human resource planning, and different business environments require human resources with different capabilities. When the environment changes, enterprises often want to recruit people suitable for the new environment, which is actually to determine the new human resource planning requirements
according to the SWOT analysis of human resources, especially the analysis and comparison of the talent advantages of competitors in the core competitiveness, enterprises choose strategies with competitive advantages to keep their best talents and prevent them from flowing into the competitors' companies; Attract talents who are not or better than the competitors' key talents from the society; Or attract its core talents directly from competitors. Through SWOT analysis to build a SWOT matrix, it is concive to a comprehensive, systematic and accurate study of the enterprise situation, and take the corresponding wt strategy, wo strategy, St strategy and so strategy. Therefore, the use of SWOT analysis will make human resource planning more strategic
(3) establish four-dimensional human resource planning by SWOT analysis
in the traditional human resource planning, one-line human resource analysis and strategic choice are often adopted, but this method can not effectively combine the enterprise's own and external environment, and it is easy to fall into the trap of human resource planning. That is, there is halo effect: decision makers are easy to influence the whole plan making e to the outstanding situation in some aspect of the enterprise. By introcing SWOT analysis into human resource planning, enterprises do not need to spend time and energy to pursue those opportunities that are more favorable at present. On the contrary, if the advantages of the enterprise can be well matched with the coming opportunities, the enterprise will also be in the best position in the future competition. At the same time, we don't need to worry about the disadvantage of the enterprise, we can use the opportunity to minimize the disadvantage. The four dimensions of SWOT analysis (internal strengths, weaknesses, opportunities and threats) are considered to establish a four-dimensional human resource planning< (4) using SWOT analysis to make personnel decision-making scientific. From the perspective of the requirements of modern enterprise management and the intensification of competition for market talents, the risk of personnel decision making has the final say. The SWOT analysis method is applied to human resource planning. By using the variable factor method, each factor of each latitude in the SWOT matrix is weighted, and quantitative analysis is carried out according to the weight. According to the local talent market situation and the specific situation of the enterprise at that time, the advantages and opportunities of the enterprise are combined with the disadvantages and threats in a quantitative way, Only in this way can we clearly distinguish whether our strategy is superior to others. It is necessary to give the voice of personnel appointment and removal to a set of personnel decision-making model, rather than to one or several people, which will greatly improve the scientificity of personnel decision-making. Therefore, SWOT analysis can also be regarded as an available technology in human resource planning. Through this method, enterprises can make more accurate self-assessment, more clearly understand their own opportunities and threats and their own strengths and weaknesses, so as to make the best decision on the external human resource situation and the enterprise's own situation, and formulate a more scientific, accurate and strategic human resource planning.
1. S (strength advantage)
is the internal factor of the organization, including: favorable competitive situation; Sufficient financial resources; Good corporate image; Technical strength; scale economy; Proct quality; Market share; Cost advantage; Advertising campaign, etc
2, w (weakness)
refers to the relative weakness in the competition. It is also the internal factor of the organization, including: equipment aging; Management confusion; Lack of key technology; The research and development are backward; Shortage of funds; Poor management; Proct backlog; Poor competitiveness, etc
3, O (opportunity)
are the external factors of the organization, including: new procts; New market; New demands; Remove market barriers; Competitors' mistakes, etc
4, t (threat)
are the external factors of the organization, including: new competitors; The number of substitute procts increased; Market contraction; Instry policy changes; recession; Changes in customer preferences; Emergency, etc
extended data
SWOT analysis model:
detailed comparison between enterprises and competitors in each link. Such as whether the proct is novel, whether the manufacturing process is complex, whether the sales channel is smooth, and whether the price is competitive
if the advantages of an enterprise in one or more aspects are the key success factors that an enterprise in the instry should have, then the enterprise's comprehensive competitive advantage may be stronger. It should be pointed out that the measurement of whether an enterprise and its procts have competitive advantages can only be from the perspective of existing potential users, not from the perspective of enterprises
In the process of maintaining competitive advantage, enterprises must deeply understand their own resources and capabilities and take appropriate measures. Because once an enterprise has a competitive advantage in a certain aspect, it is bound to attract the attention of competitors Generally speaking, after a period of hard work, enterprises have established a certain competitive advantage; Then, in the situation of maintaining this competitive advantage, the competitors began to respond graally; Then, if competitors directly attack the advantage of the enterprise, or adopt other more powerful strategies, this advantage will be weakened