CIS digital currency platform
Strategic planning of regional development
· regional instrial planning · special instrial planning
instrial planning of Instrial Park
· instrial planning of Instrial Park · operation planning of Instrial Park · investment planning of Instrial Park
professional training (regional economy, instrial planning, investment promotion)
customized training courses at home and abroad Online ecation courses for door-to-door training
investment and financing services
· establishment of government financing platform · Park and enterprise investment and financing services · Park asset management · enterprise investment proposal
investment planning, investment promotion Investment Promotion Agency
· investment promotion planning
· investment promotion packaging - CI / VI design - publicity materials design and proction - publicity video shooting and proction - publicity webpage proction · Investment Promotion - domestic Planning and implementation of foreign investment promotion activities - CIS global office and cooperation center investment promotion exhibition
· Investment Promotion Agency - instry chain investment promotion - project introction - organizing local investigation of merchants
·Network platform: International Investment Network
· microblog platform: CIS International Investment Service Center
· activity platform: CIS Club - investment information exchange and investment promotion Club
· magazine platform: investment promotion and investment e-newspaper
· conference platform: more than 100 investment promotion and exchange meetings every year, with high efficiency and high results
· training platform: it cooperates with Shanghai base of Ministry of Commerce, Shanghai Jiaotong University and other well-known universities, with strong pertinence
· fund platform: CIS investor LVYE capital cooperates with the government and the park to set up guidance fund to promote instrial development
go to HowNet to search, a lot of them
CIS, as a corporate identity system, is called mind identity (MI), behavior identity (BI) and visual identity (VI)
In theory, the business philosophy of an enterprise is the soul of an enterprise and the concentrated expression of its philosophy and spirit. At the same time, it is also the core and basis of the whole enterprise identification system. The business philosophy of the enterprise should reflect the social value of the enterprise, the goal of the enterprise and the management of the enterprise. It should be expressed as simple and accurate as possible, which can be accepted by both inside and outside the enterprise, and which is easy to understand and remember The gist of corporate behavior identification is that there should be a normative criterion in internal coordination and external communication. This criterion is embodied in the daily behavior of all employees. That is to say, the behavior of employees should be a kind of enterprise behavior, which can reflect the business philosophy and value orientation of the enterprise, rather than independent arbitrary indivial behavior Only in this way can the same idea be implemented in different occasions and at different levels in management behavior, sales behavior, service behavior and public relations behavior. Enterprise behavior recognition is a dynamic action system of dealing with and coordinating people, things and thingsthe implementation of behavior identification includes new proct development, cadre distribution, civility and politeness norms internally, market research and commodity promotion, various reporting and public relations standards externally, and communication behavior standards with finance, upstream and downstream partners and agents
3, enterprise vision
any enterprise wants to carry out publicity and spread to the public, so as to create a visual corporate image, all need to rely on the communication system, the effect of communication
completely depends on whether the design of the symbol system in the communication system mode can be recognized and accepted by the public, and leave a deep impression on the public. The basic elements in the symbol system are the carriers to spread the corporate image, through which enterprises reflect the corporate image. This symbol system can be called the symbol system of corporate image
VI is a strict and complete symbol system, which is characterized by showing a clear "visual power" structure, so as to accurately convey the unique corporate image, and achieve the purpose of enterprise recognition and identification through the display of different faces
extended materials
the introction of corporate image design planning and implementation is a step-by-step planned operation, the whole plan is carried out in the promotion, and the experience of domestic and foreign enterprises in the introction of Ci is integrated. Its operation process can be divided into the following four stages:
1. In the stage of enterprise status investigation, we should grasp the current situation of the company, external cognition and design, and confirm the actual image cognition of the enterprise
2, image concept establishment stage
based on the survey results, analyze the problems of internal and external cognition, market environment and various design systems of the enterprise, to formulate the basic concepts of the company's positioning and e image, as the principle basis of CI design planning
3. In the stage of design work development, according to the basic image concept of the enterprise, it is transformed into specific and visible information. After careful operation, testing and investigation, it is determined that the identification system is complete and in line with the enterprise
4. In the stage of completion and introction, the key points are to arrange the priority of the implementation projects, plan the advertising activities and organize the corporate image
CIS (city interaction system) is a new generation of Internet application platform. It deeply studies the structure of urban life and people's demand for the network. It integrates the functions of existing news websites, government websites, community websites and commercial websites through technology, so as to realize the interaction, intercommunication and sharing of urban space
CIS is mainly composed of three elements, namely, mind identity (MI), behavior identity (BI) and visual identity (VI). Through the mutual derivation of the three elements, CIS can drive the enterprise's business pace and shape its unique image.
Taobao is the same. We know that Taobao is actually a trading platform, that is to say, it is a service proct
however, they are all brands of Ma Yun enterprises, including Alibaba and tmall, which are procts of different divisions (for Ma Yun or target customers)
we simply analyze from the perspective of concept identification: the concept of Taobao is actually C to C, Alibaba is B to C, and tmall is another subdivision brand under Taobao, It is mainly to attract large sellers to Taobao and form a better seller group with higher quality
in terms of visual image, in fact, Taobao and Alibaba are not very different, because they have been separated from each other in terms of name. The logo design of Taobao uses the font trademark which is easy to accept. Besides the font, Alibaba also has a pattern image (the figure on the side), and tmall is also a pattern image. Therefore, the advantage of Taobao VIS is not prominent, but its MIS is very valuable. If there is no such idea, this kind of trading method will not be so successful
as for the BIS code of conct, because Taobao is a virtual online transaction, there are no stores, so the BIS code is the management of customer service and so on. I hope I can help you
ogut international consulting agency has been committed to the strategic development of Asian enterprises, promoting the introction of CIS culture strategy and planning while implementing the high-end brand strategy, integrating the business philosophy from inside to outside, establishing the standardized behavior and standardizing the dissemination of visual identity system for large enterprises in the process of transformation and upgrading, In the fast changing market environment, the enterprise always keeps internal and external consistency, and achieves the strategic goal of "improving internal quality and shaping external image"
Aogute has always been customized for each customer to understand the actual situation of the enterprise, explore the advantages of the enterprise, find out the problems existing in the enterprise, find out the problems, and carry out design planning according to different instries, different regions, different cultures, the scale of the enterprise and the stage of development, In order to adapt to the needs of the development of the enterprise at that time and assist the cultural inheritance and development of the steady growth of the enterprise. For the enterprises that have no clear business philosophy (MI) or whose philosophy is not clear and does not adapt to the market, we will start from integrating the enterprise philosophy, use professional knowledge and technology, and work with the enterprises to develop their own ideas that are in line with the enterprise itself and adapt to the market rules; For the enterprises that already have the business philosophy or some special situations, we focus on the image strategy of communication; This kind of strategy is not only external, but also internal, aiming at every employee
corporate image is the overall impression, comprehensive evaluation and general recognition of the psychological perception of the internal employees and the external public of the enterprise, and it is the objective reflection of the basic characteristics of the enterprise in the eyes of the public; It is the basis of communication between enterprises and the public. Different enterprises have their own elements. To integrate these elements organically, in addition to a certain organization and rules and regulations, there should be a kind of coordination force, which constitutes the driving force for the effective operation of enterprises with invisible soft binding force. This kind of power is the corporate culture called the soul of management. Corporate culture is the sum of the highest goal, value system, basic belief and behavior standard which is cultivated by all employees in the long-term development process and abided by by all employees< First, ogut experts believe that a real CIS professional service company should have the following conditions:
1. Whether it should have a thorough understanding of Chinese and foreign CIS Theory and Chinese CIS practice. Because the cognitive level, theoretical level and practical ability of CIS itself are the key factors for the success and failure of planning and introcing CIS
2. Whether a professional CIS company has a high degree of cultural integration and the ability to plan its brand is the core element and standard to test and measure its brand planning and brand strategy
3. Whether they have keen professional vision and sense of smell, can quickly "feel the pulse" for the enterprise in the short-term contact and communication, and put forward the direction of the other party to import CIS and the leading problems to be solved
4. Whether it has the ability to carry out CIS planning, introction, promotion and management according to the actual situation of the enterprise and its development strategic objectives
5. Whether it has the ability to import CIS (MI, Bi, VI) system from the strategic height and comprehensive planning. If it can only design VI, it is definitely not a professional and systematic company
6. Whether there is long-term follow-up service to help enterprises promote CIS, carry out effect evaluation, and implement the "after-sales service" ability of CIS plan. As well as the implementation of targeted training courseware development ability
we think that a real CIS professional planning company should have the above conditions. Aogute not only follows the above six standards, but also carries out eight aspects of system development in this strategic introction. MI, Bi and VI are far from being able to accurately complete the real mission of the enterprise in the CIS strategy. Therefore, the final goal of the eight parts of ogut is to run through the brand strategy of the enterprise< Second, the necessary conditions for the introction of CIS strategy.
ogutece international consulting has been focusing on how to adjust the strategic unit of an enterprise in different stages, periods and conditions, especially when the enterprise does not have the necessary conditions and does not form a certain historical and cultural accumulation, It's very dangerous! A planning and consulting organization with a real brand reputation will not casually introce CIS into an enterprise. Enterprises have different understandings and demands for the introction of CIS in different periods. Now there are many "Chinese CIS" with various forms, rich connotation and many representatives. All of them are based on different emphases to introce image strategy. Don't waste your life and money by following blindly< Third, ogut international reminds eight types of enterprises that it is not easy to introce CIS culture strategy:
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6. Modern service companies don't understand business culture
7. There is no instrial chain or integration of proction and marketing in proction-oriented enterprises
8. The company only pays one-sided attention to the visual identification part of vis
the above eight aspects are the basic considerations of ogut international in the early stage of introcing corporate culture strategy to meet the needs of the company. Because it does not have the basic conditions for the introction, it is unable to give full play to the value and significance of CIS strategy introction, provide solid cultural support on the instrial platform for the future brand marketing strategy, and effectively transmit its own unique corporate image in each business unit of the enterprise< 4. Ogut experts say that the process of CIS project construction is particularly important
the purpose of ogut's basic framework process is to further study the development history, brand history and cultural origin of an enterprise. It is particularly important to make the final service process and standard. Without rigorous and scientific process operation management, without the organic combination of various business units, where is the integration? Where is the fulcrum of creative thinking? How dare you talk about creative integration! From this we can see that strict and innovative process management is the basis of ensuring the success of the project
ogut International provides professional, stable, continuous innovation and continuous improvement of team consulting project services<
original text provided by Aogute organization Mr. Cangshi
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