What are the stages of digital currency airdrop
first stage
identify your customers
second stage
Customer differentiation analysis
third stage
interact with customers
fourth stage
customized marketing
the first stage is the formation stage, which is characterized by a large number of uncertainties in the purpose, structure and leadership of the group. When the group members think of themselves as a part of the group, this stage ends.
the second stage: Although the group members accept the existence of the group, they resist the control of the group on the indivial, At the end of this stage, there is a relatively clear level of leadership within the group, and the group members have reached a consensus on the direction of development.
the third stage: the normative stage. The group further develops a close intra group relationship, but also shows cohesion, When the group members also reach a consensus on the correct members' behaviors, this stage ends.
the fourth stage is the implementation stage, in which the group structure plays the most important role and is widely recognized, and the main energy of the group moves from mutual understanding to the completion of the current task.
the fifth stage is the temporary group, the dissolution stage, People don't care about performance, they care about aftermath
at present, the four stages of decision-making process are classified as intelligence activity stage, design activity stage, selection activity stage and implementation activity stage, which are also called four stages of decision-making process model.
(1) intelligence activity stage
the content of information reporting activity stage is investigation environment, and the events and conditions to be decided are defined, (2) design activity stage
in general, the scheme to achieve the goal should not be one, but two or more alternative schemes. In order to explore alternative schemes, it is sometimes necessary to study the restrictive factors related to the realization of the goal, There is no end to seeking and identifying restrictive factors. For complex decision-making problems, it is sometimes necessary to rely on the relevant business departments or staff - decision-making bodies to gather experts from all aspects to work out plans together.
(3) selection activity stage
this stage includes two steps: plan verification and decision-making formation The decision-making formation is the decision-maker's final choice of the demonstrated scheme.
(4) the implementation stage
after the scheme is selected, In the process of implementation, we should collect the information in the process of implementation. According to the information, we can make further decisions to continue the implementation, stop the implementation or continue the implementation after modification
Crisis monitoring, crisis warning, crisis decision-making and crisis management
The first step of crisis management is to monitor the crisis
2, crisis warning
many crises will appear some signs before they break out. Crisis management not only focuses on the treatment of various hazards after the crisis, but also establishes a crisis warning line
3. Crisis decision making enterprises make correct crisis decisions on the basis of investigation
First of all, enterprises confirm the crisis. Second, control the crisis. Third, deal with the crisis 
extended data
when dealing with crisis events and implementing crisis management, the following basic principles should be followed:
1. The principle of enthusiasm. In the face of crisis, we should have a responsible and positive attitude. In the work of investigation, understanding, analysis, judgment and decision-making, we should seek the best solution, and strive for the help of experts and the support and understanding of the public. This is the minimum attitude of crisis public relations
2. Initiative principle. The internal staff of the organization should stand up, take responsibility bravely, look for opportunities to solve problems, turn passivity into initiative, and turn unfavorable factors into favorable factors
3. The principle of timeliness. The purpose of crisis public relations is to control the deterioration and spread of the situation as far as possible, and rece the loss caused by the crisis to the minimum. After the event, the public relations personnel should respond quickly and deal with it decisively
4. The principle of calmness. We should be calm, calm and rational. We should not be impatient, casual and open-minded. Handle the crisis steadily and actively
5. The principle of authenticity. There are all kinds of suspicions and misunderstandings, and even rumors. In the spirit of seeking truth from facts, only by publicizing the truth and letting the facts speak can we prevent the spread of rumors and affect the image of the organization
6. The principle of responsibility. We should have the courage to take responsibility, not to shirk responsibility, not to complain and not to seek objective reasons. Only in this way can we win the understanding and favor of the society
The principle of aftercare. Do a good job in the aftermath of the crisis, including compensation for public losses, apology to the community, review of their own problems and so on Flexibility principle. Targeted and flexible treatment. As most crises are sudden, it is impossible to have established measures and means. Therefore, according to the actual situation, flexible processing is very important and crucial