What does digital currency roadshow represent
Publish: 2021-04-15 09:01:21
1.
Digital money (electronic money or electronic currency) is a kind of money in digital form (different from paper money and coins)
it shows properties similar to physical currency, but it can allow real-time transaction and borderless ownership transfer. Examples include virtual currency, cryptocurrency and currency issued by central bank and recorded in computer database (including digital base currency)
like traditional currencies, these currencies may be used to purchase physical goods and services, but they may also be restricted in some communities, such as online games
digital currency is the currency balance that is electronically recorded on stored value cards or other devices. Another form of electronic currency is network currency, which allows value transfer on computer network, especially on the Internet. E-money is also a creditor's right to other financial institutions such as private banks or bank deposits
digital money can be centralized, that is, it has a central point to control the money supply, or it can be decentralized, that is, the control power can have different sources
2. The color of K-line graph can be set by yourself
3. Does arm with money drop have a field in Hangzhou on June 10? Digital currency DAIM has a road show in Hangzhou on June 10
4. First, the capacity of the exchanges on the market is limited, and there are strict restrictions on listing conditions, which objectively requires the existence of point-to-point market
Second, OTC trading is relatively simple and flexible, meeting the needs of investors
thirdly, with the development of computer and network technology, the over-the-counter trading is constantly improving, and its efficiency is comparable to that of the floor trading< Fourthly, the transaction cost is low. Because the buyers and sellers trade directly without brokerage service, their commission is much less than that in other markets
the fifth point is to improve the confidentiality mechanism. Because there is no need to go through a broker, it is concive to anonymous transactions and keep the confidentiality of transactions< The sixth point does not affect the securities market. If block trading is carried out in the stock exchange, it may have a greater impact on the price of the stock market
the seventh point is that the information of the whole platform is sensitive and transactions are fast
peer to peer trading is like a green rose outside the window, a hope growing in the wind and rain. How can we say that opportunities are coming? In fact, the purpose of supervision is nothing more than that the exchange does not have any national certification as the basis, and a large amount of funds are stored on the platform, which can not avoid the risk of running the exchange. But the point-to-point does not exist, and the funds no longer gather on the platform. Is it necessary for the operators to run without money? It can be imagined that many people in this situation want to throw money, but the platform is not allowed to go up. There are countless coins that want to be sold at a low price, so what should we do? At that time, we went to the point-to-point trading platform and sold it at a low price. People with vision went to develop a point-to-point trading platform. In troubled times, there was another opportunity to make wealth
the development of point-to-point trading platform many people think that the digital assets represented by bitcoin are the inevitable proct of the development of Internet technology and the largest practice of blockchain technology at present. Bitcoin's blockchain network may become the underlying network of other public chains, which may have a far-reaching impact on the real economy. Even if the report is true, it is still legal to hold and trade bitcoin in China. There is no need to panic excessively. Bitcoin can still be traded and realized in a point-to-point manner. The progress of technology in the world can not be stopped. China has occupied a certain leading edge in the development of blockchain. I believe that China will also be at the forefront of the world in the future.
Second, OTC trading is relatively simple and flexible, meeting the needs of investors
thirdly, with the development of computer and network technology, the over-the-counter trading is constantly improving, and its efficiency is comparable to that of the floor trading< Fourthly, the transaction cost is low. Because the buyers and sellers trade directly without brokerage service, their commission is much less than that in other markets
the fifth point is to improve the confidentiality mechanism. Because there is no need to go through a broker, it is concive to anonymous transactions and keep the confidentiality of transactions< The sixth point does not affect the securities market. If block trading is carried out in the stock exchange, it may have a greater impact on the price of the stock market
the seventh point is that the information of the whole platform is sensitive and transactions are fast
peer to peer trading is like a green rose outside the window, a hope growing in the wind and rain. How can we say that opportunities are coming? In fact, the purpose of supervision is nothing more than that the exchange does not have any national certification as the basis, and a large amount of funds are stored on the platform, which can not avoid the risk of running the exchange. But the point-to-point does not exist, and the funds no longer gather on the platform. Is it necessary for the operators to run without money? It can be imagined that many people in this situation want to throw money, but the platform is not allowed to go up. There are countless coins that want to be sold at a low price, so what should we do? At that time, we went to the point-to-point trading platform and sold it at a low price. People with vision went to develop a point-to-point trading platform. In troubled times, there was another opportunity to make wealth
the development of point-to-point trading platform many people think that the digital assets represented by bitcoin are the inevitable proct of the development of Internet technology and the largest practice of blockchain technology at present. Bitcoin's blockchain network may become the underlying network of other public chains, which may have a far-reaching impact on the real economy. Even if the report is true, it is still legal to hold and trade bitcoin in China. There is no need to panic excessively. Bitcoin can still be traded and realized in a point-to-point manner. The progress of technology in the world can not be stopped. China has occupied a certain leading edge in the development of blockchain. I believe that China will also be at the forefront of the world in the future.
5.
" Roadshow & quot; It is a kind of dynamic stock issuing method widely used in the world
after the completion of the company's prospectuses and analysis reports, analysts and salesmen visit large companies one by one to introce the company's selling points and positioning, and graally accumulate orders, so as to find demand and adjust prices
after the roadshow, the company can determine a price that basically reflects the relationship between supply and demand according to the order. If the subscription amount is small, that is, lower the price or postpone the issue
extended information:
if there are too many oversubscripts, the price will be increased. It can be seen that roadshow is an important promotion and publicity means to promote the successful issuance of shares under the condition of full communication between investment and financing parties
online roadshow has become an important form of IPO promotion of listed companies, which is an online interactive communication mode and a news release mode. For financing parties, it is a successful new advertising mode. Some people vividly summed up the characteristics of online roadshows with the four words of "more, faster, better and less": more, more participants; Fast, fast spread; The publicity effect is good; Save money, save cost
"online roadshow" questioners are not journalists, but shareholders. They care about a wide range of representative content, lively forms and different ways of asking questions, which really shortens the distance between shareholders and listed companies< br />
6. Roadshow, originally translated from English, is a widely used way of securities issuance and promotion in the world. It refers to the promotion activities for institutional investors before securities issuers issue securities. It is an important means of promotion and publicity to promote the successful issuance of stocks under the condition of full communication between investors and financiers. Selling stocks in the primary market with the help of investment bankers or payment commitment providers to help increase the potential value of stocks is called roadshow. The purpose of the roadshow is to promote the communication between investors and stock issuers, so as to ensure the smooth issuance of shares. In the overseas stock market, stock issuers and underwriters should realize the following purposes according to the situation of the roadshow: (1) find out the demand of strategic investors, so as to determine the issue volume, issue price and issue time, and ensure the key sales. ② To make strategic investors understand the situation of the issuer and make price judgments; The use of sales plan, the formation of competition between investors, maximize the price evaluation. ③ Lay a foundation for the relationship between the issuer and strategic investors. The main form of roadshow is to hold a promotion meeting. At the promotion meeting, the company introced the company's performance, procts and development direction to investors in detail, fully elaborated the investment value of listed companies, let prospective investors have a deep understanding of the specific situation, and answered the questions concerned by institutional investors. With the development of network technology, this kind of traditional roadshow has been moved to the Internet at the same time, and there has been online roadshow, which is promoted by the power of the Internet. Online roadshow has become an important platform for listed companies to show themselves and an important way to promote stock issuance. Materials and services for roadshow promotion: professional and exquisite enterprise promotion album (Chinese / English); Prospectus (Chinese / English); Research Report (proct technology analysis / market analysis / feasibility analysis report of raising funds); Issuing company document envelope (Chinese / English); Slide and slide album (Chinese / English); Enterprises promote videos (Chinese / English), gifts, document gift bags, etc. The roadshow promotion will also provide the rental of promotion meeting, press conference, listing ceremony, listing reception, venue layout and the rental and proction of necessary equipment, display boards, pictures, background plates and banners, registration plates, simultaneous translation equipment, as well as the speaker's famous brand, business card, name cover, brooch and other services. The following problems should be paid attention to in the roadshow promotion activities: 1. ② The content of publicity should be true. ③ Marketing time should be shortened and concentrated as far as possible. ④ Seize the opportunity to promote the issue. Roadshow was relatively strange two years ago, but now it has become a more frequently used word. This new mode of publicity and promotion has just appeared in China. It has not only attracted the attention and favor of listed companies, securities companies and investors, but also attracted the wide attention and strong interest of other enterprises. It imitates the way of roadshow in the securities instry to promote the procts of enterprises, forming a popular enterprise "roadshow". Roadshow has not only been successfully transferred by enterprises, but also its concept and connotation have been changed and extended. It has become a live activity including news conference, proct conference, proct display, proct trial, preferential sale, trade in, on-site consultation, lottery, gift delivery, prize answering, karaoke competition, art performance, game competition, etc. Now many enterprises' procts or services have begun to actively use the form of roadshow to promote their procts through face-to-face communication with consumers<
[edit this paragraph] roadshow, an effective mode of attracting investment for fast moving consumer goods
Investment Promotion Fair is a money burning fair -- a cruel reality, behind the noise is helplessness. The 2007 National spring sugar and Wine Fair opened in Chongqing on March 23. In recent days, the streets of Chongqing are filled with a kind of strong smoke of gunpowder before the commodity trade war: the advertisements of sugar and wine procts have been overwhelming in the streets of Chongqing; The hotels in the main urban area of Chongqing are full; Even the hostels, which usually have relatively light business, are now "supporting" themselves; Miss etiquette is in short supply. It is reported that in the sugar and wine fair, the real estate boss Shixian Tai Group invested more than 13 million yuan in advertising, and more than 5 million yuan in outdoor advertising alone“ With so much investment, the aim is to be familiar with exhibitors from all over the world. " This is the group's explanation. Sichuan Tuopai group has set another top advertisement in this exhibition, that is, it has made an advertisement of "shede" liquor with an area of more than 5000 square meters at the south end of Yangtze River Bridge. Anhui "dianxiaoer" in front of the exhibition center to do a cross street gatehouse costs more than 300000 yuan, is the most expensive shape of the fair. Sugar and wine will become a real money club. However, we can see that the momentum of the annual spring and autumn sugar and Wine Fair has not weakened, and the advertising investment of various manufacturers has not decreased. Helplessness is another common voice of manufacturers. Because every year in spring and autumn, dealers always hope to have a look at the sugar and Wine Fair. If the manufacturers don't have any momentum, they will think that they can't do it“ I have appeared in the past few years, but now I have to appear every year, "several manufacturers said helplessly. More enterprises do not take "how many merchants to recruit" to participate in the exhibition. They are more likely to get in touch with their dealers and friends to see the development trend of the instry this year and find new packaging and bottle bodies by the way. In fact, in their mind, they still hope to quickly become "dark horse" through the momentum of the sugar and wine club, although they know it may be fantasy. As soon as the fair is over, every manufacturer and businessman is summing up the gains and losses of the fair. It can be said that some people are happy and some people are worried. What is written on the face of most manufacturers and dealers is worry, because investment has not achieved the expected effect. Even if some manufacturers make a lot of profits, the joy may be short-lived, because a major phenomenon of sugar and wine instry is that the signing rate is high and the performance rate is low. Many dealers, influenced by various temptations, signed agreements with the manufacturers at the sugar and Wine Fair. However, after careful investigation, they gave up the contract, and the beautiful fantasy of the manufacturers turned into a thorough soap bubble. Behind the confusion of investment promotion -- traditional thinking shackles modern marketing thinking. China's liquor instry is in a confusion, spending a lot of money to participate in the sugar and wine fair, and getting nothing. For large enterprises, huge investment in advertising can effectively enhance the brand image, but also give dealers sufficient confidence. However, for small and medium-sized liquor enterprises, what they hope more is that "money is spent on the blade". How to attract investment effectively? On the other hand, Chinese dealers are also at a loss. Which proct should they choose to make a profit? With the development of commercial circulation and the graal development of commercial channels, the era of low gross profit of commercial channels has come. Dealers always hope to find a sustainable and profitable brand, while wine dealers are looking for a way out. The traditional forms of investment promotion are no more than the following: one is to hold small investment promotion meetings, such as order meeting, etc; The second is to participate in large-scale investment fairs, such as sugar and wine fairs. In terms of content, it's nothing more than seemingly lethal sales policies, such as "give as much as you buy", "zero risk", "the first payment of 88000, Chery car driving home" and so on. Dealers are no longer interested. It is the only way for Chinese liquor enterprises to succeed in the next round of investment promotion by changing the traditional unified investment promotion mode and introcing new investment promotion mode. The biggest disadvantage of the traditional form of investment promotion is that the restriction of the form and content of investment promotion greatly affects the effect of investment promotion. On the one hand, simply holding an order meeting in a hotel, the business representative of the manufacturer did not make a relatively detailed classification of the dealers. As long as the dealers were all invited to attend the meeting. Most of the small and medium-sized dealers are lured by the business representatives of the manufacturers to attend the meeting, such as "beautiful gifts, grand dinner and drawing awards". The manufacturers do not have a deep understanding of the sales policy and investment promotion policy, but simply announce the old-fashioned investment promotion plan, and the dealers are not particularly interested in it. With such a large-scale dealer meeting, the manufacturer has no time to communicate with a single intentional dealer. After the meal, the dealer leaves with gifts. The effect of attracting investment can be imagined. What do dealers want? I hope to have a partner who can provide him with long-term stability, high value and safety, because on the one hand, with the aggravation of market competition, the profit of dealers is getting thinner and thinner; on the other hand, many liquor enterprises adopt predatory investment promotion method, which greatly damages the interests of dealers and greatly reces the trust between manufacturers. In order to expand the market rapidly and effectively through the way of investment promotion, Chinese liquor must come out of the traditional investment promotion strategy and expand through the new investment promotion mode. Therefore, we focus on the above two aspects. According to many successful cases we have operated, Fangde Zhiye believes that the core of the new investment promotion mode is the innovation of investment promotion form and content. If we want to seek a breakthrough in investment promotion, we must change the traditional unified way of investment promotion, and subdivide the target market from the perspective of enterprise market strategy. In other words, the first step is to determine the marketing strategy and its market layout strategy, which market is the strategic market, which market is the second line protection circle market, and which market is the tactical opportunistic market. According to the characteristics of different markets, planning different market operation modes, such as local market or strategic market, whether the company will consider adopting direct marketing or direct marketing plus distribution mode, and whether it will adopt simple investment promotion mode for opportunistic market to leave greater operation space and profit space to dealers. After determining the marketing strategy and market layout strategy, we need to make detailed planning for the specific investment strategy. In the process of actual operation, Fangde Zhiye marketing organization has summed up a set of new roadshow investment promotion mode. We think it is of great significance for modern enterprises, especially for the investment promotion and marketing of fast-moving consumer goods, and hope to share it with relevant enterprises. The essence of roadshow investment promotion is to "divide the traditional" big unified "investment promotion into small ones, and carry out small and targeted investment promotion meetings in the market segments of the large target market. Such investment promotion is more targeted, and at the same time, the dealers all over the country fully feel the sincerity of the manufacturers. For example, Tai big liquor is a high-end image proct officially launched by Shaanxi taijiu in 2006. According to the company's strategy, Tai Liquor should be built into the first liquor for political and business use in Shaanxi. How to achieve the strategic objectives of the enterprise, we will do a detailed classification of Shaanxi market. The four strategic markets are defined as Baoji market, Xi'an capital market, Yulin City market and Yan'an City market. How to quickly complete the market layout? On the one hand, in the Xi'an market, we should make use of our existing network resources and adopt the direct marketing mode. For the market in Shaanxi Province, we have adopted a new model of roadshow investment promotion, which has been a great success. Tai Liquor has not been officially launched. There are 40 distributors around Xi'an, Yulin, Baoji, Yan'an, Shangluo, etc., which have signed contracts with Tai Liquor, and the results are complete
[edit this paragraph] roadshow, an effective mode of attracting investment for fast moving consumer goods
Investment Promotion Fair is a money burning fair -- a cruel reality, behind the noise is helplessness. The 2007 National spring sugar and Wine Fair opened in Chongqing on March 23. In recent days, the streets of Chongqing are filled with a kind of strong smoke of gunpowder before the commodity trade war: the advertisements of sugar and wine procts have been overwhelming in the streets of Chongqing; The hotels in the main urban area of Chongqing are full; Even the hostels, which usually have relatively light business, are now "supporting" themselves; Miss etiquette is in short supply. It is reported that in the sugar and wine fair, the real estate boss Shixian Tai Group invested more than 13 million yuan in advertising, and more than 5 million yuan in outdoor advertising alone“ With so much investment, the aim is to be familiar with exhibitors from all over the world. " This is the group's explanation. Sichuan Tuopai group has set another top advertisement in this exhibition, that is, it has made an advertisement of "shede" liquor with an area of more than 5000 square meters at the south end of Yangtze River Bridge. Anhui "dianxiaoer" in front of the exhibition center to do a cross street gatehouse costs more than 300000 yuan, is the most expensive shape of the fair. Sugar and wine will become a real money club. However, we can see that the momentum of the annual spring and autumn sugar and Wine Fair has not weakened, and the advertising investment of various manufacturers has not decreased. Helplessness is another common voice of manufacturers. Because every year in spring and autumn, dealers always hope to have a look at the sugar and Wine Fair. If the manufacturers don't have any momentum, they will think that they can't do it“ I have appeared in the past few years, but now I have to appear every year, "several manufacturers said helplessly. More enterprises do not take "how many merchants to recruit" to participate in the exhibition. They are more likely to get in touch with their dealers and friends to see the development trend of the instry this year and find new packaging and bottle bodies by the way. In fact, in their mind, they still hope to quickly become "dark horse" through the momentum of the sugar and wine club, although they know it may be fantasy. As soon as the fair is over, every manufacturer and businessman is summing up the gains and losses of the fair. It can be said that some people are happy and some people are worried. What is written on the face of most manufacturers and dealers is worry, because investment has not achieved the expected effect. Even if some manufacturers make a lot of profits, the joy may be short-lived, because a major phenomenon of sugar and wine instry is that the signing rate is high and the performance rate is low. Many dealers, influenced by various temptations, signed agreements with the manufacturers at the sugar and Wine Fair. However, after careful investigation, they gave up the contract, and the beautiful fantasy of the manufacturers turned into a thorough soap bubble. Behind the confusion of investment promotion -- traditional thinking shackles modern marketing thinking. China's liquor instry is in a confusion, spending a lot of money to participate in the sugar and wine fair, and getting nothing. For large enterprises, huge investment in advertising can effectively enhance the brand image, but also give dealers sufficient confidence. However, for small and medium-sized liquor enterprises, what they hope more is that "money is spent on the blade". How to attract investment effectively? On the other hand, Chinese dealers are also at a loss. Which proct should they choose to make a profit? With the development of commercial circulation and the graal development of commercial channels, the era of low gross profit of commercial channels has come. Dealers always hope to find a sustainable and profitable brand, while wine dealers are looking for a way out. The traditional forms of investment promotion are no more than the following: one is to hold small investment promotion meetings, such as order meeting, etc; The second is to participate in large-scale investment fairs, such as sugar and wine fairs. In terms of content, it's nothing more than seemingly lethal sales policies, such as "give as much as you buy", "zero risk", "the first payment of 88000, Chery car driving home" and so on. Dealers are no longer interested. It is the only way for Chinese liquor enterprises to succeed in the next round of investment promotion by changing the traditional unified investment promotion mode and introcing new investment promotion mode. The biggest disadvantage of the traditional form of investment promotion is that the restriction of the form and content of investment promotion greatly affects the effect of investment promotion. On the one hand, simply holding an order meeting in a hotel, the business representative of the manufacturer did not make a relatively detailed classification of the dealers. As long as the dealers were all invited to attend the meeting. Most of the small and medium-sized dealers are lured by the business representatives of the manufacturers to attend the meeting, such as "beautiful gifts, grand dinner and drawing awards". The manufacturers do not have a deep understanding of the sales policy and investment promotion policy, but simply announce the old-fashioned investment promotion plan, and the dealers are not particularly interested in it. With such a large-scale dealer meeting, the manufacturer has no time to communicate with a single intentional dealer. After the meal, the dealer leaves with gifts. The effect of attracting investment can be imagined. What do dealers want? I hope to have a partner who can provide him with long-term stability, high value and safety, because on the one hand, with the aggravation of market competition, the profit of dealers is getting thinner and thinner; on the other hand, many liquor enterprises adopt predatory investment promotion method, which greatly damages the interests of dealers and greatly reces the trust between manufacturers. In order to expand the market rapidly and effectively through the way of investment promotion, Chinese liquor must come out of the traditional investment promotion strategy and expand through the new investment promotion mode. Therefore, we focus on the above two aspects. According to many successful cases we have operated, Fangde Zhiye believes that the core of the new investment promotion mode is the innovation of investment promotion form and content. If we want to seek a breakthrough in investment promotion, we must change the traditional unified way of investment promotion, and subdivide the target market from the perspective of enterprise market strategy. In other words, the first step is to determine the marketing strategy and its market layout strategy, which market is the strategic market, which market is the second line protection circle market, and which market is the tactical opportunistic market. According to the characteristics of different markets, planning different market operation modes, such as local market or strategic market, whether the company will consider adopting direct marketing or direct marketing plus distribution mode, and whether it will adopt simple investment promotion mode for opportunistic market to leave greater operation space and profit space to dealers. After determining the marketing strategy and market layout strategy, we need to make detailed planning for the specific investment strategy. In the process of actual operation, Fangde Zhiye marketing organization has summed up a set of new roadshow investment promotion mode. We think it is of great significance for modern enterprises, especially for the investment promotion and marketing of fast-moving consumer goods, and hope to share it with relevant enterprises. The essence of roadshow investment promotion is to "divide the traditional" big unified "investment promotion into small ones, and carry out small and targeted investment promotion meetings in the market segments of the large target market. Such investment promotion is more targeted, and at the same time, the dealers all over the country fully feel the sincerity of the manufacturers. For example, Tai big liquor is a high-end image proct officially launched by Shaanxi taijiu in 2006. According to the company's strategy, Tai Liquor should be built into the first liquor for political and business use in Shaanxi. How to achieve the strategic objectives of the enterprise, we will do a detailed classification of Shaanxi market. The four strategic markets are defined as Baoji market, Xi'an capital market, Yulin City market and Yan'an City market. How to quickly complete the market layout? On the one hand, in the Xi'an market, we should make use of our existing network resources and adopt the direct marketing mode. For the market in Shaanxi Province, we have adopted a new model of roadshow investment promotion, which has been a great success. Tai Liquor has not been officially launched. There are 40 distributors around Xi'an, Yulin, Baoji, Yan'an, Shangluo, etc., which have signed contracts with Tai Liquor, and the results are complete
7. Sales promotion (SP for short)
ad is the abbreviation of English advertisement, which means "advertisement"
Public Relations (PR or PR for short).
ad is the abbreviation of English advertisement, which means "advertisement"
Public Relations (PR or PR for short).
8.
The project roadshow is that the enterprise or entrepreneurial representatives explain the project attributes, development plans and financing plans to the investors on the platform. It is generally divided into online roadshow and offline roadshow
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Project roadshow is that enterprise representatives explain their enterprise procts, development plans and financing plans to many investors on the platform
-
Project roadshow is divided into online project roadshow and offline project roadshow. The online project roadshow mainly explains the project through QQ group, wechat group, or online video; The offline project roadshow mainly concts face-to-face talks and exchanges with investors through special activities
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