Suning e-buy digital currency
1. B2C platform
B2C platform is still the first target for many enterprises to choose online sales platform. When funds are in place, tmall, Jingdong, No.1 store and so on, generally the platforms that can enter will not give up. After all, different entry audiences are different, and user scale is the first priority
2, independent mall
independent mall is to build an independent online store with top-level domain name by virtue of the mall system. The advantages of opening an independent online store are: top-level domain name, private brand, corporate image, cost saving, self-management and unrestricted
3, C2C platform
C2C is very popular in the past few years, but the trend is not as good as before in 2013. Personally, you can try Taobao, paipai and so on. It's better for enterprises not to go through this muddy water. After the independence of tmall, the gap has graally widened, and B2C will continue to be brilliant
4. The main reason why CPS platform
CPS mode has become the mainstream promotion mode is that there is no risk. Advertising is likely to cost a lot of money, resulting in a very low conversion rate. Bidding and through train may not generate orders, but CPS will have commission only when it proces sales, and the ROI is high
Because of its high cost performance, o2o platform is still favored by many users. Of course, we do not rule out more o2o online sales platforms and models. We are looking forward to new surprises in 2013 In the early stage, many banks set up online shopping malls for the purpose of installment payment for users using credit cards. With the popularization of e-commerce, the enhancement of user demand and the improvement of technical means, the bank online mall has graally maturedonline banking stores provide users with a full range of services, including points exchange, installment payment, payment, financing, guarantee and so on. The most significant thing is that they provide many businesses with platforms and opportunities to display and sell procts. If this platform operates well, it will bring a lot of achievements
At present, all operators have their own mall platforms. Due to the hard demand of communication business, the users of operator platform always have a certain degree of dependence and stickiness, so it is of great strategic significance to seize these platforms in advance, which is exactly the truth of running horse and enclosure The essence of b2t2b mode (business to third party to business) is that small and medium-sized enterprises rely on the public platform provided by the third party to carry out e-commerce (such as Alibaba, global resources, directinstry platform)the real e-commerce should be a professional, strong service function, public and fair third-party service platform. Information flow, capital flow, logistics three core processes can be very good operation. The goal of the platform is to build an efficient information exchange platform for enterprises and create a good business credit environment
many people will find resources like virtual currency often mentioned in the news when they learn about the economic news moreover, in our daily life, we also feel special concern for such a relevant market. At the beginning of April, there was a big increase in global psychological money, which broke the historical record of US $200 million
bitcoin like this and virtual currency like Ethereum, and their prices have also repeatedly reached new highs, so they have attracted a large number of investors they also want to make such investment and financial management through their own other channels, and there may be some violations of the law and discipline. For example, for some virtual currencies, they may also have some other platforms, and they will also launch some platform currencies or counterfeit currencies. Although from now on, the market value of bitcoin is probably on the top of US $100 billion, many people still hold a more cautious and skeptical attitude towards bitcoin. After all, the rise of bitcoin is not always in a continuous upward trend, and there will be a decline
Sina Technology asked Alibaba, Jingdong, Suning and other officials for confirmation, and the other side said that they "didn't know about this.". Some consumers also called United Airlines, Maotai Group and Wal Mart, saying that there was no such thing and no cooperation with online gold
however, the anti network gold netizen Lao Zhang (pseudonym) consulted the official customer service of Suning e-buy and learned that it was not clear whether the network gold and Suning had cooperated. This gift card can be used in Suning, but the "future world" printed on it is not officially printed by Suning. Many companies will print some words or logo after buying the gift card, but this does not mean that Suning has a cooperative relationship with the other party
Lao Zhang believes that in fact, it is network gold that misleads consumers under the guise of big enterprises. If you buy a card of Jingdong card No.1 store and print your own logo, you can say that you have cooperated with Jingdong and No.1 store
online gold has a huge amount of publicity materials, including videos, pictures and even related news from major websites. Every propaganda group is sending news links, and there are some official media and paper articles. Most of the articles mention the concepts of digital assets, virtual currency and digital currency, and even compare network gold to bitcoin<
recently, several major Chinese official media published an article entitled "Central Bank: launch digital currency as soon as possible", which once again caused the carnival of Internet gold insiders and investors. They rushed to tell each other that "look, the central bank has also recognized us." Anti network gold people sigh one after another: "everyone knows that digital currency has nothing to do with network gold, and bitcoin has nothing to do with network gold." But I can't help it. Someone believes it
although there are so many ways to publicize online gold, there is no official website. Sina science and technology inquiry found that all online gold publicity websites or learning websites have no website right information area, no ICP filing information, and even no accurate address information. Sina science and technology tried to visit this company, so it failed to achieve
for details, please refer to professionals,
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Online and offline integration of Omni channel business model and online and offline open platform
On October 28, 2013, Suning cloud business, the pioneer of online and offline integration mode of retail instry, jointly invested US $420 million to acquire nearly 74% shares of pptv Juli. Among them, Suning contributed 250 million US dollars, accounting for 44% of the shares, becoming the largest shareholder"one body, two wings" of the "Internet road map", Suning cloud business chairman Zhang Jindong more than once explained to all walks of life in public how Suning takes Internet retail as the main body to build an online and offline integrated Omni channel business model and an online and offline open platform
the outbreak of mobile Internet and home Internet has broken the concept and operation mode of traditional Internet. According to Dr. Tao Chuang, CEO of Juli media, a new Internet economic mode of online and offline integration is emerging. The competition to seize the Internet multi screen entrance such as mobile phone, tablet computer and Internet home TV has started
At the press conference, Suning cloud business said that the cooperation between the two sides will be reflected in three aspects: terminal and cloud, user and brand, media and content. Specifically, according to the plan, in the fourth quarter of this year, Suning's Internet store - "cloud store" construction has started. The idea of opening stores to consumers' pockets and living rooms will have a greater intersection with pptvin the initial assumption of strategic cooperation, pptv will integrate Suning's e-commerce services into its own "box" procts, namely PPBOX. After users' digital TV access to PPBOX, they can visit Suning Tesco through TV to purchase various procts. Suning will also cooperate with major TV manufacturers to preset pptv cohesion video service in digital TV and promote pptv cohesion video content
since the beginning of this year, the expansion speed of Gome and Suning has even reached the point of astonishing the instry. It is said that Suning plans to open more than 150 new stores this year. There are several versions of Gome's expansion plan in 2005. It is said that it plans to add more than 130 stores nationwide. However, some executives of Gome have claimed that the number of stores opened this year will be twice the total number of the previous 18 years. According to this calculation, the number of new stores opened this year will reach more than 280
it is understood that in addition to franchise stores, Suning Electric opened 69 new direct chain stores in the first half of 2005, an increase of 82% compared with 84 in 2004< By analyzing the operation of Gome and Suning, we can see more clearly how they "finance" themselves with a large amount of floating cash on their books by disguised means, which can be used for scale expansion or diversified operation, and make these funds circulate in the body
endogenous funds can not support the rapid expansion of scale
in 2004, the capital gap of new stores in Gome and Suning reached 2.221 billion yuan and 1.617 billion yuan respectively. In 2005, the gap widened further
according to the instry experience, the retailer scale expansion generally only needs to pay the start-up fee, while the payment for goods is actually paid by the supplier, and the supplier also needs to pay the entrance fee, promotion fee and other channel fees. In order to restore and estimate the funds needed for new stores of Suning and Gome, we make the following assumptions based on instry experience:
1. The average area of new stores is about 5000 square meters< 2. The one-time expenses such as start-up expenses need 15 million yuan (the announcement of Gome's IPO in Hong Kong in 2004 revealed that the cost of setting up a hypermarket for Gome is about 10 million yuan to 15 million yuan)
3. According to the annual turnover and the number of stores of Gome and Suning, the average turnover of a single store of Gome and Suning is 200-300 million yuan. Considering the turnover rate of inventory, if the company does not occupy the supplier's funds, the total purchase price (one month) of household appliances at the beginning of new stores is 25 million yuan, and the subsequent payment can be realized through capital turnover
according to the above assumptions, it can be calculated that a new household appliance chain store needs about 40 million yuan. According to this calculation, the funds needed by Gome and Suning under the speed of real scale expansion are as follows: according to 130-280 new stores, the funds needed by Gome for this year's expansion are about 5.2-11.2 billion yuan; According to 150 new stores, Suning needs about 6 billion yuan to expand this year. According to the financial data of the two companies, there is a huge gap between these figures and the cash and cash equivalents in the book currency of the previous year. According to the announcement, in 2004, Gome's cash and cash equivalents were 1.565 billion yuan, while Suning's was 530 million yuan. In other words, in addition to their own funds, there is a huge gap in the funds required for the new stores of the two companies in 2005. In 2004, the capital gap of new stores in Suning and Gome reached 1.617 billion yuan and 2.221 billion yuan respectively
however, the refinancing situation of the two companies in 2005 is still blank, so where does the expansion fund come from< The financial data show that neither Gome nor Suning have made short-term loans from banks, and their liabilities are mainly short-term liabilities. Therefore, it can be inferred that the new store funds of the two companies mainly come from the occupation of supplier funds
according to the data, the debts of Gome and Suning are mainly short-term liabilities, but no long-term liabilities. In short-term debt, accounts payable and notes payable are the main body of debt (Figure 7-1, figure 7-2, appendix). Different from Suning's payment to suppliers is mainly reflected in accounts payable, Gome's payment to suppliers is mainly reflected in bills payable, which actually shows that there is a big difference between them in the time of occupying suppliers' funds. The reason is that according to the instry experience, the accounts payable is generally only postponed for 3-4 months, while the payment method of bills payable is adopted, and the payment for goods can be postponed to 6 months. This shows that Gome has stronger control over suppliers, and its capital chain is more abundant than Suning. The fundamental reason for the difference in the length of time that the two companies spend on suppliers' capital is that there is a difference in the channel value between the two companies< Moreover, there is a positive correlation between the short-term debt scale of Gome and Suning and their sales scale. According to the annual report, the main business income of Suning Electric was 1.664 billion yuan in 2001 and 9.107 billion yuan in 2004; Accordingly, its short-term loans + accounts payable + notes payable increased from 507 million yuan at the end of 2001 to 932 million yuan at the end of 2004. Gome's main revenue increased from 3.873 billion yuan in 2001 to 11.931 billion yuan in 2004. Correspondingly, short-term liabilities + accounts payable + notes payable increased synchronously, from 773 million yuan at the end of 2001 to 3.012 billion yuan at the end of 2004 (Figure 8)
in order to better understand the reality of Gome and Suning's occupation of suppliers' funds and the use of their funds, we can also focus on the analysis of the current assets and liabilities structure of the two companies, and analyze the monetary cash / current assets, (accounts payable + Notes payable + advances) / sales income, and the relationship between them (accounts payable + notes payable + advance receivables) / current assets and the matching between financial expenses and current liabilities, the results show that the two companies occupy the funds of suppliers in the process of scale expansion
monetary cash / current assets. During 2001-2004, the proportion of cash and cash equivalents / current assets on the books of the two companies increased rapidly. In 2004, the proportion of cash and cash equivalents to current assets of Gome and Suning reached 33.38% and 29.18% respectively, which actually shows that the book cash of retailers increased rapidly with the growth of their income (Figure 9)
(accounts payable + notes payable + advance receivables) / sales revenue, (accounts payable + notes payable + advance receivables) / current assets. These two indicators actually reflect the ability of retailers to occupy funds. From the performance of Gome and Suning over the years, Gome's two indicators reached 27.86% and 70.88% respectively in 2004, while Suning's two indicators were 11.03% and 55.22% respectively. This shows that the phenomenon of two companies occupying suppliers' funds is more prominent, which also confirms the judgment that Gome's ability to occupy suppliers' funds is higher than Suning's (FIG. 10, FIG. 11)
the matching between financial expenses and current liabilities. According to the financial expenses of the two companies, we can clearly see that Gome's financial revenue is greater than its financial expenditure, and the amount of financial expenditure is relatively small, which indicates that the company's current liabilities are basically interest free, or it can be said that it is interest free financing obtained by occupying the supplier's loan
in order to explain this problem more accurately, according to the current short-term loan interest rate (we choose the short-term loan interest rate of 5.58% from June to one year, because the interest rate is higher than the short-term loan interest rate of 5.22% from January to June, it is more conservative and cautious to calculate), we can get that Gome's actual interest paying liabilities are far lower than its actual current liabilities, In 2004, the difference between current liabilities and actual interest paying debts was 3.49 billion yuan. The same fact has also been effectively proved in the financial expense account of Suning Electric. According to the calculation of interest paying debt pushed back by financial expense, the book current liabilities of Suning Electric in 2004 were also higher than its actual interest paying debt, and the amount of interest unpaid debt was as high as 947 million yuan (Table 1, table 2, Figure 12)
in fact, according to the experience of home appliance chain retailers generally delaying payment from March to April, Gome's floating cash on the book is between 3-4 billion yuan. After decting about 1 billion yuan of inventory in one month, there is still about 2-3 billion yuan of floating cash available. The floating cash of Suning can reach 2.2-3 billion yuan. After decting 800 million yuan of inventory in one month, there is still 1.4-2.2 billion yuan of floating cash available
retail + real estate: the golden partner
the data analysis shows that Gome and Suning occupy a large amount of supplier funds, and also reveals the nature of their financial enterprises and the internal circulation process of their suppliers' funds as non cost financing (Figure 13). In our opinion, it is precisely because Gome and Suning occupy a large amount of supplier funds that they have a strong desire to expand the scale of their outlets and a strong impulse to diversify. Their diversified investments are generally invested in instries with large capital demand, and the typical representative is the real estate instry
this situation is actually reflected in many retailers, such as China Resources venture, Nanjing Zhongshang, etc., who are engaged in retail business and enter the real estate field at the same time
although Gome and Suning are not directly engaged in real estate business at present, we can find the operation trace of "business + real estate" mode of the two families from the structure of Zhang Jindong family and Huang Guangyu family controlling the company
we think that the two home appliance chain enterprises choose the "commercial + real estate" mode by coincidence. In fact, it also reveals the business mode that retailers hope to support real estate with the help of commercial, and at the same time provide outlets for themselves through real estate development, so as to rece the pressure of rent price rise (figures 14 and 15). For example, Suning Appliance, the second largest shareholder of Suning Appliance, and its affiliated company Suning global group both invest in real estate, and Suning Appliance has become one of the main tenants of the real estate developed by the two companies
according to the prospectus of Suning Appliance, there were frequent related party transactions between Jiangsu Suning Appliance and Suning Appliance before its listing e to the cross and overlap of business. In 2001, the accumulated amount of capital exchange between the two companies reached about 1.5 billion yuan. According to the analysis of the average monthly balance of capital occupation, since Jiangsu Suning Electric was established in November 1999, the average monthly balance of capital occupied by Jiangsu Suning Electric was 91 million yuan in 2000 and 77 million yuan in 2001. At the same time, before the listing of Suning Electric appliances, Suning Electric appliances also had large capital exchanges with its affiliated real estate companies. As of December 15, 2001, Suning Electric's receivables from Jiangsu Suning construction group, Jiangsu Suning Decoration Engineering Co., Ltd., Nanjing Suning Real Estate Development Co., Ltd., Jiangsu Wantai Investment Development Co., Ltd. and Nanjing Ninghua Real Estate Development Co., Ltd. totaled 88 million yuan
from the current information disclosure of Suning Appliance, the frequent related party transactions and capital exchanges between Suning Appliance and its affiliated companies have been graally terminated through asset restructuring before listing, but Suning Appliance is still one of the main leasing customers of the property development of its affiliated companies. For example, Yinhe International Shopping Plaza, which is newly built by Jiangsu Suning Electric Co., Ltd. with an investment of 600 million yuan, is located in the business district of Shanxi road in Nanjing. The 48 storey building will become a landmark building of the business district after completion. Among them, the eight storey building with a total area of 40000 square meters will be used as a department store, and the headquarters of Suning Electric Co., Ltd. will also be moved here. On June 1, 2005, Suning Electric announced that it plans to jointly unveil with Jiangsu Suning Electric on the land of Suning Electric's fund-raising project "Nanjing xinjiekoudian expansion project". The price of the land is 15 million yuan, plus the bid security of 3 million yuan
compared with Suning, Gome's "commercial + real estate" operation mode is more significant. Although on June 7, 2004, China Pengrun group announced the acquisition of all the issued shares of oceantown (the former holding company of Gome Electric Co., Ltd.), with a total price of RMB 8.8 billion, and changed its name to Gome, which is mainly engaged in home appliance retail, at the same time, Gome Holdings said that it would graally transfer Jinzun real estate invested by Pengrun real estate to Shanghai
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The second type of e-commerce is direct e-commerce, without fixed shops, procts and promotion channels. Tiktok Kwai, Guang Xiao Tong Feng Feng, and other two kinds of electronic business platform
two type of electricity supplier market is mainly the sinking market, that is, consumers in the city below three lines, the two types of electricity providers are selling two kinds of electronic business platforms, such as Luban, Taurus, Fenghuang, Fenghuang and so on. Most of these users are middle-aged and elderly people. Because they have been used to offline payment for a long time, they can't trust and get used to the online payment consumption mode of e-commerce. The existence of the second type of e-commerce is to explore this kind of users, and design a pay to and simple transaction process. By putting information flow ads on each platform (e-commerce platform), users are attracted to click, fill in the address, go to, and sign for the payment

