IBM's blueprints
Publish: 2021-04-08 00:15:33
1.
The virus in the "bitcoin virus" incident is known as "ransomware". By encrypting the files in the victim's computer, you can't open them completely to ask for ransom. This is a virus attack launched by lawless elements by using "eternal blue" leaked from NSA hacker's weapon library. It does not need any operation of users. As long as it is turned on and connected to the Internet, lawless elements can implant blackmail software into computers and servers
What's more terrible is that this is just the beginning. Now this blackmail virus has spread to all over the world, including many colleges and universities in China. You can see many students on the Internet showing pictures of their computers being attacked. I have to say that hackers are really well intentioned, even in simplified Chinese
2. How much is pi worth after it is put on the exchange? Today, PI can tell you responsibly
the value of PI is calculated by IBM's "deeper blue" computer according to the digital model. It has been calculated nine times, and the actual value of PI may be between $120 and $150, Under the pressure of $200
the previously unpopular lightcoin was also simulated by IBM's server cluster running model, and now it has exceeded 700. Through the system simulation demonstration, the value of PI Coin & gt; Facebook on the blockchain (500 billion
US dollars) + Amazon on the blockchain (900 billion US dollars)
in March next year, there will be three trends in the international cryptocurrency Market:
① the global market value will decline, and bitcoin will decline, with a probability of 1%
② the price will rise slightly, but relatively stable, with a little difference from the market value or price at this time, with a probability of 50%
③ with the price soaring, bitcoin price doubled, and the global money and silver project shopping malls rose by 50-200%, with a probability of 49%
the value of PI depends on our consensus on it. After entering the Chinese market, it began to soar geometrically, reaching nearly 3 million miners. The built-in app covers more than 100 countries around the world. Market awareness is consistent with consensus. Market awareness is how many people in this shopping Mall know PI coin, Consensus is how many people will trade PI coins
now that consensus and market awareness are available, how much is it worth? The official saying is 0, and the final price is set by the market. But now an exchange has launched a futures proct with a price of about 88 yuan per item. No matter what the project is, as long as you have a huge user base, the exchange is willing to launch it on its own initiative, and the exchange will also rush to launch the pure leek cutting project, such as HDS, etc., so there is no need to worry about the price
pi is the PayPal of blockchain or the personal version of IBM blockchain payment system
if we want to talk about the price of PI currency, the penetration rate of digital currency is the same as that of Internet in 1992. Blockchain career is one of the important economic engines in the next 100 years. According to the current development trend and international recognition, PI listing will make a group of rich people
if you didn't catch bitcoin ten years ago, don't let yourself regret it today. Reprinted from
What's the value of PI coin after it's listed on the stock exchange - instry trends - pi coin mining information exchange PI coin virtual currency mining π Currency, PI
&
bibinetwork.com
published on 01-12
the value of PI is calculated by IBM's "deeper blue" computer according to the digital model. It has been calculated nine times, and the actual value of PI may be between $120 and $150, Under the pressure of $200
the previously unpopular lightcoin was also simulated by IBM's server cluster running model, and now it has exceeded 700. Through the system simulation demonstration, the value of PI Coin & gt; Facebook on the blockchain (500 billion
US dollars) + Amazon on the blockchain (900 billion US dollars)
in March next year, there will be three trends in the international cryptocurrency Market:
① the global market value will decline, and bitcoin will decline, with a probability of 1%
② the price will rise slightly, but relatively stable, with a little difference from the market value or price at this time, with a probability of 50%
③ with the price soaring, bitcoin price doubled, and the global money and silver project shopping malls rose by 50-200%, with a probability of 49%
the value of PI depends on our consensus on it. After entering the Chinese market, it began to soar geometrically, reaching nearly 3 million miners. The built-in app covers more than 100 countries around the world. Market awareness is consistent with consensus. Market awareness is how many people in this shopping Mall know PI coin, Consensus is how many people will trade PI coins
now that consensus and market awareness are available, how much is it worth? The official saying is 0, and the final price is set by the market. But now an exchange has launched a futures proct with a price of about 88 yuan per item. No matter what the project is, as long as you have a huge user base, the exchange is willing to launch it on its own initiative, and the exchange will also rush to launch the pure leek cutting project, such as HDS, etc., so there is no need to worry about the price
pi is the PayPal of blockchain or the personal version of IBM blockchain payment system
if we want to talk about the price of PI currency, the penetration rate of digital currency is the same as that of Internet in 1992. Blockchain career is one of the important economic engines in the next 100 years. According to the current development trend and international recognition, PI listing will make a group of rich people
if you didn't catch bitcoin ten years ago, don't let yourself regret it today. Reprinted from
What's the value of PI coin after it's listed on the stock exchange - instry trends - pi coin mining information exchange PI coin virtual currency mining π Currency, PI
&
bibinetwork.com
published on 01-12
3. IBM is the abbreviation of International Business Machines Corp, which is also the registered trademark of its procts.
Introction to IBM
IBM, which was founded in the United States in 1914, is the world's largest multinational company in information instry. At present, it has more than 300000 employees in the world, and its business covers more than 160 countries and regions. In 2000, IBM's global revenue reached more than 88 billion US dollars
for more than 20 years, IBM's various information systems have become the most reliable information technology means in many important business fields in China, such as finance, metallurgy, petrochemical, transportation, manufacturing, commodity circulation and so on. IBM's customers cover all fronts of China's economy.
Introction to IBM
IBM, which was founded in the United States in 1914, is the world's largest multinational company in information instry. At present, it has more than 300000 employees in the world, and its business covers more than 160 countries and regions. In 2000, IBM's global revenue reached more than 88 billion US dollars
for more than 20 years, IBM's various information systems have become the most reliable information technology means in many important business fields in China, such as finance, metallurgy, petrochemical, transportation, manufacturing, commodity circulation and so on. IBM's customers cover all fronts of China's economy.
4. Business scope IBM is a long-term leader in the computer instry, with the most remarkable achievements in large / small computers and ThinkPads. Its personal computer (PC) standard is still used and developed. In 2004, IBM sold its PC business to Lenovo Group, a Chinese computer manufacturer, officially marking the overall transformation from "mass" proct business to "high value" business
in addition, IBM also leads the instry in mainframe, supercomputer (mainly represented by dark blue, blue gene and Watson), UNIX and server
in terms of software, IBM software group has integrated five software brands, including lotus, WebSphere, DB2, rational and Tivoli, which are both leaders or strong competitors in the software instry. After 1999, the overall scale of Microsoft surpassed that of IBM software group. Up to now, IBM software group is also the second largest software entity in the world
IBM also has advanced knowledge in materials, chemistry, physics and other scientific fields. Hard disk technology was invented by IBM. Scanning tunneling microscope (STM), copper wiring technology and atomic etching technology were also invented by IBM Research Institute
in the 1950s, IBM became the main contractor for the computer development of the automatic defense system of the US air force, and began to reproce the anti-aircraft gun system. Only then did IBM come into contact with the key research carried out at MIT; Work on the first generation of real-time, digital computers (including many other advances, such as a comprehensive video display, core experience inheritance, light guns, the first effective algebraic computer language, analog digital and digital analog conversion technology, digital data transmission telephone line, multiprocessor, Networking). IBM invested more than 70000 employees (20% of the total employees) in the peak project. But in the long run, more important than profit is the military investment in research using cutting-edge computers
in the 1960s, IBM was the largest of the eight major computer companies. In 2002, through the acquisition of Pricewaterhouse Coopers, a professional consulting service company, IBM strengthened its consulting service capability. The company increasingly focused on promoting enterprise solutions to consulting, service and software, and focused on hardware and high-value chip technology, In recent years, IBM has been increasing its patent portfolio, which is a valuable cross license with other companies. From 1993 to 2005, IBM has obtained more US patents than other companies. Over the past 13 years, IBM has won more than 31000 patents, ranking first in the instry. In 2004, IBM announced that it proposed to sell its PC business to Lenovo Group, a Chinese computer manufacturer. Lenovo was partly controlled by the Chinese government and was sold with $650 million in cash and $600 million in Lenovo shares. From the perspective of hardware science and technology, IBM has focused most of its efforts on providing consulting and acquisition business restructuring services. In the process of consulting, software and technical services, the new IBM has enhanced its global distribution capability, which is strongly reflected in this change
in addition, IBM also leads the instry in mainframe, supercomputer (mainly represented by dark blue, blue gene and Watson), UNIX and server
in terms of software, IBM software group has integrated five software brands, including lotus, WebSphere, DB2, rational and Tivoli, which are both leaders or strong competitors in the software instry. After 1999, the overall scale of Microsoft surpassed that of IBM software group. Up to now, IBM software group is also the second largest software entity in the world
IBM also has advanced knowledge in materials, chemistry, physics and other scientific fields. Hard disk technology was invented by IBM. Scanning tunneling microscope (STM), copper wiring technology and atomic etching technology were also invented by IBM Research Institute
in the 1950s, IBM became the main contractor for the computer development of the automatic defense system of the US air force, and began to reproce the anti-aircraft gun system. Only then did IBM come into contact with the key research carried out at MIT; Work on the first generation of real-time, digital computers (including many other advances, such as a comprehensive video display, core experience inheritance, light guns, the first effective algebraic computer language, analog digital and digital analog conversion technology, digital data transmission telephone line, multiprocessor, Networking). IBM invested more than 70000 employees (20% of the total employees) in the peak project. But in the long run, more important than profit is the military investment in research using cutting-edge computers
in the 1960s, IBM was the largest of the eight major computer companies. In 2002, through the acquisition of Pricewaterhouse Coopers, a professional consulting service company, IBM strengthened its consulting service capability. The company increasingly focused on promoting enterprise solutions to consulting, service and software, and focused on hardware and high-value chip technology, In recent years, IBM has been increasing its patent portfolio, which is a valuable cross license with other companies. From 1993 to 2005, IBM has obtained more US patents than other companies. Over the past 13 years, IBM has won more than 31000 patents, ranking first in the instry. In 2004, IBM announced that it proposed to sell its PC business to Lenovo Group, a Chinese computer manufacturer. Lenovo was partly controlled by the Chinese government and was sold with $650 million in cash and $600 million in Lenovo shares. From the perspective of hardware science and technology, IBM has focused most of its efforts on providing consulting and acquisition business restructuring services. In the process of consulting, software and technical services, the new IBM has enhanced its global distribution capability, which is strongly reflected in this change
5. IBM's salary is completely revealed - salary level (full version)
salary, ing
IBM's salary is composed of the following parts (non ISSC):
monthly basic salary of 1.12 months
2. China new year and spring bonus (2-month MBS).
3. Performance bonus (0.8-month salary), which will not be paid to several people in the world, is basically deceptive
4. Monthly subsidy, 700 or 800
5. For those who do sales, if you complete the sales commission, you can get 141% of your 12-month MBS, which is not required for other jobs
6. Housing fund is 15% given by the company in addition to housing fund. IBM ranks its employees from Band1 to band10, and band10 is the highest. From Band1 to band5 (contract), there is overtime pay. From Band6 to band10 (regular), there is no overtime pay. Overtime work is in vain< The basic salary of band90 is 6500 (before tax, including subsidies, the same below) for postgraates, and 5500 for undergraates. The basic salary of band90 is the same as that of Band4, but Band4 has overtime. For sales' band90, there is no commission in this year
band90 will last for one year and then be converted to Band6. The basic salary of Band6 is 9000
band 6 will stay for at least 2-4 years and then be promoted to band 7. The basic wage for band7 is 13000
band 7 will stay for at least 3-7 years and then be promoted to band 8. The basic wage for band8 is 23000
it's hard to say how many years band8 will stay. I've seen a person who took 15 years to upgrade to band9. Generally speaking, band10 is the end point of mainlanders, and above band10 is the level of empirical. It seems that there are very few mainlanders over band10. The top management in China is controlled by the people of Hong Kong and Taiwan. Many of the top management in the Asia Pacific region are Japanese
1,2, which is basically true
3. In fact, we can get it every year. Based on the results of indivial performance evaluation, the salary ranges from 0.7 to 2 months
4, only transportation subsidy, 800 RMB, has been unchanged for many years
5, only ISU, instry sales unit, is this algorithm, and other sales algorithms are different
6. It's saving fund, not housing fund. For employees who have served for three years, the maximum amount is RMB 100000, but tax dection is required
as for the level of IBM, there is ABCD above band 10, and Henry Chow is band a. At present, the highest number of mainlanders is C, Fan Yu, the banner of mainlanders, who has been at IBM for more than 20 years. There are already many mainlanders in band 10
before, it was 7400 for Band6, 11000 for band7 and 17000 for band8, which may have dropped a little recently
for trainee, there is almost no difference in ecational background, which is a blank sheet for the company
for novices without work experience, IBM is more relaxed and a good place to grow up
- - - a former IBMer
correct it, ISU = instry solution unit
your Neo is not good, ha ha
the basic wage of Band6 has dropped a lot in the past two years, while the basic wage of band7 has not changed. There are so many cheap labor these days
8 years of work experience, depending on where the work experience is, if it is a competitor of IBM, such as HP, sun, MS and so on, you can directly ask band8
if it's from a state-owned company, try to talk to the boss about band7. At the end of the day, it all depends on the boss you interview
band 6 6000-11000
band 7 10000-17000
band 8 16000-26000
Senior band 8 and above begin to have stock option
the annual salary increase is fixed in April, with an average increase rate of 10%; If it's a promotion, you can get a raise.
IBM's salary is not that high. A friend of mine is Band6, but belongs to STG, not ISU. After tax, his salary is 6K (including all the subsidies, including business travel subsidies, he has increased his salary once, which was 5K before tax). The other is band7, IGS department, whose salary is 10000 before tax and 8K after tax. Both of them are sales, IBM's annual bonus is very difficult to get, it depends on luck, but once you get it, it will be very good
the trend of IBM recruiting female sales is becoming more and more obvious recently! However, it seems that all the female employees of IBM are very self righteous. They don't have much income, but they are very attractive, which makes people feel uncomfortable<
I am in ISSC of Shenzhen
band 6 salary 7800 + 780, and I get 13 months' salary a year + bonus
because I do American projects, there will be night shift subsidy, about 1500 a month
in addition, there will be some reimbursement, such as ADSL broadband for home use, taxi for commuting, mobile phone, etc
you can refer to it. IBM's salary is really on the low side in foreign enterprises
basically, IBM is not attractive by salary. It's a relatively relaxed and stable working environment. At IBM, half of your working time is spent on internal processes, and you don't really work a lot. Moreover, IBM pays great attention to life / work balance, and thinks that life and work are equally important. For example, if you give up taking a vacation for a long time, your manager will talk to you and suggest you take a vacation, because these will be used as the assessment indicators of the manager. Similarly, overtime is not encouraged, because the company will pay you a lot of overtime. It turns out that my brother in GTS has been enjoying overtime pay for a long time P
and IBM will provide you with a very good learning / training environment. If you are willing to calm down, there will be the best and most comprehensive learning resources in the world. It's no exaggeration to say that you can learn all the best and most advanced technology and knowledge in IT instry from here. At the same time, we can also accumulate rich experience. Because every year, your manager will ask you to make an IDP for yourself. You can plan your growth and development in the next year. At the end of the year, your manager will review the results of the year with you. In a few years, you will find yourself growing. This is one of the reasons why most of the people who go out of IBM are valued by other big foreign companies
in addition, I think there are two main points about the mainland people's low level in IBM. 1. Compared with their countries / regions, IBM's business in mainland China has not been fully developed for a long time. Before, many businesses were represented by IBM in Hong Kong, and the real IBM in mainland China has not been more than 10 years. In IBM, it is essential to stay up for a long time if you want to upgrade to band. It's impossible to jump one level a year. 2. The poor English communication ability of mainlanders is actually a big weakness. For example, there are more senior managers of IBM in India. And because the Chinese are more reserved, they don't know how to show, so opportunities will naturally fall by the wayside
[about salary]
if you want to be satisfied with salary, there is nothing better than monopoly state-owned enterprises in China. Electric power, tobacco and communication are the direction we should strive for. As for foreign enterprises of the same level, they are much better than IBM. As far as I know, sun, EMC, Oracle and MS are better than IBM. In my mind, the best it foreign enterprise is Google of course, but this is not something that ordinary people can get into
in addition, I'd like to introce the salary situation of several foreign enterprises that I know. They are all technical, but there's nothing to say about the salary of sales. It mainly depends on the performance. If you do well, the boss will be jealous. If you don't do well, you'll leave automatically after 2q<
juniper 40K / month
Nokia 20K / month
Ericsson 20K / month
MS 12K / month
SUN 12K / month
HP 7K / month
I am in ISSC of Shenzhen
band 6 salary 7800 + 780, and I get 13 months salary a year + bonus
because I do American projects, I will have night shift subsidy, which is about 1500 a month
in addition, I will have some reimbursement, such as ADSL broadband for home use, ADSL broadband, HP 7K / month Taxis, mobile phones, etc
you can refer to it. IBM's salary is really on the low side in foreign enterprises
basically, IBM is not attractive by salary. It's a relatively relaxed and stable working environment. At IBM, half of your working time is spent on internal processes, and you don't really work a lot. Moreover, IBM pays great attention to life / work balance, and thinks that life and work are equally important. For example, if you give up taking a vacation for a long time, your manager will talk to you and suggest you take a vacation, because these will be used as the assessment indicators of the manager. Similarly, overtime is not encouraged, because the company will pay you a lot of overtime. It turns out that my brother in GTS has been enjoying overtime pay for a long time P
and IBM will provide you with a very good learning / training environment. If you are willing to calm down, there will be the best and most comprehensive learning resources in the world. It's no exaggeration to say that you can learn all the best and most advanced technology and knowledge in IT instry from here. At the same time, we can also accumulate rich experience. Because every year, your manager will ask you to make an IDP for yourself. You can plan your growth and development in the next year. At the end of the year, your manager will review the results of the year with you. In a few years, you will find yourself growing. This is one of the reasons why most of the people who go out of IBM are valued by other big foreign companies
in addition, I think there are two main points about the mainland people's low level in IBM. 1. Compared with their countries / regions, IBM's business in mainland China has not been fully developed for a long time. Before, many businesses were represented by IBM in Hong Kong, and the real IBM in mainland China has not been more than 10 years. In IBM, it is essential to stay up for a long time if you want to upgrade to band. It's impossible to jump one level a year. 2. The poor English communication ability of mainlanders is actually a big weakness. For example, there are more senior managers of IBM in India. And because the Chinese are more reserved, they don't know how to show, so opportunities will naturally fall by the wayside
[about salary]
if you want to be satisfied with salary, there is nothing better than monopoly state-owned enterprises in China. Electric power, tobacco and communication are the direction we should strive for. As for foreign enterprises of the same level, they are much better than IBM. As far as I know, sun, EMC, Oracle and MS are better than IBM. In my mind, the best it foreign enterprise is Google of course, but this is not something that ordinary people can get into
in addition, I'd like to introce the salary situation of several foreign enterprises that I know. They are all technical, but there's nothing to say about the salary of sales. It mainly depends on the performance. If you do well, the boss will be jealous. If you don't do well, you'll leave automatically after 2q
juniper 40K / month
Nokia 20K / month
Ericsson 20K / month
MS 12K / month
SUN 12K / month
HP 7K / month
[about entering IBM]
generally speaking, it is very difficult for fresh undergraates to enter IBM. Generally speaking, it is the key university undergraates who enter IBM as intern through blue road plan for a period of time, According to the performance to decide whether to offer. And now, because of the expansion of enrollment, the number of graates has increased greatly. At present, it seems that the threshold has been raised to the level of graate students
when entering IBM, you should pay attention to whether it is regular or supplementary or not
salary, ing
IBM's salary is composed of the following parts (non ISSC):
monthly basic salary of 1.12 months
2. China new year and spring bonus (2-month MBS).
3. Performance bonus (0.8-month salary), which will not be paid to several people in the world, is basically deceptive
4. Monthly subsidy, 700 or 800
5. For those who do sales, if you complete the sales commission, you can get 141% of your 12-month MBS, which is not required for other jobs
6. Housing fund is 15% given by the company in addition to housing fund. IBM ranks its employees from Band1 to band10, and band10 is the highest. From Band1 to band5 (contract), there is overtime pay. From Band6 to band10 (regular), there is no overtime pay. Overtime work is in vain< The basic salary of band90 is 6500 (before tax, including subsidies, the same below) for postgraates, and 5500 for undergraates. The basic salary of band90 is the same as that of Band4, but Band4 has overtime. For sales' band90, there is no commission in this year
band90 will last for one year and then be converted to Band6. The basic salary of Band6 is 9000
band 6 will stay for at least 2-4 years and then be promoted to band 7. The basic wage for band7 is 13000
band 7 will stay for at least 3-7 years and then be promoted to band 8. The basic wage for band8 is 23000
it's hard to say how many years band8 will stay. I've seen a person who took 15 years to upgrade to band9. Generally speaking, band10 is the end point of mainlanders, and above band10 is the level of empirical. It seems that there are very few mainlanders over band10. The top management in China is controlled by the people of Hong Kong and Taiwan. Many of the top management in the Asia Pacific region are Japanese
1,2, which is basically true
3. In fact, we can get it every year. Based on the results of indivial performance evaluation, the salary ranges from 0.7 to 2 months
4, only transportation subsidy, 800 RMB, has been unchanged for many years
5, only ISU, instry sales unit, is this algorithm, and other sales algorithms are different
6. It's saving fund, not housing fund. For employees who have served for three years, the maximum amount is RMB 100000, but tax dection is required
as for the level of IBM, there is ABCD above band 10, and Henry Chow is band a. At present, the highest number of mainlanders is C, Fan Yu, the banner of mainlanders, who has been at IBM for more than 20 years. There are already many mainlanders in band 10
before, it was 7400 for Band6, 11000 for band7 and 17000 for band8, which may have dropped a little recently
for trainee, there is almost no difference in ecational background, which is a blank sheet for the company
for novices without work experience, IBM is more relaxed and a good place to grow up
- - - a former IBMer
correct it, ISU = instry solution unit
your Neo is not good, ha ha
the basic wage of Band6 has dropped a lot in the past two years, while the basic wage of band7 has not changed. There are so many cheap labor these days
8 years of work experience, depending on where the work experience is, if it is a competitor of IBM, such as HP, sun, MS and so on, you can directly ask band8
if it's from a state-owned company, try to talk to the boss about band7. At the end of the day, it all depends on the boss you interview
band 6 6000-11000
band 7 10000-17000
band 8 16000-26000
Senior band 8 and above begin to have stock option
the annual salary increase is fixed in April, with an average increase rate of 10%; If it's a promotion, you can get a raise.
IBM's salary is not that high. A friend of mine is Band6, but belongs to STG, not ISU. After tax, his salary is 6K (including all the subsidies, including business travel subsidies, he has increased his salary once, which was 5K before tax). The other is band7, IGS department, whose salary is 10000 before tax and 8K after tax. Both of them are sales, IBM's annual bonus is very difficult to get, it depends on luck, but once you get it, it will be very good
the trend of IBM recruiting female sales is becoming more and more obvious recently! However, it seems that all the female employees of IBM are very self righteous. They don't have much income, but they are very attractive, which makes people feel uncomfortable<
I am in ISSC of Shenzhen
band 6 salary 7800 + 780, and I get 13 months' salary a year + bonus
because I do American projects, there will be night shift subsidy, about 1500 a month
in addition, there will be some reimbursement, such as ADSL broadband for home use, taxi for commuting, mobile phone, etc
you can refer to it. IBM's salary is really on the low side in foreign enterprises
basically, IBM is not attractive by salary. It's a relatively relaxed and stable working environment. At IBM, half of your working time is spent on internal processes, and you don't really work a lot. Moreover, IBM pays great attention to life / work balance, and thinks that life and work are equally important. For example, if you give up taking a vacation for a long time, your manager will talk to you and suggest you take a vacation, because these will be used as the assessment indicators of the manager. Similarly, overtime is not encouraged, because the company will pay you a lot of overtime. It turns out that my brother in GTS has been enjoying overtime pay for a long time P
and IBM will provide you with a very good learning / training environment. If you are willing to calm down, there will be the best and most comprehensive learning resources in the world. It's no exaggeration to say that you can learn all the best and most advanced technology and knowledge in IT instry from here. At the same time, we can also accumulate rich experience. Because every year, your manager will ask you to make an IDP for yourself. You can plan your growth and development in the next year. At the end of the year, your manager will review the results of the year with you. In a few years, you will find yourself growing. This is one of the reasons why most of the people who go out of IBM are valued by other big foreign companies
in addition, I think there are two main points about the mainland people's low level in IBM. 1. Compared with their countries / regions, IBM's business in mainland China has not been fully developed for a long time. Before, many businesses were represented by IBM in Hong Kong, and the real IBM in mainland China has not been more than 10 years. In IBM, it is essential to stay up for a long time if you want to upgrade to band. It's impossible to jump one level a year. 2. The poor English communication ability of mainlanders is actually a big weakness. For example, there are more senior managers of IBM in India. And because the Chinese are more reserved, they don't know how to show, so opportunities will naturally fall by the wayside
[about salary]
if you want to be satisfied with salary, there is nothing better than monopoly state-owned enterprises in China. Electric power, tobacco and communication are the direction we should strive for. As for foreign enterprises of the same level, they are much better than IBM. As far as I know, sun, EMC, Oracle and MS are better than IBM. In my mind, the best it foreign enterprise is Google of course, but this is not something that ordinary people can get into
in addition, I'd like to introce the salary situation of several foreign enterprises that I know. They are all technical, but there's nothing to say about the salary of sales. It mainly depends on the performance. If you do well, the boss will be jealous. If you don't do well, you'll leave automatically after 2q<
juniper 40K / month
Nokia 20K / month
Ericsson 20K / month
MS 12K / month
SUN 12K / month
HP 7K / month
I am in ISSC of Shenzhen
band 6 salary 7800 + 780, and I get 13 months salary a year + bonus
because I do American projects, I will have night shift subsidy, which is about 1500 a month
in addition, I will have some reimbursement, such as ADSL broadband for home use, ADSL broadband, HP 7K / month Taxis, mobile phones, etc
you can refer to it. IBM's salary is really on the low side in foreign enterprises
basically, IBM is not attractive by salary. It's a relatively relaxed and stable working environment. At IBM, half of your working time is spent on internal processes, and you don't really work a lot. Moreover, IBM pays great attention to life / work balance, and thinks that life and work are equally important. For example, if you give up taking a vacation for a long time, your manager will talk to you and suggest you take a vacation, because these will be used as the assessment indicators of the manager. Similarly, overtime is not encouraged, because the company will pay you a lot of overtime. It turns out that my brother in GTS has been enjoying overtime pay for a long time P
and IBM will provide you with a very good learning / training environment. If you are willing to calm down, there will be the best and most comprehensive learning resources in the world. It's no exaggeration to say that you can learn all the best and most advanced technology and knowledge in IT instry from here. At the same time, we can also accumulate rich experience. Because every year, your manager will ask you to make an IDP for yourself. You can plan your growth and development in the next year. At the end of the year, your manager will review the results of the year with you. In a few years, you will find yourself growing. This is one of the reasons why most of the people who go out of IBM are valued by other big foreign companies
in addition, I think there are two main points about the mainland people's low level in IBM. 1. Compared with their countries / regions, IBM's business in mainland China has not been fully developed for a long time. Before, many businesses were represented by IBM in Hong Kong, and the real IBM in mainland China has not been more than 10 years. In IBM, it is essential to stay up for a long time if you want to upgrade to band. It's impossible to jump one level a year. 2. The poor English communication ability of mainlanders is actually a big weakness. For example, there are more senior managers of IBM in India. And because the Chinese are more reserved, they don't know how to show, so opportunities will naturally fall by the wayside
[about salary]
if you want to be satisfied with salary, there is nothing better than monopoly state-owned enterprises in China. Electric power, tobacco and communication are the direction we should strive for. As for foreign enterprises of the same level, they are much better than IBM. As far as I know, sun, EMC, Oracle and MS are better than IBM. In my mind, the best it foreign enterprise is Google of course, but this is not something that ordinary people can get into
in addition, I'd like to introce the salary situation of several foreign enterprises that I know. They are all technical, but there's nothing to say about the salary of sales. It mainly depends on the performance. If you do well, the boss will be jealous. If you don't do well, you'll leave automatically after 2q
juniper 40K / month
Nokia 20K / month
Ericsson 20K / month
MS 12K / month
SUN 12K / month
HP 7K / month
[about entering IBM]
generally speaking, it is very difficult for fresh undergraates to enter IBM. Generally speaking, it is the key university undergraates who enter IBM as intern through blue road plan for a period of time, According to the performance to decide whether to offer. And now, because of the expansion of enrollment, the number of graates has increased greatly. At present, it seems that the threshold has been raised to the level of graate students
when entering IBM, you should pay attention to whether it is regular or supplementary or not
6. Sun's shares rose 68% on Tuesday, from $4.97 to $8.36, but IBM's shares fell 4% to $89.46, according to business joural
and online bloggers are all writing reviews. Some people are supportive. This blog post shows that both IBM and sun like open source (Linux and OpenSolaris) and cross platform (Linux and Java), so their merger may be better against the x86 platforms of Microsoft and Intel, and it should be too promising. In addition, this blog compares the case of HP's acquisition of Compaq (DEC), which shows that such a merger may be easier to confront with HP
of course, there are also articles that don't agree. For example, this article on ZnEt
, the author thinks that it's impossible, because IBM and sun have too many overlaps, and there are strong competition in many aspects. If IBM wants to buy something that doesn't work, does it need chip technology? Do you want an operating system? Do you want a database? Do you want Java? More unlikely. The article says that if IBM wants to kill sun, it will be too expensive to spend 6.5 billion US dollars. In this cold winter, it should not use this kind of price unless the news has other intentions
however, the most interesting comment is this
, which is so wonderful that people can't help laughing, It is reported that IBM is going to use at least 6.5 billion US dollars to acquire Sun Microsystems. If this transaction happens, does it mean that Solaris, SPARC, MySQL and other technologies will overlap with IBM's core procts? Will HP also call sun and give a price? I give four predictions for this potential acquisition. Of course, Linux certainly dominated the whole negotiation
basically speaking, I am not a fan of M & A of large IT companies, because if you just look at the stock valuation in history, you will find that the vast majority of M & A can not be as it is actually said For example: Novell / WordPerfect, at & amp; T / NCR, AOL / Time Warner, Symantec / Veritas, etc.).
because sun is living in purgatory at present, but it can't be underestimated, because this company is related to open source projects (mysql,
open source storage,
etc.), but compared with sun's outdated business (SPARC, Solaris, etc.), These open source projects that can only bring coin level profits to sun are nothing but bullshit
If IBM does acquire sun, here are my four predictions:
stop sun's RISC based SPARC processor for a long time
IBM already has processor based on RISC Technology (power proct line). Let's be fair and honest. These big companies are consolidating their old RISC data centers in an environment full of Intel servers. We have to say that IBM has indeed done a very good job to support those outdated hardware for a long time. In real R & D, there will be some combined variants of power / SPARC to face the high-end positioning
SUN Solaris is bound to be mixed into IBM AIX
there are too many UNIX in the world. IBM has found a very creative way to continue to support the two UNIX, that is to combine all the features of solais and AIX. And then compete with HP-UX, but the end result may be Linux. Here, I hope you don't argue about opensolris, because I strongly doubt that IBM will directly make OpenSolaris another choice for Linux
MySQL is a big winner
today, MySQL has seen a lot in sun. MySQL's reputation in these mergers and acquisitions can continue to grow, but MySQL staff may leave, and MySQL infighting will more or less hit open source data. But with the powerful sales channels of IBM Global Services and big blue, MySQL will only be more prosperous. Moreover, with the marriage of DB2, IBM has gained a powerful one-two punch, and Oracle and Microsoft SQL server will naturally be beaten< br />Linux
this is the biggest winner in the game. It can not only combine with sun's hardware and software in IBM's own technology blueprint, but also march into Linux's data center, and even speed up Linux's desktop system. Believe me, it's absolutely right
not only that, IBM's acquisition of sun definitely shows three things: 1) merging technology, 2) merging employees, and 3) controlling sun's customer base.
and online bloggers are all writing reviews. Some people are supportive. This blog post shows that both IBM and sun like open source (Linux and OpenSolaris) and cross platform (Linux and Java), so their merger may be better against the x86 platforms of Microsoft and Intel, and it should be too promising. In addition, this blog compares the case of HP's acquisition of Compaq (DEC), which shows that such a merger may be easier to confront with HP
of course, there are also articles that don't agree. For example, this article on ZnEt
, the author thinks that it's impossible, because IBM and sun have too many overlaps, and there are strong competition in many aspects. If IBM wants to buy something that doesn't work, does it need chip technology? Do you want an operating system? Do you want a database? Do you want Java? More unlikely. The article says that if IBM wants to kill sun, it will be too expensive to spend 6.5 billion US dollars. In this cold winter, it should not use this kind of price unless the news has other intentions
however, the most interesting comment is this
, which is so wonderful that people can't help laughing, It is reported that IBM is going to use at least 6.5 billion US dollars to acquire Sun Microsystems. If this transaction happens, does it mean that Solaris, SPARC, MySQL and other technologies will overlap with IBM's core procts? Will HP also call sun and give a price? I give four predictions for this potential acquisition. Of course, Linux certainly dominated the whole negotiation
basically speaking, I am not a fan of M & A of large IT companies, because if you just look at the stock valuation in history, you will find that the vast majority of M & A can not be as it is actually said For example: Novell / WordPerfect, at & amp; T / NCR, AOL / Time Warner, Symantec / Veritas, etc.).
because sun is living in purgatory at present, but it can't be underestimated, because this company is related to open source projects (mysql,
open source storage,
etc.), but compared with sun's outdated business (SPARC, Solaris, etc.), These open source projects that can only bring coin level profits to sun are nothing but bullshit
If IBM does acquire sun, here are my four predictions:
stop sun's RISC based SPARC processor for a long time
IBM already has processor based on RISC Technology (power proct line). Let's be fair and honest. These big companies are consolidating their old RISC data centers in an environment full of Intel servers. We have to say that IBM has indeed done a very good job to support those outdated hardware for a long time. In real R & D, there will be some combined variants of power / SPARC to face the high-end positioning
SUN Solaris is bound to be mixed into IBM AIX
there are too many UNIX in the world. IBM has found a very creative way to continue to support the two UNIX, that is to combine all the features of solais and AIX. And then compete with HP-UX, but the end result may be Linux. Here, I hope you don't argue about opensolris, because I strongly doubt that IBM will directly make OpenSolaris another choice for Linux
MySQL is a big winner
today, MySQL has seen a lot in sun. MySQL's reputation in these mergers and acquisitions can continue to grow, but MySQL staff may leave, and MySQL infighting will more or less hit open source data. But with the powerful sales channels of IBM Global Services and big blue, MySQL will only be more prosperous. Moreover, with the marriage of DB2, IBM has gained a powerful one-two punch, and Oracle and Microsoft SQL server will naturally be beaten< br />Linux
this is the biggest winner in the game. It can not only combine with sun's hardware and software in IBM's own technology blueprint, but also march into Linux's data center, and even speed up Linux's desktop system. Believe me, it's absolutely right
not only that, IBM's acquisition of sun definitely shows three things: 1) merging technology, 2) merging employees, and 3) controlling sun's customer base.
7. We should focus on three aspects: popularity, innovation, operation mode and team
popularity: there is no doubt that bitcoin and lightcoin have the highest popularity in the cryptocurrency circle. Even though they have many shortcomings, they still have the largest number of players and the highest amount of money. They have large plates and are not easy to be controlled by the makers. Of course, the relevant infrastructure is relatively perfect
Innovation: dog coin is popular because it caters to the western small reward culture. The reason why Fuyuan coin can become the leader of the new generation of cryptocurrency is that it mainly focuses on the currency business circle, which is an applied cryptocurrency
operation mode: for example, the operation mode of Vicat coin has been exposed as pyramid selling. Although Yuanbao coin has been criticized before, the operation team will not give up, and Yuanbao coin is still the leader of domestic currency.
popularity: there is no doubt that bitcoin and lightcoin have the highest popularity in the cryptocurrency circle. Even though they have many shortcomings, they still have the largest number of players and the highest amount of money. They have large plates and are not easy to be controlled by the makers. Of course, the relevant infrastructure is relatively perfect
Innovation: dog coin is popular because it caters to the western small reward culture. The reason why Fuyuan coin can become the leader of the new generation of cryptocurrency is that it mainly focuses on the currency business circle, which is an applied cryptocurrency
operation mode: for example, the operation mode of Vicat coin has been exposed as pyramid selling. Although Yuanbao coin has been criticized before, the operation team will not give up, and Yuanbao coin is still the leader of domestic currency.
8. GDC is usually called outsourcing center, so-called outsourcing is usually the company's non core business. GDC is not the best in IBM's system, but it is good in the GDC of major companies
it seems that IBM Shenzhen GDC mainly supports businesses in Hong Kong and Southeast Asia, mainly in finance and other instries, and is still in Nanshan Instrial Park in Shenzhen
the problems of development space and treatment vary from person to person. There is no way to generalize. Outsourcing centers are usually labor-intensive. If you have the same value as others, it's hard for everyone to work hard. If you have management skills or outstanding technology or fluent in foreign languages and good interpersonal relationship, you should have good space, as well as in other companies.
it seems that IBM Shenzhen GDC mainly supports businesses in Hong Kong and Southeast Asia, mainly in finance and other instries, and is still in Nanshan Instrial Park in Shenzhen
the problems of development space and treatment vary from person to person. There is no way to generalize. Outsourcing centers are usually labor-intensive. If you have the same value as others, it's hard for everyone to work hard. If you have management skills or outstanding technology or fluent in foreign languages and good interpersonal relationship, you should have good space, as well as in other companies.
9. IBM (International Business Machines Corporation) for short. The company website is: www.ibm.com.cn . Headquartered in Armonk, New York, the company was founded in the United States in 1911. It is the largest information technology and business solutions company in the world. At present, it has more than 300000 employees in the world, and its business covers more than 160 countries and regions. In 2006, IBM's global revenue reached 91.4 billion US dollars. When the company was founded, its main business was commercial typewriters, then word processors, then computers and related services
in the past 90 years, with the continuous development of world economy and the rapid development of modern science, IBM has always led the development of global information instry with advanced technology, excellent management and unique procts, ensuring the all-round needs of users in almost all instries in the world for information processing. As we all know, as early as 1969, Apollo spaceship carrying three astronauts, shouldering the human mission, landed on the moon for the first time; In 1981, the space shuttle Columbia was successfully put into space again. These two historic space flights embody IBM's unparalleled wisdom
IBM was founded by Thomas Watson the elder. Later, the company started the computer age under the leadership of his son thomas Watson the younger
the current CEO of IBM is Samuel Palmisano, whose Chinese name is Peng Mingsheng
the current chairman of IBM China, that is, IBM's Greater China region, is Henry Chow, who was appointed CEO by Qian Daqun in early 2007
IBM is a long-term leader in the computer instry, with the most remarkable achievements in large / small computers and ThinkPads. Its personal computer (PC) standard is still used and developed
in addition, IBM also leads the instry in mainframe, supercomputer (mainly represented by dark blue and blue genes), UNIX and server
in terms of software, the software group of IBM integrates five software brands, including lotus, WebSphere, DB2, rational and Tivoli, and is a leader or strong competitor in the software instry. After 1999, the overall scale of Microsoft surpassed that of IBM software department. Up to now, IBM software department is also the second largest software entity in the world
IBM also has great attainments in materials, chemistry, physics and other scientific fields. Hard disk technology was invented by IBM. Scanning tunneling microscope (STM), copper wiring technology and atomic etching technology were also invented by IBM Research Institute
IBM still has the most patents in the world. Since 1993, IBM has been at the top of the national patent registration list for 13 consecutive years. By 2002, IBM's R & D personnel had won 22358 patents, an unprecedented record, far exceeding the total number of patents obtained by the top 11 U.S. enterprises in the IT instry. These 11 IT giants include HP, Intel, sun, Microsoft, Dell, etc. IBM filed 2941 patent applications in 2005, though less than 3248 in 2004, But it's still a long way from second place
in 2003, IBM's total revenue was US $89.1 billion and its global employees were 230000
in 2004, IBM's total revenue was US $96.5 billion and its global employees were 310000< In 2005, IBM's total revenue was US $9.11 billion (after the PC division was sold to Lenovo).
2006 annual business performance
-- the total revenue was US $91.4 billion, excluding the stripped PC business, which increased by 4%
-- the income from going concern activities was US $9.4 billion, an increase of 18% over the same period of last year, excluding the non current account, an increase of 9% in 2005
-- diluted earnings per share from going concern activities was US $6.06, an increase of 23% over the same period last year, excluding the growth of 14% in non current account in 2005
-- net cash from operating activities was US $15.3 billion, Excluding the global financing division, the receivables increased by US $2.2 billion
IBM China includes:
IBM China Development Center and IBM China Software Development Center CSDL http://www.ibm.com/cn/cdl/
IBM China Research Institute (former IBM China Research Center) CRL: http://www.ibm.com/cn/ibm/crl
IBM China website http://www.ibm.com/cn
2004 and Hong Kong Cultural Heritage In December 2004, IBM sold its global PC and laptop business to Lenovo. Lenovo owns the ThinkPad and ThinkCenter trademarks and can use the IBM brand within five years< At the same time, IBM is highly respected by the world. One of the reasons why people are respected is that they have been able to lead the instrial revolution for many times in the past 100 years, especially in the IT instry, set a number of standards, and strive to help customers succeed. In addition, the company has been in the forefront of the world's top 500. The most important reason is that IBM has always adhered to the "Watson philosophy" in its nearly 100 years of history:
when IBM was founded in 1914, Thomas Watson, the elder, formulated the "code of conct" for the company, which has always been kept in the mind of everyone in the company, Any action or policy is directly influenced by these three principles. Watson philosophy contributes more to the success of the company than technological innovation, marketing skills or huge financial resources. It mainly includes:
L. respect for the indivial
2. We must provide customers with the best possible service
3. Excellent performance must be pursued
example: from the website of IBM China, we can find the following words: "IBM China is adhering to the core values of" customer achievement, innovation, integrity and responsibility ", leading Chinese customers to the transformation road of on demand together.", The quotation marks are exactly the expression of "Watson philosophy" on customers' attitude
History
in the early years
the history of IBM can be traced back to the decades before the development of the electronic computer. Before the development of the electronic computer, it was a punched card data processing equipment. IBM was registered as CTR company on June 15, 1911 at Endicott, New York, a few miles west of Binghamton
three independent companies merged to establish CTR company: Lister company (founded in Washington in 1896), spreadsheet company (founded in Dayton, Ohio in 1901) and international times record company (founded in Endicott, New York in 1900). At that time, the president and founder of Lister was Herman Hollerith. The key figure behind the merger was financier Charles flint, who called on the founders of the three companies to propose the merger and worked in CRT until his retirement in 1930< Thomas J. Watson is the founder of IBM. He was the general manager of CTR in 1914 and the president of CTR in 1915. In 1917, CTR entered the Canadian market as international business machines Co., Ltd. on February 14, 1924, it was renamed International Business Machines Corporation (IBM).
the company merged into CTR to manufacture various procts, including employee timing system, scale, automatic meat cutter, In 2001, the author Edwin black published IBM and the Holocaust (ISBN 0609808990), The book claims to explain how IBM's New York headquarters and chief executive Thomas J. Watson provided punch card machines to the Third Reich through its overseas subsidiaries, and they knew that machines could help the Nazis carry out & quot; Finally, solve & quot. According to the book, with the cooperation of New York, IBM's Geneva office, dehomag and German subsidiaries actively participated in supporting Nazi atrocities. Black also said the machines made the Nazis more efficient. The company's documentary in 2003 also explored this issue.
IBM has dismissed the charges, and the lawsuit based on them has been dismissed< During the Second World War, IBM proced M1 carbine and Browning automatic rifle. The Allied forces widely used IBM equipment for military computing, logistics and other military supplies. When Manhattan planned to develop atomic warheads, IBM punch card machines were widely used in Los Alamos; This has been published by Richard Feynman in his best-selling book "you're kidding, Mr. Feynman!" In particular. IBM also built the Harvard mark I for the Navy ring the war, the first large-scale automatic digital computer in the United States
air force and Aeronautical Engineering
in the 1950s, IBM became the main contractor for the computer development of the air force's automatic defense system. When IBM started to reproce the anti-aircraft gun system, it came into contact with the key research carried out at MIT; The first generation of real-time, digital computers (including many other advances, such as a comprehensive video display, magnetic core experience inheritance, light guns, the first effective algebraic computer language, analog-to-digital and digital to analog conversion technology, digital data transmission telephone line, lexing, multiprocessor, Networking). IBM has built 56 intelligent computers with a price of 10000 yuan each, During the peak period, more than 7000 employees (20% of the total employees) were invested in the project. However, in the long run, more important than profit is the military investment in research using cutting-edge computers. IBM neglected to fight for a more dominant emerging instry, so Rand took over the design of new computers, because according to a project participant (Robert pcrago), & quot; We can't imagine that the work in this field will disappear in the future, and where can we recruit 2000 programmers to work in IBM. IBM will make use of its huge design experience, integrate real-time network design with the launch of Sophie Airlines Reservation System, and achieve great success<
success from 1960s to 1980s
in 1960s, IBM was the largest of the eight largest computer companies (UNIVAC, urban life, scientific data system, control data company, general electric company, American radio company, Honeywell); IBM and seven stars;, Because other companies or their computer departments are small in scale, only urban life, UNIVAC, NCR and Honeywell proce mainframe, and then some people say & quot; IBM and b.u.n.c.h. & quot; Now most of IBM's competitors no longer exist, except UNIVAC systems. This is because of many mergers, including UNIVAC and urban life. NCR and Honeywell give up general mainframe and small departments and focus on profitable proct markets. NCR is a cash register (so its name is national cash register) Honeywell has become a market-oriented company. General Electric is still the largest company in the world, but it no longer operates in the computer market. At that time, IBM computer series won the market position and is still growing today; IBM host< In the mid-1960s, IBM's success led the U.S. Department of justice to investigate the antitrust violation of IBM. On January 17, 1969, IBM filed a lawsuit in the U.S. District Court in New York south
in the past 90 years, with the continuous development of world economy and the rapid development of modern science, IBM has always led the development of global information instry with advanced technology, excellent management and unique procts, ensuring the all-round needs of users in almost all instries in the world for information processing. As we all know, as early as 1969, Apollo spaceship carrying three astronauts, shouldering the human mission, landed on the moon for the first time; In 1981, the space shuttle Columbia was successfully put into space again. These two historic space flights embody IBM's unparalleled wisdom
IBM was founded by Thomas Watson the elder. Later, the company started the computer age under the leadership of his son thomas Watson the younger
the current CEO of IBM is Samuel Palmisano, whose Chinese name is Peng Mingsheng
the current chairman of IBM China, that is, IBM's Greater China region, is Henry Chow, who was appointed CEO by Qian Daqun in early 2007
IBM is a long-term leader in the computer instry, with the most remarkable achievements in large / small computers and ThinkPads. Its personal computer (PC) standard is still used and developed
in addition, IBM also leads the instry in mainframe, supercomputer (mainly represented by dark blue and blue genes), UNIX and server
in terms of software, the software group of IBM integrates five software brands, including lotus, WebSphere, DB2, rational and Tivoli, and is a leader or strong competitor in the software instry. After 1999, the overall scale of Microsoft surpassed that of IBM software department. Up to now, IBM software department is also the second largest software entity in the world
IBM also has great attainments in materials, chemistry, physics and other scientific fields. Hard disk technology was invented by IBM. Scanning tunneling microscope (STM), copper wiring technology and atomic etching technology were also invented by IBM Research Institute
IBM still has the most patents in the world. Since 1993, IBM has been at the top of the national patent registration list for 13 consecutive years. By 2002, IBM's R & D personnel had won 22358 patents, an unprecedented record, far exceeding the total number of patents obtained by the top 11 U.S. enterprises in the IT instry. These 11 IT giants include HP, Intel, sun, Microsoft, Dell, etc. IBM filed 2941 patent applications in 2005, though less than 3248 in 2004, But it's still a long way from second place
in 2003, IBM's total revenue was US $89.1 billion and its global employees were 230000
in 2004, IBM's total revenue was US $96.5 billion and its global employees were 310000< In 2005, IBM's total revenue was US $9.11 billion (after the PC division was sold to Lenovo).
2006 annual business performance
-- the total revenue was US $91.4 billion, excluding the stripped PC business, which increased by 4%
-- the income from going concern activities was US $9.4 billion, an increase of 18% over the same period of last year, excluding the non current account, an increase of 9% in 2005
-- diluted earnings per share from going concern activities was US $6.06, an increase of 23% over the same period last year, excluding the growth of 14% in non current account in 2005
-- net cash from operating activities was US $15.3 billion, Excluding the global financing division, the receivables increased by US $2.2 billion
IBM China includes:
IBM China Development Center and IBM China Software Development Center CSDL http://www.ibm.com/cn/cdl/
IBM China Research Institute (former IBM China Research Center) CRL: http://www.ibm.com/cn/ibm/crl
IBM China website http://www.ibm.com/cn
2004 and Hong Kong Cultural Heritage In December 2004, IBM sold its global PC and laptop business to Lenovo. Lenovo owns the ThinkPad and ThinkCenter trademarks and can use the IBM brand within five years< At the same time, IBM is highly respected by the world. One of the reasons why people are respected is that they have been able to lead the instrial revolution for many times in the past 100 years, especially in the IT instry, set a number of standards, and strive to help customers succeed. In addition, the company has been in the forefront of the world's top 500. The most important reason is that IBM has always adhered to the "Watson philosophy" in its nearly 100 years of history:
when IBM was founded in 1914, Thomas Watson, the elder, formulated the "code of conct" for the company, which has always been kept in the mind of everyone in the company, Any action or policy is directly influenced by these three principles. Watson philosophy contributes more to the success of the company than technological innovation, marketing skills or huge financial resources. It mainly includes:
L. respect for the indivial
2. We must provide customers with the best possible service
3. Excellent performance must be pursued
example: from the website of IBM China, we can find the following words: "IBM China is adhering to the core values of" customer achievement, innovation, integrity and responsibility ", leading Chinese customers to the transformation road of on demand together.", The quotation marks are exactly the expression of "Watson philosophy" on customers' attitude
History
in the early years
the history of IBM can be traced back to the decades before the development of the electronic computer. Before the development of the electronic computer, it was a punched card data processing equipment. IBM was registered as CTR company on June 15, 1911 at Endicott, New York, a few miles west of Binghamton
three independent companies merged to establish CTR company: Lister company (founded in Washington in 1896), spreadsheet company (founded in Dayton, Ohio in 1901) and international times record company (founded in Endicott, New York in 1900). At that time, the president and founder of Lister was Herman Hollerith. The key figure behind the merger was financier Charles flint, who called on the founders of the three companies to propose the merger and worked in CRT until his retirement in 1930< Thomas J. Watson is the founder of IBM. He was the general manager of CTR in 1914 and the president of CTR in 1915. In 1917, CTR entered the Canadian market as international business machines Co., Ltd. on February 14, 1924, it was renamed International Business Machines Corporation (IBM).
the company merged into CTR to manufacture various procts, including employee timing system, scale, automatic meat cutter, In 2001, the author Edwin black published IBM and the Holocaust (ISBN 0609808990), The book claims to explain how IBM's New York headquarters and chief executive Thomas J. Watson provided punch card machines to the Third Reich through its overseas subsidiaries, and they knew that machines could help the Nazis carry out & quot; Finally, solve & quot. According to the book, with the cooperation of New York, IBM's Geneva office, dehomag and German subsidiaries actively participated in supporting Nazi atrocities. Black also said the machines made the Nazis more efficient. The company's documentary in 2003 also explored this issue.
IBM has dismissed the charges, and the lawsuit based on them has been dismissed< During the Second World War, IBM proced M1 carbine and Browning automatic rifle. The Allied forces widely used IBM equipment for military computing, logistics and other military supplies. When Manhattan planned to develop atomic warheads, IBM punch card machines were widely used in Los Alamos; This has been published by Richard Feynman in his best-selling book "you're kidding, Mr. Feynman!" In particular. IBM also built the Harvard mark I for the Navy ring the war, the first large-scale automatic digital computer in the United States
air force and Aeronautical Engineering
in the 1950s, IBM became the main contractor for the computer development of the air force's automatic defense system. When IBM started to reproce the anti-aircraft gun system, it came into contact with the key research carried out at MIT; The first generation of real-time, digital computers (including many other advances, such as a comprehensive video display, magnetic core experience inheritance, light guns, the first effective algebraic computer language, analog-to-digital and digital to analog conversion technology, digital data transmission telephone line, lexing, multiprocessor, Networking). IBM has built 56 intelligent computers with a price of 10000 yuan each, During the peak period, more than 7000 employees (20% of the total employees) were invested in the project. However, in the long run, more important than profit is the military investment in research using cutting-edge computers. IBM neglected to fight for a more dominant emerging instry, so Rand took over the design of new computers, because according to a project participant (Robert pcrago), & quot; We can't imagine that the work in this field will disappear in the future, and where can we recruit 2000 programmers to work in IBM. IBM will make use of its huge design experience, integrate real-time network design with the launch of Sophie Airlines Reservation System, and achieve great success<
success from 1960s to 1980s
in 1960s, IBM was the largest of the eight largest computer companies (UNIVAC, urban life, scientific data system, control data company, general electric company, American radio company, Honeywell); IBM and seven stars;, Because other companies or their computer departments are small in scale, only urban life, UNIVAC, NCR and Honeywell proce mainframe, and then some people say & quot; IBM and b.u.n.c.h. & quot; Now most of IBM's competitors no longer exist, except UNIVAC systems. This is because of many mergers, including UNIVAC and urban life. NCR and Honeywell give up general mainframe and small departments and focus on profitable proct markets. NCR is a cash register (so its name is national cash register) Honeywell has become a market-oriented company. General Electric is still the largest company in the world, but it no longer operates in the computer market. At that time, IBM computer series won the market position and is still growing today; IBM host< In the mid-1960s, IBM's success led the U.S. Department of justice to investigate the antitrust violation of IBM. On January 17, 1969, IBM filed a lawsuit in the U.S. District Court in New York south
10. In 1996, IBM invited Kasparov to play chess with dark blue computer, and used a lot of public relations techniques to expand its momentum, which made IBM appear in all news reports. From the effect of the event, money can't buy IBM's benefits from this pr
when "Windows 95" was launched, Microsoft formed a huge marketing communication team to support the listing activities. It bought the right to use the song "start me up" from the rolling stones as the theme song of the proct. The opinions of technology professionals and media can influence the sales volume. In order to make them know more about this proct, Microsoft held a grand press conference on the day of its launch, with millions of people around the world participating
create topic
create topic to attract the public and media to participate in discussion, which is a convenient way to spread brand and establish emotional connection with consumers
Yangshengtang has done a lot in this respect. Nongfu mountain spring is a famous brand of drinking water proced by Yangshengtang. Through a series of comparative experiments on pure water and natural water, the brand reached the conclusion that "pure water is not beneficial", and informed the media of this conclusion. At the same time, it solemnly announced that for the sake of human health, Nongfu mountain spring does not proce pure water, but only natural water. This makes Nongfu mountain spring stand out in China's water market, where pure water used to occupy an absolute advantage. In addition, DOR, a brand of women's health care procts under Yangshengtang, concted a nationwide Solicitation on the topics of "when women are the most beautiful" and "who do you meet when you are the most beautiful", which led to the full hype of the media. An ordinary public relations topic quickly became a popular topic and rapidly enhanced the influence of the brand
the successful implementation of topic public relations needs to have a full understanding of popular culture and media news operation mechanism, which can effectively achieve the marketing effect of "doing more with less"
integrate social resources
by integrating social resources with high attention, the brand can reach the growing audience. Culture, sports and music have universal attraction, and they are the preferred objects of public relations resources, and the number of people who pay attention to them is increasing year by year
L'Oreal has always followed the concept of "the beauty of L'Oreal comes from the beauty of culture" in China, tried hard to build a bridge for cultural exchange between China and France, and sponsored a number of activities such as "from Beijing to Versailles" Sino French art exchange Expo, Pingyao International Photography Exhibition, etc. These activities give L'Oreal an excellent opportunity to integrate into the local culture, and also a way to keep its brand active and vitality
in 2003, IBM sponsored the Chinese mountaineering team to climb Mount Everest, and provided them with 30 sets of T40 laptops, which have very strong cold resistance and plateau resistance. When the climbers wrote about their personal experience after they came back from climbing, they wrote that they took the T40 laptop to the height of 8700 meters and woke up at the height of 8700 meters every day. Everything was frozen, but the IBM computer could start up in two minutes. CCTV's daily broadcast starts information transmission through IBM's computer. IBM spent a small amount of money to sponsor computers for the mountaineering team, but when the mountaineering team came back to tell readers these stories, it was actually their most real feelings, and it was also a very effective means of communication
Taiwan evergreen group spends NT $60 million every year to run an orchestra with the purpose of "promoting Taiwan Music Culture" and "cultivating young musicians in Taiwan". Although every time the orchestra performs at a loss, media observation points out: "the orchestra is actually a good social tool for EVA to build up its corporate image." Evergreen Symphony Orchestra has expanded the territory of evergreen brand with music
sponsorship of public welfare activities
in the west, sponsorship of public welfare activities has become a very effective means of public relations. Many consumers claim that they will buy the procts of which brand supports the public welfare undertakings they care about<
in the UK, a 1997 study concted by International Research Institute for community business shows that 86% of consumers have a better impression of companies that run public welfare undertakings to make the world a better place
more and more enterprises choose valuable public welfare undertakings and combine non-profit charities with commerce by means of unique implementation strategies, which is concive to graally changing the pure commercial behavior with strong egoism into civilized charity
Harley & Chen 8226; Davidson motorcycle used to be the "official car" of the notorious criminal organization and motorcycle gang "hell angel", so it gives people a very negative brand impression. The public thinks that this brand is permeated with the undercurrent of violence, danger and drugs. Halley & Chen 8226; Davidson has achieved a positive image by supporting the charity activities for the treatment of muscular atrophy caused by malnutrition. In Harley, the; At the mass rally organized by Davidson motorcycles, paralyzed patients appeared in wheelchairs, which strongly reminded people how free people are riding bicycles on the road. It emphasized the need to further engage in medical research and encourage fund-raising activities
linking public events
linking public events is a public relations skill. If used properly, even a simple emergency can successfully attract a large number of public attention. Practice shows that it is much better to connect with a ready-made event than to create one for the purpose of promoting procts< In 2003, China launched its first manned spaceship. Mengniu company, a milk manufacturer, realized that the successful launch would greatly stimulate the national pride and self-confidence of Chinese people, so it decided to launch a public relations activity of "special milk for astronauts" on the occasion of Shenzhou-5. This initiative has brought great benefits to the enterprise. One year after the implementation of this activity, Mengniu's market sales have more than doubled, and its market sales have jumped from the third place to the first place< During the SARS outbreak in 2003, Buick invited famous European Piano Masters to give a performance with the theme of "may sunshine classic love" to soothe the emotional needs of the Chinese people who were looking forward to going through the difficulties in their national or personal life as soon as possible
for most Chinese consumers, patriotism and other noble sentiments and true feelings will never be out of date<
take advantage of the public relations crisis of competitors
most brands always publicize when there is news. They want to boast about new features or promote extended procts. In fact, when competitors make mistakes in public relations, enterprises should also take the initiative in brand marketing
in 1994, intel was careless in dealing with the computing flaws of the first generation Pentium microprocessor. When Thomas nicoly, a university professor, was unable to get compensation, he turned to the Internet to expand the matter. At that time, grove, the CEO of Intel, ignored the need of ordinary consumers to buy procts for good and innovation, and prevaricated with the reason of "no chip is ever perfect", causing more disturbance and recycling losses
at this time, Motorola took advantage of the opportunity to launch a big advertising campaign for its semiconctor procts, focusing on "lifetime warranty", deliberately emphasizing that they are trustworthy and worthy of more payment by consumers. Motorola just chose to do this ad when Intel was widely criticized negatively, so it got the reputation they wanted
the basic principles of public relations brand building
public relations will use the third party endorsement to graally build a brand. Through a series of carefully planned public relations plans, the main characteristics of the brand can be changed from the original design to the one preferred by consumers. Successful brands know how to build the most effective relationship between brands and PR activities
relevance
this is the first principle of brand public relations
PR is often faced with the problem of establishing close relationship between activities and brands; If the appearance of brand in public relations activities is regarded as "chicken ribs", the money of the enterprise will be wasted, and it will also have a negative impact on the image of the enterprise in the eyes of the public
smart enterprises strive to make the two more closely connected and logical. For a brand, the choice of PR carrier can create a strong and unique connection for the brand
Philippe & Chen 8226; Morris Company's "Marlboro" brand has been actively sponsoring various international sports activities, including car racing, motorcycle racing, skiing, horse racing and cycling, because these activities are very challenging activities, which can reflect the true qualities of heroes, and are activities with men as the main body, which is closely related to the cowboy image of "Marlboro" brand The real image of a man has internal consistency. This kind of sponsorship not only embodies Marlboro's care for society and sports, but also highlights and strengthens the personality and image of Marlboro brand
in China, Piao Rou launched a public relations activity of "Piao Rou self confidence College" beyond the scope of procts. Li Yang, the founder of "Crazy English" was invited as lecturers. By creating opportunities for young people to cultivate self-confidence and learn to express self-confidence, Piao Rou's brand concept of "self-confidence" was fully highlighted; P & G's high-end skincare brand SK-II enjoys the reputation of "skin care expert", and has always been favored by stars in the film and television instry and performing arts instry. In view of this feature, P & G and Beijing Film Academy jointly hold professional skin care lectures to provide professional consulting services for those "future stars" in the film and television instry, and skillfully establish contact with consumers
choose an activity that is suitable for your brand image. If you need to explain a lot about why the company participates in this activity, this activity may not be suitable for your brand. Sports famous brands are often spread by means of competitions. Fashion and cosmetics famous brands expand the market through fashion shows and celebrity enjoyment. Fuji and Kodak's best way to enhance their brand influence is photography art exhibitions or competitions, in which the association is self-evident
move in time
it is very important to grasp the opportunity of brand public relations, especially the public relations of consumer procts
the brand "Hulk" of canned corn is to choose the right time and launch various public relations activities in a timely manner, so it can continuously inject new ideas into marketing and attract the attention of the media and consumers
for example, the school has summer vacation, when parents and children spend most time together in summer vacation, the brand has designed "Hulk parent-child interactive corn meal", inviting the child star and his mother to cook together, and making delicious dishes suitable for parents and children together in a relaxed and warm atmosphere. The hot August is the peak season of cold drink consumption. The company especially adds corn to the materials of cold drink in summer. It also cooperates with famous restaurants to hold "cool corn week" to catch the train of cold drink in summer
at present, the composition of "focus sharing" with different social needs does not meet the needs of different ethnic groups. Public relations should switch diversified news perspectives according to different consumers and different times, so that the brand can continue its marketing operation and maintain its position in the market
harmony and coordination
when "Windows 95" was launched, Microsoft formed a huge marketing communication team to support the listing activities. It bought the right to use the song "start me up" from the rolling stones as the theme song of the proct. The opinions of technology professionals and media can influence the sales volume. In order to make them know more about this proct, Microsoft held a grand press conference on the day of its launch, with millions of people around the world participating
create topic
create topic to attract the public and media to participate in discussion, which is a convenient way to spread brand and establish emotional connection with consumers
Yangshengtang has done a lot in this respect. Nongfu mountain spring is a famous brand of drinking water proced by Yangshengtang. Through a series of comparative experiments on pure water and natural water, the brand reached the conclusion that "pure water is not beneficial", and informed the media of this conclusion. At the same time, it solemnly announced that for the sake of human health, Nongfu mountain spring does not proce pure water, but only natural water. This makes Nongfu mountain spring stand out in China's water market, where pure water used to occupy an absolute advantage. In addition, DOR, a brand of women's health care procts under Yangshengtang, concted a nationwide Solicitation on the topics of "when women are the most beautiful" and "who do you meet when you are the most beautiful", which led to the full hype of the media. An ordinary public relations topic quickly became a popular topic and rapidly enhanced the influence of the brand
the successful implementation of topic public relations needs to have a full understanding of popular culture and media news operation mechanism, which can effectively achieve the marketing effect of "doing more with less"
integrate social resources
by integrating social resources with high attention, the brand can reach the growing audience. Culture, sports and music have universal attraction, and they are the preferred objects of public relations resources, and the number of people who pay attention to them is increasing year by year
L'Oreal has always followed the concept of "the beauty of L'Oreal comes from the beauty of culture" in China, tried hard to build a bridge for cultural exchange between China and France, and sponsored a number of activities such as "from Beijing to Versailles" Sino French art exchange Expo, Pingyao International Photography Exhibition, etc. These activities give L'Oreal an excellent opportunity to integrate into the local culture, and also a way to keep its brand active and vitality
in 2003, IBM sponsored the Chinese mountaineering team to climb Mount Everest, and provided them with 30 sets of T40 laptops, which have very strong cold resistance and plateau resistance. When the climbers wrote about their personal experience after they came back from climbing, they wrote that they took the T40 laptop to the height of 8700 meters and woke up at the height of 8700 meters every day. Everything was frozen, but the IBM computer could start up in two minutes. CCTV's daily broadcast starts information transmission through IBM's computer. IBM spent a small amount of money to sponsor computers for the mountaineering team, but when the mountaineering team came back to tell readers these stories, it was actually their most real feelings, and it was also a very effective means of communication
Taiwan evergreen group spends NT $60 million every year to run an orchestra with the purpose of "promoting Taiwan Music Culture" and "cultivating young musicians in Taiwan". Although every time the orchestra performs at a loss, media observation points out: "the orchestra is actually a good social tool for EVA to build up its corporate image." Evergreen Symphony Orchestra has expanded the territory of evergreen brand with music
sponsorship of public welfare activities
in the west, sponsorship of public welfare activities has become a very effective means of public relations. Many consumers claim that they will buy the procts of which brand supports the public welfare undertakings they care about<
in the UK, a 1997 study concted by International Research Institute for community business shows that 86% of consumers have a better impression of companies that run public welfare undertakings to make the world a better place
more and more enterprises choose valuable public welfare undertakings and combine non-profit charities with commerce by means of unique implementation strategies, which is concive to graally changing the pure commercial behavior with strong egoism into civilized charity
Harley & Chen 8226; Davidson motorcycle used to be the "official car" of the notorious criminal organization and motorcycle gang "hell angel", so it gives people a very negative brand impression. The public thinks that this brand is permeated with the undercurrent of violence, danger and drugs. Halley & Chen 8226; Davidson has achieved a positive image by supporting the charity activities for the treatment of muscular atrophy caused by malnutrition. In Harley, the; At the mass rally organized by Davidson motorcycles, paralyzed patients appeared in wheelchairs, which strongly reminded people how free people are riding bicycles on the road. It emphasized the need to further engage in medical research and encourage fund-raising activities
linking public events
linking public events is a public relations skill. If used properly, even a simple emergency can successfully attract a large number of public attention. Practice shows that it is much better to connect with a ready-made event than to create one for the purpose of promoting procts< In 2003, China launched its first manned spaceship. Mengniu company, a milk manufacturer, realized that the successful launch would greatly stimulate the national pride and self-confidence of Chinese people, so it decided to launch a public relations activity of "special milk for astronauts" on the occasion of Shenzhou-5. This initiative has brought great benefits to the enterprise. One year after the implementation of this activity, Mengniu's market sales have more than doubled, and its market sales have jumped from the third place to the first place< During the SARS outbreak in 2003, Buick invited famous European Piano Masters to give a performance with the theme of "may sunshine classic love" to soothe the emotional needs of the Chinese people who were looking forward to going through the difficulties in their national or personal life as soon as possible
for most Chinese consumers, patriotism and other noble sentiments and true feelings will never be out of date<
take advantage of the public relations crisis of competitors
most brands always publicize when there is news. They want to boast about new features or promote extended procts. In fact, when competitors make mistakes in public relations, enterprises should also take the initiative in brand marketing
in 1994, intel was careless in dealing with the computing flaws of the first generation Pentium microprocessor. When Thomas nicoly, a university professor, was unable to get compensation, he turned to the Internet to expand the matter. At that time, grove, the CEO of Intel, ignored the need of ordinary consumers to buy procts for good and innovation, and prevaricated with the reason of "no chip is ever perfect", causing more disturbance and recycling losses
at this time, Motorola took advantage of the opportunity to launch a big advertising campaign for its semiconctor procts, focusing on "lifetime warranty", deliberately emphasizing that they are trustworthy and worthy of more payment by consumers. Motorola just chose to do this ad when Intel was widely criticized negatively, so it got the reputation they wanted
the basic principles of public relations brand building
public relations will use the third party endorsement to graally build a brand. Through a series of carefully planned public relations plans, the main characteristics of the brand can be changed from the original design to the one preferred by consumers. Successful brands know how to build the most effective relationship between brands and PR activities
relevance
this is the first principle of brand public relations
PR is often faced with the problem of establishing close relationship between activities and brands; If the appearance of brand in public relations activities is regarded as "chicken ribs", the money of the enterprise will be wasted, and it will also have a negative impact on the image of the enterprise in the eyes of the public
smart enterprises strive to make the two more closely connected and logical. For a brand, the choice of PR carrier can create a strong and unique connection for the brand
Philippe & Chen 8226; Morris Company's "Marlboro" brand has been actively sponsoring various international sports activities, including car racing, motorcycle racing, skiing, horse racing and cycling, because these activities are very challenging activities, which can reflect the true qualities of heroes, and are activities with men as the main body, which is closely related to the cowboy image of "Marlboro" brand The real image of a man has internal consistency. This kind of sponsorship not only embodies Marlboro's care for society and sports, but also highlights and strengthens the personality and image of Marlboro brand
in China, Piao Rou launched a public relations activity of "Piao Rou self confidence College" beyond the scope of procts. Li Yang, the founder of "Crazy English" was invited as lecturers. By creating opportunities for young people to cultivate self-confidence and learn to express self-confidence, Piao Rou's brand concept of "self-confidence" was fully highlighted; P & G's high-end skincare brand SK-II enjoys the reputation of "skin care expert", and has always been favored by stars in the film and television instry and performing arts instry. In view of this feature, P & G and Beijing Film Academy jointly hold professional skin care lectures to provide professional consulting services for those "future stars" in the film and television instry, and skillfully establish contact with consumers
choose an activity that is suitable for your brand image. If you need to explain a lot about why the company participates in this activity, this activity may not be suitable for your brand. Sports famous brands are often spread by means of competitions. Fashion and cosmetics famous brands expand the market through fashion shows and celebrity enjoyment. Fuji and Kodak's best way to enhance their brand influence is photography art exhibitions or competitions, in which the association is self-evident
move in time
it is very important to grasp the opportunity of brand public relations, especially the public relations of consumer procts
the brand "Hulk" of canned corn is to choose the right time and launch various public relations activities in a timely manner, so it can continuously inject new ideas into marketing and attract the attention of the media and consumers
for example, the school has summer vacation, when parents and children spend most time together in summer vacation, the brand has designed "Hulk parent-child interactive corn meal", inviting the child star and his mother to cook together, and making delicious dishes suitable for parents and children together in a relaxed and warm atmosphere. The hot August is the peak season of cold drink consumption. The company especially adds corn to the materials of cold drink in summer. It also cooperates with famous restaurants to hold "cool corn week" to catch the train of cold drink in summer
at present, the composition of "focus sharing" with different social needs does not meet the needs of different ethnic groups. Public relations should switch diversified news perspectives according to different consumers and different times, so that the brand can continue its marketing operation and maintain its position in the market
harmony and coordination
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