White picking Ethereum
Now the short video is really in a vent
from the first sky high price short video advertisement of Papi sauce auction in 2016, in the past year, the marketing offensive of short video has become stronger and stronger. However, please note that the creators of short video are mostly active on the tuyere, rather than the "gold owners" who are regarded as the key to the survival of short video -- the business owners who are eager to find new marketing outlets for themselves through short video
on the one hand, content creators are full of tricks, but they are hard to realize
on the one hand, the advertisers of enterprises are still watching the marketing posture of short videos
is always popular occasionally! For business owners, what kind of channel to choose for marketing is just a multiple-choice question. They don't mind being slow and following the wind
but for the short video platform, there is no choice, only trial and error, and try to let the business owners choose themselves as soon as possible
at the end of April, at the Shanghai auto show, which has the word "marketing" in its keyword, the mainstream short video platform secpai launched its own marketing solution on this marketing battlefield - the theme activity of "auto show online" was launched before the exhibition
different from the previous online auto shows, this second shooting adopts the "mass line" and the mode of offering a reward to collect UGC (user generated content) videos, so that users can shoot in combination with the specified car procts
in other words, it is quite similar to proposition writing. In the early stage, through the way of some short video experts making models, it can activate the enthusiasm of participation and form content guidance, so that UGC can use professional videos as materials and blueprints to further improve the quality and depth of content. At the same time, it also allows many content creators who can't personally arrive at the auto show, Have their own space
the results were also as expected. Just taking the reward offering activity of Chang'an Auchan auction competition in cooperation with Chang'an automobile as an example, it attracted 10 talents from different fields with more than 50W + fans to participate in and promote the main exhibition model Chang'an Auchan A800, and the total number of videos of the reward offering activity exceeded 46 million times
However, the problems still exist. Marketing is common, but activities are not. Normal marketing can not afford to wait, short video creators and platform survival pressure is not allowed to waitin order to break the short video barrier of enterprise marketing, it is necessary to turn the occasional into the normal
a frequently mentioned case is a kitchen company named Yuewei. Because one of its pots was selected into the second season "night playground" on the second floor of Taobao, a short video in less than five minutes made them sell "four and a half years' pots" on the first night of broadcasting, and the broadcast volume of the short film reached 3.3 million in the first three days, In three days, the number of internal visits to our store exceeded 4.8 million
the problem still exists. The emergence of a popular video is still an accidental phenomenon, and then a proct becomes a popular one. But such marketing effect, just like waiting for an annual exhibition, is still difficult to form a normal marketing rhythm
there is content, there is ecology: heavy brand, light sales
slightly heavier procts are also exploring short video. The more successful one is Haier, which has been known as the 800 000 official micro tutor on Sina Weibo
on November 14, 2016, in a video, the domestic balance master took Haier washing machine set-top as the platform, stacked four 50 cents coins on a Tetris, and the coins did not move when the washing machine was running. Then the 38 second video quickly spread on the Internet, with hundreds of thousands of hits in one day, and was rated as the "most distracted" spread video by netizens
in fact, this is a short video extreme challenge launched by Haier official micro on the social network
in the following years, Haier launched or forwarded several short videos with different styles and bright topics on Weibo. For example, on February 21, it shared a short one minute video with the quotation of "although I don't live long, I think the game is quite simple", The content is shooting a very simple game on the computer screen, and the level of playing is not high
but this video has been played about 3.1 million times, and has been forwarded more than 20000 times on Weibo. Why not? Perhaps in this crude video, the Haier brothers' just right "group photo" and the form of holding up the game picture with both hands can arouse people's feelings
if we say that the former one is to set off the performance of Haier's procts in the way of extreme challenge, the latter one is to display the brand image completely. For Haier and other brands, what they want to achieve through short video is far more effective and meaningful than direct diversion to sell a few pieces, through the diversified display of short video and the presentation of brand value which is different from the degree of advertising delicacy and shows more people-friendly characteristics
heavy procts use short videos to promote their brands, not only in terms of price or quality, but also in terms of the demands of enterprises themselves, which have reached a certain heavyweight level. Short videos make "advertising length" videos not so exquisite and famous, and make it easier for people to find a feeling on the platform with social elements
de refined proction: crowdsourcing is the last word
in the case of Haier, we can clearly see a crowdsourcing short video mode similar to the past prize collection style. In fact, this is also a way for many enterprises to start short video benefits with the lowest cost and maximum
in March, Volkswagen Golf also launched a reward order on the second shot platform, which took a week to carry out short video recruitment on the second shot platform with the theme of "good friends for life" throughout the whole promotion stage, and finally formed the first advertising film in history endorsed by 100 fans
and in terms of playing method, it is to launch relatively exquisite PGC interesting videos with a number of automotive video we media, forming a cumulative broadcast of more than 3 million, and then from PGC (professional proction content), arousing user participation, forming UGC ecology. As a result, the number of such videos created by users has reached more than 40 million times, and the number of likes has exceeded 100 times that of PGC
a large number of car fans no longer play the role of watching the explanation and introction of car celebrities, but interpret their fate with this model in various ways. A crowdsourcing experiment was successful
at the same time, dissecting the case can also see more short video combo boxing, enterprises through cooperation with the platform, relying on commercial short video resources such as 6S front patch + corner logo to form more traditional short video commercial advertising, expand the coverage; Through the topic of "what car to buy is worthy of me", we can create a golf "car detective" and form a presentation form similar to news video. At the same time, it will continue to the subsequent Shanghai auto show to make news and detective show more timely and ornamental
in fact, this also gives more enterprises the route to participate in short video marketing, that is, to use professional team proction and exquisite official "advertising" as the base, to leverage the users on social networks who have awareness of brands and procts, and to take the initiative to form the "screen brushing" effect with original short video
More importantly, only crowdsourcing can really inspire creativity, rather than relying on the creativity of one or two advertising companies' accidental talents to hit the marketing fortuneonce the massive UGC is detonated, it may not be beautiful, but it may mean wonderful on top of its own "circle of friends". This is also the marketing truth of short video, which is different from traditional video -- a plug and play action map with its own social attribute, independent communication and interest transmission
to sum up: with the rise of short video app and other software in recent years, short video marketing means are more and more important
content quoted from Sina
It should be legal. Go to the regular trading platform
currency: Bi ㄅㄧ ˋ Kangxi dictionary: "coin, seal." Kangxi dictionary: "Shuo Wen:" seal, the letter of governance. ". The ruling credit is the paradigm of currency. Original meaning: coin. Ancient coins are written as "coins". In ancient times, barter was not exactly equivalent. Use a relatively acceptable item as an intermediate barter turnover. Cloth and silk are the most popular among the public, and it is easy to facilitate the transaction by using cloth and silk to "coin" goods“ The "coin" silk is equivalent to the function of the present coin. In ancient times, it was the most practical way to give gifts and cloth. Therefore, it is a very common phenomenon to present "coins" and silk. But "currency" as a medium of barter is not silk
In Guanzi Guoxu, Zhu Yu is the upper coin, gold is the middle coin, and Dao Bu is the lower coin“ "Coin" from the towel, my voice. The "coin" is understood as the silk fabric used to give away. There is a certain truth [Tang rhyme], [Jiyun], [Yunhui] is adjacent to jiqie Shuo Wen] money and silk The ritual of the Zhou Dynasty, Tianguan, Dazai, was based on the nine forms of saving money and the six forms of coin and silk Note] money and silk, so as to give it to the laborer. It's also about money The coin in the Li cave of Hengqu is the miscellaneous name of gold, jade, tooth, leather and spring cloth Zhou Li · Tianguan · Dazai] used nine tributes to the state, and four were coin tribute Note] coins and tributes are made of jade, horse, skin and silkand [neifu] all the coins from the four sides, gold, jade and leather weapons, all the good goods are bribed Guanzi · Guoxu] the upper coin is pearl jade, the middle coin is gold, and the lower coin is sword cloth Pingzhunshu, a Book of historical records, is made of white deer skin square feet, and zaohui, a coin with a diameter of 400000 In the reign of Emperor Wu of the former Han Dynasty, the money was used by some officials to rece the number of traitors, while the peasants were injured, and the annexation was forbidden Note: money is money. More to half a liang of money, line five baht money, leather coins, in order to pick up about evil. In addition, the rhyme must be cut and the sound should be covered. The same meaning
the lower level must be fast in the flow of ether (it is said that the fastest speed is 5 + 3 for the lower level). At the top level, according to the ranking of the national service and the foreign service ladder, the etheric flow is faster, the fire clothes stack the buff, and the meteorites are constantly exploding, and the survival ability is better. However, it's normal for a rookie to die four or five times at a time. The core is to rely on maneuvering to pick up soft persimmons. If he meets many melee monsters, the progress will be very fast, and he will spend as much time as possible playing boss. If etheric high-level encounters too many long-range and face charging monsters (javelin sheep, poisonous mosquito, blow Lord, fly Lord, leopard people), they can only jump to the next level. If the next level is not good, they can only Alt + F4. That's why some people always say that ethereal flow depends on gambling. It's reasonable that other genres don't have unlimited transmission, and they often have to fight against perverts
the fire snake flow is more stable, the output is more powerful, and it has the ability to control monsters. Of course, it's very difficult to jump and fight, because many elite monsters have affixes that are fast and fast. When they encounter them, they can only fight. Because the output of fire snake stream is higher, the wind wrist can pull white monsters together and improve the output efficiency. If you form a team, fire snake is the best choice. No one wants ether, right? Specific BD operation skills can go to Azeroth National Geographic to see, Kane's article is too old, and the translation problem is very troublesome for novices
above!
Qing Nang can live; The corpse can avoid the sky. Lu Banchi's qingnang corpse is an excellent novel which combines fantasy, medical skills, love, humor, supernatural, martial arts and politics. This book is a rare one in ten years! Tianya's most powerful post, which once paralyzed its reply function, was coveted by major paid reading websites and publishers. After netizens cooperated with Lianpeng Guihua moderator Lianpeng and Tianya headquarters, Lianpeng opened a reply function of more than 101 pages. This is the first time that a 100 page post has appeared on Tianya. Meanwhile, "Qing Bao Shi Yi" has become the strongest post in the history of Tianya. Most of the writers of mystery, tomb robbery, suspense, geomantic omen and mysterious culture don't like each other. As soon as qingnang's corpse is published, all the writers agree that qingnang's corpse is the best work among them<
Xu Sheng's Shenyou
his full name is the journey of the God of the marketplace
he was once hailed as China's Harry Potter by Chen Tianqiao
in the real world, whether there is practice or not will enlighten you. There is also a profound philosophy, which can make people think deeply. It is an unpopular Xiuzhen novel, a relatively philosophical novel, and a novel that can enlighten Xiuzhen people. Are there any immortals in the world? Where do immortals live? Do you want to be an ordinary person or a powerful monkey? Some people say that this is a true novel written by people who cultivate immortals. The theory is very strong and the operability is very strong. Compared with other Xiuzhen novels on the Internet, except for a few, it is really difficult to find books that can be compared with them in the theory of Xiuzhen. Maybe, you can find your way of cultivating truth in this book
the narration of the book is calm, elegant and full of climaxes. The overall plot design is amazing
its prequel Lingshan is also worth seeing
Fujin Yibo of amber sword's network literature
the whole story is very elegant, the structure of the story is extremely grand, the length is super long, and it has the charm of Western Fantasy, but it is very updated and unstable, and it changes every day / year
fate is divided into two unrelated straight lines in front of my eyes, one leads to the burning palace and city in the fire. The kingdom is overturned, the earth bears suffering, and the living beings enre suffering in the fire. It is dark forever
and the other leads to the top of the ancient kings. God crowns me in the clouds. I take the laurel and bathe in the mountains. My eyes see through the fog of history, my knight opens up territory for me, my sword goes through the thorns and leads my people to victory
I took over the scepter and held the power of the world in my hands. I looked down on all living beings and changed the course of history
I'm Brando, the king of warende, which is my legend
...
"the experiment log of the crazy Lich"
with a grand world view, a grand battlefield, detailed and complex settings, it feels like a real magic continent
the rare first person masterpiece, based on the fast pace of Internet, has the pleasant atmosphere of light novels. In the cheerful and into moving, in the relaxed to join thinking. It's definitely worth reading
this is the story of a crazy lich, with a game system, harming the whole world
"take a look at today's daily life... It's another choice of this pit father. Destroy any town with more than 30000 people and reward 10000 evil points. Grab three children's lollipops, reward 1 point. If both are not completed, then 2 points will be dected. "
"bah! When I was stupid, I really destroyed a town, and promised to write a full epic of the middle ancient paladins to attack me. When I did, I would earn money, but not spend money. I'd better be my lollipop thief. "
the notorious Lich has been enough. Who says that the Lich can't be a good man? I must defeat this damned system and be a good man
the crown of silence
the new work of fengyueniang, who learned how to kill the dragon, is a true Jiangnan river with new ideas and unusual ways
we are born in the ether, become in the ether, and die in the ether. Awe the ether! Holy Scripture. This is the golden age of musicians. Music has changed the world. The ether casts glory. The Holy Spirit rises to the sky and joins the stars. This is the world of long night. Natural disasters and evil gods spread destruction and death, and the flourishing age is swaying. This is the story of a young musician, not humble or great, just to go to the end of the dream. Since then, the crown of righteousness and glory has been reserved for him
once upon a time, there was a spirit sword mountain
because of the fall of the comet and the end of the law, Wang Lu, a passer-by from the modern world, stepped into the Mountain Gate of the spirit sword school with a spirit root that had never existed in a thousand years, and embarked on an unusual road to become an intelligence crushing alien world and a peerless Teaser<
Shanhaijing code
Shanhaijing code is a true story recorded in history: 4000 years ago, a young man named you Shen Bu Po wandered alone on the wasteland which is now a prosperous city. He was the grandson of Shang Dynasty and heir to the throne, but now he was a rebellious young man who escaped from the palace. Behind him, two of China's oldest dynasties are alternating. Between Xia Dynasty and Shang Dynasty, the greatest war ever broke out<
the laughable life of the Taoist of waste firewood
Ma Li Shu, the most waste firewood Taoist in history, is a "cultural worker" who makes a living by putting up small advertisements. He was born in a Taoist family with psychic ability, and the psychic ability of this generation was just inherited from malishu. So he inherited a two-story building left by his grandfather's second uncle's great grandson, and began his life as a Taoist. This two-story building is located in a very shady place. There is a ghost hanging with a big tongue, a man's head, a little ghost without a tongue, a fox spirit, a painted skin demon, and a divine beast - Chen. These ghosts and Demons each have a tangled and hilarious story, Please listen to Ma Li Shu's explanation for you...
the first chaos in history
this book is called on the Internet as "the story of Lu Ding is like the story of martial arts in the story of Lu Ding"
My name is Xiao Qiang, nicknamed Xiaoqiang. I run a cold pawnshop on a cold street. I have nothing to do all day long, but when I encounter something, One day, I met an old man named Liu Laoliu, who claimed to be an immortal, and somehow made a deal with him. It has also been changed into stage play, audio novel games, etc
His Majesty the king - the legendary adventure of the broken world
in the novel of the minority, the suggestion is good, but it is not right
the book is full of slang, most of which is wow... But this is the source of inspiration for the author's writing. If it has affected the readers' reading, the author will deeply regret and hope that the readers can understand, and the author said: it's really no good, you can use the Internet...
disaster era
sudden changes have taken place in New Zealand, all human and animals have become extremely hungry, and at the same time, their bodies have changed into monsters. Cook Bai Yi with her daughter struggling to survive step by step, and then found that the whole of New Zealand has become the Devil Island. And this is just the beginning of world change
is there a future like this, starting with powerful physical strength, to mysterious skills, to gorgeous and powerful fighting skills, and to a long and wanton life? The evolution of life initiated by human beings will completely reverse the fate of the world
infinite terror
created the first work of "infinite flow" of domestic network original literature. It is regarded as the most worthy novel of 2007. It establishes the main style of the later infinite flow Novels: the unique space created by the unknown science and technology; Call the people of this world to the past and send them to the virtual spaces created by this space for training; Get a variety of rewards, which can promote human evolution. The author does not follow the old line of fantasy novels, but uses the film to lay the plot, making the plot more full of variables. The significance of his creation lies in creating a precedent of "infinite flow"<
strange tales of urban demons
there are more than 3000 monsters living in a modern city with a population of five million
they are hidden in human beings and even pass you by
quietly survive, prey, evolution...
homeland
Sui disorder, formerly known as homeland, is a long historical novel, which has been published in simplified Chinese (published as Sui disorder). The author is a drinker. The book was created in the second half of 2007 and won four Network Literature Awards. Together with the traitor of the founding of the country and the smoke and cloud of the prosperous Tang Dynasty, it is called the "trilogy of Sui and Tang Dynasties", among which the smoke and cloud of the prosperous Tang Dynasty is being serialized. The story is about Li Xu, a young man in Shanggu, Hebei Province, who escaped military service and entered the prairie ring the reign of emperor Yang of the Sui Dynasty. He adopted a silver wolf in the grassland, which was regarded as a sacred thing by the grassland people. He met Xu Dayan (Xu MaoGong), a Han nationality, in the grassland, and learned archery and military skills from the Central Plains people who lived in the grassland. He helped the tribe to become a big tribe. Later, because he offended the Turkic nobles, he returned to the Central Plains and took part in emperor Yang's first expedition to Korea. He was appreciated and became famous. The story starts from this...
what happened in the Ming Dynasty (although you have seen it, you can still talk about it)
it mainly tells about some things about the Ming Dynasty from 1344 to 1644, Based on the historical data, with the time and specific characters as the main line, and with the addition of the novel writing, the language is humorous. This paper presents a panoramic view of the fate of the seventeen emperors and other dignitaries in the Ming Dynasty, especially the officialdom politics, war, and the emperor's mental skills. It also introces the romance of the political and economic system and human ethics at that time. Zhu Yuanzhang was born in troubled times and suffered from the death of both his parents. He started from abject poverty. He had no background, no backstage and no support. He had won everything by himself. He had gone through countless hardships and escaped the control of death for countless times. He got up from the dead and buried the bodies of his comrades in arms. Then he continued to move forward and fight. In Zhu Yuanzhang's time, there were countless powerful roles. Chen Youliang, Zhang Shicheng and Wang Baobao were not fuel-efficient lamps. Zhu Yuanzhang defeated these enemies with his amazing military talent. It can be said that at that time, Zhu Yuanzhang was the best commander. He built a huge empire with his courage and determination< br />< My World War II / Republic of China can't be so cute & gt
1. As soon as our male pig's feet open their eyes, they will know that they have crossed. He stared at the rickshaw passing by in a hurry on the street for a long time. His eyes stayed on the driver's braid and right Lapel shirt for a while before he noticed the girl in the dress on the carriage“ This is probably the Republic of China. " He made a judgment based on the impression in his mind formed by TV series. At this time, a huge ox, which seemed to be made of iron, hobbled into his vision. There is only one simple and direct feeling about this scene:
My Republic of China can't be like this
Second, the speculative period of currency circle and chain circle has passed. For drink, investment is not speculation. With a correct investment attitude, drink is certainly suitable to buy now
thirdly, the liquor chain team has not stagnated because of the online exchange. The online exchange is not the end, but a new starting point. As always, the team is constantly integrating instry resources and developing technology day and night. Liquor companies are actively seeking docking and cooperation. With the comprehensive and in-depth development of the global liquor instry, the value of drink is growing, The price must be higher and higher
fourthly, in 2018, the liquor chain has brought a clear stream to the coin circle, giving the coin circle new hope and becoming the benchmark of the instry chain. At present, nearly 10 instry chains have been deeply incubated, and these instry chains have taken drink as the fund-raising object one after another. Drink will become the yitaifang of the instry chain in the future. At that time, the price will not be 3 yuan, 4 yuan, 300 yuan or 400 yuan
fifthly, if you look at the price of 3 yuan and 4 yuan at 100 yuan, the cost is very low. If you look at the price at 1000 yuan, it's just the price of cabbage. If you look at the price at 10000 yuan, it's nothing. Of course, it's suitable to buy