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establish a correct concept of network marketing
with the continuous progress of society and the accelerating speed of scientific and technological development, the world has officially entered the digital era. In the increasingly fierce market competition, the traditional enterprise marketing model has obviously been unable to adapt to the impact of this new business model. Therefore, facing this situation, enterprises need to actively absorb the new business model of e-commerce and adjust their network marketing strategies. Under the background of e-commerce mode, this paper analyzes the current situation of e-commerce network marketing in China, and puts forward some feasible measures to solve the existing problems
in the fierce market competition, with the continuous development and application of Internet technology, the marketing form of enterprises has undergone fundamental changes. In order to quickly adapt to this situation, Chinese enterprises introce e-commerce into network marketing to constantly adjust the marketing mode so that enterprises can obtain greater profits< According to the inction of experts and scholars, e-commerce means that in the global Internet environment, business activities all over the world can conct transactions through the network, such as browser / server and other network media. The ownership of goods can be exchanged between merchants and consumers through online transaction and online electronic payment. In this new business operation mode, including financial activities, electronic transactions and a series of related facilities. With the rapid development of science and technology in today's world, the supporting technology of e-commerce is constantly updated. The supporting technology of e-commerce is mainly composed of the advanced wireless network communication technology and microcomputer control technology
2. The definition of network marketing
network marketing is essentially electronic marketing and online marketing (on the Internet). This marketing mode refers to a marketing strategy for the majority of network users with the full help of the Internet, so as to achieve the smooth completion of the proct sales process as far as possible. The author read a lot of domestic and foreign on the characteristics of network marketing, mainly has its small loss, strong effect, low cost and large amount of marketing. Network marketing is established on the basis of Internet, using multimedia and digital information technology to achieve established marketing objectives. In short, network marketing is to achieve its own set marketing goals by virtue of Internet technology, to obtain the maximum economic benefits with the minimum cost and to ensure the stable and sustainable development of enterprises< Second, the existing problems of China's network marketing
1. The backward concept of network marketing
many enterprises in China are facing B2B [B2B (business to business) refers to a kind of Internet market field, which is the marketing relationship between enterprises This new network business model obviously shows a lot of maladjustment. Due to the deep-rooted traditional marketing model in China, it will take some time for the enterprise to completely change its marketing concept. China's network marketing has just started, so there are many conceptual design has not been improved, and there is a lack of scientific, reasonable and sufficient planning in the overall strategic planning. Most of the enterprises are still in the state of information release, the purpose of online sales is not clear, just to catch up with the so-called fashion, and do not really pay attention to what customers need, do not pay attention to the brand value of enterprises, ignore the change of supply and demand in the network market, and do not play the role of network marketing to the maximum
2. The security of payment transaction is not guaranteed
the current network marketing instry is still in its infancy, and the payment mechanism of China's network transaction is still in the research and development stage, and the system that can ensure the security of electronic currency transaction needs to be improved. At present, China's online marketing transaction adopts the transaction form of "online shopping, offline payment", which greatly affects the long-term development of Internet marketing, and also makes technical R & D personnel encounter obstacles in reality when further improving the network marketing system. From the perspective of technology, the security of transaction is the key part of the development of network marketing system. Due to the openness, virtuality and uncertainty of the Internet itself, customers may appear fraud, false and other dangerous situations at any time when they do online shopping. At the same time, enterprises are also afraid that online marketing will leak business secrets or worry about consumers' false shopping. Due to people's distrust of online payment transactions, it also restricts the development of online marketing to a certain extent
3. The psychological adaptation of network marketing is low
although the rise of e-commerce has been for some time, there are many uncertain factors which also lead to the obstruction of network marketing in China. Due to the influence of traditional shopping concept in the long-term life, customers will not easily shop, such as seeing is believing and hearing is believing. The way of network marketing also makes it difficult for customers to carefully identify the true and false procts, which makes customers hesitant when shopping. At the same time, e to people's vanity psychology, online shopping can't show the economic level of shoppers, and can't be respected because of shopping< Third, control strategy
1. Establish correct network marketing concept
enterprises should establish correct marketing concept in network marketing, such as big marketing, green marketing and social marketing concept. Before entering the network market, enterprises should actively use economic, public relations and psychological skills to win the cooperation of participants and seize the opportunity in the fierce competition environment. Enterprises should also organically link economic interests with environmental protection, rece the damage to the environment in marketing, and try to maintain the harmony between man and nature. At the same time, enterprises also need to have a sensitive sense of changes in the network market, respond to changes in consumer demand in a timely manner, and take the long-term interests of enterprises into account on the basis of meeting consumer demand, so as to ensure the stable and healthy development of enterprises
2. Establish and improve the payment transaction security system
an efficient and secure online transaction payment mechanism is the most important for the whole network marketing. Only by ensuring that the whole network marketing process is carried out in a safe environment, can we effectively promote the growth of marketing volume and the development of new transaction mode. When improving the payment transaction security system, technical researchers should take the problems of e-mail leakage and user identity authentication into account in the system design, and use two kinds of security mechanisms, set and sel, to further enhance the level of payment transaction security system, and strengthen the confidentiality and integrity of consumer account number information and transaction information, Ensure that consumers can be assured of online electronic transactions
3. Strengthen brand building
brand building is to improve the visibility of enterprises, and is a valuable intangible asset for enterprises. Enterprises need to strengthen their brand building in the field of network marketing, so that their visibility has the power of diffusion and cohesion, and fully attract consumers to their own network virtual portal to buy goods or consult related matters. When planning the network portal, enterprises should also pay attention to the scientific layout and obvious level of website page design to ensure that the latest information of enterprise procts can be released in the portal every day. At the same time, Chinese enterprises should carry out multi-channel, multi-mode and multi angle brand promotion online and offline, so that consumers can feel the existence of enterprises at any time through any channel.
The mined gold ore is initially crushed by jaw crusher. After crushing to a reasonable fineness, it is evenly sent to ball mill through elevator and feeder. The ore is crushed and ground by ball mill. The fine ore grinded by ball mill enters the next process: classification. The spiral classifier cleans and classifies the ore mixture into the classifier based on the principle that the specific gravity of solid particles is different and the sedimentation speed in liquid is different. When the cleaned and graded mineral mixture passes through the magnetic separator, the magnetic material in the mixture is separated by magnetic force and mechanical force e to the different specific magnetic coefficients of various minerals. After preliminary separation by magnetic separator, the mineral particles are sent to the flotation machine, and different drugs are added according to different mineral characteristics to separate the required minerals from other substances. After the required minerals are separated, because they contain a lot of water, they must be initially concentrated by the thickener, and then dried by the dryer to get the dry minerals< The beneficiation process of gold ore can be understood as follows:
the raw ore enters the double-layer vibrating screen for screening after the first stage crushing, the upper procts are crushed together with the middle procts after the second stage crushing, and the second stage crushing procts are returned to merge, and the first stage crushing procts are screened again
the final proct after screening is grinded by the first stage ball mill and forms a closed-circuit grinding with the grading mechanism. The grading overflow enters the second stage ball mill for regrinding after being graded by the hydrocyclone, and then forms a closed-circuit grinding with the hydrocyclone
spillway overflow first floatation priority, foam procts are selected two times and selected three times, and finally become concentrate procts. After tailings flotation, the tailings after preferential flotation can be divided into one roughing, one selection, two selection, three selection and one sweep process. Secondary cleaning and primary cleaning constitute closed circuit separation, while three cleaning and secondary cleaning constitute closed circuit separation< Gravity separation
gravity separation is a method of separating ore according to mineral density difference, and the main equipment used are chute, shaker, jig and short cone cyclone
gold ore processing methods chemical separation
chemical separation methods mainly include mercury mixing process and cyanidation process. The mixed mercury process is an old gold extraction process, which is simple, economical and suitable for the recovery of coarse-grained monomer gold. However, it has great pollution to the environment and is graally replaced by gravity separation, flotation and cyanidation
the process of gold extraction by cyanidation includes: cyanidation leaching, washing and filtration of leaching pulp, extraction of gold from cyanidation solution or cyanidation pulp and smelting of finished procts<
gold ore dressing method smelting
smelting is the last process of extracting gold, and smelting can be divided into roughing and refining. Gold smelting is developing rapidly in China. Most of the gold is smelted by traditional crucible method to proce qualified gold, or sent to non-ferrous metal smelters to process and refine finished gold< In China's gold resources, low-grade oxidized ores account for a certain proportion, so it is not economical to use the conventional cyanidation process to extract gold from such ores, while heap leaching process has economic benefits