Suning virtual currency
many people will find resources like virtual currency often mentioned in the news when they learn about the economic news moreover, in our daily life, we also feel special concern for such a relevant market. At the beginning of April, there was a big increase in global psychological money, which broke the historical record of US $200 million
bitcoin like this and virtual currency like Ethereum, and their prices have also repeatedly reached new highs, so they have attracted a large number of investors they also want to make such investment and financial management through their own other channels, and there may be some violations of the law and discipline. For example, for some virtual currencies, they may also have some other platforms, and they will also launch some platform currencies or counterfeit currencies. Although from now on, the market value of bitcoin is probably on the top of US $100 billion, many people still hold a more cautious and skeptical attitude towards bitcoin. After all, the rise of bitcoin is not always in a continuous upward trend, and there will be a decline
application method: apply for a membership card (free) before shopping, and return it to the membership card automatically after buying.
in the online shopping market, tmall and Taobao crush the e-commerce companies with their huge advantages. However, in this area, Jingdong is still standing and growing steadily
according to the 2014 home appliance online shopping analysis report, in the home appliance online shopping market, the "double super" pattern composed of Jingdong and tmall is difficult to shake. While further consolidating its leading position, Jingdong continued to widen the gap with its competitors. In 2014, the sales volume of Jingdong accounted for 59.8% of the overall home appliance online shopping market, 4.2 percentage points higher than that of 2013, and the sales volume of Jiada accounted for 65% of the online market. Tmall accounts for 30% of the home appliance online shopping market and 22% of the home appliance market. Although Suning e-buy and Gome online have made efforts for many times, the effect is not obvious. It will take time to break the "double super" pattern of Jingdong and tmall
it can be seen that 3C household appliances are usually consumed in Jingdong rather than Alibaba< However, according to iResearch's report, 3C appliance sales account for 22.7% of the total online shopping market.
as long as 3C appliance market is not under Ali's command, Ali will be restless
in 3C, besides tmall and Jingdong, they are Gome and Suning
it seems to be a good way to integrate and pull other competitors in the instry to encroach on the market share of the boss when their own development encounters bottlenecks. What's more, the PR draft issued by Ali also said that it has a crush on Suning's warehousing, logistics and stores. The two complement each other
another guess that I think is worth mentioning is that tmall has been criticized for its honesty and quality. This is the impression and reputation left over from the Taobao era, which is difficult to reverse
as an offline 3C dealer for many years, Suning is undoubtedly more likely to win the trust of the public in reputation and integrity business. I think it's a good choice through the flow of Ali series + Suning's brand and channel
why Suning instead of Gome
it's easy to see the attitude of Gome and Suning towards the Internet. Suning embraces the Internet vigorously, and even changes its name to Suning cloud business. Gome's financial report claims that the group will continue to integrate Gome online's procurement, logistics and stores, so that Gome online will graally transform its independent operation into the overall operation with the whole group, and share the group's low-cost and high-efficiency supply chain
that is to say, Gome online has basically become a puppet without any qualification for independent operation. The relatively conservative playing style of Gome has also made Ali's system out of touch with Gome
from the perspective of Suning, the net loss of Suning's 14 years of transformation was 1 billion yuan in manpower. The former competitor Gome's manpower was only 1.04 billion yuan, while that of Suning was as high as 2.86 billion yuan. We all know that Internet talents are very expensive
especially when a traditional enterprise enters the Internet, I even suspect that there are a lot of unjust money in it. However, Suning must have had a hard winter in exchange for such a dismal market share
Ali's investment can solve the problem of transition from a traditional enterprise to an Internet enterprise, and it will not be in such an awkward position after the transformation.