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There are many ways to promote app, which mainly summarizes the following common promotion methods:

(1) app activity promotion (online and offline)

most app operators are lack of planning activities to promote new or active, especially online activities. For app promotion, I believe you are familiar with offline promotion. In front of time, Xiaobian always heard on the road:

① scan, Download app, drink XX for free

② scan, Download app, send exquisite gifts

all of the above forms belong to the form of offline app promotion, just through simple scanning QR code to pull new. What should app online promotion and operation do

to operate an activity quickly, you can create an activity by using the third-party app activity operation tool, and then use the SDK to bury your own app

for example, if your users download your app by scanning it, and then open the app, a small activity lottery logo will pop up to prompt the user to get the chance of lottery. After the user has registered, the lottery logo will also appear

in this way, you can embed all kinds of operation forms of users. Users can automatically get lucky draw opportunities after completing each step of operation

(2) ASO optimization

optimization is a focus for operators. Website operation is SEO optimization, while app operation needs ASO optimization. At present, Aso optimization is one of the most popular ways. For start-ups, they can try it, but it is not the focus of their own proct promotion and operation

Aso is mainly to improve the ranking of its app in all kinds of keywords in the instry, but at present, there are all kinds of local tyrants in all walks of life, and all kinds of ways to spend money to optimize their app. At present, the most popular app instry: social software, take away platform, group buying platform, dating software and so on

If start-ups or small enterprises are doing ASO optimization, they can choose some niche keywords for optimization, and they can also improve the ranking, but the speed will be relatively slow

(3) vertical Forum promotion

large vertical forums, such as Douban, Zhihu and other platforms, all have certain traffic and user groups, and their activity is relatively high. This is a good way for startups. Through the form of keyword soft text, contact bar host top posts and other forms, the cost is not so high, but more or less can expose their own app procts, for the app to pull new also has a certain help

(4) advertising space cooperation: the most important thing for target users to promote the operation of the website

app is to find their own user groups. What platforms will target users of our procts be active in? In addition to posting promotion posts on these platforms, we can also cooperate with these platform websites and carry out advertising space cooperation, which will bring traffic and brand exposure in a certain form

(5) entering major application platforms and stores

for everyone, they are used to downloading apps from 360 mobile assistant, Peapod, APP treasure and other platforms. Therefore, platform entry is also a very important way to let users search your app on different platforms

app promotion is a continuous process. Only by finding a suitable promotion method can we get twice the result with half the effort

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1 coin = 1 RMB. In BiliBili website, one coin is equal to 1 RMB, and the coin is mainly used to support excellent video works. This is an affirmation of up owners, and can be used to modify nicknames, participate in activities, etc

coins cannot be obtained directly by recharging. B coin is the general virtual currency of BiliBili platform, which is obtained by users' recharge. You can buy all kinds of virtual procts and value-added services (including but not limited to: contracting drama, charging up, exchanging golden melon seeds) in BiliBili platform. Coins are used to support excellent video works, modify the nickname of the account, participate in the consumption of activities, etc., which cannot be obtained through recharge

extended information:

1. When a user's membership level exceeds LV1 and his account is bound with a mobile phone, he can get a coin reward by logging in to station B every day. As for the coins, they can be used to modify his nickname, participate in platform activities, etc. of course, he can also exchange coins for silver melon seeds in the live broadcast area, But silver melon seeds have no direct income

2. The coins obtained by users at station B can not be converted into cash, and only 10% of the coins received are paid by users themselves. For example, if the number of coins received by viewers is 400, then users can only get 40 coins

3. If users want to gain profits in station B, they can participate in various planning activities of the platform, such as creation incentive plan. Users can join in the creation of videos, columns and materials

the revenue of video creation starts to be calculated on the second day after submission. When the reading volume of a single column reaches 1000 in column creation, the revenue will be calculated. When other users use their own BGM to make videos, the revenue will be calculated in material creation

in a word, the coins under station B can't generate practical benefits, and the maximum number of coins for the reprinted manuscript viewers is 1 coin, and the maximum number of coins for the self-made manuscript viewers is 2 coins